{"id":816893,"date":"2025-02-24T12:04:26","date_gmt":"2025-02-24T17:04:26","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/grove-collaborative-launches-spring-limited-edition-collection-with-the-5-gyres-institute\/"},"modified":"2025-02-24T12:04:26","modified_gmt":"2025-02-24T17:04:26","slug":"grove-collaborative-launches-spring-limited-edition-collection-with-the-5-gyres-institute","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/grove-collaborative-launches-spring-limited-edition-collection-with-the-5-gyres-institute\/","title":{"rendered":"Grove Collaborative Launches Spring Limited Edition Collection with The 5 Gyres Institute"},"content":{"rendered":"

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Grove Collaborative Launches Spring Limited Edition Collection with The 5 Gyres Institute<\/b><\/p>\n

The world\u2019s first plastic-neutral retailer builds on \u201cCrafted with a Cause\u201d seasonal product line with ongoing research partner to highlight growing microplastics health crisis<\/i><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–
\nGrove Collaborative Holdings, Inc. (NYSE: GROV) (\u201cGrove\u201d or \u201cthe Company\u201d), the world\u2019s first plastic neutral retailer, a leading sustainable consumer products company, certified B Corporation, and Public Benefit Corporation, announced the launch of its new Grove Co. Spring Limited Edition Collection with The 5 Gyres Institute. As the Company\u2019s non-profit plastics research and advocacy partner since 2019, 5 Gyres and Grove Co. collaborated on a collection that celebrates the beauty and power of our world\u2019s oceans through fragrance and design while prioritizing sustainability and healthier ingredients in the lines\u2019 formulations and packaging. This partnership also supports 5 Gyres\u2019 ongoing work in the global movement around the global health crisis of plastic pollution.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250224589967\/en\/<\/a><\/p>\n

\"Grove<\/p>\n

Grove Collaborative launches their Grove Co. Spring Limited Edition Collection in partnership with The 5 Gyres Institute, celebrating their ongoing work and innovative solutions to plastic pollution – a global environmental and health crisis – through science, advocacy, and community. Our dramatic and unique coastlines and oceans served as the inspiration for the collection’s fragrances, Atlantic Dune Grass and Pacific Primrose. (Photo: Business Wire)<\/p>\n<\/div>\n

\n“Grove Co.’s support over the last six years has been integral in pushing forward our mission to drive innovative solutions to plastic pollution. We are proud to partner with a company that\u2019s revolutionizing the consumer goods sector and showing that we can all take steps toward a plastic-free future,” said Sara Mais, Development Director at 5 Gyres. “We are thrilled to introduce the 5 Gyres collection into homes around the U.S., proving that reuse and refill systems work and consumers can rely on healthy and safe products without toxic plastics and ingredients.”<\/p>\n

\n5 Gyres\u2019 mission is to drive innovative solutions to plastic pollution through science, advocacy, and community. Founded in 2009 by Anna Cummins and Dr. Marcus Eriksen, 5 Gyres has been pioneering research, including the first-ever Global Estimate of Marine Plastic Pollution, to reveal the widespread presence of microplastics across all five subtropical gyres \u2014 vast, slow-moving accumulation zones created by circular ocean currents, wind patterns, and the Earth’s rotation. Recognizing that this \u201cplastic smog\u201d can\u2019t be effectively cleaned up, 5 Gyres leads with science to drive upstream solutions that prevent plastic pollution at the source. Since 2019, Grove Collaborative has donated more than $100,000 to 5 Gyres to empower action against the global health crisis of plastic pollution, which has supported the publication of 19 research papers and engaging on 220+ legislative bills.<\/p>\n

\n\u201cAt Grove, we believe that the biggest impact we can make as consumers is to turn off the tap on single-use plastic in our homes by taking the easy but powerful step to switch from single-use plastics to recyclable, refillable, and reusable options,\u201d said Jenn Pann, VP of Merchandising & E-Commerce. \u201cWe\u2019re proud to partner with 5 Gyres on this collection that celebrates our oceans in addition to being eager to educate consumers on the dual environmental and human health crises stemming from plastic pollution.\u201d<\/p>\n

The Growing Microplastics Crisis<\/b><\/p>\n

\nWhile the plastic crisis is well documented and understood, a more personal area of concern has become better understood in recent years: the growing threat of microplastics. These tiny particles are the result of plastic breaking down in our natural environment and our oceans, left there by a lack of recycling infrastructure. New research is beginning to highlight how this global environmental crisis is leading to a global health crisis:<\/p>\n