{"id":816838,"date":"2025-02-24T10:46:49","date_gmt":"2025-02-24T15:46:49","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sprout-social-customers-achieved-268-return-on-investment-according-to-new-independent-study\/"},"modified":"2025-02-24T10:46:49","modified_gmt":"2025-02-24T15:46:49","slug":"sprout-social-customers-achieved-268-return-on-investment-according-to-new-independent-study","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sprout-social-customers-achieved-268-return-on-investment-according-to-new-independent-study\/","title":{"rendered":"Sprout Social Customers Achieved 268% Return on Investment According to New Independent Study"},"content":{"rendered":"

\nThe Total Economic Impact of Sprout Social reveals customers drove more profitable, data-driven and streamlined social campaigns
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CHICAGO, Feb. 24, 2025 (GLOBE NEWSWIRE) — Sprout Social<\/u><\/a> (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced the release of a Total Economic Impact\u2122 study conducted by Forrester Consulting. The 2025 study reveals that Sprout Social enabled customers to achieve a return on investment (ROI) of 268% and a net present value (NPV) of $1.3 million over three years with a payback period of less than six months.<\/p>\n

The commissioned study conducted by Forrester Consulting on behalf of Sprout Social found that prior to Sprout Social, interviewed customers\u2019 social teams spent 70% of their time scheduling and publishing posts, listening, replying on social media channels, and planning campaigns. By streamlining these processes and providing direct access to key performance and customer insights, the study found that Sprout Social customers saw a 60% productivity lift, enabling social teams to focus on more impactful work that increases audience engagement, improves customer satisfaction and boosts revenue.<\/p>\n

Sprout customers saw time savings and significant ROI across owned channels, influencer campaigns and employee advocacy programs.<\/p>\n

\u201cSocial is now one of the greatest and most important touchpoints an organization has with their customers,\u201d said Scott Morris, CMO of Sprout Social. \u201cWithout an intuitive tool, managing campaigns across social\u2013whether on owned channels or through an influencer program\u2013isn\u2019t possible. We\u2019ve built a platform that helps brands make the most of their social investments to develop competitive, scalable strategies that unlock the full potential of social. This study reinforces the value we bring to customers while also underscoring the considerable value and ROI of social.\u201d<\/p>\n

Customers reported that Sprout\u2019s unified platform, AI-powered features and reporting capabilities enabled them to refocus their time on more important tasks and develop content and campaigns that better resonated with their audience and generated ROI. The Forrester study also found that a composite organization of interviewed Sprout Social customers realized the following benefits over three years:<\/p>\n