{"id":816837,"date":"2025-02-24T10:46:44","date_gmt":"2025-02-24T15:46:44","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\/"},"modified":"2025-02-24T10:46:44","modified_gmt":"2025-02-24T15:46:44","slug":"beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\/","title":{"rendered":"Beyonc\u00e9 and Levi\u2019s\u00ae Launch Chapter 2 with REIIMAGINE: Pool Hall"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Beyonc\u00e9 and Levi\u2019s\u00ae Launch Chapter 2 with REIIMAGINE: Pool Hall<\/b><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe Levi\u2019s\u00ae brand, in collaboration with global icon Beyonc\u00e9, today debuted<i \/>\u201cPool Hall,\u201d the second chapter of the REIIMAGINE campaign and a celebration of the Levi\u2019s\u00ae brand\u2019s enduring legacy and Beyonc\u00e9\u2019s transformative artistic vision.<b \/>In the new film and accompanying imagery,<i \/>Beyonc\u00e9 effortlessly showcases an iconic denim-on-denim look and its timeless versatility.<\/p>\n<p>\nBuilding on the success of the first chapter \u2014 \u201cLaunderette,\u201d which inspired audiences by reimagining a classic 1985 advertisement \u2014 \u201cPool Hall\u201d<i \/>reinterprets the iconic 1991 Levi\u2019s\u00ae ad of the same name. Levi\u2019s\u00ae teamed up with Grammy Award-winning director Melina Matsoukas for the latest chapter of the REIIMAGINE campaign, evolving this piece of Levi\u2019s\u00ae history while showcasing the timeless versatility of its garments.<\/p>\n<p>\nThe campaign was conceived in creative partnership with TBWA\\Chiat\\Day LA and produced by de la revolu\u0107ion\/PRETTYBIRD.<\/p>\n<p>\n\u201cPool Hall\u201d captures Beyonc\u00e9 defying expectations as she takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool. Celebrating Levi\u2019s\u00ae products as modern style staples that continue to evolve, the new chapter embraces bold interpretations and encourages wearers to make them their own. Chapter 2\u2019s accompanying images highlight striking pieces, including the Ribcage Wide Leg jeans, the Braided Vest and the Spade Trench, styled with custom embellishments to reflect the spirit of individuality and reinvention central to the campaign.<\/p>\n<p>\n\u201cThere isn\u2019t another wardrobe piece that evokes comfort, modern elegance, classic Americana attire, and nostalgia the way denim does,\u201d said Beyonc\u00e9. \u201cAnd when I think of all those things, I think of Levi\u2019s\u00ae.\u201d She continued, \u201cFor the second chapter in our collaboration we had even more fun in reimagining the denim on denim narrative, through the lens of a woman, who can be sexy, bold and a fierce competitor, all at once. We wanted to celebrate the duality of grace and power.\u201d<\/p>\n<p>\n\u201cLevi\u2019s\u00ae has always built on its rich denim history, reinterpreting it in new cultural moments and proving that reinvention is at its core,\u201d said Kenny Mitchell, global chief marketing officer of the Levi\u2019s\u00ae brand at Levi Strauss &amp; Co. \u201cPool Hall honors our heritage while breaking new ground, giving fans a chance to personalize their Levi\u2019s\u00ae and express their unique style.\u201d<\/p>\n<p>\n\u201cPool Hall\u201d launches with a fully integrated global campaign, including television, digital, social media, out-of-home and brand activations. Additionally, the Levi\u2019s\u00ae<sup \/>brand\u2019s social media will feature additional style content from global creators that encourages viewers to make their own style mark. Fans and friends of the brand will also be invited to participate in experiences that will serve as a playground for their own reimaginations.<\/p>\n<p>\nThe campaign continues the Levi\u2019s\u00ae tradition of working with the most celebrated creative talents of our time. Matsoukas collaborated with Emmy Award-winning cinematographer Marcell R\u00e9v and acclaimed photographer Mason Poole to capture the visual essence of Pool Hall, building on the legacy of iconic Levi\u2019s\u00ae campaigns and photography.<\/p>\n<p>\nFor more information on the REIIMAGINE campaign, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Flevi.com%2Fliveinlevis&amp;esheet=54212699&amp;newsitemid=20250224099168&amp;lan=en-US&amp;anchor=levi.com%2Fliveinlevis&amp;index=1&amp;md5=8cf77f175cc3881e1f949c40d49395a5\">levi.com\/liveinlevis<\/a> and follow @levis on Instagram and TikTok. The full version of the film can be found on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2Fy2o2FuqMtxI%3Fsi%3DgzJ3DOMvOCHLwoOd&amp;esheet=54212699&amp;newsitemid=20250224099168&amp;lan=en-US&amp;anchor=YouTube&amp;index=2&amp;md5=db01aadb73c4b2633447422983ae85b7\">YouTube<\/a>.<\/p>\n<p><b><span class=\"bwuline\">About the Levi\u2019s<sup>\u00ae<\/sup> brand<\/span><\/b><\/p>\n<p>\nThe Levi\u2019s\u00ae brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss &amp; Co. in 1873, Levi\u2019s\u00ae jeans have become one of the most recognizable garments of clothing in the world \u2014 capturing the imagination and loyalty of people for generations. Today, the Levi\u2019s\u00ae brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 120 countries, allowing individuals around the world to express their personal style. For more information about the Levi\u2019s\u00ae brand, its products and stores, please visit levi.com.<\/p>\n<p><b><span class=\"bwuline\">About Levi Strauss &amp; Co.<\/span><\/b><\/p>\n<p>\nLevi Strauss &amp; Co. is one of the world&#8217;s largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi&#8217;s\u00ae, Dockers\u00ae, Levi Strauss Signature\u2122 and Beyond Yoga\u00ae brands. Its products are sold in more than 120 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,400 brand-dedicated stores and shop-in-shops. Levi Strauss &amp; Co.&#8217;s reported 2024 net revenues were $6.4 billion. For more information, go to<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttp-3A__levistrauss.com%26d%3DDwMFAg%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DKRY_jDiPM5-ogRYovA5R_D4skgXyEYARpr5quQBSUgk%26m%3D2q8HLzvNdcA7zXh15SP_x1r1texZP0A4sJHznOvx_Mf03VFA6WRfX3aW__l-IJKE%26s%3DnOkbESqJwwhi5ZDo-rESADkEAh8xiM56mwjc2fkoCfY%26e%3D&amp;esheet=54212699&amp;newsitemid=20250224099168&amp;lan=en-US&amp;anchor=http%3A%2F%2Flevistrauss.com&amp;index=3&amp;md5=f4f5e65ff4c83c4c3fcde0937e8e1389\"> http:\/\/levistrauss.com<\/a>, and for company news and announcements go to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Finvestors.levistrauss.com&amp;esheet=54212699&amp;newsitemid=20250224099168&amp;lan=en-US&amp;anchor=http%3A%2F%2Finvestors.levistrauss.com&amp;index=4&amp;md5=82a65ec131e8e4702e8404c52ff9d469\">http:\/\/investors.levistrauss.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250224099168r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250224099168\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250224099168\/en\/<\/a><\/span><\/p>\n<p><b>Media\u00a0Contact<\/b><\/p>\n<p>\nElizabeth Owen<br \/>\n<br \/>Levi Strauss &amp; Co.<br \/>\n<br \/>(415) 501-7777<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:NewsMediaRequests@levi.com\">NewsMediaRequests@levi.com<br \/>\n<\/a><b><br \/><\/b><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Fashion Entertainment Advertising Retail Communications Celebrity<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Beyonc\u00e9 and Levi\u2019s\u00ae Launch Chapter 2 with REIIMAGINE: Pool Hall SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; The Levi\u2019s\u00ae brand, in collaboration with global icon Beyonc\u00e9, today debuted\u201cPool Hall,\u201d the second chapter of the REIIMAGINE campaign and a celebration of the Levi\u2019s\u00ae brand\u2019s enduring legacy and Beyonc\u00e9\u2019s transformative artistic vision.In the new film and accompanying imagery,Beyonc\u00e9 effortlessly showcases an iconic denim-on-denim look and its timeless versatility. Building on the success of the first chapter \u2014 \u201cLaunderette,\u201d which inspired audiences by reimagining a classic 1985 advertisement \u2014 \u201cPool Hall\u201dreinterprets the iconic 1991 Levi\u2019s\u00ae ad of the same name. Levi\u2019s\u00ae teamed up with Grammy Award-winning director Melina Matsoukas for the latest chapter of the REIIMAGINE campaign, evolving this piece of Levi\u2019s\u00ae history while showcasing the timeless &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Beyonc\u00e9 and Levi\u2019s\u00ae Launch Chapter 2 with REIIMAGINE: Pool Hall&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-816837","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beyonc\u00e9 and Levi\u2019s\u00ae Launch Chapter 2 with REIIMAGINE: Pool Hall - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyonc\u00e9 and Levi\u2019s\u00ae Launch Chapter 2 with REIIMAGINE: Pool Hall - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Beyonc\u00e9 and Levi\u2019s\u00ae Launch Chapter 2 with REIIMAGINE: Pool Hall SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; The Levi\u2019s\u00ae brand, in collaboration with global icon Beyonc\u00e9, today debuted\u201cPool Hall,\u201d the second chapter of the REIIMAGINE campaign and a celebration of the Levi\u2019s\u00ae brand\u2019s enduring legacy and Beyonc\u00e9\u2019s transformative artistic vision.In the new film and accompanying imagery,Beyonc\u00e9 effortlessly showcases an iconic denim-on-denim look and its timeless versatility. Building on the success of the first chapter \u2014 \u201cLaunderette,\u201d which inspired audiences by reimagining a classic 1985 advertisement \u2014 \u201cPool Hall\u201dreinterprets the iconic 1991 Levi\u2019s\u00ae ad of the same name. Levi\u2019s\u00ae teamed up with Grammy Award-winning director Melina Matsoukas for the latest chapter of the REIIMAGINE campaign, evolving this piece of Levi\u2019s\u00ae history while showcasing the timeless &hellip; Continue reading &quot;Beyonc\u00e9 and Levi\u2019s\u00ae Launch Chapter 2 with REIIMAGINE: Pool Hall&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-24T15:46:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250224099168r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Beyonc\u00e9 and Levi\u2019s\u00ae Launch Chapter 2 with REIIMAGINE: Pool Hall\",\"datePublished\":\"2025-02-24T15:46:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\\\/\"},\"wordCount\":805,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250224099168r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\\\/\",\"name\":\"Beyonc\u00e9 and Levi\u2019s\u00ae Launch Chapter 2 with REIIMAGINE: Pool Hall - 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Building on the success of the first chapter \u2014 \u201cLaunderette,\u201d which inspired audiences by reimagining a classic 1985 advertisement \u2014 \u201cPool Hall\u201dreinterprets the iconic 1991 Levi\u2019s\u00ae ad of the same name. Levi\u2019s\u00ae teamed up with Grammy Award-winning director Melina Matsoukas for the latest chapter of the REIIMAGINE campaign, evolving this piece of Levi\u2019s\u00ae history while showcasing the timeless &hellip; Continue reading \"Beyonc\u00e9 and Levi\u2019s\u00ae Launch Chapter 2 with REIIMAGINE: Pool Hall\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\/","og_site_name":"Market Newsdesk","article_published_time":"2025-02-24T15:46:44+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250224099168r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Beyonc\u00e9 and Levi\u2019s\u00ae Launch Chapter 2 with REIIMAGINE: Pool Hall","datePublished":"2025-02-24T15:46:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\/"},"wordCount":805,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250224099168r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/beyonce-and-levis-launch-chapter-2-with-reiimagine-pool-hall\/","name":"Beyonc\u00e9 and Levi\u2019s\u00ae Launch Chapter 2 with REIIMAGINE: Pool Hall - 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