{"id":816768,"date":"2025-02-24T10:38:59","date_gmt":"2025-02-24T15:38:59","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/safety-shot-ceo-jarrett-boon-and-yerbae-ceo-todd-gibson-join-force-family-webinar-to-discuss-how-safety-shot-plans-to-disrupt-the-functional-wellness-and-beverage-market\/"},"modified":"2025-02-24T10:38:59","modified_gmt":"2025-02-24T15:38:59","slug":"safety-shot-ceo-jarrett-boon-and-yerbae-ceo-todd-gibson-join-force-family-webinar-to-discuss-how-safety-shot-plans-to-disrupt-the-functional-wellness-and-beverage-market","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/safety-shot-ceo-jarrett-boon-and-yerbae-ceo-todd-gibson-join-force-family-webinar-to-discuss-how-safety-shot-plans-to-disrupt-the-functional-wellness-and-beverage-market\/","title":{"rendered":"Safety Shot CEO Jarrett Boon and Yerba\u00e9 CEO Todd Gibson Join FORCE Family Webinar to Discuss How Safety Shot Plans to Disrupt the Functional Wellness and Beverage Market"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"justify\">\n        <strong>SCOTTSDALE, Ariz., Feb.  24, 2025  (GLOBE NEWSWIRE) &#8212; <\/strong>Yerba\u00e9 Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (\u201c<strong>Yerba\u00e9<\/strong>\u201d), a plant-based energy beverage company, and Safety Shot, Inc. (Nasdaq: SHOT) (\u201c<strong>Safety Shot<\/strong>\u201d) a wellness and dietary supplement company, today announced that their respective CEOs, <strong>Todd Gibson<\/strong> and <strong>Jarrett Boon<\/strong>, will join the <strong>FORCE Family Webinar<\/strong> to provide insights on how Yerba\u00e9 and Safety Shot plans to disrupt the functional beverage market.<\/p>\n<p align=\"justify\">The webinar is scheduled for <strong>Tuesday, February 25, at 12:00 PM ET \/ 9:00 AM PT<\/strong>.<\/p>\n<p align=\"justify\">On January 8, 2025, Yerba\u00e9 and Safety Shot announced the execution of a definitive arrangement agreement dated January 7, 2025, marking a major step toward redefining the landscape of healthy and functional beverages. This proposed strategic acquisition (the\u00a0\u201c<strong>Transaction<\/strong>\u201d) aims to bring together Safety Shot\u2019s groundbreaking wellness solutions with Yerba\u00e9\u2019s popular line of plant-based energy drinks.<\/p>\n<p align=\"justify\">The combined companies will look to leverage multiple inherent synergies in distribution, supply chain, product development, and marketing, positioning them for success across multiple distribution channels.<\/p>\n<p align=\"justify\">\n        <strong>Register for this exclusive webinar to hear from Jarrett Boon and Todd Gibson about their strategic vision and growth plans, including strategies for significant business expansion over the next five years through new market penetration and product innovation.<\/strong>\n      <\/p>\n<p>\n        <strong>Register here:<\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TQ5Tj26ocdJwg1ePTd5QqynYegVFoKXBNxsxgaP5hN26DlmhmfFKlUEQjmvtMoKTHD0R7UKa7wPa1GGDFizrAbMveUA6avxv_vi3-OhWJdwZS_7GMsvbFQxSNEJUDwK_THoyCwMADZo0MnFhB3RJR7xGLMjT1kqxKgcmdPAtOqIqbfB9qzq4Prxl0uhgpB-phRC32vh1beZNrcVMw7UVWdI4wS1v-1g1WU2gq2r4lJYfHd0wSghztblirqLjZYLM\" rel=\"nofollow\" target=\"_blank\">https:\/\/forcefamilyoffice.com\/events\/consumer\/safety-shot-coming-february-25-2025\/<\/a>\n      <\/p>\n<p align=\"justify\">\n        <strong>Yerba\u00e9 Brands Corp.<\/strong>\n      <\/p>\n<p align=\"justify\">Founded in 2017 by Todd Gibson and Karrie Gibson, Yerba\u00e9 Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the functional beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerba\u00e9\u2019s key ingredient (yerba mate, a South American herb) is known to produce 196 different vitamins, minerals and nutrients as well as caffeine.<\/p>\n<p align=\"justify\">By combining yerba mate with its premium ingredients and flavors, Yerba\u00e9 provides consumers with a no compromise functional beverage solution. All Yerba\u00e9 beverages are zero calorie, zero sugar, non-GMO, and gluten free.<\/p>\n<p align=\"justify\">Find us @DrinkYerba\u00e9 on Instagram, Facebook, Twitter and TikTok, or online at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TQ5Tj26ocdJwg1ePTd5Qq7dVKj_8V7nPdckp-CyT53nyHXXiB6TFrjcYRgW-Ge3BkI9V9stPyngsmvWGyccO_w==\" rel=\"nofollow\" target=\"_blank\">https:\/\/yerbae.com<\/a>.<\/p>\n<p align=\"justify\">\n        <strong>Contact Information:<\/strong>\n      <\/p>\n<p align=\"justify\">For investors,\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=WXv66dzj46i1dbx09cL-mS-7WWo1FK-aBcvVCT5kGu8sEKmy6kUWN2sqZnXMsURM5vh6WQrzz0dQEH4Z21wRJDwCvsH6bYakRf8x5h-E2KM=\" rel=\"nofollow\" target=\"_blank\">investors@yerbae.com<\/a>\u00a0or\u00a0480.471.8391<\/p>\n<p align=\"justify\">To reach CEO Todd Gibson,\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=CvCQuYiO6z0rH8B7p1YLAOqg1zRHNSaU1-zi0JdNFQgBOiXk5LXDLzPANPpFbHI_q5DpmZCmzdG0FqHgMWJNkg==\" rel=\"nofollow\" target=\"_blank\">todd@yerbae.com<\/a>\u00a0or 480.471.8391<\/p>\n<p align=\"justify\">\n        <strong>About Safety Shot, Inc.<\/strong>\n      <\/p>\n<p align=\"justify\">Safety Shot, Inc., a wellness and dietary supplement company, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Sure Shot is available for purchase online at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=LZ0VqYdIuhY57R-STwfb7HM8kdK9xboNj0Flm94e6n50eGo4wz4fLRDXizc06teOlWIZ1B8Sfwf5A2hZUzZiNb6SoRiLoA7pf5n9pRsueOoMphOzmroX-k8RmJIku58U4KiCPlcV6vvVrwV1TdiDidDHuowqizm62kxmZ5zz3TI=\" rel=\"nofollow\" target=\"_blank\">www.sureshot.com<\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XnsNillQqvxQR0Fxk4ESMCIOn1RXeqmRXl_k3Bs2rqC7rQbImkVqPVuZAAOsNC0FpyF_ewAUhsf0QXekdmXOPBMMQ-vrBRDeq2xd5G5wkGTi1sznbqRhMdxzC6v059PSY708QFeR3an6iyuLiFpFTGxqwQVJnd_wGF2JHL3apaI=\" rel=\"nofollow\" target=\"_blank\">www.walmart.com<\/a> and Amazon. Safety Shot, Inc. is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants, and bars throughout 2025.<\/p>\n<p align=\"justify\">\n        <strong>Investor Relations<\/strong>\n      <\/p>\n<p align=\"justify\">Phone: 561-244-7100<\/p>\n<p align=\"justify\">Email:\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=WXv66dzj46i1dbx09cL-mff_0E82po10QwqWaZKQCBGSAnHILjlHmS4kP6G4AxsBOMZcHBzbCLSGWd7FCHnevSxjTU2Q-gyx05xqbmREVQVAuYEygvsOlRgvtalLTTTl\" rel=\"nofollow\" target=\"_blank\">investors@drinksafetyshot.com<\/a><\/p>\n<p align=\"justify\">\n        <strong><br \/>\n          <em>Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.<\/em><br \/>\n        <\/strong>\n      <\/p>\n<p align=\"justify\">\n        <strong>Forward-Looking Statements<\/strong>\n      <\/p>\n<p align=\"justify\">\n        <strong>This press release contains certain forward-looking statements within the meaning of the applicable securities laws. All statements other than statements of historical facts contained in this press release, Yerba\u00e9\u2019s and Safety Shot\u2019s business strategy, prospective costs, timing and the completion and any successes derived therefrom from the proposed business combination between Yerba\u00e9 and Safety Shot, are all forward-looking statements. These forward-looking statements generally are identified by the words \u201cbelieve,\u201d \u201cproject,\u201d \u201cexpect,\u201d \u201canticipate,\u201d \u201cestimate,\u201d \u201cintend,\u201d \u201cstrategy,\u201d \u201cfuture,\u201d \u201copportunity,\u201d \u201cplan,\u201d \u201cmay,\u201d \u201cshould,\u201d \u201cwill,\u201d \u201cwould,\u201d \u201cwill be,\u201d \u201cwill continue,\u201d \u201cwill likely result,\u201d and similar expressions. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, Yerba\u00e9\u2019s ability to capitalize on the growing demand for plant-based, better-for-you alternatives in the beverage sector, the risk that the Transaction may not be completed in a timely manner or at all, which may adversely affect the price of Yerba\u00e9\u2019s securities; changes in applicable laws or regulations; the possibility that Yerba\u00e9 may be adversely affected by other economic, business, and\/or competitive factors; and other risks and uncertainties not in the direct control of the Company. Moreover, Yerba\u00e9 operates in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Yerba\u00e9\u2019s control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. Yerba\u00e9 gives no assurance that it will achieve the expectations stated herein. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law, Yerba\u00e9 assumes no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.<\/strong>\n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM4MzMwNSM2Nzc0ODAxIzUwMDExNzExOA==\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/Y2QwMzQzNGYtNTRjNC00ZGNkLThhNTctY2EzMmQzMTQyZTMzLTUwMDExNzExOA==\/tiny\/Safety-Shot-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SCOTTSDALE, Ariz., Feb. 24, 2025 (GLOBE NEWSWIRE) &#8212; Yerba\u00e9 Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (\u201cYerba\u00e9\u201d), a plant-based energy beverage company, and Safety Shot, Inc. (Nasdaq: SHOT) (\u201cSafety Shot\u201d) a wellness and dietary supplement company, today announced that their respective CEOs, Todd Gibson and Jarrett Boon, will join the FORCE Family Webinar to provide insights on how Yerba\u00e9 and Safety Shot plans to disrupt the functional beverage market. The webinar is scheduled for Tuesday, February 25, at 12:00 PM ET \/ 9:00 AM PT. On January 8, 2025, Yerba\u00e9 and Safety Shot announced the execution of a definitive arrangement agreement dated January 7, 2025, marking a major step toward redefining the landscape of healthy and functional beverages. This proposed strategic &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/safety-shot-ceo-jarrett-boon-and-yerbae-ceo-todd-gibson-join-force-family-webinar-to-discuss-how-safety-shot-plans-to-disrupt-the-functional-wellness-and-beverage-market\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Safety Shot CEO Jarrett Boon and Yerba\u00e9 CEO Todd Gibson Join FORCE Family Webinar to Discuss How Safety Shot Plans to Disrupt the Functional Wellness and Beverage Market&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-816768","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Safety Shot CEO Jarrett Boon and Yerba\u00e9 CEO Todd Gibson Join FORCE Family Webinar to Discuss How Safety Shot Plans to Disrupt the Functional Wellness and Beverage Market - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/safety-shot-ceo-jarrett-boon-and-yerbae-ceo-todd-gibson-join-force-family-webinar-to-discuss-how-safety-shot-plans-to-disrupt-the-functional-wellness-and-beverage-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Safety Shot CEO Jarrett Boon and Yerba\u00e9 CEO Todd Gibson Join FORCE Family Webinar to Discuss How Safety Shot Plans to Disrupt the Functional Wellness and Beverage Market - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SCOTTSDALE, Ariz., Feb. 24, 2025 (GLOBE NEWSWIRE) &#8212; Yerba\u00e9 Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (\u201cYerba\u00e9\u201d), a plant-based energy beverage company, and Safety Shot, Inc. (Nasdaq: SHOT) (\u201cSafety Shot\u201d) a wellness and dietary supplement company, today announced that their respective CEOs, Todd Gibson and Jarrett Boon, will join the FORCE Family Webinar to provide insights on how Yerba\u00e9 and Safety Shot plans to disrupt the functional beverage market. The webinar is scheduled for Tuesday, February 25, at 12:00 PM ET \/ 9:00 AM PT. On January 8, 2025, Yerba\u00e9 and Safety Shot announced the execution of a definitive arrangement agreement dated January 7, 2025, marking a major step toward redefining the landscape of healthy and functional beverages. This proposed strategic &hellip; Continue reading &quot;Safety Shot CEO Jarrett Boon and Yerba\u00e9 CEO Todd Gibson Join FORCE Family Webinar to Discuss How Safety Shot Plans to Disrupt the Functional Wellness and Beverage Market&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/safety-shot-ceo-jarrett-boon-and-yerbae-ceo-todd-gibson-join-force-family-webinar-to-discuss-how-safety-shot-plans-to-disrupt-the-functional-wellness-and-beverage-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-24T15:38:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM4MzMwNSM2Nzc0ODAxIzUwMDExNzExOA==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/safety-shot-ceo-jarrett-boon-and-yerbae-ceo-todd-gibson-join-force-family-webinar-to-discuss-how-safety-shot-plans-to-disrupt-the-functional-wellness-and-beverage-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/safety-shot-ceo-jarrett-boon-and-yerbae-ceo-todd-gibson-join-force-family-webinar-to-discuss-how-safety-shot-plans-to-disrupt-the-functional-wellness-and-beverage-market\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Safety Shot CEO Jarrett Boon and Yerba\u00e9 CEO Todd Gibson Join FORCE Family Webinar to Discuss How Safety Shot Plans to Disrupt the Functional Wellness and Beverage Market\",\"datePublished\":\"2025-02-24T15:38:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/safety-shot-ceo-jarrett-boon-and-yerbae-ceo-todd-gibson-join-force-family-webinar-to-discuss-how-safety-shot-plans-to-disrupt-the-functional-wellness-and-beverage-market\\\/\"},\"wordCount\":797,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/safety-shot-ceo-jarrett-boon-and-yerbae-ceo-todd-gibson-join-force-family-webinar-to-discuss-how-safety-shot-plans-to-disrupt-the-functional-wellness-and-beverage-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTM4MzMwNSM2Nzc0ODAxIzUwMDExNzExOA==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/safety-shot-ceo-jarrett-boon-and-yerbae-ceo-todd-gibson-join-force-family-webinar-to-discuss-how-safety-shot-plans-to-disrupt-the-functional-wellness-and-beverage-market\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/safety-shot-ceo-jarrett-boon-and-yerbae-ceo-todd-gibson-join-force-family-webinar-to-discuss-how-safety-shot-plans-to-disrupt-the-functional-wellness-and-beverage-market\\\/\",\"name\":\"Safety Shot CEO Jarrett Boon and Yerba\u00e9 CEO Todd Gibson Join FORCE Family Webinar to Discuss How Safety Shot Plans to Disrupt the Functional Wellness and Beverage Market - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/safety-shot-ceo-jarrett-boon-and-yerbae-ceo-todd-gibson-join-force-family-webinar-to-discuss-how-safety-shot-plans-to-disrupt-the-functional-wellness-and-beverage-market\/","og_locale":"en_US","og_type":"article","og_title":"Safety Shot CEO Jarrett Boon and Yerba\u00e9 CEO Todd Gibson Join FORCE Family Webinar to Discuss How Safety Shot Plans to Disrupt the Functional Wellness and Beverage Market - Market Newsdesk","og_description":"SCOTTSDALE, Ariz., Feb. 24, 2025 (GLOBE NEWSWIRE) &#8212; Yerba\u00e9 Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (\u201cYerba\u00e9\u201d), a plant-based energy beverage company, and Safety Shot, Inc. (Nasdaq: SHOT) (\u201cSafety Shot\u201d) a wellness and dietary supplement company, today announced that their respective CEOs, Todd Gibson and Jarrett Boon, will join the FORCE Family Webinar to provide insights on how Yerba\u00e9 and Safety Shot plans to disrupt the functional beverage market. The webinar is scheduled for Tuesday, February 25, at 12:00 PM ET \/ 9:00 AM PT. On January 8, 2025, Yerba\u00e9 and Safety Shot announced the execution of a definitive arrangement agreement dated January 7, 2025, marking a major step toward redefining the landscape of healthy and functional beverages. 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