{"id":816745,"date":"2025-02-24T10:36:38","date_gmt":"2025-02-24T15:36:38","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year\/"},"modified":"2025-02-24T10:36:38","modified_gmt":"2025-02-24T15:36:38","slug":"digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year\/","title":{"rendered":"Digital Interactions by BofA Clients Surge to Over 26 Billion, up 12% Year-Over-Year"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>20 million clients use Erica<sup>\u00ae<\/sup> to help manage their finances; interactions with AI-driven virtual assistant surpass 2.5 billion<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">CHARLOTTE, N.C.<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Feb. 24, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Digital interactions by Bank of America clients grew 12% last year, reaching an all-time record 26 billion interactions through a combination of digital logins and proactive alerts.\u00a0 Innovative digital capabilities are enhancing experiences for the company&#8217;s more than 58 million verified digital clients and helping to drive business growth.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1612970\/Bank_of_America_Corporation_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1612970\/Bank_of_America_Corporation_Logo.jpg\" title=\"(PRNewsfoto\/Bank of America Corporation)\" alt=\"(PRNewsfoto\/Bank of America Corporation)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<ul type=\"disc\">\n<li>\n          <b>Proactive digital alerts<\/b> \u2013 A record 37.6 million clients, up 7% year over year, have opted to receive proactive digital alerts giving them real-time insight into their financial lives. These clients received nearly 12 billion proactive digital alerts in 2024 \u2013 an increase of 11% year-over-year. The most common alerts last year offered insights into account balances and virtual debit card usage.<\/li>\n<li>\n          <b>Client logins<\/b> \u2013 Last year, clients also logged into their accounts 14.3 billion times to stay on top of their finances, including a quarterly record 3.9 billion logins in Q4, up 16% year-over-year. On average, clients log in more than once every day.<\/li>\n<li>\n          <b>Erica client interactions<\/b> \u2013 Last year, clients interacted 676 million times with Erica, the most advanced and first widely available AI-driven virtual financial assistant, bringing total interactions since launch to more than 2.5 billion.<\/li>\n<\/ul>\n<p>\n        <i>&#8220;Digital is the centerpiece of our relationship-driven strategy,&#8221;<\/i> said <b><span class=\"xn-person\">Nikki Katz<\/span>, head of digital at Bank of America<\/b>. <i>&#8220;Erica serves a dual role in our clients&#8217; lives: a personal concierge and mission control for their finances, helping them make every day financial decisions more efficiently.&#8221;<\/i><\/p>\n<p>Erica was recently used to assist Bank of America clients in areas affected by Hurricanes Helene and <span class=\"xn-location\">Milton<\/span>, and the <span class=\"xn-location\">Los Angeles<\/span> wildfires. When clients asked Erica questions about the hurricanes or wildfires, they were given information about the <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4368171-1&amp;h=2861085312&amp;u=https%3A%2F%2Fabout.bankofamerica.com%2Fen%2Fmaking-an-impact%2Fdisaster-relief&amp;a=Bank+of+America+Client+Assistance+Program\" target=\"_blank\" rel=\"nofollow\">Bank of America Client Assistance Program<\/a> to help ensure they are aware of the financial support and other resources available to them.<\/p>\n<p>Over the last six years, Erica&#8217;s capabilities have expanded to support individual and corporate clients, including within Merrill, Benefits OnLine<sup>\u00ae<\/sup>, and the company&#8217;s award-winning <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4368171-1&amp;h=3549355149&amp;u=https%3A%2F%2Fbusiness.bofa.com%2Fen-us%2Fcontent%2Fexplore-cashpro.html&amp;a=CashPro%C2%AE\" target=\"_blank\" rel=\"nofollow\">CashPro<sup>\u00ae<\/sup><\/a> platform. Clients across Bank of America increasingly leverage Erica:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>Erica adoption<\/b> \u2013 Approximately 20 million clients have used Erica, a 7% increase year-over-year.<\/li>\n<li>\n          <b>CashPro Chat<\/b>\u2013More than half of corporate clients used <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4368171-1&amp;h=525612429&amp;u=https%3A%2F%2Fbusiness.bofa.com%2Fen-us%2Fcontent%2Fcashpro-service-dashboard.html&amp;a=CashPro+Chat\" target=\"_blank\" rel=\"nofollow\">CashPro Chat<\/a>, a virtual service advisor that leverages Erica technology within the CashPro banking platform. The questions CashPro Chat can assist with have more than doubled since its launch in 2023.<\/li>\n<li>\n          <b>Merrill client adoption<\/b> \u2013 Merrill clients increased their use of Erica 13% year-over-year with a record 11.5 million interactions in 2024.<\/li>\n<li>\n          <b>Private bank client adoption<\/b> \u2013 Private Bank clients interacted with Erica 690,000 times in 2024.<\/li>\n<\/ul>\n<p>Clients are increasingly leveraging digital to send and receive payments:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>Clients moving money<\/b> \u2013 Record 38 million clients moved money digitally through approximately 3 billion transactions representing <span class=\"xn-money\">$2.3 trillion<\/span> last year.<\/li>\n<li>\n          <b>Zelle adoption<\/b> \u2013 Record 23.7 million Bank of America clients use Zelle<sup>\u00ae<\/sup> through which they sent and received a record 1.6 billion transactions in 2024 valued at <span class=\"xn-money\">$470 billion<\/span>, up 25% and 26% year-over-year respectively.<\/li>\n<li>\n          <b>Zelle usage exceeds checks<\/b> \u2013 Zelle transactions were nearly triple the number of checks written in Q4 last year.<\/li>\n<li>\n          <b>CashPro payment approvals<\/b> \u2013Corporate clients made over <span class=\"xn-money\">$1 trillion<\/span> in payment approvals using the <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4368171-1&amp;h=2030368967&amp;u=https%3A%2F%2Fnewsroom.bankofamerica.com%2Fcontent%2Fnewsroom%2Fpress-releases%2F2024%2F12%2Fbofa-s-cashpro--app-will-surpass-a-record--1-trillion-in-payment.html&amp;a=CashPro+App\" target=\"_blank\" rel=\"nofollow\">CashPro App<\/a>, a more than 25% year-over-year increase.<\/li>\n<\/ul>\n<p>With a seamless experience, clients are leveraging digital to open accounts and explore a range of products. In 2024, Bank of America saw a record 55% of sales through digital, up from 49% last year.<\/p>\n<p>\n        <b>Bank of America continues to be recognized throughout the industry for its digital leadership, receiving nearly 250 accolades in 2024<\/b>. Most recently, Bank of America was named:<\/p>\n<ul type=\"disc\">\n<li>Best Mobile Banking App by Forbes<\/li>\n<li>#1 Overall for Online Banker Scorecard and<\/li>\n<li>#1 Overall for Mobile Credit Card Scorecard by Keynova<\/li>\n<li>Best Digital Consumer Bank in the U.S. by Global Finance<\/li>\n<li>World&#8217;s Most Innovative Bank \u2013 2024, Most Innovative Bank in <span class=\"xn-location\">North America<\/span> by Global Finance<\/li>\n<li>Best Bank App Virtual Assistant by Ascent<\/li>\n<li>\n          <span class=\"xn-location\">North America&#8217;s<\/span> Best Digital Bank, <span class=\"xn-location\">Western Europe&#8217;s<\/span> Best Digital Bank, <span class=\"xn-location\">North America&#8217;s<\/span> Best Bank for Small to Medium-sized Enterprises, by Euromoney<\/li>\n<li>Bank of the Year for Best Customer Experience, Best Mobile Technology Solution for Treasury, and Best Solution Innovation \u2013 Data Analytics by Treasury Management International<\/li>\n<\/ul>\n<p>\n        <b>Bank of America<\/b><br \/>\n        <br \/>Bank of America is one of the world&#8217;s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in <span class=\"xn-location\">the United States<\/span>, serving approximately 69 million consumer and small business clients with 3,700 retail financial centers, approximately 15,000\u00a0ATMs (automated teller machines) and award-winning digital banking with approximately 58 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across <span class=\"xn-location\">the United States<\/span>, its territories and more than 35 countries. Bank of America Corporation stock is listed on the New York Stock Exchange (NYSE: BAC).<\/p>\n<p>For more Bank of America news, including dividend announcements and other important information, visit the <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4368171-1&amp;h=740074599&amp;u=https%3A%2F%2Fnewsroom.bankofamerica.com%2Fcontent%2Fnewsroom%2Fhome.html&amp;a=Bank+of+America+newsroom\" target=\"_blank\" rel=\"nofollow\">Bank of America newsroom<\/a> and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4368171-1&amp;h=272960701&amp;u=https%3A%2F%2Fnewsroom.bankofamerica.com%2Fcontent%2Fnewsroom%2Femail-subscription-form.html&amp;a=register+for+news+email+alerts\" target=\"_blank\" rel=\"nofollow\">register for news email alerts<\/a>.<\/p>\n<p>\n        <b>Reporters may contact:<\/b><br \/>\n        <br \/>\n        <span class=\"xn-person\">Andy Aldridge<\/span>, Bank of America<br \/>Phone: 1.980.387.0514<br \/><a href=\"mailto:andrew.aldridge@bofa.com\" target=\"_blank\" rel=\"nofollow\">andrew.aldridge@bofa.com<\/a><\/p>\n<p>\n        <span class=\"xn-person\">Matt Card<\/span>, Bank of America<br \/>Phone: 1.202.579.6879<br \/><a href=\"mailto:matthew.card@bofa.com\" target=\"_blank\" rel=\"nofollow\">matthew.card@bofa.com<\/a><\/p>\n<p>\u00a0<\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY25147&amp;sd=2025-02-24\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year-302383121.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year-302383121.html<\/a><\/p>\n<p>SOURCE  Bank of America Corporation<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY25147&amp;Transmission_Id=202502240815PR_NEWS_USPR_____NY25147&amp;DateId=20250224\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire 20 million clients use Erica\u00ae to help manage their finances; interactions with AI-driven virtual assistant surpass 2.5 billion CHARLOTTE, N.C. , Feb. 24, 2025 \/PRNewswire\/ &#8212; Digital interactions by Bank of America clients grew 12% last year, reaching an all-time record 26 billion interactions through a combination of digital logins and proactive alerts.\u00a0 Innovative digital capabilities are enhancing experiences for the company&#8217;s more than 58 million verified digital clients and helping to drive business growth. Proactive digital alerts \u2013 A record 37.6 million clients, up 7% year over year, have opted to receive proactive digital alerts giving them real-time insight into their financial lives. These clients received nearly 12 billion proactive digital alerts in 2024 \u2013 an increase &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Digital Interactions by BofA Clients Surge to Over 26 Billion, up 12% Year-Over-Year&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-816745","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Interactions by BofA Clients Surge to Over 26 Billion, up 12% Year-Over-Year - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Interactions by BofA Clients Surge to Over 26 Billion, up 12% Year-Over-Year - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire 20 million clients use Erica\u00ae to help manage their finances; interactions with AI-driven virtual assistant surpass 2.5 billion CHARLOTTE, N.C. , Feb. 24, 2025 \/PRNewswire\/ &#8212; Digital interactions by Bank of America clients grew 12% last year, reaching an all-time record 26 billion interactions through a combination of digital logins and proactive alerts.\u00a0 Innovative digital capabilities are enhancing experiences for the company&#8217;s more than 58 million verified digital clients and helping to drive business growth. Proactive digital alerts \u2013 A record 37.6 million clients, up 7% year over year, have opted to receive proactive digital alerts giving them real-time insight into their financial lives. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year\/","og_locale":"en_US","og_type":"article","og_title":"Digital Interactions by BofA Clients Surge to Over 26 Billion, up 12% Year-Over-Year - Market Newsdesk","og_description":"PR Newswire 20 million clients use Erica\u00ae to help manage their finances; interactions with AI-driven virtual assistant surpass 2.5 billion CHARLOTTE, N.C. , Feb. 24, 2025 \/PRNewswire\/ &#8212; Digital interactions by Bank of America clients grew 12% last year, reaching an all-time record 26 billion interactions through a combination of digital logins and proactive alerts.\u00a0 Innovative digital capabilities are enhancing experiences for the company&#8217;s more than 58 million verified digital clients and helping to drive business growth. Proactive digital alerts \u2013 A record 37.6 million clients, up 7% year over year, have opted to receive proactive digital alerts giving them real-time insight into their financial lives. These clients received nearly 12 billion proactive digital alerts in 2024 \u2013 an increase &hellip; Continue reading \"Digital Interactions by BofA Clients Surge to Over 26 Billion, up 12% Year-Over-Year\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year\/","og_site_name":"Market Newsdesk","article_published_time":"2025-02-24T15:36:38+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/1612970\/Bank_of_America_Corporation_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Digital Interactions by BofA Clients Surge to Over 26 Billion, up 12% Year-Over-Year","datePublished":"2025-02-24T15:36:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year\/"},"wordCount":900,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/1612970\/Bank_of_America_Corporation_Logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/digital-interactions-by-bofa-clients-surge-to-over-26-billion-up-12-year-over-year\/","name":"Digital Interactions by BofA Clients Surge to Over 26 Billion, up 12% Year-Over-Year - 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