{"id":816538,"date":"2025-02-24T06:09:09","date_gmt":"2025-02-24T11:09:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\/"},"modified":"2025-02-24T06:09:09","modified_gmt":"2025-02-24T11:09:09","slug":"disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\/","title":{"rendered":"Disguise and The Pok\u00e9mon Company International Sign Multi-Year Contract Extension Including Addition of International Distribution Rights"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">POWAY, Calif., Feb.  24, 2025  (GLOBE NEWSWIRE) &#8212; Disguise, Inc., the globally recognized costume division of JAKKS Pacific, Inc. (NASDAQ: JAKK), today announced an expansion of its long-standing agreement with The Pok\u00e9mon Company International through a multi-year contract extension. This agreement grants Disguise distribution rights in North America as well as EMEA, ANZ and select parts of LATAM, reinforcing its position as a leader in the costume industry and allowing them to continue to design, develop, and manufacture Pok\u00e9mon-inspired costumes and accessories now for fans domestically and internationally.<\/p>\n<p>Since the launch of its inaugural Pok\u00e9mon costume line in 2019, Disguise has experienced substantial sales growth and successfully expanded its portfolio to include a broader range of iconic Pok\u00e9mon such as Bulbasaur, Charizard, Squirtle, Grookey, Scorbunny, and Sobble. In response to the growing demand for premium Pok\u00e9mon costumes, this extended licensing agreement positions Disguise to further leverage the enduring popularity of Pok\u00e9mon, driving innovation and delivering immersive costume experiences to consumers.<\/p>\n<p>&#8220;Part of our success comes from focusing on innovative character executions while also delving deep into the rich variety of characters available,\u201d said Tara Cortner, President and General Manager of Disguise, \u201cIn the past, products centered around Pikachu and a few others, but at Disguise, we see the opportunity to deliver products for all fans\u2014allowing you to choose your favorite Pok\u00e9mon or the one that speaks to you personally.&#8221;<\/p>\n<p>Amy Sachtleben, Sr. Director of Licensing and Promotions for The Pok\u00e9mon Company International, added, \u201cDisguise has been an exceptional partner in translating the unique characteristics of Pok\u00e9mon into beautifully crafted costumes. Given the strong retail success in the U.S., we are excited to expand this collaboration globally and bring Pok\u00e9mon-inspired costumes to an even broader audience.\u201d<\/p>\n<p>With this expanded agreement, Disguise will introduce an extensive range of Pok\u00e9mon-themed costumes and accessories, available at retailers\u2014both in-store and online\u2014this fall.<\/p>\n<p>For more information on Disguise\u2019s licensed products, visit disguise.com.<\/p>\n<p>\n        <strong>About Pok\u00e9mon<\/strong><br \/>\n        <br \/>The Pok\u00e9mon Company International, a subsidiary of The Pok\u00e9mon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pok\u00e9mon Trading Card Game, the animated TV series, home entertainment, and the official Pok\u00e9mon website. Pok\u00e9mon was launched in Japan in 1996 and today is one of the most popular children\u2019s entertainment properties in the world. For more information, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6q0uzL151MOfww92QBJYBoHtwMlbmx_i5LP-dvfdBCZytPqX4ogV0SkRyH-cMgTsMz3TIC1kYJ7BRsbUxaqpN8lhtH19twCsOm8EeWNkv3AyIr_s9eYHUAwclA7VNIxpLrU0r90mE0cK3_jMtxU3R3KufjxpiGkJwgPhO-6KHStWHoNJxTVp2VtozZjSSz5lz3vqDDoL6YEk58ZkFaiCU0yHrJZ6udXMIoNIYDdHKUgCkrJhffzF2kQzYKIL-T5F9G8IDohuTuhDNHOyXpBBkSkdiGZTivdl2YqX_U1r0QfL9N0VNElw9Ap7iPJc3VjnWgEH6BTyiEy9UtO-ZmilFD350gBQEgR_1CDAxAof9MM=\" rel=\"nofollow\" target=\"_blank\">www.pokemon.com<\/a>.<\/p>\n<p>\n        <strong>About JAKKS Pacific, Inc.:<\/strong><br \/>\n        <br \/>JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific\u2019s popular proprietary brands include: AirTitans\u00ae, Disguise\u00ae, Fly Wheels\u00ae, JAKKS Wild Games\u00ae, Moose Mountain\u00ae, Maui\u00ae, Perfectly Cute\u00ae, ReDo\u00ae\u00a0Skateboard Co., Sky Ball\u00ae, SportsZone\u2122, Xtreme Power Dozer\u00ae, WeeeDo\u00ae, and Wild Manes\u2122 as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Gath28wXE48IX1Xowa7BH06QjSWH23O1JGQ3DpVsIFu8IdDA5H-OPXjZEwS1JQJN-A3EupGsH3C3xhP9wbP5iw==\" rel=\"nofollow\" target=\"_blank\">www.jakks.com<\/a>\u00a0and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).<\/p>\n<p>\u00a92025 JAKKS Pacific, Inc. All rights reserved<\/p>\n<p>\n        <strong>About Disguise Inc.<\/strong><br \/>\n        <br \/>Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world\u2019s leading licensed brands, as well as its own proprietary brands for the world\u2019s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise\u2019s extensive licensed dress up collection, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Iqnll0zkDUpuWzQSjf-8T20rzmtloDHLFPbiC8ppInlaUdLAFtKRLsMJ7MkvEII4V4mlq4wleif_KhwAJaVP5Q==\" rel=\"nofollow\" target=\"_blank\">www.disguise.com<\/a> and follow us on Instagram (@disguise.costumes), X (@DisguiseInc) and Facebook (Disguise Costumes).<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ijWlrblVw3tMplcbRjBTyDRd-U8thz8J-AstT7XHsWYPkCuCcynXnBijo0fe_S0dD5U5a3YWILWAlswBSHTqQXFniB4dGZH3gxSG-Dg9w93O7iGl5q--UI76ikyR-IBWEK3GWaJvcgZDpFSnqlICs2jJK_eFocagShXjRuv9UG30M8-4XYec6-CP2RBGFPMrVn2gVUEZF3yrOeAYi60YE4pXMSHzkpKlmOiPUPCQB2LEyMTVdNiTXXHxfYoP37t3iYAoIztWF6md9EXhOQ9QpA==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/d0a1574e-8407-4820-93ba-a5d69579a64e<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM2MjcxOCM2NzYzMDMyIzIwMDQ2NTc=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ODA4NjI5ZjEtYTA4Mi00ZjUxLTg2MDYtNjZiOGMwZWRmNjgwLTEwMTYyMzA=\/tiny\/JAKKS-Pacific-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>MEDIA CONTACT:\r\nWhitney Hatfield\r\nPR@Disguise.com<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>POWAY, Calif., Feb. 24, 2025 (GLOBE NEWSWIRE) &#8212; Disguise, Inc., the globally recognized costume division of JAKKS Pacific, Inc. (NASDAQ: JAKK), today announced an expansion of its long-standing agreement with The Pok\u00e9mon Company International through a multi-year contract extension. This agreement grants Disguise distribution rights in North America as well as EMEA, ANZ and select parts of LATAM, reinforcing its position as a leader in the costume industry and allowing them to continue to design, develop, and manufacture Pok\u00e9mon-inspired costumes and accessories now for fans domestically and internationally. Since the launch of its inaugural Pok\u00e9mon costume line in 2019, Disguise has experienced substantial sales growth and successfully expanded its portfolio to include a broader range of iconic Pok\u00e9mon such as &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Disguise and The Pok\u00e9mon Company International Sign Multi-Year Contract Extension Including Addition of International Distribution Rights&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-816538","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disguise and The Pok\u00e9mon Company International Sign Multi-Year Contract Extension Including Addition of International Distribution Rights - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disguise and The Pok\u00e9mon Company International Sign Multi-Year Contract Extension Including Addition of International Distribution Rights - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"POWAY, Calif., Feb. 24, 2025 (GLOBE NEWSWIRE) &#8212; Disguise, Inc., the globally recognized costume division of JAKKS Pacific, Inc. (NASDAQ: JAKK), today announced an expansion of its long-standing agreement with The Pok\u00e9mon Company International through a multi-year contract extension. This agreement grants Disguise distribution rights in North America as well as EMEA, ANZ and select parts of LATAM, reinforcing its position as a leader in the costume industry and allowing them to continue to design, develop, and manufacture Pok\u00e9mon-inspired costumes and accessories now for fans domestically and internationally. Since the launch of its inaugural Pok\u00e9mon costume line in 2019, Disguise has experienced substantial sales growth and successfully expanded its portfolio to include a broader range of iconic Pok\u00e9mon such as &hellip; Continue reading &quot;Disguise and The Pok\u00e9mon Company International Sign Multi-Year Contract Extension Including Addition of International Distribution Rights&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-24T11:09:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM2MjcxOCM2NzYzMDMyIzIwMDQ2NTc=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Disguise and The Pok\u00e9mon Company International Sign Multi-Year Contract Extension Including Addition of International Distribution Rights\",\"datePublished\":\"2025-02-24T11:09:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\\\/\"},\"wordCount\":677,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTM2MjcxOCM2NzYzMDMyIzIwMDQ2NTc=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\\\/\",\"name\":\"Disguise and The Pok\u00e9mon Company International Sign Multi-Year Contract Extension Including Addition of International Distribution Rights - 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(NASDAQ: JAKK), today announced an expansion of its long-standing agreement with The Pok\u00e9mon Company International through a multi-year contract extension. This agreement grants Disguise distribution rights in North America as well as EMEA, ANZ and select parts of LATAM, reinforcing its position as a leader in the costume industry and allowing them to continue to design, develop, and manufacture Pok\u00e9mon-inspired costumes and accessories now for fans domestically and internationally. Since the launch of its inaugural Pok\u00e9mon costume line in 2019, Disguise has experienced substantial sales growth and successfully expanded its portfolio to include a broader range of iconic Pok\u00e9mon such as &hellip; Continue reading \"Disguise and The Pok\u00e9mon Company International Sign Multi-Year Contract Extension Including Addition of International Distribution Rights\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\/","og_site_name":"Market Newsdesk","article_published_time":"2025-02-24T11:09:09+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM2MjcxOCM2NzYzMDMyIzIwMDQ2NTc=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Disguise and The Pok\u00e9mon Company International Sign Multi-Year Contract Extension Including Addition of International Distribution Rights","datePublished":"2025-02-24T11:09:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\/"},"wordCount":677,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM2MjcxOCM2NzYzMDMyIzIwMDQ2NTc=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-the-pokemon-company-international-sign-multi-year-contract-extension-including-addition-of-international-distribution-rights\/","name":"Disguise and The Pok\u00e9mon Company International Sign Multi-Year Contract Extension Including Addition of International Distribution Rights - 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