{"id":815713,"date":"2025-02-20T10:32:37","date_gmt":"2025-02-20T15:32:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/asure-introduces-luna-the-industrys-first-ai-agent-for-payroll-hr\/"},"modified":"2025-02-20T10:32:37","modified_gmt":"2025-02-20T15:32:37","slug":"asure-introduces-luna-the-industrys-first-ai-agent-for-payroll-hr","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/asure-introduces-luna-the-industrys-first-ai-agent-for-payroll-hr\/","title":{"rendered":"Asure Introduces Luna, the Industry\u2019s First AI Agent for Payroll &amp; HR"},"content":{"rendered":"<div class=\"mw_release\">\n<p>AUSTIN, Texas, Feb.  20, 2025  (GLOBE NEWSWIRE) &#8212; Asure (NASDAQ: ASUR), a leading provider of cloud-based Human Capital Management (HCM) software and services, today announced the introduction of Luna, a groundbreaking AI Agent designed to enhance payroll and HR management. Unlike traditional generative AI chatbots, Luna is an advanced AI agent that understands Asure\u2019s suite of products, serves as an industry expert, and most importantly, can take action on behalf of both employees through self-service and business owners and administrators. Luna enhances payroll and HR tasks, making them more seamless for businesses and their employees.<\/p>\n<p>\u201cLuna is not just an AI chatbot that provides answers\u2014she gets things done,\u201d said Pat Goepel, Chairman and CEO of Asure. \u201cWith Luna, employees can simply ask for help, and she will take care of the rest\u2014whether it\u2019s updating personal details, changing benefits elections, or helping navigate changes in tax and labor laws. Luna makes payroll and HR frictionless.\u201d<\/p>\n<p>\n        <strong>Luna: AI That Works for You<\/strong>\n      <\/p>\n<p>Employees often struggle with knowing what HR and payroll updates are necessary when life changes occur. Luna removes that complexity by guiding employees through key decisions and making the necessary changes for them.<\/p>\n<p>For example, if an employee gets married and needs to update their last name, address, and benefits elections, they may not know every detail that requires updating. Luna assists by guiding the employee through the necessary changes and helping facilitate updates across payroll and HR systems, reducing administrative burden and improving efficiency for both employees and employers.<\/p>\n<p>\n        <strong>A Game-Changer for Businesses<\/strong>\n      <\/p>\n<p>Luna is built to help businesses stay compliant with evolving regulations while reducing administrative burden. By empowering employees to handle their HR and payroll needs through simple voice or text commands, Luna minimizes the need for HR teams to process routine requests, allowing them to focus on strategic initiatives that drive business growth.<\/p>\n<p>\u201cWith Luna, we are introducing a new way to simplify payroll and HR, and we look forward to refining and expanding her functionality throughout 2025,\u201d said Goepel. \u201cShe enhances the employee experience while helping businesses streamline operations, reduce compliance risks, and save time. It\u2019s a win-win.\u201d<\/p>\n<p>\n        <strong>About Asure <\/strong>\n      <\/p>\n<p>Asure (NASDAQ: ASUR) provides cloud-based Human Capital Management (HCM) software solutions that assist organizations of all sizes in streamlining their HCM processes. Asure&#8217;s suite of HCM solutions includes HR, payroll, time and attendance, benefits administration, payroll tax management, and talent management. The company&#8217;s approach to HR compliance services incorporates AI technology to enhance scalability and efficiency while prioritizing client interactions. For more information, please visit\u202f<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qKkLxSZUFIhFn87ZmN5TsjpBpyfZmpZkPDlyhTNkAQKpF_8FLaByr__P2KBuKc-Ojt2hJL5EfAVIxo7kjjmRsceM40JJMFoPH1z--u-fA6HR1o_e_5ACSKQNzkw_LM3KTxn2wvCXqsYEd_lU_LFdVWqm1mBLP9u8AaLMFgo0eMAgIP9cSsMNTH0KZmS-pcGGjzOBzxSz4NrcxLAlPrhdcAkrdB2uCkicdEkAzsHbRmX1HoQXGArUj7l_svQyxSJAr7VOvKwZ6x_Sf4JKLQTuSg==\" rel=\"nofollow\" target=\"_blank\">www.asuresoftware.com<\/a>.\u00a0<\/p>\n<p>\n        <strong>Media Contact:<\/strong><br \/>\n        <br \/>Patrick McKillop<br \/>Vice President, Investor Relations<br \/>Asure <br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fgs_GxNHAri2UY7dM4om0Py9201OulmChvKKFU9Q9P0ZkGyobrzRiFc4wwwsZKRXOyYJZU-bh8yyDnPXp0Xz_n_9J6Q743YlDZzZDdhpgSVLmCc4rf5N_PpI8hglGhKdKmCDU3alWuSrFzZ3QdruMw==\" rel=\"nofollow\" target=\"_blank\">patrick.mckillop@asuresoftware.com<\/a><br \/>617-335-5058<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM2MTg5MCM2NzYwODA5IzIwMjA2MTk=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/YjgzNjM5OTAtODAxNy00ODkxLWIxYzQtYzAxYWQxMjg5YzZhLTEwMzI1MTA=\/tiny\/Asure-Operations.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AUSTIN, Texas, Feb. 20, 2025 (GLOBE NEWSWIRE) &#8212; Asure (NASDAQ: ASUR), a leading provider of cloud-based Human Capital Management (HCM) software and services, today announced the introduction of Luna, a groundbreaking AI Agent designed to enhance payroll and HR management. Unlike traditional generative AI chatbots, Luna is an advanced AI agent that understands Asure\u2019s suite of products, serves as an industry expert, and most importantly, can take action on behalf of both employees through self-service and business owners and administrators. Luna enhances payroll and HR tasks, making them more seamless for businesses and their employees. \u201cLuna is not just an AI chatbot that provides answers\u2014she gets things done,\u201d said Pat Goepel, Chairman and CEO of Asure. \u201cWith Luna, employees can &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/asure-introduces-luna-the-industrys-first-ai-agent-for-payroll-hr\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Asure Introduces Luna, the Industry\u2019s First AI Agent for Payroll &amp; HR&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-815713","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asure Introduces Luna, the Industry\u2019s First AI Agent for Payroll &amp; HR - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/asure-introduces-luna-the-industrys-first-ai-agent-for-payroll-hr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asure Introduces Luna, the Industry\u2019s First AI Agent for Payroll &amp; HR - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"AUSTIN, Texas, Feb. 20, 2025 (GLOBE NEWSWIRE) &#8212; Asure (NASDAQ: ASUR), a leading provider of cloud-based Human Capital Management (HCM) software and services, today announced the introduction of Luna, a groundbreaking AI Agent designed to enhance payroll and HR management. Unlike traditional generative AI chatbots, Luna is an advanced AI agent that understands Asure\u2019s suite of products, serves as an industry expert, and most importantly, can take action on behalf of both employees through self-service and business owners and administrators. Luna enhances payroll and HR tasks, making them more seamless for businesses and their employees. \u201cLuna is not just an AI chatbot that provides answers\u2014she gets things done,\u201d said Pat Goepel, Chairman and CEO of Asure. \u201cWith Luna, employees can &hellip; Continue reading &quot;Asure Introduces Luna, the Industry\u2019s First AI Agent for Payroll &amp; HR&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/asure-introduces-luna-the-industrys-first-ai-agent-for-payroll-hr\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-20T15:32:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM2MTg5MCM2NzYwODA5IzIwMjA2MTk=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/asure-introduces-luna-the-industrys-first-ai-agent-for-payroll-hr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/asure-introduces-luna-the-industrys-first-ai-agent-for-payroll-hr\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Asure Introduces Luna, the Industry\u2019s First AI Agent for Payroll &amp; 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