{"id":815591,"date":"2025-02-20T08:35:08","date_gmt":"2025-02-20T13:35:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-youtube-ctv-viewership-measurement-to-international-markets\/"},"modified":"2025-02-20T08:35:08","modified_gmt":"2025-02-20T13:35:08","slug":"comscore-expands-youtube-ctv-viewership-measurement-to-international-markets","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-youtube-ctv-viewership-measurement-to-international-markets\/","title":{"rendered":"Comscore Expands YouTube CTV Viewership Measurement to International Markets"},"content":{"rendered":"<h2>\nCross-Platform Content Consumption Metrics Now Available in Canada, France,\u00a0Spain, and Malaysia<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">RESTON, Va., Feb.  20, 2025  (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced an international expansion of its YouTube audience measurement capabilities. For the first time, YouTube Connected TV (CTV) platform reach and volumetrics\u2014covering video views and duration\u2014will be included in Comscore\u2019s Video Metrix Multi-Platform in Canada, France, Spain, and Malaysia.<\/p>\n<p>By delivering person-level CTV viewership metrics for YouTube in these key international markets, Comscore will empower content owners, creators, advertisers, and agencies to unlock the full value of their YouTube content, across CTV, desktop and mobile inclusive of co-viewing.<\/p>\n<p>The expansion complements Comscore\u2019s existing coverage for YouTube on desktop and mobile platforms. The release also extends Traffic Sharing capabilities for YouTube CTV viewership measurement, where available, providing deeper insights into audience behavior.<\/p>\n<p>\u201cBy expanding our person-level viewership data for CTV to multiple markets outside of the US, Comscore continues to write the streaming measurement playbook,\u201d said Jen Carton, Senior Vice President of Product Management, Comscore. \u201cNow advertisers and agencies can unlock the true value of their audience on YouTube across CTV, desktop, and mobile.\u201d<\/p>\n<p>Other markets outside the U.S. slated to see the total YouTube measurement rollout include Argentina, Brazil, Germany, India, Indonesia, Italy, Mexico, and the UK.\u00a0<\/p>\n<p>\n        <strong>About Comscore<\/strong><br \/>\n        <br \/>Comscore is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a robust data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry\u2019s emerging third-party source for reliable and comprehensive cross-platform measurement.<\/p>\n<p>\n        <strong>Media Contact<\/strong><br \/>\n        <br \/>Marie Scoutas<br \/>Comscore, Inc.<br \/>press@comscore.com<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM2MTQ3MyM2NzU5Nzg1IzIwMTA2ODQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/OGY5MWQ5MTItMjE3Ny00NjljLThjOTQtNmE5YTNhNGYzMmFkLTEwMjIyNTc=\/tiny\/Comscore-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cross-Platform Content Consumption Metrics Now Available in Canada, France,\u00a0Spain, and Malaysia RESTON, Va., Feb. 20, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced an international expansion of its YouTube audience measurement capabilities. For the first time, YouTube Connected TV (CTV) platform reach and volumetrics\u2014covering video views and duration\u2014will be included in Comscore\u2019s Video Metrix Multi-Platform in Canada, France, Spain, and Malaysia. By delivering person-level CTV viewership metrics for YouTube in these key international markets, Comscore will empower content owners, creators, advertisers, and agencies to unlock the full value of their YouTube content, across CTV, desktop and mobile inclusive of co-viewing. The expansion complements Comscore\u2019s existing coverage for YouTube on desktop &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-youtube-ctv-viewership-measurement-to-international-markets\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Comscore Expands YouTube CTV Viewership Measurement to International Markets&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-815591","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore Expands YouTube CTV Viewership Measurement to International Markets - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-youtube-ctv-viewership-measurement-to-international-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore Expands YouTube CTV Viewership Measurement to International Markets - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Cross-Platform Content Consumption Metrics Now Available in Canada, France,\u00a0Spain, and Malaysia RESTON, Va., Feb. 20, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced an international expansion of its YouTube audience measurement capabilities. For the first time, YouTube Connected TV (CTV) platform reach and volumetrics\u2014covering video views and duration\u2014will be included in Comscore\u2019s Video Metrix Multi-Platform in Canada, France, Spain, and Malaysia. By delivering person-level CTV viewership metrics for YouTube in these key international markets, Comscore will empower content owners, creators, advertisers, and agencies to unlock the full value of their YouTube content, across CTV, desktop and mobile inclusive of co-viewing. The expansion complements Comscore\u2019s existing coverage for YouTube on desktop &hellip; Continue reading &quot;Comscore Expands YouTube CTV Viewership Measurement to International Markets&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-youtube-ctv-viewership-measurement-to-international-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-20T13:35:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM2MTQ3MyM2NzU5Nzg1IzIwMTA2ODQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-youtube-ctv-viewership-measurement-to-international-markets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-youtube-ctv-viewership-measurement-to-international-markets\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Comscore Expands YouTube CTV Viewership Measurement to International Markets\",\"datePublished\":\"2025-02-20T13:35:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-youtube-ctv-viewership-measurement-to-international-markets\\\/\"},\"wordCount\":320,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-youtube-ctv-viewership-measurement-to-international-markets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTM2MTQ3MyM2NzU5Nzg1IzIwMTA2ODQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-youtube-ctv-viewership-measurement-to-international-markets\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-youtube-ctv-viewership-measurement-to-international-markets\\\/\",\"name\":\"Comscore Expands YouTube CTV Viewership Measurement to International Markets - 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