{"id":815579,"date":"2025-02-20T08:33:39","date_gmt":"2025-02-20T13:33:39","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/holley-performance-brands-set-to-reach-one-million-enthusiasts-across-2025-event-season\/"},"modified":"2025-02-20T08:33:39","modified_gmt":"2025-02-20T13:33:39","slug":"holley-performance-brands-set-to-reach-one-million-enthusiasts-across-2025-event-season","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/holley-performance-brands-set-to-reach-one-million-enthusiasts-across-2025-event-season\/","title":{"rendered":"Holley Performance Brands Set to Reach One Million Enthusiasts Across 2025 Event Season"},"content":{"rendered":"

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Holley Performance Brands Set to Reach One Million Enthusiasts Across 2025 Event Season<\/b><\/p>\n

Lineup builds on record-setting 2024 event season and includes exciting new experiences <\/i><\/b>for truck enthusiasts<\/i><\/b><\/p>\n

BOWLING GREEN, Ky.–(BUSINESS WIRE<\/a>)–Holley Performance Brands<\/a> (NYSE: HLLY), a leader in automotive aftermarket performance solutions, announced the schedule for its highly anticipated 2025 flagship event season. Showcasing the company\u2019s expansive brand and product portfolio, Holley\u2019s experiential marketing events attract enthusiasts from across the nation who want to experience the power and performance of the automotive aftermarket.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250220259788\/en\/<\/a><\/p>\n

\"Holley<\/p>\n

Holley Performance Brands looks ahead to highly anticipated 2025 flagship event season. (Graphic: Business Wire)<\/p>\n<\/div>\n

\nHolley is building on last year\u2019s record-setting event season with a lineup that brings back the popular events enthusiasts love and introduces exciting new experiences that appeal to an even wider range of participants and spectators. Encompassing five flagship events between April and September, the events have been carefully crafted to excite and engage enthusiasts across virtually all vehicle platforms in the company\u2019s four consumer vertical groupings of Domestic Muscle, Modern Truck & Off-Road, Euro & Import and Safety & Racing.\n<\/p>\n

\n\u201cThe automotive aftermarket is built on the enthusiast community, and our flagship events are one of our richest ties to that community,\u201d said Matthew Stevenson, President and CEO, Holley Performance Brands. \u201cOur events allow us to connect directly with the consumers who use our products and glean valuable insights that help us continue to innovate platform solutions that meet their evolving needs. These events are a powerful example of how we fulfill our mission to bring more performance, safety, fun and excitement to automotive enthusiasts.\u201d\n<\/p>\n

Blockbuster 2025 Event Lineup<\/b><\/p>\n

\nThe 2025 event season starts in April with the award-winning<\/a> Holley LS Fest West at Las Vegas Motor Speedway (April 25-27). The show infuses a uniquely fun west coast vibe into its popular lineup of off-road truck racing, drifting and quarter mile drag racing, with the country\u2019s top autocross machines and plenty of trackside excitement on hand.\n<\/p>\n

\nOne month later, Holley LS Fest Texas returns to Texas Motor Speedway in Fort Worth (May 16-17) for an action-packed two-day event featuring a car show, high-speed drifting on the inside road course and drag racing on the pit road of the famous Texas oval. Truck enthusiasts won\u2019t want to miss the thrilling Truck Shootout, as the search continues for the fastest trucks in the country.\n<\/p>\n

\nThe excitement shifts to Holley\u2019s hometown in September, beginning with LS Fest East at Beech Bend Raceway in Bowling Green (September 5-7). More than 44,000 people attended LS Fest East in 2024, marking the largest event in LS Fest\u2019s 15-year history. The stage is set for an even bigger fest in 2025 with the debut of Ultra4 Off-Road Racing<\/b>, a brand-new, high-energy event offering adrenaline-fueled excitement for Modern Truck & Off-Road adventure seekers.\n<\/p>\n

\nNotably for 2025, Burn Out Wars will expand from LS Fest Texas to be a featured event at all three LS Fests, as Holley partners with some of the industry\u2019s top influencers from around the country and beyond to find the very best purpose-built burn-out machines.\n<\/p>\n

\nMopar enthusiasts will want to save the date for Holley MoParty, back for a sixth year at Beech Bend (September 12-14), with stunning Mopar classics and the fastest late model Mopars in the country competing in their own car show, drag race, autocross and more.\n<\/p>\n

\nRounding out the event season, the Holley Ford Festival will return to Beech Bend this fall (September 26-27). After several years as a proud partner of the NMRA World Finals, Holley is taking over full hosting duties in 2025 and planning an expanded, action-packed lineup of activities and exhibitions that celebrate all things Ford \u2013 from classic muscle to modern Mustangs, Broncos and F150 trucks.\n<\/p>\n

\nBeyond its flagship events, Holley Performance Brands is set to showcase its leading performance solutions portfolio later this year at SEMA<\/a> in Las Vegas (November 4-7) and PRI<\/a> in Indianapolis (December 11-13), and has confirmed sponsorships and participation in more than 50 enthusiast events nationwide. Holley\u2019s presence at these events is amplified across our social media networks in an effort to bring the experience to those enthusiasts who are unable to attend the live events.\n<\/p>\n

2025 Holley Flagship Event Schedule<\/span><\/b><\/p>\n