{"id":815572,"date":"2025-02-20T08:30:13","date_gmt":"2025-02-20T13:30:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\/"},"modified":"2025-02-20T08:30:13","modified_gmt":"2025-02-20T13:30:13","slug":"elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\/","title":{"rendered":"Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<ul type=\"disc\">\n<li>Pet Protect offers a comprehensive line of veterinarian-formulated, science-backed supplements.<\/li>\n<li>The U.S. pet supplement market is growing as pet parents increasingly desire proactive wellness options.<\/li>\n<li>Pet Protect features products for both dogs and cats, including joint health, multivitamins, Omega-3, fast-acting calming, allergy and immune support, digestive function support and more.<\/li>\n<li>The launch of Pet Protect from the Makers of Advantage strengthens Elanco&#8217;s position as a leader in the pet health market and offers a science-backed brand to the supplements category. The Advantage brand is a trusted leader in pet health for 25 years.<\/li>\n<\/ul>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">GREENFIELD, Ind.<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Feb. 20, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Elanco Animal Health Incorporated (NYSE: ELAN) today announced the launch of Pet Protect, a line of veterinarian-formulated supplements for dogs and cats. With the pet supplement market experiencing rapid growth and increasing relevance, Pet Protect emerges as a modernized, science-backed supplement line specifically designed to cater to the diverse health needs of pets.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p title=\"Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness\">\n<\/p><\/div>\n<p>As pet owners increasingly recognize the importance of their pets&#8217; health and well-being, their expectations for comprehensive pet care have risen significantly, resulting in a heightened awareness to take proactive measures to ensure not only their health but their pet&#8217;s health too. The U.S. pet supplement market reached a size of <span class=\"xn-money\">$2.7 billion<\/span> in 2023, achieving a Compound Annual Growth Rate (CAGR) of 20% over the past five years.<sup>1<\/sup> The explosive growth in the pet supplements market has remained constant as customers see value in supplements \u2013 with over half of pet supplement purchasers reporting about the same spend in 2023 despite inflation price pressures.<sup>2<\/sup> In response to this growing demand and the shifting focus of pet parents toward proactive wellness, Elanco has introduced Pet Protect to provide comprehensive support for pets&#8217; everyday health.<\/p>\n<p>&#8220;As the leader in pet health over the counter products, expanding into supplements is a natural fit for Elanco,&#8221; said <span class=\"xn-person\">Bobby Modi<\/span>, Executive Vice President, U.S. Pet Health and Global Digital Transformation. &#8220;This underscores our dedication to enhancing the health and well-being of pets while driving growth and expanding our footprint in this dynamic market.&#8221;<\/p>\n<p>Pet Protect stands out in the supplement market thanks to several distinct qualities:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>Veterinarian-Formulated<\/b>: Developed with over 25 years of veterinary experience.<\/li>\n<li>\n          <b>Backed by Science<\/b>: Uses safe, proven and studied ingredients.<\/li>\n<li>\n          <b>Trusted Branding<\/b>: From the makers of Advantage. A trusted leader in pet health for 25 years.<\/li>\n<li>\n          <b>Commitment to Quality:<\/b> Earning the NASC\u00ae quality seal.<\/li>\n<\/ul>\n<p>&#8220;At Elanco, we recognize that pets are cherished family members and deserve the highest quality of care,&#8221; said Dr. <span class=\"xn-person\">David Gosche<\/span>, veterinarian and Executive Director, Consulting Vet Team at Elanco. &#8220;Pet Protect is designed to support the health of pets with scientifically formulated veterinarian-approved ingredients.&#8221;<\/p>\n<p>Pet Protect offers a full line of supplements, each with a unique function to improve the quality of life for pets. From promoting healthy skin, helping to support situational stress, supporting joint health and immune function, Pet Protect offers comprehensive solutions that meet the diverse needs of pets. The product line includes but is not limited to:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>Pet Protect Hip &amp; Joint:<\/b> Our Synovi G3 formula for dogs offers a proactive way to support healthy hip and joint function in active dogs.<\/li>\n<li>\n          <b>Pet Protect Multivitamin:<\/b> Our DVM Daily Soft Chews formula for dogs supports everyday health and wellness, immune and bone strength, energy and healthy digestion.<\/li>\n<li>\n          <b>Pet Protect Digestive Health for Dogs:<\/b> Our Lactoquil formula supports everyday GI health and microbial balance for dogs and helps in times of normal digestive upset.<\/li>\n<li>\n          <b>Pet Protect Calming Fast Acting:<\/b> Our proprietary Tranquilify\u2122 blend works in as little as 30 minutes and lasts up to four hours and helps support situational stress, positive behavior in times of stress and curbs destructive behavior in dogs.<\/li>\n<li>\n          <b>Pet Protect Skin Health:<\/b> The only over-the-counter dog supplement that uses phytoceramide which helps regulate hydration, supports a healthy skin barrier and supports a normal inflammatory response in dogs.<\/li>\n<\/ul>\n<p>This launch reinforces Elanco&#8217;s commitment to making life better for animals through innovative solutions that address a multitude of health needs for pets. For more information on Pet Protect, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4366028-1&amp;h=623514527&amp;u=https%3A%2F%2Fyourpetandyou.elanco.com%2Fus%2Fcampaign%2Fpet-protect&amp;a=Pet+Protect+from+the+makers+of+Advantage\" target=\"_blank\" rel=\"nofollow\">Pet Protect from the makers of Advantage<\/a>.<\/p>\n<p>\n        <b>ABOUT ELANCO<br \/><\/b>Elanco Animal Health Incorporated (NYSE: ELAN) is a global leader in animal health dedicated to innovating and delivering products and services to prevent and treat disease in farm animals and pets, creating value for farmers, pet owners, veterinarians, stakeholders and society as a whole. With nearly 70 years of animal health heritage, we are committed to helping our customers improve the health of animals in their care, while also making a meaningful impact on our local and global communities. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our Elanco Healthy Purpose\u2122 sustainability pillars \u2013 all to advance the health of animals, people, the planet and our enterprise. Learn more at <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4366028-1&amp;h=2675878209&amp;u=http%3A%2F%2Fwww.elanco.com%2F&amp;a=www.elanco.com\" target=\"_blank\" rel=\"nofollow\">www.elanco.com<\/a>.<\/p>\n<p>Pet Protect, Advantage, Alenza, DVM Daily Soft Chews, Endurosyn, Free Form, Lactoquil, Seasoderm, Synovi G3, Synovi G4, Tranquilify, Elanco and the diagonal bar logo are trademarks of Elanco or its affiliates. \u00ae2025 Elanco or its affiliates.<\/p>\n<p>\n        <sup>1<\/sup> Packaged Facts Pet Supplements in the US, 10<sup>th<\/sup> Edition, <span class=\"xn-chron\">September 2024<\/span><br \/><sup>2<\/sup>\u00a0Packaged Facts Pet Supplements in the US, 9<sup>th<\/sup> Edition, <span class=\"xn-chron\">March 2023<\/span><\/p>\n<p>Investor Contact: <span class=\"xn-person\">Tiffany Kanaga<\/span> (765) 740-0314 <a href=\"mailto:tiffany.kanaga@elancoah.com\" target=\"_blank\" rel=\"nofollow\">tiffany.kanaga@elancoah.com<\/a><br \/>Media Contact: <span class=\"xn-person\">Season Solorio<\/span>, (765) 316-0233, <u><a href=\"mailto:season.solorio@elancoah.com\" target=\"_blank\" rel=\"nofollow\">season.solorio@elancoah.com<\/a><\/u><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2623568\/Elanco_Launches_Pet_Protect.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2623568\/Elanco_Launches_Pet_Protect.jpg\" title=\"Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness\" alt=\"Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness\" \/><br \/>\n          <\/a>\n        <\/p>\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2309278\/Elanco_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2309278\/Elanco_Logo.jpg\" title=\"Elanco logo (PRNewsfoto\/Elanco Animal Health)\" alt=\"Elanco logo (PRNewsfoto\/Elanco Animal Health)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=DE22869&amp;sd=2025-02-20\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness-302380626.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness-302380626.html<\/a><\/p>\n<p>SOURCE  Elanco Animal Health<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=DE22869&amp;Transmission_Id=202502200827PR_NEWS_USPR_____DE22869&amp;DateId=20250220\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Pet Protect offers a comprehensive line of veterinarian-formulated, science-backed supplements. The U.S. pet supplement market is growing as pet parents increasingly desire proactive wellness options. Pet Protect features products for both dogs and cats, including joint health, multivitamins, Omega-3, fast-acting calming, allergy and immune support, digestive function support and more. The launch of Pet Protect from the Makers of Advantage strengthens Elanco&#8217;s position as a leader in the pet health market and offers a science-backed brand to the supplements category. The Advantage brand is a trusted leader in pet health for 25 years. GREENFIELD, Ind. , Feb. 20, 2025 \/PRNewswire\/ &#8212; Elanco Animal Health Incorporated (NYSE: ELAN) today announced the launch of Pet Protect, a line of veterinarian-formulated &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-815572","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Pet Protect offers a comprehensive line of veterinarian-formulated, science-backed supplements. The U.S. pet supplement market is growing as pet parents increasingly desire proactive wellness options. Pet Protect features products for both dogs and cats, including joint health, multivitamins, Omega-3, fast-acting calming, allergy and immune support, digestive function support and more. The launch of Pet Protect from the Makers of Advantage strengthens Elanco&#8217;s position as a leader in the pet health market and offers a science-backed brand to the supplements category. The Advantage brand is a trusted leader in pet health for 25 years. GREENFIELD, Ind. , Feb. 20, 2025 \/PRNewswire\/ &#8212; Elanco Animal Health Incorporated (NYSE: ELAN) today announced the launch of Pet Protect, a line of veterinarian-formulated &hellip; Continue reading &quot;Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-20T13:30:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2623568\/Elanco_Launches_Pet_Protect.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness\",\"datePublished\":\"2025-02-20T13:30:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\\\/\"},\"wordCount\":898,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2623568\\\/Elanco_Launches_Pet_Protect.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\\\/\",\"name\":\"Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\/","og_locale":"en_US","og_type":"article","og_title":"Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness - Market Newsdesk","og_description":"PR Newswire Pet Protect offers a comprehensive line of veterinarian-formulated, science-backed supplements. The U.S. pet supplement market is growing as pet parents increasingly desire proactive wellness options. Pet Protect features products for both dogs and cats, including joint health, multivitamins, Omega-3, fast-acting calming, allergy and immune support, digestive function support and more. The launch of Pet Protect from the Makers of Advantage strengthens Elanco&#8217;s position as a leader in the pet health market and offers a science-backed brand to the supplements category. The Advantage brand is a trusted leader in pet health for 25 years. GREENFIELD, Ind. , Feb. 20, 2025 \/PRNewswire\/ &#8212; Elanco Animal Health Incorporated (NYSE: ELAN) today announced the launch of Pet Protect, a line of veterinarian-formulated &hellip; Continue reading \"Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\/","og_site_name":"Market Newsdesk","article_published_time":"2025-02-20T13:30:13+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/2623568\/Elanco_Launches_Pet_Protect.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness","datePublished":"2025-02-20T13:30:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\/"},"wordCount":898,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2623568\/Elanco_Launches_Pet_Protect.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/elanco-launches-pet-protect-from-the-makers-of-advantage-veterinarian-formulated-supplements-for-complete-pet-wellness\/","name":"Elanco Launches Pet Protect\u2122 From the Makers of Advantage\u00ae: Veterinarian-Formulated Supplements for Complete Pet Wellness - 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