{"id":815541,"date":"2025-02-20T08:09:56","date_gmt":"2025-02-20T13:09:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sobrsafe-and-orbiit-announce-partnership-to-enhance-alcohol-recovery-through-ai-and-wearable-technology\/"},"modified":"2025-02-20T08:09:56","modified_gmt":"2025-02-20T13:09:56","slug":"sobrsafe-and-orbiit-announce-partnership-to-enhance-alcohol-recovery-through-ai-and-wearable-technology","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sobrsafe-and-orbiit-announce-partnership-to-enhance-alcohol-recovery-through-ai-and-wearable-technology\/","title":{"rendered":"SOBRsafe and Orbiit Announce Partnership to Enhance Alcohol Recovery Through AI and Wearable Technology"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n DENVER<\/span>
\n <\/span>, Feb. 20, 2025<\/span><\/span> \/PRNewswire\/ — SOBR Safe, Inc<\/a>. (NASDAQ:SOBR) (“SOBRsafe”),\u00a0the leader in next-generation alcohol detection technology, and Orbiit, an AI-driven alcohol recovery platform, are proud to announce their first strategic AI partnership, one that will revolutionize the way individuals manage their alcohol use and sobriety. This collaboration represents both a significant commercial development for SOBRsafe, and a major step forward in recovery support – providing individuals with a non-judgmental, accessible and data-driven path to sobriety.<\/p>\n

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SOBRsafe and Orbiit partner to revolutionize alcohol recovery with AI and wearable technology.<\/div>\n

According to AmericanAddictionCenters.org, over 28 million people in the U.S. suffered from Alcohol Use Disorder (AUD) in 2023, yet only 15.6% received treatment1<\/sup>. Recognizing the gap in treatment options, the two companies have identified a critical demand for accessible and innovative recovery solutions. This partnership addresses that need by pairing SOBRsafe’s transformational transdermal alcohol detection wristband with Orbiit’s AI-powered engagement platform, offering a data-driven approach to behavioral modification and enhancing recovery outcomes.<\/p>\n

“We are inspired to partner with Orbiit on our shared mission to introduce innovative solutions to individuals on their sobriety journey,” said David Gandini<\/span>, CEO of SOBRsafe. “In addition to the continuous transdermal alcohol detection, real-time alerts and GPS tracking we already offer with our discrete SOBRsure band, SOBRsure users who engage with Orbiit’s platform will now have access to 24\/7 AI support.”<\/p>\n

“Human behavior is deeply shaped by habit formation and social reinforcement,” said Dr. Edward Valentin<\/span>, Ph.D, LCSW MAC, a staff neuroscientist at Emory University<\/span> and research and development consultant for Orbiit. “Integrating wearables like the SOBRsure band with real-time monitoring with Orbiit’s daily interventions aligns with well-established behavioral science and affective neuroscience principles. By leveraging classical conditioning and cognitive reinforcement, this partnership has the potential to enhance accountability, motivation and long-term recovery success.”<\/p>\n

The new partnership features three key components:<\/p>\n