{"id":815505,"date":"2025-02-20T08:04:55","date_gmt":"2025-02-20T13:04:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/klaviyo-announces-the-only-crm-built-for-b2c\/"},"modified":"2025-02-20T08:04:55","modified_gmt":"2025-02-20T13:04:55","slug":"klaviyo-announces-the-only-crm-built-for-b2c","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/klaviyo-announces-the-only-crm-built-for-b2c\/","title":{"rendered":"Klaviyo Announces the Only CRM Built For B2C"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistcircle { list-style-type: circle }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Klaviyo Announces the Only CRM Built For B2C<\/b><\/p>\n<p class=\"bwalignc\"><i>Klaviyo B2C CRM unifies marketing, service, and analytics to power a new era of growth and customer relationships.<\/i><\/p>\n<p>BOSTON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.klaviyo.com&amp;esheet=54210439&amp;newsitemid=20250220686836&amp;lan=en-US&amp;anchor=Klaviyo&amp;index=1&amp;md5=38f63761c9c89df06a94de03ac2eb8fe\"><b>Klaviyo<\/b><\/a> (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for consumer brands. This marks a major step for Klaviyo as it expands beyond marketing into customer service. The all-in-one platform\u2014made up of Klaviyo Marketing, Klaviyo Analytics, and Klaviyo Service and powered by Klaviyo Data Platform (KDP)\u2014will help brands increase engagement, drive revenue, and build more loyal customer relationships.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250220686836\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250220686836\/en\/<\/a><\/p>\n<p>\nNew product offerings in Klaviyo B2C CRM:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Klaviyo Service: <\/b>Customer Hub will be Klaviyo\u2019s first service product\u2014a signed-in shopper experience created to bring marketing and service together, allowing customers to track orders, manage subscriptions, and discover new products all in one place.\n<\/li>\n<li><b>Klaviyo Analytics:<\/b> A new AI-powered product, Marketing Analytics, is designed to help brands better understand customer and purchase behavior and take action faster.\n<\/li>\n<li><b>Klaviyo Marketing:<\/b> Expanded tools will help brands run campaigns across multiple channels, personalize outreach, and automate engagement for higher conversions and stronger customer relationships.\n<\/li>\n<\/ul>\n<p><b>Inspired by B2B. Built for B2C<\/b><\/p>\n<p>\nMost CRMs were designed for B2B sales cycles, not the fast-moving, high-volume world of B2C. Consumer brands today juggle 16+ disconnected tools, making it nearly impossible to get a complete view of their customers and deliver the personalized, frictionless experiences modern shoppers expect.\n<\/p>\n<p>\nKlaviyo B2C CRM changes that. Powered by Klaviyo Data Platform (KDP), it gives brands a newfound ability to handle huge volumes of data, transactions, and 1:1 relationships at scale, redefining what growth means for consumer brands. With KDP\u2014and over 350 pre-built integrations and open APIs\u2014brands can connect customer, purchase, and behavioral data from anywhere, store it without expiration, and make it actionable in minutes\u2014no complex set-up, no data silos, just smarter growth.\n<\/p>\n<p>\n\u201cB2B CRMs transformed sales, but consumer brands need a system designed for them. This is a natural step forward for Klaviyo,\u201d said Andrew Bialecki, co-founder and CEO of Klaviyo. \u201cWe started as a database, evolved into the leading marketing platform, and now we\u2019re expanding into a complete CRM that connects the entire customer experience\u2014from discovery to post-purchase. We believe this is the future of B2C and we\u2019re excited to deliver it for our customers.\u201d\n<\/p>\n<p><b><span class=\"bwuline\">New platform offerings:<\/span><\/b><\/p>\n<p><b>Klaviyo Service: Introducing Customer Hub, Klaviyo\u2019s first service product<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nCustomer Hub is a signed-in shopper experience on a brand\u2019s online store that turns customer service into a revenue driver by combining support, merchandising, and personalization in one place.<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nShoppers can track orders, manage subscriptions, start returns, discover new products, and access support.\n<\/li>\n<li>\nProvide great service the moment someone engages with your brand, not just when they have a problem.\n<\/li>\n<li>\nSwitch it on in just a few clicks\u2014requires no developer support.\n<\/li>\n<\/ul>\n<\/li>\n<li>\nIn public beta for Shopify users and expanding to other platforms soon.\n<\/li>\n<li>\nEarly users saw higher account sign-ups, larger orders, and fewer support tickets.<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nHappy Wax, a home fragrance brand, saw a 75% drop in customer support tickets related to tracking orders after implementing Customer Hub, while also increasing repeat purchases.\n<\/li>\n<\/ul>\n<\/li>\n<li>\nIn private beta: AI-powered shopping agent that surfaces the most common customer questions directly on product pages, giving shoppers instant answers and driving more conversions without the need for live support.\n<\/li>\n<\/ul>\n<p><b>Klaviyo Analytics: Shorten the distance between insights and action with Marketing Analytics<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAvailable now: Marketing Analytics<b \/>is a new tool that gives brands real-time AI-powered insight into customer behavior\u2014so they can take action instantly.<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nSpot high-value and at-risk customers: identify who\u2019s likely to buy and who might churn.\n<\/li>\n<li>\nAutomate outreach based on behavior: trigger campaigns at the perfect moment.\n<\/li>\n<li>\nMeasure marketing impact: see revenue, engagement, and conversions in one view.\n<\/li>\n<\/ul>\n<\/li>\n<li>\nComing soon (Q2): Custom Objects is a new way to store and use customer data like loyalty status, pets, or past purchases to make marketing even more personal.\n<\/li>\n<\/ul>\n<p><b>Klaviyo Marketing: Expanding channel and campaign capabilities<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nKlaviyo Marketing will be releasing a number of new features to make omnichannel engagement easier and more effective.<\/p>\n<ul class=\"bwlistcircle\">\n<li>\nAvailable now: Automated SMS conversations, for deepening customer insights, answering FAQs, recommending products, and driving sales in real time\n<\/li>\n<li>\nQ1: Channel Affinity, for targeting customers on their preferred engagement channels\n<\/li>\n<li>\nQ2: Mobile in-app messaging, for boosting retention with personalized messages inside brand apps\n<\/li>\n<li>\nQ2: Omnichannel Campaign Builder, for orchestrating campaigns across email, SMS, push, and more from a single dashboard\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n\u201cAs a fast-growing subscription business with vast amounts of data and customizable options, delivering a unique customer experience is a challenge. Klaviyo has helped us overcome this by acting as our CRM. We\u2019ve seen impressive results since partnering with Klaviyo, including an increase in retention numbers, a 2x return on ad spend for reactivation campaigns, and a notable boost in average order value,\u201d said Bill Hudak, VP of DTC acquisition and retention at Dollar Shave Club. \u201cBy unifying our data, Klaviyo has allowed us to identify high-risk moments in the customer journey and change behavior with targeted merchandising, personalization, and product recommendations\u2014all with one-click add-to-box functionality. These insights have been a game-changer. Because we better understand our customers\u2014who they are, what they buy, how they behave\u2014we can craft creative that more effectively engages specific segments and helps us drive long-term growth and build loyalty<i>.<\/i>\u201d\n<\/p>\n<p>\n\u201cConsumer expectations for fast, seamless, and personalized experiences across every touchpoint have created a seismic shift in the applications required for digital commerce success,\u201d said Roger Beharry Lall, research director at IDC. \u201cFor brands to meet these demands, they need to engage innovative companies that help unify fragmented tech stacks in order to deliver cohesive, end-to-end experiences that bridge the gap between marketing, commerce, and customer service. Connecting these dots will enable brands to forge deeper customer relationships, drive loyalty, and boost revenue growth.\u201d\n<\/p>\n<p>\nKlaviyo will continue to update its B2C CRM offering with new features. For more information, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fklaviyo.com%2Fb2c-crm%3Futm_medium%3Dinfluencer%26utm_source%3Dklaviyo%26utm_campaign%3D7013o00000244kRAAQ&amp;esheet=54210439&amp;newsitemid=20250220686836&amp;lan=en-US&amp;anchor=please+visit+here&amp;index=2&amp;md5=97ae78bc30ea7dec0008c3943b467cce\">please visit here<\/a>.\n<\/p>\n<p><b>About Klaviyo<\/b><\/p>\n<p>\nKlaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps relationship-driven brands like Mattel, Glossier, Core Power Yoga, Daily Harvest and 167,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue.\n<\/p>\n<p>\nSource: Klaviyo, Inc.<br \/>\n<br \/>Tag: IR\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250220686836r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250220686836\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250220686836\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:press@klaviyo.com\">press@klaviyo.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Massachusetts<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Professional Services Online Retail Data Management Electronic Commerce Technology Artificial Intelligence Digital Marketing Data Analytics Retail Marketing Content Marketing Communications<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250220686836\/en\/2182852\/3\/Klaviyo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Klaviyo Announces the Only CRM Built For B2C Klaviyo B2C CRM unifies marketing, service, and analytics to power a new era of growth and customer relationships. BOSTON&#8211;(BUSINESS WIRE)&#8211;Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for consumer brands. This marks a major step for Klaviyo as it expands beyond marketing into customer service. The all-in-one platform\u2014made up of Klaviyo Marketing, Klaviyo Analytics, and Klaviyo Service and powered by Klaviyo Data Platform (KDP)\u2014will help brands increase engagement, drive revenue, and build more loyal customer relationships. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250220686836\/en\/ New product offerings in Klaviyo B2C CRM: &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/klaviyo-announces-the-only-crm-built-for-b2c\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Klaviyo Announces the Only CRM Built For B2C&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-815505","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Klaviyo Announces the Only CRM Built For B2C - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/klaviyo-announces-the-only-crm-built-for-b2c\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klaviyo Announces the Only CRM Built For B2C - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Klaviyo Announces the Only CRM Built For B2C Klaviyo B2C CRM unifies marketing, service, and analytics to power a new era of growth and customer relationships. BOSTON&#8211;(BUSINESS WIRE)&#8211;Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for consumer brands. This marks a major step for Klaviyo as it expands beyond marketing into customer service. The all-in-one platform\u2014made up of Klaviyo Marketing, Klaviyo Analytics, and Klaviyo Service and powered by Klaviyo Data Platform (KDP)\u2014will help brands increase engagement, drive revenue, and build more loyal customer relationships. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250220686836\/en\/ New product offerings in Klaviyo B2C CRM: &hellip; Continue reading &quot;Klaviyo Announces the Only CRM Built For B2C&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/klaviyo-announces-the-only-crm-built-for-b2c\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-20T13:04:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250220686836r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/klaviyo-announces-the-only-crm-built-for-b2c\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/klaviyo-announces-the-only-crm-built-for-b2c\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Klaviyo Announces the Only CRM Built For B2C\",\"datePublished\":\"2025-02-20T13:04:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/klaviyo-announces-the-only-crm-built-for-b2c\\\/\"},\"wordCount\":1157,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/klaviyo-announces-the-only-crm-built-for-b2c\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250220686836r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/klaviyo-announces-the-only-crm-built-for-b2c\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/klaviyo-announces-the-only-crm-built-for-b2c\\\/\",\"name\":\"Klaviyo Announces the Only CRM Built For B2C - 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BOSTON&#8211;(BUSINESS WIRE)&#8211;Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for consumer brands. This marks a major step for Klaviyo as it expands beyond marketing into customer service. The all-in-one platform\u2014made up of Klaviyo Marketing, Klaviyo Analytics, and Klaviyo Service and powered by Klaviyo Data Platform (KDP)\u2014will help brands increase engagement, drive revenue, and build more loyal customer relationships. This press release features multimedia. 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