{"id":815192,"date":"2025-02-19T16:52:37","date_gmt":"2025-02-19T21:52:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/gillette-and-lay-up-partner-to-power-the-next-generation-of-role-models-2\/"},"modified":"2025-02-19T16:52:37","modified_gmt":"2025-02-19T21:52:37","slug":"gillette-and-lay-up-partner-to-power-the-next-generation-of-role-models-2","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/gillette-and-lay-up-partner-to-power-the-next-generation-of-role-models-2\/","title":{"rendered":"Gillette and Lay-Up Partner to Power the Next Generation of Role Models"},"content":{"rendered":"

<\/p>\n

Gillette and Lay-Up Partner to Power the Next Generation of Role Models<\/b><\/p>\n

New basketball partnership supports youth in Toronto’s Neighbourhood Improvement Areas<\/i>with access to positive role models and development of young basketball coaches.<\/i><\/p>\n

TORONTO–(BUSINESS WIRE<\/a>)–
\nGillette, the world\u2019s leading expert in men\u2019s grooming, is proud to announce a new partnership with Lay-Up Youth Basketball, a Toronto-based charity that harnesses the power of basketball to develop skills and confidence in young people from Toronto’s Neighbourhood Improvement Areas. This partnership is rooted in Gillette\u2019s global ambition to make an impact with millions of boys through the power of role models. Together, Gillette and Lay-Up aim to provide the children and youth Lay-Up serves with access to positive role models while fostering the development of young basketball coaches, shaping them into impactful leaders both on and off the court.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250219440554\/en\/<\/a><\/p>\n

\"Toronto<\/p>\n

Toronto Raptors player Gradey Dick engages with young athletes from Lay-Up, a charity serving Toronto\u2019s Neighbourhood Improvement Areas, at a basketball clinic where Gillette announced its support for Lay-Up\u2019s Coach Development Pathway. (Photo: Business Wire)<\/p>\n<\/div>\n

\nThrough this partnership, Gillette is supporting Lay-Up\u2019s Coach Development Pathway\u2014an evidence-based approach grounded in best practices in sport-for-development. This pathway helps the young people Lay-Up serves develop and transition into coaching roles within the program, providing year-round employment, certification, experiential learning opportunities, and mentorship. The pathway equips coaches at all experience levels with the skills and resources needed to make a lasting impact in their communities.\n<\/p>\n

\nA new survey by Gillette Canada1<\/sup> highlights a clear need for more positive role models for boys in Canada. Nearly 40 per cent of Canadians believe boys don\u2019t have enough access to positive role models, and 91 per cent agree that having a role model benefits boys in the long term. Yet, only 55 per cent of Canadian men had a role model growing up, and 81 per cent of those who didn\u2019t have a role model believe having one would have helped them.\n<\/p>\n

\nGillette believes the bond between a coach and a young athlete is a relationship grounded in trust, guidance, and inspiration\u2014qualities that make coaches some of the most natural role models for young people. Similarly, 80 per cent of Canadians said that sport coaches in local communities can serve as positive role models for boys.\n<\/p>\n

\n“At Gillette, our mission has always been to provide the men of today and tomorrow with the tools they need to be their best selves,\u201d said Jennifer Seiler, Senior Vice President, Grooming Canada at P&G. \u201cCoaches do more than teach skills on the court; they help young people develop confidence, resilience, and a sense of belonging, shaping their path both in sports and in life. By supporting Lay-Up\u2019s efforts to develop more coaches, we\u2019re helping to create greater access to positive role models, ensuring that youth have the guidance and inspiration they need to succeed.”\n<\/p>\n

\nFounded in 2014, Lay-Up\u2019s mission is to deliver the benefits of youth-basketball programs in a cost-free, community-based model, ensuring that all children and youth have access to the transformative power of sport. Lay-Up\u2019s programs are delivered year-round in Toronto\u2019s Neighbourhood Improvement Areas, with a focus on fostering long-term relationships between participants and coaches.\n<\/p>\n

\n“At Lay-Up, we look forward to partnering with Gillette and creating lasting, meaningful change for both youth and coaches,\u201d said Chris Penrose, Executive Director, Lay-Up. \u201cWith Gillette\u2019s support, we\u2019re not only expanding access to positive role models for the young people we serve, but also creating opportunities for them to stay involved as they enter the next phase of their lives.\u201d\n<\/p>\n

GILLETTE IS THE OFFICIAL SHAVE AND BEARD CARE PARTNER OF THE NBA IN CANADA AND THE TORONTO RAPTORS<\/b><\/p>\n

\nGillette continues to highlight role models with its most recent campaign, The Best Your Game Can Get<\/i>, which celebrates Gillette\u2019s designation as the official shave and beard care partner of the Toronto Raptors.\n<\/p>\n

\n\u201cThe Best Your Game Can Get\u201d lets the younger generation take the lead with GilletteLabs, showing the world that the best a man can get keeps getting better. This message is brought to life with Gillette ambassador and Toronto Raptors player, Gradey Dick, who shares a belief in the power of role models to inspire the next generation of men.\n<\/p>\n

\n“I\u2019m proud to support Gillette\u2019s partnership with Lay-Up because I know firsthand the difference a strong role model can make in a young person\u2019s life,” said Gradey Dick. “Basketball has taught me so much about discipline, confidence, and giving back, and programs like Lay-Up help ensure that boys not only have access to mentors but also learn how to become leaders themselves.\u201d\n<\/p>\n

\nFor more than 120 years, Gillette has been committed to helping men look, feel, and be their best. Please visit Gillette.ca<\/a> for more information about Gillette and its products.\n<\/p>\n

1<\/sup>These are the findings of a study\/survey conducted by Gillette Canada from February 5th<\/sup> to February 7th<\/sup>, 2025, among a representative sample of 1501 online Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +\/- 2.5 percentage points, 19 times out of 20.\n<\/p>\n

About Gillette<\/b><\/p>\n

\nFor more than 120 years, Gillette has delivered precision technology and unrivaled product performance \u2013 improving the lives of over 800 million consumers around the world. From shaving and body grooming to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams, and creams), skin care, aftershaves, antiperspirants, deodorants, and body wash. For more information and the latest news on Gillette, visit gillette.ca.\n<\/p>\n

About Procter & Gamble<\/b><\/p>\n

\nP&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Bounty\u00ae, Charmin\u00ae, Crest\u00ae, Dawn\u00ae, Downy\u00ae, Fairy\u00ae, Febreze\u00ae, Gain\u00ae, Gillette\u00ae, Head & Shoulders\u00ae, Lenor\u00ae, Olay\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae, SK-II\u00ae, Tide\u00ae, Vicks\u00ae, and Whisper\u00ae. The P&G community includes operations in approximately 70 countries worldwide. Please visit https:\/\/www.pg.com<\/a> for the latest news and information about P&G and its brands. For other P&G news, visit us at https:\/\/www.pg.com\/news<\/a>.\n<\/p>\n

About Lay-Up<\/b><\/p>\n

\nLay-Up is a charitable organization focused on the future of access to basketball. Through cost-free year-round basketball programming and paid youth coach development that is rooted in the Culture of Basketball, our programs serve over 800 youth annually across Toronto. For more information, please visit: https:\/\/www.layup.ca\/<\/a><\/p>\n

Category: Gillette<\/i><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250219440554\/en\/<\/a><\/span><\/p>\n

Media Contacts:
\n
<\/b>
Stephanie Buttrill
\n
Communications Contractor, Gillette North America
\n
Email: buttrill.sb@pg.com
\n<\/a><\/p>\n

Ridhi Arun Kumar
\n
Porter Novelli on behalf of Gillette Canada
\n
Email: ridhi.arunkumar@porternovelli.com
\n<\/a><\/p>\n

Chris Penrose
\n
Lay-Up
\n
Email: cpenrose@layup.ca<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Canada Ohio<\/p>\n

INDUSTRY KEYWORDS:<\/b> Men General Health Home Goods Family Basketball Dental Sports Consumer Other Retail Other Manufacturing Health Specialty Chemicals\/Plastics Cosmetics Manufacturing Retail Women<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Toronto Raptors player Gradey Dick engages with young athletes from Lay-Up, a charity serving Toronto\u2019s Neighbourhood Improvement Areas, at a basketball clinic where Gillette announced its support for Lay-Up\u2019s Coach Development Pathway. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Gillette Canada\u2019s Jennifer Seiler speaks to youth from Lay-Up Youth Basketball, announcing Gillette\u2019s partnership with the charity and its support for Lay-Up\u2019s Coach Development Pathway. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
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Gillette and Lay-Up Partner to Power the Next Generation of Role Models New basketball partnership supports youth in Toronto’s Neighbourhood Improvement Areaswith access to positive role models and development of young basketball coaches. TORONTO–(BUSINESS WIRE)– Gillette, the world\u2019s leading expert in men\u2019s grooming, is proud to announce a new partnership with Lay-Up Youth Basketball, a Toronto-based charity that harnesses the power of basketball to develop skills and confidence in young people from Toronto’s Neighbourhood Improvement Areas. This partnership is rooted in Gillette\u2019s global ambition to make an impact with millions of boys through the power of role models. Together, Gillette and Lay-Up aim to provide the children and youth Lay-Up serves with access to positive role models while fostering the … <\/p>\n

Continue reading “Gillette and Lay-Up Partner to Power the Next Generation of Role Models”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-815192","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nGillette and Lay-Up Partner to Power the Next Generation of Role Models - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gillette-and-lay-up-partner-to-power-the-next-generation-of-role-models-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gillette and Lay-Up Partner to Power the Next Generation of Role Models - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Gillette and Lay-Up Partner to Power the Next Generation of Role Models New basketball partnership supports youth in Toronto’s Neighbourhood Improvement Areaswith access to positive role models and development of young basketball coaches. TORONTO–(BUSINESS WIRE)– Gillette, the world\u2019s leading expert in men\u2019s grooming, is proud to announce a new partnership with Lay-Up Youth Basketball, a Toronto-based charity that harnesses the power of basketball to develop skills and confidence in young people from Toronto’s Neighbourhood Improvement Areas. This partnership is rooted in Gillette\u2019s global ambition to make an impact with millions of boys through the power of role models. 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TORONTO–(BUSINESS WIRE)– Gillette, the world\u2019s leading expert in men\u2019s grooming, is proud to announce a new partnership with Lay-Up Youth Basketball, a Toronto-based charity that harnesses the power of basketball to develop skills and confidence in young people from Toronto’s Neighbourhood Improvement Areas. This partnership is rooted in Gillette\u2019s global ambition to make an impact with millions of boys through the power of role models. 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