{"id":814300,"date":"2025-02-18T13:03:10","date_gmt":"2025-02-18T18:03:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-unveils-descubre-e-l-f-ecto-in-mexico-premium-quality-beauty-meets-unbeatable-value\/"},"modified":"2025-02-18T13:03:10","modified_gmt":"2025-02-18T18:03:10","slug":"e-l-f-cosmetics-unveils-descubre-e-l-f-ecto-in-mexico-premium-quality-beauty-meets-unbeatable-value","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-unveils-descubre-e-l-f-ecto-in-mexico-premium-quality-beauty-meets-unbeatable-value\/","title":{"rendered":"e.l.f. Cosmetics Unveils &#8220;Descubre e.l.f.ecto&#8221; in Mexico: Premium-Quality Beauty Meets Unbeatable Value"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p>\ne.l.f. Cosmetics Unveils &#8220;Descubre e.l.f.ecto&#8221; in Mexico: Premium-Quality Beauty Meets Unbeatable Value\n<\/p>\n<p><i>Telenovela-inspired campaign showcasing affordable beauty for every eye, lip and face, available at Sephora Mexico<\/i><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\ne.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), announces the launch of its outrageously entertaining campaign &#8220;Descubre e.l.f.ecto,&#8221; which translates to \u201cdiscover the e.l.f. effect,\u201d delivering high-quality, prestige beauty products at accessible prices for every eye, lip and face, available at Sephora Mexico.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250218332011\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250218332011\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250218332011\/en\/2384991\/4\/120225_elf_MX_Website_Buzz_BLUSH_23093.jpg\" alt=\"e.l.f. Cosmetics launches new &quot;Descubre e.l.f.ecto&quot; campaign, which translates to \u201cdiscover the e.l.f. effect,\u201d delivering high-quality, prestige beauty products at accessible prices for every eye, lip and face, available at Sephora Mexico. (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">e.l.f. Cosmetics launches new &#8220;Descubre e.l.f.ecto&#8221; campaign, which translates to \u201cdiscover the e.l.f. effect,\u201d delivering high-quality, prestige beauty products at accessible prices for every eye, lip and face, available at Sephora Mexico. (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\nCreated for e.l.f.\u2019s Mexico-based community, the \u2018e.l.f.enovela\u2019 is a twist on the telenovela that captivates viewers with storylines inspired by the drama-filled, community-favorite, telenovela, while highlighting e.l.f.&#8217;s commitment to inclusivity, accessibility and positivity.\n<\/p>\n<p>\nThrough this work, e.l.f. is shifting the perspective of what\u2019s possible when it comes to beauty and inviting more of its diverse and passionate community to experience e.l.f.\u2019s unbeatable value. In October 2024, e.l.f. entered Sephora Mexico, marking its first time in Sephora, democratizing access to its most sought-after products at an unbeatable value.\n<\/p>\n<p>\n&#8220;At e.l.f., we&#8217;re not just launching a campaign; we&#8217;re introducing a new era of beauty in Mexico. Our telenovela-inspired approach isn&#8217;t just about drama\u2014it&#8217;s about delivering the unexpected magic! We&#8217;re disrupting the notion that premium beauty is exclusive for the privileged few by making the best of beauty accessible to the happy many,\u201d said Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty. \u201c&#8217;Descubre e.l.f.ecto&#8217; is a culturally relevant and entertaining invitation to our community to experience high-quality beauty products without breaking the bank. We are rewriting the script of what affordable luxury can be.\u201d\n<\/p>\n<p>\nThe campaign, created in collaboration with creative agency 72andSunny, comes to life through the two-episode telenovela-style series on TikTok and Instagram. Out-of-home amplifications in Mexico City, Monterrey and Guadalajara further extend the campaign&#8217;s reach across the country.\n<\/p>\n<p>\nWatch the \u201cDescubre e.l.f.ecto\u201d episodes now on social media:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nEpisode 1: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDGN5waNpr0f%2F&amp;esheet=54209035&amp;newsitemid=20250218332011&amp;lan=en-US&amp;anchor=Instagram&amp;index=1&amp;md5=08b2e51de7ed9a0250fd01351e1ba7fd\">Instagram<\/a><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40elfyeah%2Fvideo%2F7472758550037646623%3Flang%3Den&amp;esheet=54209035&amp;newsitemid=20250218332011&amp;lan=en-US&amp;anchor=TikTok&amp;index=2&amp;md5=a3dd9b5d8f8326742d70f890ac4d8512\">TikTok<\/a><\/li>\n<li>\nEpisode 2: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDGOLtggvegS%2F&amp;esheet=54209035&amp;newsitemid=20250218332011&amp;lan=en-US&amp;anchor=Instagram&amp;index=3&amp;md5=b1777eb44dae0ddaa9278a1c2ec6050a\">Instagram<\/a><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40elfyeah%2Fvideo%2F7472805088512331038%3Flang%3Den&amp;esheet=54209035&amp;newsitemid=20250218332011&amp;lan=en-US&amp;anchor=TikTok&amp;index=4&amp;md5=881acbaf72c8f231ab4e7c58fceb18cf\">TikTok<\/a><\/li>\n<\/ul>\n<p>\nFeatured products include fan-favorites Power Grip Primer, Camo Liquid Blush, Brow Laminating Gel and Glossy Lip Stain. These products and more e.l.f. must-haves are available in-store at Sephora Mexico and online at sephora.com.mx.\n<\/p>\n<p><b>About e.l.f. Cosmetics<\/b><\/p>\n<p>\ne.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty-free. We are proud to have products made in Fair Trade Certified\u2122 facilities. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.elfcosmetics.com&amp;esheet=54209035&amp;newsitemid=20250218332011&amp;lan=en-US&amp;anchor=www.elfcosmetics.com&amp;index=5&amp;md5=314f927d70262ec8b7f3f8f631183a6a\">www.elfcosmetics.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250218332011r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250218332011\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250218332011\/en\/<\/a><\/span><\/p>\n<p>\nHannah Rubin, <a rel=\"nofollow\" href=\"mailto:hrubin@elfbeauty.com\">hrubin@elfbeauty.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Latin America North America United States Mexico Central America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Cosmetics Men Retail Social Media Entertainment Consumer Luxury General Entertainment Teens Digital Marketing Communications Women Content Marketing Fashion<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250218332011\/en\/2384991\/3\/120225_elf_MX_Website_Buzz_BLUSH_23093.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. Cosmetics launches new &#8220;Descubre e.l.f.ecto&#8221; campaign, which translates to \u201cdiscover the e.l.f. effect,\u201d delivering high-quality, prestige beauty products at accessible prices for every eye, lip and face, available at Sephora Mexico. (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250218332011\/en\/2385034\/3\/310125_elf_MX_30_ONLINE_4x5_Teaser_Thumbnail_23194.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. Cosmetics launches new &#8220;Descubre e.l.f.ecto&#8221; campaign, which translates to \u201cdiscover the e.l.f. effect,\u201d delivering high-quality, prestige beauty products at accessible prices for every eye, lip and face, available at Sephora Mexico. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250218332011\/en\/2385012\/3\/e.l.f._Cosmetics_HOR_logo_%282%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>e.l.f. Cosmetics Unveils &#8220;Descubre e.l.f.ecto&#8221; in Mexico: Premium-Quality Beauty Meets Unbeatable Value Telenovela-inspired campaign showcasing affordable beauty for every eye, lip and face, available at Sephora Mexico OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), announces the launch of its outrageously entertaining campaign &#8220;Descubre e.l.f.ecto,&#8221; which translates to \u201cdiscover the e.l.f. effect,\u201d delivering high-quality, prestige beauty products at accessible prices for every eye, lip and face, available at Sephora Mexico. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250218332011\/en\/ e.l.f. Cosmetics launches new &#8220;Descubre e.l.f.ecto&#8221; campaign, which translates to \u201cdiscover the e.l.f. effect,\u201d delivering high-quality, prestige beauty products at accessible prices for every eye, lip and face, available at Sephora Mexico. (Graphic: Business Wire) &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-unveils-descubre-e-l-f-ecto-in-mexico-premium-quality-beauty-meets-unbeatable-value\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;e.l.f. Cosmetics Unveils &#8220;Descubre e.l.f.ecto&#8221; in Mexico: Premium-Quality Beauty Meets Unbeatable Value&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-814300","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e.l.f. 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Cosmetics Unveils &#8220;Descubre e.l.f.ecto&#8221; in Mexico: Premium-Quality Beauty Meets Unbeatable Value Telenovela-inspired campaign showcasing affordable beauty for every eye, lip and face, available at Sephora Mexico OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), announces the launch of its outrageously entertaining campaign &#8220;Descubre e.l.f.ecto,&#8221; which translates to \u201cdiscover the e.l.f. effect,\u201d delivering high-quality, prestige beauty products at accessible prices for every eye, lip and face, available at Sephora Mexico. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250218332011\/en\/ e.l.f. Cosmetics launches new &#8220;Descubre e.l.f.ecto&#8221; campaign, which translates to \u201cdiscover the e.l.f. effect,\u201d delivering high-quality, prestige beauty products at accessible prices for every eye, lip and face, available at Sephora Mexico. (Graphic: Business Wire) &hellip; Continue reading &quot;e.l.f. 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Cosmetics Unveils \"Descubre e.l.f.ecto\" in Mexico: Premium-Quality Beauty Meets Unbeatable Value - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-unveils-descubre-e-l-f-ecto-in-mexico-premium-quality-beauty-meets-unbeatable-value\/","og_locale":"en_US","og_type":"article","og_title":"e.l.f. Cosmetics Unveils \"Descubre e.l.f.ecto\" in Mexico: Premium-Quality Beauty Meets Unbeatable Value - Market Newsdesk","og_description":"e.l.f. Cosmetics Unveils &#8220;Descubre e.l.f.ecto&#8221; in Mexico: Premium-Quality Beauty Meets Unbeatable Value Telenovela-inspired campaign showcasing affordable beauty for every eye, lip and face, available at Sephora Mexico OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), announces the launch of its outrageously entertaining campaign &#8220;Descubre e.l.f.ecto,&#8221; which translates to \u201cdiscover the e.l.f. effect,\u201d delivering high-quality, prestige beauty products at accessible prices for every eye, lip and face, available at Sephora Mexico. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250218332011\/en\/ e.l.f. Cosmetics launches new &#8220;Descubre e.l.f.ecto&#8221; campaign, which translates to \u201cdiscover the e.l.f. effect,\u201d delivering high-quality, prestige beauty products at accessible prices for every eye, lip and face, available at Sephora Mexico. (Graphic: Business Wire) &hellip; Continue reading \"e.l.f. Cosmetics Unveils &#8220;Descubre e.l.f.ecto&#8221; in Mexico: Premium-Quality Beauty Meets Unbeatable Value\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-unveils-descubre-e-l-f-ecto-in-mexico-premium-quality-beauty-meets-unbeatable-value\/","og_site_name":"Market Newsdesk","article_published_time":"2025-02-18T18:03:10+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250218332011\/en\/2384991\/4\/120225_elf_MX_Website_Buzz_BLUSH_23093.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-unveils-descubre-e-l-f-ecto-in-mexico-premium-quality-beauty-meets-unbeatable-value\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-unveils-descubre-e-l-f-ecto-in-mexico-premium-quality-beauty-meets-unbeatable-value\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"e.l.f. 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