{"id":814180,"date":"2025-02-18T09:32:10","date_gmt":"2025-02-18T14:32:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness\/"},"modified":"2025-02-18T09:32:10","modified_gmt":"2025-02-18T14:32:10","slug":"doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness\/","title":{"rendered":"DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness<\/b><\/p>\n<p class=\"bwalignc\"><i>Global brands gain comprehensive coverage with both content-level avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2F&amp;esheet=54205670&amp;newsitemid=20250213507301&amp;lan=en-US&amp;anchor=DoubleVerify&amp;index=1&amp;md5=2b6d0868f053e5e413f03ca1b46744ac\">DoubleVerify<\/a> (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of content-level controls for Meta\u2019s Facebook &amp; Instagram Feed and Reels \u2013 expanding the company\u2019s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta\u2019s platforms. This launch builds on last year\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnewsroom%2Fdoubleverify-bolsters-media-authentication-on-meta-extends-brand-safety-and-suitability-to-facebook-and-instagram-feeds-reels%2F&amp;esheet=54205670&amp;newsitemid=20250213507301&amp;lan=en-US&amp;anchor=release&amp;index=2&amp;md5=f7e0d3152a6dfb88bd440d1347c9e17d\">release<\/a> of post-bid brand safety and suitability measurement on Meta\u2019s Facebook and Instagram Feeds and Reels.\n<\/p>\n<p>\n\u201cDoubleVerify\u2019s new content-level controls are a game changer for advertisers,\u201d said Mark Zagorski, CEO of DoubleVerify. \u201cBy combining content-level controls with post-bid measurement, we\u2019re enabling brands to maximize both the quality and impact of their campaigns. Advertisers can ensure their ads appear in environments that align with their brand, powering media effectiveness and boosting advertising ROI. This release strengthens our commitment to provide industry-leading, independent solutions that help brands improve quality reach and drive meaningful engagement on platforms like Facebook and Instagram.\u201d\n<\/p>\n<p>\nImplementing a comprehensive media authentication strategy aligns protection controls with post-bid measurement, delivering significant value to brands. Post-bid measurement analyzes content after impressions are purchased, offering advertisers insights into ad delivery that aligns with their brand preferences. DV\u2019s newly launched content-level controls evaluate inventory before impressions are delivered, and identify content that falls below the brand safety floor and does not align with the company&#8217;s suitability tiers in an automated manner \u2013\u2013 supporting the delivery of ads to appropriate environments. This approach helps brands optimize future campaigns and media investment decisions.\n<\/p>\n<p>\nIn addition, DV has rolled out 30 new and unique content-level avoidance categories, such as Youth and Young Adults, Youth Entertainment, and Gambling. These expanded categories offer advertisers precise control and protection tailored to their brand preferences.\n<\/p>\n<p>\nWith this release, advertisers will benefit from:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>End-to-end Performance<\/b>: Seamless alignment of content-level controls with post-bid measurement, improving campaign suitability rates, reducing media waste, and enhancing ad performance on Meta\u2019s Facebook &amp; Instagram Feed and Reels campaigns.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Operational Efficiency<\/b>: Automated, hourly refresh of content-level avoidance that requires no manual intervention.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Trusted Coverage<\/b>: Independent, third-party monitoring and protection of ad placements.\n<\/li>\n<\/ul>\n<p>\nDV\u2019s solution is powered by its proprietary, AI-powered Universal Content Intelligence\u2122 classification engine. DV analyzes video, image, audio, speech, and text elements to deliver superior content classifications at scale. Its innovative key frame extraction method is a smarter and faster way to analyze video content. Instead of examining each video frame, which can be repetitive and time-consuming, key frame extraction focuses only on the most important moments where changes happen. This streamlined approach ensures quicker, more accurate analysis, uses less computing power and reduces environmental impact \u2013\u2013 ensuring efficient analysis of campaigns, without sacrificing quality or precision.\n<\/p>\n<p>\nMeasurement data insights and content-level controls are available through DV Pinnacle<sup>\u00ae<\/sup>, the company\u2019s unified service and analytics reporting platform, enabling advertisers to monitor and optimize their Meta ad campaigns.\n<\/p>\n<p>\nFor more information about DoubleVerify, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com&amp;esheet=54205670&amp;newsitemid=20250213507301&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.doubleverify.com&amp;index=3&amp;md5=54890ef62ae5764bf553af3f6c5359fb\">http:\/\/www.doubleverify.com<\/a>.\n<\/p>\n<p><b>About DoubleVerify<\/b><\/p>\n<p>\nDoubleVerify (\u201cDV\u201d) (NYSE: DV) is the industry\u2019s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.\n<\/p>\n<p>\nFacebook\u00ae is a registered trademark of Meta Inc.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250213507301r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250213507301\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250213507301\/en\/<\/a><\/span><\/p>\n<p>\nMedia:<br \/>\n<br \/>Chris Harihar<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chris@crenshawcomm.com\">chris@crenshawcomm.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Social Media Data Management Other Communications Publishing Technology Public Relations\/Investor Relations Audio\/Video Marketing Advertising Communications Professional Services Artificial Intelligence Other Technology Software Data Analytics Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness Global brands gain comprehensive coverage with both content-level avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of content-level controls for Meta\u2019s Facebook &amp; Instagram Feed and Reels \u2013 expanding the company\u2019s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta\u2019s platforms. This launch builds on last year\u2019s release of post-bid brand safety and suitability measurement on Meta\u2019s Facebook and Instagram &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-814180","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness Global brands gain comprehensive coverage with both content-level avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of content-level controls for Meta\u2019s Facebook &amp; Instagram Feed and Reels \u2013 expanding the company\u2019s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta\u2019s platforms. This launch builds on last year\u2019s release of post-bid brand safety and suitability measurement on Meta\u2019s Facebook and Instagram &hellip; Continue reading &quot;DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-18T14:32:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250213507301r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness\",\"datePublished\":\"2025-02-18T14:32:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness\\\/\"},\"wordCount\":663,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250213507301r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-content-level-controls-on-meta-powering-media-quality-and-advertising-effectiveness\\\/\",\"name\":\"DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness - 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