{"id":813223,"date":"2025-02-13T17:54:32","date_gmt":"2025-02-13T22:54:32","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/b1bank-announces-senna-bayasgalan-as-chief-marketing-officer\/"},"modified":"2025-02-13T17:54:32","modified_gmt":"2025-02-13T22:54:32","slug":"b1bank-announces-senna-bayasgalan-as-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/b1bank-announces-senna-bayasgalan-as-chief-marketing-officer\/","title":{"rendered":"b1BANK Announces Senna Bayasgalan as Chief Marketing Officer"},"content":{"rendered":"
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BATON ROUGE, La., Feb. 13, 2025 (GLOBE NEWSWIRE) — b1BANK, announces the appointment of Senna Bayasgalan as chief marketing officer. Bayasgalan will lead brand and marketing technology initiatives to support the banks\u2019 growth and deepen client relationships. Bayasgalan has over 16 years of experience in marketing leadership, international brand building, communications and customer acquisition across private capital, technology and media industries.\u00a0<\/p>\n

\u201cWe are diligent about the culture we are building, and as a result, fortunate to be able to attract top talent from across the nation,\u201d said Jude Melville, chairman and CEO, b1BANK. \u201cWe have a good and genuine story, and with more effective use of technology-enabled branding and distribution tools, I am confident that story has the potential to resonate deeply with a larger audience. Senna\u2019s diverse experience leading marketing campaigns across multiple lines of business will accelerate our continued evolution.\u201d\u00a0<\/p>\n

Throughout her career she has skillfully combined data and storytelling to launch international campaigns, build online communities and develop customer retention strategies to grow the brands she has served.\u00a0\u00a0<\/p>\n

\u201cI was instantly drawn to b1BANK\u2019s unique story and its unwavering commitment to serving businesses and local communities,\u201d said Bayasgalan. \u201cI am excited to partner with the talented team at b1 to elevate the brand, foster innovation and help our clients achieve their goals.\u201d\u00a0<\/p>\n

Bayasgalan is a founding board member of Asians in Advertising, a mentor for APIA Scholars, Women We Create and 3AF, and a frequent guest lecturer at Georgetown University and other institutions. She earned a Bachelor of Liberal Arts from the University of Texas at Austin.\u00a0<\/p>\n

\n About Business First Bancshares, Inc.\u00a0<\/strong>
\n
As of Dec. 31, 2024, Business First Bancshares, Inc., (Nasdaq: BFST) through its banking subsidiary b1BANK, had $7.9 billion in assets, $6.9 billion in assets under management through b1BANK\u2019s affiliate Smith Shellnut Wilson, LLC (SSW) (excludes $0.9 billion of b1BANK assets managed by SSW) and operates Banking Centers and Loan Production Offices in markets across Louisiana and Texas providing commercial and personal banking products and services. Commercial banking services include commercial loans and letters of credit, working capital lines and equipment financing, and treasury management services. b1BANK was awarded #1 Best-In-State Bank, Louisiana, by Forbes and Statista, and is a multiyear winner of American Banker\u2019s \u201cBest Banks to Work For.\u201d Visit b1BANK.com for more information.\u00a0<\/p>\n

Misty Albrecht
b1BANK
225.286.7879
Misty.Albrecht@b1BANK.com<\/a><\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/82d7ef43-d21e-464d-9b89-7653e36ab81c<\/a><\/p>\n

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BATON ROUGE, La., Feb. 13, 2025 (GLOBE NEWSWIRE) — b1BANK, announces the appointment of Senna Bayasgalan as chief marketing officer. Bayasgalan will lead brand and marketing technology initiatives to support the banks\u2019 growth and deepen client relationships. Bayasgalan has over 16 years of experience in marketing leadership, international brand building, communications and customer acquisition across private capital, technology and media industries.\u00a0 \u201cWe are diligent about the culture we are building, and as a result, fortunate to be able to attract top talent from across the nation,\u201d said Jude Melville, chairman and CEO, b1BANK. \u201cWe have a good and genuine story, and with more effective use of technology-enabled branding and distribution tools, I am confident that story has the potential to … <\/p>\n

Continue reading “b1BANK Announces Senna Bayasgalan as Chief Marketing Officer”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-813223","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nb1BANK Announces Senna Bayasgalan as Chief Marketing Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/b1bank-announces-senna-bayasgalan-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"b1BANK Announces Senna Bayasgalan as Chief Marketing Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"BATON ROUGE, La., Feb. 13, 2025 (GLOBE NEWSWIRE) — b1BANK, announces the appointment of Senna Bayasgalan as chief marketing officer. Bayasgalan will lead brand and marketing technology initiatives to support the banks\u2019 growth and deepen client relationships. Bayasgalan has over 16 years of experience in marketing leadership, international brand building, communications and customer acquisition across private capital, technology and media industries.\u00a0 \u201cWe are diligent about the culture we are building, and as a result, fortunate to be able to attract top talent from across the nation,\u201d said Jude Melville, chairman and CEO, b1BANK. \u201cWe have a good and genuine story, and with more effective use of technology-enabled branding and distribution tools, I am confident that story has the potential to … Continue reading "b1BANK Announces Senna Bayasgalan as Chief Marketing Officer"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/b1bank-announces-senna-bayasgalan-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-13T22:54:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM1ODQ1NiM2NzUxMTYwIzIyNDcwOTM=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/b1bank-announces-senna-bayasgalan-as-chief-marketing-officer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/b1bank-announces-senna-bayasgalan-as-chief-marketing-officer\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"b1BANK Announces Senna Bayasgalan as Chief Marketing Officer\",\"datePublished\":\"2025-02-13T22:54:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/b1bank-announces-senna-bayasgalan-as-chief-marketing-officer\\\/\"},\"wordCount\":426,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/b1bank-announces-senna-bayasgalan-as-chief-marketing-officer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTM1ODQ1NiM2NzUxMTYwIzIyNDcwOTM=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/b1bank-announces-senna-bayasgalan-as-chief-marketing-officer\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/b1bank-announces-senna-bayasgalan-as-chief-marketing-officer\\\/\",\"name\":\"b1BANK Announces Senna Bayasgalan as Chief Marketing Officer - 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