{"id":812238,"date":"2025-02-12T15:33:08","date_gmt":"2025-02-12T20:33:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ufc-and-monster-energy-announce-historic-renewal-of-their-global-partnership\/"},"modified":"2025-02-12T15:33:08","modified_gmt":"2025-02-12T20:33:08","slug":"ufc-and-monster-energy-announce-historic-renewal-of-their-global-partnership","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ufc-and-monster-energy-announce-historic-renewal-of-their-global-partnership\/","title":{"rendered":"UFC\u00ae and Monster Energy\u00ae Announce Historic Renewal of Their Global Partnership"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>UFC<sup>\u00ae<\/sup> and Monster Energy<sup>\u00ae<\/sup> Announce Historic Renewal of Their Global Partnership<\/b><\/p>\n<p class=\"bwalignc\"><b>Monster Energy to Continue as Exclusive Official Energy Drink of UFC<\/b><\/p>\n<p class=\"bwalignc\"><b>Agreement Marks the Largest Sponsorship Deal Ever for Both Companies<\/b><\/p>\n<p>LAS VEGAS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nUFC<sup>\u00ae<\/sup>, the world\u2019s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), together with Monster Energy, the energy drink icon, today announced a multiyear renewal of their long-standing partnership in which Monster will continue to serve as the exclusive global <b>Official Energy Drink of UFC.<\/b><\/p>\n<p>\nThe agreement, the third consecutive partnership renewal between UFC and Monster, continues to build upon a relationship that began in 2015 and has become one of the most successful brand partnerships in sports. The agreement also marks the largest sponsorship deal in the history of both companies.<\/p>\n<p>\n\u201cMonster has been an incredible partner to work with over the years,\u201d said <b>UFC President and CEO Dana White.<\/b> \u201cThe Monster logo has been a fixture in the Octagon for a decade\u2014literally right in the middle of our biggest events. When you think of UFC, you think of Monster. Monster is passionate about this sport, and they love the UFC brand. We appreciate their continued support and look forward to all of the incredible events we\u2019ll put on together in the years ahead.\u201d<\/p>\n<p>\n\u201cFor nearly a decade, Monster Energy and UFC have built one of the most impactful partnerships in sports,\u201d said <b>Monster Energy Co-CEO and Chairman of the Board Rodney Sacks.<\/b> \u201cThis historic renewal marks the biggest sponsorship deal in our history and the largest in UFC history. UFC is the most dynamic combat sports organization in the world, and its athletes embody the aggressive personality, the uncompromising passion, and the relentless drive to succeed\u2013that is Monster\u2019s DNA. Together, we are excited to keep raising the bar and fueling the next generation of UFC champions and fans.\u201d<\/p>\n<p>\nUnder the terms of the renewal, Monster Energy will continue to enjoy center canvas placement inside the world-famous Octagon<sup>\u00ae<\/sup> at UFC\u2019s biggest events, including Pay-Per-Views and Fight Nights, as well as all episodes of the popular live fight series <b><i>Dana White\u2019s Contender Series<\/i><\/b>, the groundbreaking reality series <b><i>The Ultimate Fighter<\/i>,<\/b> and<b><i>Road to UFC<\/i>, <\/b>the tournament for Asia&#8217;s top MMA prospects.<\/p>\n<p>\nFans can also expect to continue seeing the iconic Monster Energy\u00ae drink can in the hands of Monster Energy-sponsored UFC athletes during pre-and post-event press conferences and post-fight official decisions in the Octagon.<\/p>\n<p>\nThrough UFC\u2019s far-reaching global footprint, Monster Energy will have meaningful brand visibility within an estimated 975 million households in 170 countries that receive UFC\u2019s broadcasts.<\/p>\n<p><b>About UFC<sup>\u00ae<\/sup><\/b><\/p>\n<p>\nUFC\u00ae is the world\u2019s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC\u2019s athlete roster features the world\u2019s best MMA athletes representing more than 80 countries. The organization\u2019s digital offerings include UFC FIGHT PASS\u00ae, one of the world\u2019s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com\/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.<\/p>\n<p><b>About Monster Energy<sup>\u00ae<\/sup><\/b><\/p>\n<p>\nBased in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it\u2019s the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.monsterenergy.com&amp;esheet=54204392&amp;newsitemid=20250211720037&amp;lan=en-US&amp;anchor=www.monsterenergy.com&amp;index=1&amp;md5=f655fea7e1cae61370101d7f6d671b89\">www.monsterenergy.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250211720037r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250211720037\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250211720037\/en\/<\/a><\/span><\/p>\n<p><b>Press Contacts:<\/b><\/p>\n<p><b>UFC<br \/>\n<\/b><br \/>Lenee Breckenridge @ <a rel=\"nofollow\" href=\"mailto:lbreckenridge@ufc.com\">lbreckenridge@ufc.com<br \/>\n<\/a><br \/>Chris Bellitti @ <a rel=\"nofollow\" href=\"mailto:cbellitti@ufc.com\">cbellitti@ufc.com<\/a><\/p>\n<p><b>Monster Energy<br \/>\n<\/b><br \/>Ross McDonagh<br \/>\n<br \/>Director of Public Relations and Communications<br \/>\n<br \/>C: (951) 317-4130<br \/>\n<br \/>E: <a rel=\"nofollow\" href=\"mailto:ross.mcdonagh@monsterenergy.com\">ross.mcdonagh@monsterenergy.com<\/a><\/p>\n<p><b>Kim Dresser<br \/>\n<\/b><br \/>Indie Agency, Inc.<br \/>\n<br \/>E: <a rel=\"nofollow\" href=\"mailto:kim.dresser@indiepragency.com\">kim.dresser@indiepragency.com<br \/>\n<\/a><br \/>C: (949) 300-5546<\/p>\n<p><b>KEYWORDS:<\/b> California Nevada United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> General Sports Sports TV and Radio Martial Arts General Entertainment Food\/Beverage Retail Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250211720037\/en\/2379168\/3\/UFC_x_Monster_Logo_Lockup.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>UFC\u00ae and Monster Energy\u00ae Announce Historic Renewal of Their Global Partnership Monster Energy to Continue as Exclusive Official Energy Drink of UFC Agreement Marks the Largest Sponsorship Deal Ever for Both Companies LAS VEGAS&#8211;(BUSINESS WIRE)&#8211; UFC\u00ae, the world\u2019s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), together with Monster Energy, the energy drink icon, today announced a multiyear renewal of their long-standing partnership in which Monster will continue to serve as the exclusive global Official Energy Drink of UFC. The agreement, the third consecutive partnership renewal between UFC and Monster, continues to build upon a relationship that began in 2015 and has become one of the most successful brand partnerships in sports. The agreement also &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ufc-and-monster-energy-announce-historic-renewal-of-their-global-partnership\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;UFC\u00ae and Monster Energy\u00ae Announce Historic Renewal of Their Global Partnership&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-812238","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UFC\u00ae and Monster Energy\u00ae Announce Historic Renewal of Their Global Partnership - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ufc-and-monster-energy-announce-historic-renewal-of-their-global-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UFC\u00ae and Monster Energy\u00ae Announce Historic Renewal of Their Global Partnership - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"UFC\u00ae and Monster Energy\u00ae Announce Historic Renewal of Their Global Partnership Monster Energy to Continue as Exclusive Official Energy Drink of UFC Agreement Marks the Largest Sponsorship Deal Ever for Both Companies LAS VEGAS&#8211;(BUSINESS WIRE)&#8211; UFC\u00ae, the world\u2019s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), together with Monster Energy, the energy drink icon, today announced a multiyear renewal of their long-standing partnership in which Monster will continue to serve as the exclusive global Official Energy Drink of UFC. The agreement, the third consecutive partnership renewal between UFC and Monster, continues to build upon a relationship that began in 2015 and has become one of the most successful brand partnerships in sports. 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The agreement, the third consecutive partnership renewal between UFC and Monster, continues to build upon a relationship that began in 2015 and has become one of the most successful brand partnerships in sports. 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