{"id":811625,"date":"2025-02-11T11:25:08","date_gmt":"2025-02-11T16:25:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/rackspace-technology-scales-digital-capabilities-and-enhances-customer-experiences-for-dealer-eprocess-on-google-cloud\/"},"modified":"2025-02-11T11:25:08","modified_gmt":"2025-02-11T16:25:08","slug":"rackspace-technology-scales-digital-capabilities-and-enhances-customer-experiences-for-dealer-eprocess-on-google-cloud","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/rackspace-technology-scales-digital-capabilities-and-enhances-customer-experiences-for-dealer-eprocess-on-google-cloud\/","title":{"rendered":"Rackspace Technology Scales Digital Capabilities and Enhances Customer Experiences for Dealer eProcess on Google Cloud"},"content":{"rendered":"

\nLeading automotive digital agency now supports dealership websites by managing millions of visitors monthly with a modernized cloud infrastructure
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SAN ANTONIO, Feb. 11, 2025 (GLOBE NEWSWIRE) — Rackspace Technology\u00ae<\/sup><\/strong><\/a> (NASDAQ: RXT)<\/strong>, a leading hybrid, multicloud, and AI technology solutions company, today announced working with Dealer eProcess (DEP) to scale digital capabilities and enhance customer experiences on Google Cloud.<\/p>\n

DEP was founded in 2006 in Lisle, Illinois, and is the leading automotive digital agency. DEP specializes in delivering high-converting websites, digital advertising strategies, and exceptional customer service to automotive dealerships. With a 99% satisfaction rating, DEP is a recognized leader in the automotive digital marketing industry, enhancing dealership customer experiences and driving vehicle sales through advanced online tools and 24\/7 support.<\/p>\n

DEP\u2019s flagship product, Everest, supports dealership websites and manages millions of visitors monthly with a modernized cloud infrastructure. The AI-powered platform integrates websites, marketing, retail, and essential tools to drive lead generation and sales growth. The platform\u2019s AI engine, Sherpa, delivers real-time personalized experiences, adapting to user behavior without requiring logins or pre-existing data.<\/p>\n

DEP experienced rapid growth and needed to scale its infrastructure to support its expanding customer base of thousands of retailers across North America and parts of Europe. DEP\u2019s expansion through OEM (Original Equipment Manufacturer) partnerships highlighted the need for a more robust infrastructure solution.<\/p>\n

\u201cWe have both organic growth and growth through OEM partnerships,\u201d said Jim Bodine, CIO at Dealer eProcess. \u201cWhen we onboard with an OEM, it can mean adding hundreds of websites simultaneously, so we need the ability to grow rapidly to support rapid deployment and efficiently scale resources while managing the high volume of data and traffic integral to its operations.\u201d<\/p>\n

Rackspace recommended a collaborative approach to build a comprehensive cloud solution on Google Cloud, with the Rackspace Elastic Engineering team providing guidance and support as DEP set up its initial environment.<\/p>\n

Together, the teams developed a production-ready Google Cloud architecture, implemented infrastructure as Code (IaC) hosted on GitHub, and established a deployment pipeline using GitHub Actions. The new solution leverages several Google Cloud services, including managed instance groups (MIGs) for flexible and scalable compute workloads. MIGs offer high availability through automatic VM repair, application-based auto-healing, scalability to meet changing demands, and support for automated updates and stateful workloads. <\/p>\n

In addition, the Google solution incorporates:<\/p>\n