{"id":811617,"date":"2025-02-11T10:54:07","date_gmt":"2025-02-11T15:54:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/upland-adestra-audiences-unlocks-data-discovery-and-precise-targeting-capabilities-for-marketers\/"},"modified":"2025-02-11T10:54:07","modified_gmt":"2025-02-11T15:54:07","slug":"upland-adestra-audiences-unlocks-data-discovery-and-precise-targeting-capabilities-for-marketers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/upland-adestra-audiences-unlocks-data-discovery-and-precise-targeting-capabilities-for-marketers\/","title":{"rendered":"Upland Adestra Audiences Unlocks Data Discovery and Precise Targeting Capabilities for Marketers"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Upland Adestra Audiences Unlocks Data Discovery and Precise Targeting Capabilities for Marketers<\/b><\/p>\n<p>AUSTIN, Texas&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fuplandsoftware.com%2F&amp;esheet=54204150&amp;newsitemid=20250211608845&amp;lan=en-US&amp;anchor=Upland+Software%2C+Inc.&amp;index=1&amp;md5=8e3613f679430232add113732c2fed48\">Upland Software, Inc.<\/a> (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced a massive leap forward in <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fuplandsoftware.com%2Fadestra%2F&amp;esheet=54204150&amp;newsitemid=20250211608845&amp;lan=en-US&amp;anchor=Upland+Adestra%26%238217%3Bs&amp;index=2&amp;md5=6742133489fba4ccf30f2eb5e12b2da7\">Upland Adestra\u2019s<\/a> data-driven analytics with the launch of Audiences. The new capabilities bring the power of \u2018train of thought\u2019 analytics to email marketers and email data analysts, enabling them to build greater intelligence and maximize campaign performance.<\/p>\n<p>\n\u201cWe\u2019re committed to driving revenue for marketers by empowering them to turn data-driven decisions into actionable insights,\u201d said Shawna Weaver, Senior Vice President and General Manager of Audience Engagement solutions at Upland Software. \u201cAdestra users can now unlock untapped opportunities within their customer data, all within one product, giving marketers valuable insights to drive success and allowing them to focus on generating more demand, while driving revenue growth.\u201d<\/p>\n<p>\nBuilding on Adestra\u2019s strong legacy of email marketing and deliverability expertise, its new cutting-edge data capabilities prompt marketing and data professionals to answer critical questions around who their best customers are, exploring new audience segments, motivating prospects, increasing subscribers, and lead engagement. Adestra\u2019s Audiences includes the following capabilities:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Identify Key Segments:<\/b> Visualize, identify, and target meaningful segments \u2013 using drag and drop charts, tables, and Venn diagrams \u2013 for precisely tailored, relevant campaigns that drive high engagement and conversion rates.\n<\/li>\n<li><b>Uncover Critical Buying Patterns:<\/b> Build a strategic view by analyzing customer touchpoints to discover what key behaviors, characteristics, or factors are displayed in driving customer retention and loyalty.\n<\/li>\n<li><b>Explore Actionable Insights:<\/b> Rather than follow a predefined path, explore and ask a series of questions within your data for ultra-personalization or future trend prediction to continuously optimize email campaigns.\n<\/li>\n<li><b>Maximize ROI:<\/b> Allocate campaign resources more efficiently and yield the highest possible ROI by using derived data to give your messages the winning edge in a crowded inbox.\n<\/li>\n<\/ul>\n<p>\n\u201cI found the new Adestra Audiences capabilities mind blowing. We have clients who use anywhere between four to 50 different core tables for plugging in different types of data,\u201d said Sidney Ushurhe, Email Specialist at more2. \u201cAudiences collates it all into one section, allowing us to query it in one go. The overlapping Venn diagram looked amazing. You can now target the customer in a specific segment with ease.\u201d<\/p>\n<p>\nNow supercharged with data-driven capabilities, Adestra\u2019s Audiences delivers unmatched intelligence and razor-sharp targeting precision for Adestra customers. Empowering marketers with groundbreaking features for data exploration, visualization and audience creation, the features maximize sales potential with high-performing, ultra-targeted campaigns. This significantly elevates marketing efficiency with enhanced email and data collaboration.<\/p>\n<p>\nAdestra\u2019s Audiences significantly enriches the way businesses connect with their audience. Learn more about these new capabilities <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fuplandsoftware.com%2Fadestra%2Faudiences%2F&amp;esheet=54204150&amp;newsitemid=20250211608845&amp;lan=en-US&amp;anchor=here&amp;index=3&amp;md5=53d9369800a1b38a0c3157fced847a50\">here<\/a>.<\/p>\n<p><b>About Upland Software<\/b><\/p>\n<p>\nUpland Software Inc. enables global businesses to work smarter with over 25 proven enterprise cloud software products that increase revenue, reduce costs, and deliver immediate value. Our solutions offer many integrated AI capabilities and cover digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more. Upland&#8217;s powerful cloud products are trusted by more than 10,000 global customers. Learn how Upland helps businesses achieve outcomes that matter at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.uplandsoftware.com%2F&amp;esheet=54204150&amp;newsitemid=20250211608845&amp;lan=en-US&amp;anchor=www.uplandsoftware.com&amp;index=4&amp;md5=4ce4efe5d5bcd60225519a32c6281a87\">www.uplandsoftware.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250211608845r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250211608845\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250211608845\/en\/<\/a><\/span><\/p>\n<p>\nLloyd Berry<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media@uplandsoftware.com\">media@uplandsoftware.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Texas United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Mobile\/Wireless Technology Marketing Communications Professional Services Software Digital Marketing Data Analytics Data Management Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250211608845\/en\/1094830\/3\/New_Upland_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Upland Adestra Audiences Unlocks Data Discovery and Precise Targeting Capabilities for Marketers AUSTIN, Texas&#8211;(BUSINESS WIRE)&#8211;Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced a massive leap forward in Upland Adestra\u2019s data-driven analytics with the launch of Audiences. The new capabilities bring the power of \u2018train of thought\u2019 analytics to email marketers and email data analysts, enabling them to build greater intelligence and maximize campaign performance. \u201cWe\u2019re committed to driving revenue for marketers by empowering them to turn data-driven decisions into actionable insights,\u201d said Shawna Weaver, Senior Vice President and General Manager of Audience Engagement solutions at Upland Software. \u201cAdestra users can now unlock untapped opportunities within their customer data, all within one product, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/upland-adestra-audiences-unlocks-data-discovery-and-precise-targeting-capabilities-for-marketers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Upland Adestra Audiences Unlocks Data Discovery and Precise Targeting Capabilities for Marketers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-811617","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upland Adestra Audiences Unlocks Data Discovery and Precise Targeting Capabilities for Marketers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/upland-adestra-audiences-unlocks-data-discovery-and-precise-targeting-capabilities-for-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upland Adestra Audiences Unlocks Data Discovery and Precise Targeting Capabilities for Marketers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Upland Adestra Audiences Unlocks Data Discovery and Precise Targeting Capabilities for Marketers AUSTIN, Texas&#8211;(BUSINESS WIRE)&#8211;Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced a massive leap forward in Upland Adestra\u2019s data-driven analytics with the launch of Audiences. The new capabilities bring the power of \u2018train of thought\u2019 analytics to email marketers and email data analysts, enabling them to build greater intelligence and maximize campaign performance. \u201cWe\u2019re committed to driving revenue for marketers by empowering them to turn data-driven decisions into actionable insights,\u201d said Shawna Weaver, Senior Vice President and General Manager of Audience Engagement solutions at Upland Software. \u201cAdestra users can now unlock untapped opportunities within their customer data, all within one product, &hellip; Continue reading &quot;Upland Adestra Audiences Unlocks Data Discovery and Precise Targeting Capabilities for Marketers&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/upland-adestra-audiences-unlocks-data-discovery-and-precise-targeting-capabilities-for-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-11T15:54:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250211608845r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/upland-adestra-audiences-unlocks-data-discovery-and-precise-targeting-capabilities-for-marketers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/upland-adestra-audiences-unlocks-data-discovery-and-precise-targeting-capabilities-for-marketers\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Upland Adestra Audiences Unlocks Data Discovery and Precise Targeting Capabilities for Marketers\",\"datePublished\":\"2025-02-11T15:54:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/upland-adestra-audiences-unlocks-data-discovery-and-precise-targeting-capabilities-for-marketers\\\/\"},\"wordCount\":578,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/upland-adestra-audiences-unlocks-data-discovery-and-precise-targeting-capabilities-for-marketers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250211608845r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/upland-adestra-audiences-unlocks-data-discovery-and-precise-targeting-capabilities-for-marketers\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/upland-adestra-audiences-unlocks-data-discovery-and-precise-targeting-capabilities-for-marketers\\\/\",\"name\":\"Upland Adestra Audiences Unlocks Data Discovery and Precise Targeting Capabilities for Marketers - 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(Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced a massive leap forward in Upland Adestra\u2019s data-driven analytics with the launch of Audiences. 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