{"id":811020,"date":"2025-02-10T11:25:17","date_gmt":"2025-02-10T16:25:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\/"},"modified":"2025-02-10T11:25:17","modified_gmt":"2025-02-10T16:25:17","slug":"dicks-sporting-goods-opens-internal-influencer-program-to-the-public","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\/","title":{"rendered":"DICK&#8217;S Sporting Goods Opens Internal Influencer Program to the Public"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i><br \/>\n          <span class=\"xn-person\">Tara Davis-Woodhall<\/span>, <span class=\"xn-person\">Hunter Woodhall<\/span> and <span class=\"xn-person\">Haley and Hanna Cavinder<\/span> will serve as mentors for the program <\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">PITTSBURGH<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Feb. 10, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Today, DICK&#8217;S Sporting Goods (NYSE: DKS) announced the expansion of its previously internal influencer program, the DICK&#8217;S Varsity Team. Both DICK&#8217;S employees, whom DICK&#8217;S refers to as &#8216;teammates,&#8217; and members of the public with a passion for sports and social media are invited to apply. If chosen, DICK&#8217;S Varsity Team members will work closely with DICK&#8217;S Sporting Goods and its top brands to create original social media content and share it across their platforms.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2616556\/DICKS_Goods_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2616556\/DICKS_Goods_Logo.jpg\" title=\"DICK'S Sporting Goods Opens Internal Influencer Program to the Public (PRNewsfoto\/DICK'S Sporting Goods, Inc.)\" alt=\"DICK'S Sporting Goods Opens Internal Influencer Program to the Public (PRNewsfoto\/DICK'S Sporting Goods, Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>&#8220;The DICK&#8217;S Varsity Team program and its talented content creators far exceeded our expectations over the past couple of years,&#8221; said <span class=\"xn-person\">Mark Rooks<\/span>, VP of Creative, Entertainment &amp; Sponsorships at DICK&#8217;S Sporting Goods. &#8220;The program&#8217;s continued success and the growing demand for authentic, first-person social content are the reasons we&#8217;re excited to expand the Varsity Team outside the walls of DICK&#8217;S Sporting Goods and bring together a new roster of sports-focused creators.&#8221;\u00a0\u00a0<\/p>\n<p>Under the mentorship of <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4358919-1&amp;h=2330331833&amp;u=https%3A%2F%2Fwww.instagram.com%2F_taarra_%2F%3Fhl%3Den&amp;a=Tara+Davis-Woodhall\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Tara Davis-Woodhall<\/span><\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4358919-1&amp;h=2271041368&amp;u=https%3A%2F%2Fwww.instagram.com%2Fhunterwoodhall%2F%3Fhl%3Den&amp;a=Hunter+Woodhall\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Hunter Woodhall<\/span><\/a> and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4358919-1&amp;h=3196758406&amp;u=https%3A%2F%2Fwww.instagram.com%2Fhaleycavinder%2F%3Fhl%3Den&amp;a=Haley\" target=\"_blank\" rel=\"nofollow\">Haley<\/a> and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4358919-1&amp;h=586411319&amp;u=https%3A%2F%2Fwww.instagram.com%2Fhanna.cavinder%2F%3Fhl%3Den&amp;a=Hanna+Cavinder+\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Hanna Cavinder<\/span><\/a>\u2013 four athletes known for both their athletic abilities and social media prowess \u2013 the 2025 DICK&#8217;S Varsity Team will receive:<\/p>\n<ul type=\"disc\">\n<li>A paid contract for creating content and posting to their social media channels<\/li>\n<li>A DICK&#8217;S gift card each month to purchase product to feature in their social content<\/li>\n<li>The opportunity to be featured on DICK&#8217;S social media channels, website, brand videos and photoshoots, in-store signage and more<\/li>\n<li>Early access to select product launches, VIP events, celebrity appearances and more<\/li>\n<li>Insights from top-tier content creators, industry experts and monthly learning sessions with the DICK&#8217;S influencer team and their influencer marketing agency, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4358919-1&amp;h=4007746408&amp;u=https%3A%2F%2Fwww.fohr.co%2F&amp;a=Fohr\" target=\"_blank\" rel=\"nofollow\">Fohr<\/a><\/li>\n<\/ul>\n<p>&#8220;Sharing my sport online has allowed me to become a better athlete, that&#8217;s why I&#8217;m so excited to be a Team Captain for the DICK&#8217;S Varsity Team,&#8221; said <span class=\"xn-person\">Hunter Woodhall<\/span>, Paralympic gold medalist, Track &amp; Field Athlete. &#8220;I believe sport has the power to change the world, and I want to help these athletes achieve their dreams.&#8221;<\/p>\n<p>&#8220;Sports have changed my life and taken me to places I once only dreamed of,&#8221; said <span class=\"xn-person\">Tara Davis-Woodhall<\/span>, Olympic gold medalist, Track &amp; Field Athlete. &#8220;I&#8217;m excited to partner with DICK&#8217;S, serve as a Team Captain for their Varsity Team program, and help share their mission of supporting athletes on their journeys and telling their stories.&#8221;<\/p>\n<p>Since launching as an internal program in 2023, DICK&#8217;S Varsity Team members have created over 1,000 pieces of social media content, garnering over 38 million impressions, and have been featured in 10 campaigns for both DICK&#8217;S and its national brands, such as Away, Carhartt, New Balance and Brooks.<\/p>\n<p>The 2025 DICK&#8217;S Varsity Team application opens today and closes on <span class=\"xn-chron\">February 27, 2025<\/span>, at <span class=\"xn-chron\">11:59 p.m. EST<\/span>. Additional information, including application criteria and a submission link can be found at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4358919-1&amp;h=3693476657&amp;u=http%3A%2F%2Fwww.dicksvarsityteam.com%2F&amp;a=www.dicksvarsityteam.com\" target=\"_blank\" rel=\"nofollow\">www.dicksvarsityteam.com<\/a><\/u>.<\/p>\n<p>\n        <b><br \/>\n          <u>About DICK&#8217;S Sporting Goods<br \/><\/u><br \/>\n        <\/b>DICK&#8217;S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in <span class=\"xn-location\">Pittsburgh<\/span>, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK&#8217;S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! stores, online, and through the DICK&#8217;S mobile app. DICK&#8217;S also owns and operates DICK&#8217;S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.<\/p>\n<p>Driven by its belief that sports have the power to change lives, DICK&#8217;S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK&#8217;S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org dickssportinggoods.jobs, and on Instagram, TikTok, Facebook and X.<\/p>\n<p>\n        <b>Media Contact<br \/><\/b>DICK&#8217;S Sporting Goods \u2013 <a href=\"mailto:press@dcsg.com\" rel=\"nofollow\">press@dcsg.com<\/a><\/p>\n<p>Category: Company<\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NE15443&amp;sd=2025-02-10\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public-302372519.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public-302372519.html<\/a><\/p>\n<p>SOURCE  DICK&#8217;S Sporting Goods, Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NE15443&amp;Transmission_Id=202502101121PR_NEWS_USPR_____NE15443&amp;DateId=20250210\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Tara Davis-Woodhall, Hunter Woodhall and Haley and Hanna Cavinder will serve as mentors for the program PITTSBURGH , Feb. 10, 2025 \/PRNewswire\/ &#8212; Today, DICK&#8217;S Sporting Goods (NYSE: DKS) announced the expansion of its previously internal influencer program, the DICK&#8217;S Varsity Team. Both DICK&#8217;S employees, whom DICK&#8217;S refers to as &#8216;teammates,&#8217; and members of the public with a passion for sports and social media are invited to apply. If chosen, DICK&#8217;S Varsity Team members will work closely with DICK&#8217;S Sporting Goods and its top brands to create original social media content and share it across their platforms. &#8220;The DICK&#8217;S Varsity Team program and its talented content creators far exceeded our expectations over the past couple of years,&#8221; said &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DICK&#8217;S Sporting Goods Opens Internal Influencer Program to the Public&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-811020","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DICK&#039;S Sporting Goods Opens Internal Influencer Program to the Public - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DICK&#039;S Sporting Goods Opens Internal Influencer Program to the Public - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Tara Davis-Woodhall, Hunter Woodhall and Haley and Hanna Cavinder will serve as mentors for the program PITTSBURGH , Feb. 10, 2025 \/PRNewswire\/ &#8212; Today, DICK&#8217;S Sporting Goods (NYSE: DKS) announced the expansion of its previously internal influencer program, the DICK&#8217;S Varsity Team. Both DICK&#8217;S employees, whom DICK&#8217;S refers to as &#8216;teammates,&#8217; and members of the public with a passion for sports and social media are invited to apply. If chosen, DICK&#8217;S Varsity Team members will work closely with DICK&#8217;S Sporting Goods and its top brands to create original social media content and share it across their platforms. &#8220;The DICK&#8217;S Varsity Team program and its talented content creators far exceeded our expectations over the past couple of years,&#8221; said &hellip; Continue reading &quot;DICK&#8217;S Sporting Goods Opens Internal Influencer Program to the Public&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-10T16:25:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2616556\/DICKS_Goods_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DICK&#8217;S Sporting Goods Opens Internal Influencer Program to the Public\",\"datePublished\":\"2025-02-10T16:25:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\\\/\"},\"wordCount\":675,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2616556\\\/DICKS_Goods_Logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\\\/\",\"name\":\"DICK'S Sporting Goods Opens Internal Influencer Program to the Public - 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Both DICK&#8217;S employees, whom DICK&#8217;S refers to as &#8216;teammates,&#8217; and members of the public with a passion for sports and social media are invited to apply. If chosen, DICK&#8217;S Varsity Team members will work closely with DICK&#8217;S Sporting Goods and its top brands to create original social media content and share it across their platforms. &#8220;The DICK&#8217;S Varsity Team program and its talented content creators far exceeded our expectations over the past couple of years,&#8221; said &hellip; Continue reading \"DICK&#8217;S Sporting Goods Opens Internal Influencer Program to the Public\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\/","og_site_name":"Market Newsdesk","article_published_time":"2025-02-10T16:25:17+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/2616556\/DICKS_Goods_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"DICK&#8217;S Sporting Goods Opens Internal Influencer Program to the Public","datePublished":"2025-02-10T16:25:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\/"},"wordCount":675,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2616556\/DICKS_Goods_Logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/dicks-sporting-goods-opens-internal-influencer-program-to-the-public\/","name":"DICK'S Sporting Goods Opens Internal Influencer Program to the Public - 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