{"id":810707,"date":"2025-02-10T05:05:04","date_gmt":"2025-02-10T10:05:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/duracells-first-ever-big-game-ad-reveals-how-its-built-different\/"},"modified":"2025-02-10T05:05:04","modified_gmt":"2025-02-10T10:05:04","slug":"duracells-first-ever-big-game-ad-reveals-how-its-built-different","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/duracells-first-ever-big-game-ad-reveals-how-its-built-different\/","title":{"rendered":"Duracell\u2019s First-Ever Big Game Ad Reveals How It\u2019s Built Different"},"content":{"rendered":"

<\/p>\n

Duracell\u2019s First-Ever Big Game Ad Reveals How It\u2019s Built Different<\/b><\/p>\n

Seven-time Champion, Tom Brady, Joins The Duracell Scientist to <\/i>Prove that Power Boost<\/i>\u2122 Ingredients are the Difference Maker<\/i><\/b><\/p>\n

CHICAGO–(BUSINESS WIRE<\/a>)–Duracell<\/a>, one of the world\u2019s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250210050334\/en\/<\/a><\/p>\n

\"Seven-time<\/p>\n

Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell’s first-ever Big Game ad spot. (Photo: Business Wire)<\/p>\n<\/div>\n

\nThe brand shocked viewers when seven-time Champion quarterback and FOX NFL analyst, Tom Brady, appeared to suffer a \u201cpower outage\u201d on air during the nationally broadcast 0:30s spot alongside FOX play-by-play announcer, Kevin Burkhardt.<\/p>\n

\nLuckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost\u2122 Ingredients, and confirmed what\u2019s really under those QB wristbands in a playful twist that connects the legendary QB\u2019s performance with the brand\u2019s Power Boost Ingredients which can only be found in Duracell batteries.<\/p>\n

\n\u201cThis campaign with Duracell really resonated with me since it\u2019s all about being built different \u2013 something I know a little bit about,\u201d said Brady, five-time MVP and renowned quarterback. \u201cDuracell has always been my go-to battery because of their commitment to never settling for the status quo, and always pushing boundaries.\u201d<\/p>\n

\nThe delightfully disruptive ad spot embraces Brady\u2019s reputation of being Built Different and taps into the intersection of game time and advertising slots in a unique way that is sure to capture viewers\u2019 attention.<\/p>\n

\n\u201cWith a highly engaged audience in the hundreds of millions, the Big Game was the perfect stage to highlight how Duracell is Built Different,\u201d said Ramon Velutini, President, North America and Latin America at Duracell. \u201cDeploying our recently introduced spokescharacter, The Duracell Scientist, alongside Tom Brady in our debut Big Game spot puts a spotlight on the Power Boost Ingredients, but does so with a wink that we think the audience will really enjoy.\u201d<\/p>\n

\nIf you missed it live during the big game, you can re-watch the moment here<\/a>, brought to you by Duracell\u2019s creative agency VaynerMedia<\/a>, in collaboration with Tom Brady\u2019s creative agency, Shadow Lion<\/a>, and with support from media agency EssenceMediacom<\/a> and PR agency Citizen Relations<\/a>.<\/p>\n

About Duracell<\/b><\/p>\n

\nStarted in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in North America. The iconic Duracell brand is known the world over. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Berkshire Hathaway Inc. is a $250B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com<\/a> for more information; follow us on X.com\/Duracell<\/a> and like us on Facebook.com\/Duracell<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250210050334\/en\/<\/a><\/span><\/p>\n

duracellmedia@citizenrelations.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Illinois<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Football Retail Office Products Entertainment Batteries Home Goods Celebrity Sports Other Retail Influencer Advertising Communications Consumer Electronics<\/p>\n

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Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell’s first-ever Big Game ad spot. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
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Duracell\u2019s First-Ever Big Game Ad Reveals How It\u2019s Built Different Seven-time Champion, Tom Brady, Joins The Duracell Scientist to Prove that Power Boost\u2122 Ingredients are the Difference Maker CHICAGO–(BUSINESS WIRE)–Duracell, one of the world\u2019s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250210050334\/en\/ Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell’s first-ever Big Game ad spot. (Photo: Business Wire) The brand shocked viewers when seven-time Champion quarterback and FOX NFL analyst, Tom Brady, appeared to suffer a \u201cpower outage\u201d on air during the nationally broadcast 0:30s spot alongside FOX play-by-play announcer, … <\/p>\n

Continue reading “Duracell\u2019s First-Ever Big Game Ad Reveals How It\u2019s Built Different”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-810707","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDuracell\u2019s First-Ever Big Game Ad Reveals How It\u2019s Built Different - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/duracells-first-ever-big-game-ad-reveals-how-its-built-different\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Duracell\u2019s First-Ever Big Game Ad Reveals How It\u2019s Built Different - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Duracell\u2019s First-Ever Big Game Ad Reveals How It\u2019s Built Different Seven-time Champion, Tom Brady, Joins The Duracell Scientist to Prove that Power Boost\u2122 Ingredients are the Difference Maker CHICAGO–(BUSINESS WIRE)–Duracell, one of the world\u2019s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250210050334\/en\/ Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell’s first-ever Big Game ad spot. 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