{"id":810563,"date":"2025-02-07T13:10:48","date_gmt":"2025-02-07T18:10:48","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-makes-a-new-play-on-big-game-viewing-to-throw-the-ultimate-watch-party-for-the-community\/"},"modified":"2025-02-07T13:10:48","modified_gmt":"2025-02-07T18:10:48","slug":"e-l-f-makes-a-new-play-on-big-game-viewing-to-throw-the-ultimate-watch-party-for-the-community","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-makes-a-new-play-on-big-game-viewing-to-throw-the-ultimate-watch-party-for-the-community\/","title":{"rendered":"e.l.f. Makes a New Play on Big Game Viewing to Throw the Ultimate Watch Party for the Community"},"content":{"rendered":"

<\/p>\n

\ne.l.f. Makes a New Play on Big Game Viewing to Throw the Ultimate Watch Party for the Community<\/p>\n

\ne.l.f. boldly plans livestream during the full game, disrupting the traditional tune-in TV experience<\/p>\n

OAKLAND, Calif.–(BUSINESS WIRE<\/a>)–
\nThe Big Game is here, and e.l.f. (NYSE: ELF) is making a new play, joining the live viewing experience and inviting the community to its pioneering first live watch party \u201cThe E.L.F. TIME Show.\u201d<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250207828214\/en\/<\/a><\/p>\n

\"e.l.f.<\/p>\n

e.l.f. debuts \u201cThe E.L.F. TIME Show,\u201d an innovative second-screen companion experience running parallel to the Big Game with an all-star host lineup led by sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet. (Photo: Business Wire)<\/p>\n<\/div>\n

\nThe beauty brand known for disrupting norms, shaping culture and connecting communities is committed to meeting every eye, lip and face wherever they are \u2013 and research shows that 70% of Americans use an average of two or more media platforms during the Big Game.*<\/p>\n

\nAll the action at the \u201cE.L.F. TIME Show\u201d on Sunday, Feb. 9 further amplifies the sticky bond e.l.f. has made with the football community throughout the season through the \u201ceyes. lips. face. fandom.\u201d campaign that celebrates fan-favorite Power Grip Primer, the No. 1 SKU in mass cosmetics**<\/p>\n

\n\u201cWith our viewing party, we unleash an e.l.f. twist on democratizing access to sports fandom. We always want to be with the community, literally where they are as their tried-and-true bestie,\u201d said Laurie Lam, e.l.f. Beauty\u2019s Chief Brand Officer. \u201cAnd what do besties do on Big Game day? They have e.l.f.ing fun!\u201d<\/p>\n

\nEnjoy the cheesesteaks and BBQ and experience the Big Game with the e.l.f. made entertainment roster:<\/p>\n

\u201cThe E.L.F. TIME Show\u201d<\/b><\/p>\n

\n\u201cThe E.L.F. TIME Show,\u201d an innovative second-screen companion experience running parallel to the Big Game, has an all-star host lineup led by sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet. The trio will bring fun and gripping commentary and keep the party going \u2013 including giveaways \u2013 while Christopher Kouros, as \u201cKlaus\u201d reports from New Orleans. Watch live across e.l.f.\u2019s channels on TikTok, Twitch, Instagram, YouTube, Amazon and elfcosmetics.com<\/a>.<\/p>\n

Who is Klaus?<\/b><\/p>\n

\ne.l.f. recently released \u201ce.l.f. von zehn,\u201d a global campaign first launched in the German market that puts real product reviews through outrageously literal and seriously funny lab tests. Klaus is e.l.f.\u2019s new \u201cChief Science Officer\u201d, who awarded e.l.f.\u2019s Power Grip Primer, Halo Glow Liquid Filter, Lash Xtndr Mascara and Glow Reviver Lip Oil an \u201ce.l.f. von zehn\u201d \u2013 which translates to 11 out of 10!<\/p>\n

\n\u201ce.l.f. von zehn created a product rating scale for our global community, upholding a shared value of premium quality,\u201d said Lam. \u201cWhy stop there? Let\u2019s normalize the bizarre and apply Klaus\u2019 rating system to New Orleans and its attractions.\u201d<\/p>\n

Democratizing access<\/b><\/p>\n

\nDuring the Big Game, the \u201ce.l.f. von zehn\u201d spot will air on Tubi, which provides free entertainment to 100+ million monthly active users. e.l.f. will be the only participating beauty brand in Tubi\u2019s live Big Game programming, a first for the streaming service.<\/p>\n

\ne.l.f. is the first brand sponsoring Tubi’s recently launched shoppable experience, allowing viewers to shop their e.l.f. favorites directly on shop.tubi.tv<\/a> without disrupting their viewing experience.<\/p>\n

More of a puppy fan?<\/b><\/p>\n

\ne.l.f. is the Official Cosmetics Partner of Animal Planet’s Puppy Bowl XXI, also on Sunday. e.l.f.\u2019s \u201ceyes.lips.face.fandom\u201d ad spot will air during the four-legged sporting event on Animal Planet, Discovery and TBS. This partnership raises awareness for shelter pets and reinforces e.l.f.\u2019s vegan and cruelty-free values.<\/p>\n

History of total disruption:<\/b><\/p>\n

\ne.l.f. is no stranger to making noise at the Big Game. In 2023, as one of the only beauty brands to show up in front of one of the largest TV audiences, e.l.f. disrupted with a sticky ad that showed everybody that beauty belongs everywhere. Last year, \u201cJudge Beauty\u201d delivered a verdict at the Big Game that it\u2019s a \u201ccrime\u201d to overpay for makeup. This year, e.l.f. takes a multi-pronged, disruptive, never-been-done before approach to the Big Game that reflects the e.l.f. ethos to bring the best of beauty to every eye, lip and face.<\/p>\n

\nTune in across our channels Sunday, Feb. 9 at 6:30 pm ET\/3:30 pm PT:<\/p>\n

Amazon<\/a><\/p>\n

Instagram<\/a><\/p>\n

TikTok<\/a><\/p>\n

Twitch<\/a><\/p>\n

YouTube<\/a><\/p>\n

\n*From AdTaxi, 2025 Super Bowl Survey<\/i><\/b><\/a>.<\/i><\/p>\n

\n** “*e.l.f. Cosmetics claim based on data reported by NielsenIQ through its Scantrack Service for the Mass Market Color Cosmetics category for the 52-week period ending December 28, 2024 for the US xAOC channel according to e.l.f. Cosmetics custom product hierarchy. Copyright \u00a9 2024, Nielsen Consumer, LLC.”<\/i><\/p>\n

About e.l.f. Cosmetics<\/b><\/p>\n

\ne.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free and we have products made in Fair Trade Certified\u2122 facilities. Learn more at www.elfcosmetics.com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250207828214\/en\/<\/a><\/span><\/p>\n

hrubin@elfbeauty.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Sports Entertainment Football Events\/Concerts General Entertainment TV and Radio Celebrity Cosmetics Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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e.l.f. debuts \u201cThe E.L.F. TIME Show,\u201d an innovative second-screen companion experience running parallel to the Big Game with an all-star host lineup led by sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
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e.l.f. debuts \u201cThe E.L.F. TIME Show,\u201d an innovative second-screen companion experience running parallel to the Big Game with an all-star host lineup led by sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
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e.l.f. debuts \u201cThe E.L.F. TIME Show,\u201d an innovative second-screen companion experience running parallel to the Big Game with an all-star host lineup led by sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n
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e.l.f. Makes a New Play on Big Game Viewing to Throw the Ultimate Watch Party for the Community e.l.f. boldly plans livestream during the full game, disrupting the traditional tune-in TV experience OAKLAND, Calif.–(BUSINESS WIRE)– The Big Game is here, and e.l.f. (NYSE: ELF) is making a new play, joining the live viewing experience and inviting the community to its pioneering first live watch party \u201cThe E.L.F. TIME Show.\u201d This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250207828214\/en\/ e.l.f. debuts \u201cThe E.L.F. TIME Show,\u201d an innovative second-screen companion experience running parallel to the Big Game with an all-star host lineup led by sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet. (Photo: Business … <\/p>\n

Continue reading “e.l.f. Makes a New Play on Big Game Viewing to Throw the Ultimate Watch Party for the Community”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-810563","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\ne.l.f. 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(NYSE: ELF) is making a new play, joining the live viewing experience and inviting the community to its pioneering first live watch party \u201cThe E.L.F. TIME Show.\u201d This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250207828214\/en\/ e.l.f. debuts \u201cThe E.L.F. TIME Show,\u201d an innovative second-screen companion experience running parallel to the Big Game with an all-star host lineup led by sportscaster Suzy Shuster, actress and comedian Yvonne Orji and drag queen Heidi N Closet. (Photo: Business … Continue reading "e.l.f. 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