{"id":810434,"date":"2025-02-07T08:04:13","date_gmt":"2025-02-07T13:04:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/gray-media-launches-new-nextgen-tv-enhancements-for-the-big-game-on-sunday\/"},"modified":"2025-02-07T08:04:13","modified_gmt":"2025-02-07T13:04:13","slug":"gray-media-launches-new-nextgen-tv-enhancements-for-the-big-game-on-sunday","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/gray-media-launches-new-nextgen-tv-enhancements-for-the-big-game-on-sunday\/","title":{"rendered":"Gray Media Launches New NEXTGEN TV Enhancements for the Big Game on Sunday"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">\n        <strong>ATLANTA, Feb.  07, 2025  (GLOBE NEWSWIRE) &#8212; <\/strong>Gray Media will broadcast Super Bowl LIX using High Dynamic Range (HDR) at all their NEXTGEN TV FOX affiliates, allowing viewers in eight markets to watch the biggest game of the year with improved contrast between the brightest and darkest colors on the screen.<\/p>\n<p align=\"left\">WVUE, Gray\u2019s FOX affiliate in this year\u2019s Super Bowl host market of New Orleans, recently launched both Dolby Vision and HDR10+ formats, along with four other Gray FOX affiliates: WHNS in Greenville-Spartanburg, SC and Asheville, NC, WBRC in Birmingham, Alabama, KPTV in Portland, Oregon, and WALA in Mobile, Alabama.\u00a0\u00a0 Gray previously launched HDR enhancements at three other Gray FOX affiliates: KVVU in Las Vegas, Nevada, WXIX in Cincinnati, Ohio, and WFLX in West Palm Beach, Florida.<\/p>\n<p>\u201cLive sports events are the perfect venue to experience the vivid imagery and immersive audio of NEXTGEN TV,\u201d Gray\u2019s Chief Operating Officer Sandy Breland said. \u201cWith these upgrades, millions of fans in our markets can enjoy the highest quality in picture and sound, over-the-air and for free this weekend.\u201d<\/p>\n<p>In addition, Gray added GameLoop, a new NEXTGEN TV free gaming channel, in two markets this week.\u00a0\u00a0 GameLoop allows users to play iconic games like <em>Pac-Man<\/em>, <em>Tetris, <\/em>and <em>Doodle Jump<\/em> on select NEXTGEN TVs simply using their remote or mobile phone<em>. <\/em>The slate of games also includes <em>Planet Crossword,<\/em> the first collaborative crossword experience designed for television.\u00a0\u00a0 GameLoop is available now over-the-air for free via WANF, Gray\u2019s CBS affiliate in Atlanta, on channel 46.20 and on WVUE in New Orleans on channel 8.20. Gray plans to launch GameLoop in additional markets soon.<\/p>\n<p>\u201cNEXTGEN TV enables countless advanced features to boost viewer experience,\u201d said Rob Folliard, Gray\u2019s senior vice president and currently the chairperson of NEXTGEN TV consortium PearlTV. \u201cWe are excited to offer this new interactive option and will continue to increase NEXTGEN TV offerings and value to our audience.\u201d<\/p>\n<p>\n        <strong><br \/>\n          <u>About<\/u><br \/>\n        <\/strong><br \/>\n        <strong><br \/>\n          <u>Gray Media:<\/u><br \/>\n        <\/strong>\n      <\/p>\n<p>Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation\u2019s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and\/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households.\u00a0 The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. \u00a0Gray\u2019s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=gNJj3HQM00HS-mrJuRz5dC2ZVwTPy_OM7Gx222MtzmV6nlSlQHz1Juzm6GEnRZVW3CRIThwL1d86PFv38bjvHcPE_HjfdtryzXKFzhU3n-8=\" rel=\"nofollow\" target=\"_blank\">www.graymedia.com<\/a>.<\/p>\n<p>\n        <strong><br \/>\n          <u>Gray Contact:<\/u><br \/>\n        <\/strong>\n      <\/p>\n<p>\n        <strong>Sandy Breland<\/strong>, Executive Vice President, Chief Operating Officer, 404-266-8333<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM1NDc2NyM2NzQwNjUzIzIwMDk2MTE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NWI3ZTI2NTYtZWI5MS00NTZkLTg0NjYtNWU0NTg1ZmFhNjM4LTEwMjExODQ=\/tiny\/Gray-Media.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ATLANTA, Feb. 07, 2025 (GLOBE NEWSWIRE) &#8212; Gray Media will broadcast Super Bowl LIX using High Dynamic Range (HDR) at all their NEXTGEN TV FOX affiliates, allowing viewers in eight markets to watch the biggest game of the year with improved contrast between the brightest and darkest colors on the screen. WVUE, Gray\u2019s FOX affiliate in this year\u2019s Super Bowl host market of New Orleans, recently launched both Dolby Vision and HDR10+ formats, along with four other Gray FOX affiliates: WHNS in Greenville-Spartanburg, SC and Asheville, NC, WBRC in Birmingham, Alabama, KPTV in Portland, Oregon, and WALA in Mobile, Alabama.\u00a0\u00a0 Gray previously launched HDR enhancements at three other Gray FOX affiliates: KVVU in Las Vegas, Nevada, WXIX in Cincinnati, Ohio, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gray-media-launches-new-nextgen-tv-enhancements-for-the-big-game-on-sunday\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Gray Media Launches New NEXTGEN TV Enhancements for the Big Game on Sunday&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-810434","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gray Media Launches New NEXTGEN TV Enhancements for the Big Game on Sunday - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gray-media-launches-new-nextgen-tv-enhancements-for-the-big-game-on-sunday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gray Media Launches New NEXTGEN TV Enhancements for the Big Game on Sunday - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"ATLANTA, Feb. 07, 2025 (GLOBE NEWSWIRE) &#8212; Gray Media will broadcast Super Bowl LIX using High Dynamic Range (HDR) at all their NEXTGEN TV FOX affiliates, allowing viewers in eight markets to watch the biggest game of the year with improved contrast between the brightest and darkest colors on the screen. WVUE, Gray\u2019s FOX affiliate in this year\u2019s Super Bowl host market of New Orleans, recently launched both Dolby Vision and HDR10+ formats, along with four other Gray FOX affiliates: WHNS in Greenville-Spartanburg, SC and Asheville, NC, WBRC in Birmingham, Alabama, KPTV in Portland, Oregon, and WALA in Mobile, Alabama.\u00a0\u00a0 Gray previously launched HDR enhancements at three other Gray FOX affiliates: KVVU in Las Vegas, Nevada, WXIX in Cincinnati, Ohio, &hellip; Continue reading &quot;Gray Media Launches New NEXTGEN TV Enhancements for the Big Game on Sunday&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/gray-media-launches-new-nextgen-tv-enhancements-for-the-big-game-on-sunday\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-07T13:04:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTM1NDc2NyM2NzQwNjUzIzIwMDk2MTE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gray-media-launches-new-nextgen-tv-enhancements-for-the-big-game-on-sunday\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gray-media-launches-new-nextgen-tv-enhancements-for-the-big-game-on-sunday\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Gray Media Launches New NEXTGEN TV Enhancements for the Big Game on Sunday\",\"datePublished\":\"2025-02-07T13:04:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gray-media-launches-new-nextgen-tv-enhancements-for-the-big-game-on-sunday\\\/\"},\"wordCount\":493,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gray-media-launches-new-nextgen-tv-enhancements-for-the-big-game-on-sunday\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTM1NDc2NyM2NzQwNjUzIzIwMDk2MTE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gray-media-launches-new-nextgen-tv-enhancements-for-the-big-game-on-sunday\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/gray-media-launches-new-nextgen-tv-enhancements-for-the-big-game-on-sunday\\\/\",\"name\":\"Gray Media Launches New NEXTGEN TV Enhancements for the Big Game on Sunday - 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