{"id":810301,"date":"2025-02-06T17:50:06","date_gmt":"2025-02-06T22:50:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/homes-com-super-bowl-lix-ads-confidently-proclaim-the-companys-belief-homes-com-is-the-best\/"},"modified":"2025-02-06T17:50:06","modified_gmt":"2025-02-06T22:50:06","slug":"homes-com-super-bowl-lix-ads-confidently-proclaim-the-companys-belief-homes-com-is-the-best","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/homes-com-super-bowl-lix-ads-confidently-proclaim-the-companys-belief-homes-com-is-the-best\/","title":{"rendered":"Homes.com Super Bowl LIX Ads Confidently Proclaim the Company\u2019s Belief: Homes.com is the Best"},"content":{"rendered":"

<\/p>\n

Homes.com Super Bowl LIX Ads Confidently Proclaim the Company\u2019s Belief: <\/b>Homes.com is the Best<\/b><\/p>\n

Homes.com Network\u2019s massive January audience of 114 million unique visitors is comparable to <\/i>Super Bowl LVIII\u2019s audience<\/i><\/p>\n

WASHINGTON–(BUSINESS WIRE<\/a>)–
\nHomes.com \u2013 a CoStar Group leading online residential marketplace \u2013 returns to the big game with two 30-second spots: \u201cNot Saying We\u2019re the Best\u201d during the first quarter and \u201cStill Not Saying We\u2019re the Best\u201d during the third quarter. These spots, directed by Taika Waititi and brand spokesperson and actor Dan Levy, alongside co-star Heidi Gardner and a special cameo by the legendary Morgan Freeman, irreverently proclaim the company\u2019s belief: Homes.com is the best.<\/p>\n

\nThe new commercials feature Levy, as head of Homes.com, and Gardner, his top executive, doing their best to convince their corporate lawyer to let them say what is plainly true: Homes.com is the best home-shopping site. As any good corporate lawyer would, he continues to object to making such a bold claim in an advertisement, while they offer increasingly creative ways to restate their claim. The story continues and escalates across the two 30-second spots during the game. Ultimately Morgan Freeman delivers a powerful testament in a way only Morgan Freeman can.<\/p>\n

\nLast year, during Super Bowl LVIII, CoStar Group launched the largest real estate marketing campaign in history with a $1 billion initiative to introduce Homes.com. Within just one year, our campaign has driven 110 million average monthly unique visitors to the Homes.com Network for the last fiscal quarter according to Google Analytics – an audience comparable to the Super Bowl’s viewership, and nearly double that of Realtor.com\u2019s 62 million average monthly unique visitors for the last fiscal quarter, according to its publicly reported internal data. Homes.com\u2019s consumer brand awareness skyrocketed, jumping from 4% to 33%.<\/p>\n

\nHomes.com is the first major U.S. real estate portal to focus first on helping homeowners and their agents leverage the marketing power of the internet to bring more potential buyers to their listings. Other major real estate websites divert the leads from home sellers\u2019 MLS listings to sell them to unrelated agents who may use them to sell competing properties. On average, Homes.com\u2019s Members are winning 58% more listings because they offer the home sellers a real estate portal that works for them not against them.<\/p>\n

Andy Florance, Founder and Chief Executive Officer of CoStar Group<\/b>, said, \u201cWe believe that it is obvious that Homes.com is the best home shopping website anywhere, but our lawyers told us while it may be true, we cannot legally say that in an ad. So we turned to the very best talent in RPA, Taika Waititi, Dan Levy, Heidi Gardner, and Morgan Freeman to not tell the world that Homes.com is the best. When Morgan Freeman says so who can say it is not so?\u201d<\/p>\n

\nFlorance added, \u201cWe believe that Homes.com offers home shoppers the most content on an attractive spam free site. 100% of home shoppers use the internet to look for their next home purchase and we believe that Homes.com is the best place to successfully market a home for sale. We suspect that home sellers would be outraged if they knew that other real estate portals use their listings as bait to generate leads for potentially competing agents and competing homes for sale. That is why we put the home sellers first with our ‘Your Listing Your Lead’ principal.\u201d<\/p>\n

\nIn the weeks and months following the Super Bowl, Homes.com will sustain awareness and engagement in a significant way across TV, streaming video, digital, social, and audio in almost all major outlets. Viewers across the U.S. are learning about Homes.com, and quickly adopting the platform as the best home search, buying and selling solution.<\/p>\n

About COSTAR GROUP, INC.<\/b><\/p>\n

\nCoStar Group (NASDAQ: CSGP) is the global leader in commercial real estate information, analytics, and online marketplaces. Founded in 1986, CoStar Group is dedicated to digitizing the world\u2019s real estate<\/b>, empowering all people to discover properties, insights, and connections that improve their businesses and lives.<\/p>\n

\nCoStar Group\u2019s major brands include CoStar<\/b><\/a>, a leading global provider of commercial real estate data, analytics and news; LoopNet<\/b><\/a>, the most trafficked commercial real estate marketplace; Apartments.com<\/b><\/a>, the leading platform for apartment rentals; and Homes.com<\/b><\/a>, the fastest-growing residential real estate marketplace. CoStar Group\u2019s industry-leading brands include STR<\/b><\/a>, a global leader in hospitality data and benchmarking, Ten-X<\/b><\/a>, an online platform for commercial real estate auctions and negotiated bids and OnTheMarket<\/b><\/a>, a leading residential property portal in the United Kingdom.<\/p>\n

\nCoStar Group\u2019s websites attracted over 163 million average monthly unique visitors in the third quarter of 2024, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com<\/b><\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250206342986\/en\/<\/a><\/span><\/p>\n

NEWS MEDIA
\n<\/b>
Matt Blocher
\n
CoStar Group
\n
Vice President
\n
mblocher@costar.com<\/a> | +12023021195<\/p>\n

KEYWORDS:<\/b> United States North America District of Columbia<\/p>\n

INDUSTRY KEYWORDS:<\/b> Commercial Building & Real Estate Construction & Property Consulting Marketing Advertising Communications Professional Services Digital Marketing Data Analytics Residential Building & Real Estate<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Homes.com Super Bowl LIX Ads Confidently Proclaim the Company\u2019s Belief: Homes.com is the Best Homes.com Network\u2019s massive January audience of 114 million unique visitors is comparable to Super Bowl LVIII\u2019s audience WASHINGTON–(BUSINESS WIRE)– Homes.com \u2013 a CoStar Group leading online residential marketplace \u2013 returns to the big game with two 30-second spots: \u201cNot Saying We\u2019re the Best\u201d during the first quarter and \u201cStill Not Saying We\u2019re the Best\u201d during the third quarter. These spots, directed by Taika Waititi and brand spokesperson and actor Dan Levy, alongside co-star Heidi Gardner and a special cameo by the legendary Morgan Freeman, irreverently proclaim the company\u2019s belief: Homes.com is the best. The new commercials feature Levy, as head of Homes.com, and Gardner, his top … <\/p>\n

Continue reading “Homes.com Super Bowl LIX Ads Confidently Proclaim the Company\u2019s Belief: Homes.com is the Best”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-810301","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nHomes.com Super Bowl LIX Ads Confidently Proclaim the Company\u2019s Belief: Homes.com is the Best - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/homes-com-super-bowl-lix-ads-confidently-proclaim-the-companys-belief-homes-com-is-the-best\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homes.com Super Bowl LIX Ads Confidently Proclaim the Company\u2019s Belief: Homes.com is the Best - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Homes.com Super Bowl LIX Ads Confidently Proclaim the Company\u2019s Belief: Homes.com is the Best Homes.com Network\u2019s massive January audience of 114 million unique visitors is comparable to Super Bowl LVIII\u2019s audience WASHINGTON–(BUSINESS WIRE)– Homes.com \u2013 a CoStar Group leading online residential marketplace \u2013 returns to the big game with two 30-second spots: \u201cNot Saying We\u2019re the Best\u201d during the first quarter and \u201cStill Not Saying We\u2019re the Best\u201d during the third quarter. 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