{"id":809878,"date":"2025-02-06T08:37:07","date_gmt":"2025-02-06T13:37:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\/"},"modified":"2025-02-06T08:37:07","modified_gmt":"2025-02-06T13:37:07","slug":"taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\/","title":{"rendered":"Taylor Swift&#8217;s \u2018Football Effect\u2019 Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Taylor Swift&#8217;s \u2018Football Effect\u2019 Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows<\/b><\/p>\n<p class=\"bwalignc\"><i>Zeta Global&#8217;s analysis of 245M+ consumers reveals waning consumer interest in the game while love for commercials soars<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fzetaglobal.com%2F&amp;esheet=54200718&amp;newsitemid=20250206106472&amp;lan=en-US&amp;anchor=Zeta+Global&amp;index=1&amp;md5=34c43949e178b1403585382807bf79a7\">Zeta Global<\/a> (NYSE: ZETA), the AI-powered marketing cloud, released findings of real-time consumer insights ahead of this Sunday\u2019s big game. Analyzing behavioral signals from over 245 million US consumers, Zeta\u2019s Data Cloud reveals shifting audience sentiment toward the game, its entertainment and its advertising landscape.<\/p>\n<p>\nViewership trends suggest growing fatigue with repeat matchup of teams, leading to a measurable decline in excitement:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nOverall interest in the game is down 14% from last year<\/p>\n<\/li>\n<li>\nInterest in Taylor Swift is down 20%<\/p>\n<\/li>\n<li>\nInterest in the halftime show has declined 6%<\/p>\n<\/li>\n<\/ul>\n<p>\nDespite waning excitement for the game itself, consumer anticipation for the big game commercials has surged, up 192% year-over-year. In response, brands are ramping up investment, with the cost of a 30-second spot rising nearly 15% year-over-year, according to Statista.<\/p>\n<p>\nMomentum for game day commercials is building month over month, jumping 19% from December 2024 to January 2025. This trend reinforces the strategic advantage of early ad releases as brands that unveil teasers and full ads ahead of the broadcast are maximizing engagement.<\/p>\n<p>\n\u201cWhile the buzz and the \u2018Taylor Swift effect\u2019 leading up to this year\u2019s matchup is noticeably lower than last year, Sunday\u2019s big game remains one of the most valuable advertising stages in the world,\u201d said Neej Gore, Chief Data Officer at Zeta Global. \u201cGlobal brands are just as excited as ever for the chance to reach this audience, but success requires the right data and insights to drive maximum ROI.\u201d<\/p>\n<p><b>Methodology<\/b><\/p>\n<p>\nZeta\u2019s Data Cloud synthesizes trillions of monthly online and offline activity signals to understand the intents and interests of 245M+ US consumers. The 2025 game-day data points leveraged Zeta\u2019s data and AI models around behavioral activity related to online content published and consumed related to football\u2019s biggest night. Year-over-year comparisons leveraged data from similar periods between 2024 and 2025.<\/p>\n<p><b>About Zeta Global<\/b><\/p>\n<p>\nZeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform \u2013 powered by one of the industry\u2019s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.zetaglobal.com&amp;esheet=54200718&amp;newsitemid=20250206106472&amp;lan=en-US&amp;anchor=www.zetaglobal.com&amp;index=2&amp;md5=e1330f6d7f488d04f6ef2405437b7064\">www.zetaglobal.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250206106472r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250206106472\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250206106472\/en\/<\/a><\/span><\/p>\n<p><b>Investor Relations<br \/>\n<\/b><br \/>Matt Pfau<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ir@zetaglobal.com\">ir@zetaglobal.com<\/a><\/p>\n<p><b>Press<br \/>\n<\/b><br \/>Candace Dean<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@zetaglobal.com\">press@zetaglobal.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Football Publishing Technology Finance Marketing Advertising Communications Celebrity Professional Services Sports Artificial Intelligence Software Entertainment Internet Mobile\/Wireless<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250206106472\/en\/1732548\/3\/zeta_PNG_logoPrimary.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Taylor Swift&#8217;s \u2018Football Effect\u2019 Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows Zeta Global&#8217;s analysis of 245M+ consumers reveals waning consumer interest in the game while love for commercials soars NEW YORK&#8211;(BUSINESS WIRE)&#8211;Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, released findings of real-time consumer insights ahead of this Sunday\u2019s big game. Analyzing behavioral signals from over 245 million US consumers, Zeta\u2019s Data Cloud reveals shifting audience sentiment toward the game, its entertainment and its advertising landscape. Viewership trends suggest growing fatigue with repeat matchup of teams, leading to a measurable decline in excitement: Overall interest in the game is down 14% from last year Interest in Taylor Swift is down 20% Interest in the halftime &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Taylor Swift&#8217;s \u2018Football Effect\u2019 Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-809878","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taylor Swift&#039;s \u2018Football Effect\u2019 Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift&#039;s \u2018Football Effect\u2019 Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Taylor Swift&#8217;s \u2018Football Effect\u2019 Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows Zeta Global&#8217;s analysis of 245M+ consumers reveals waning consumer interest in the game while love for commercials soars NEW YORK&#8211;(BUSINESS WIRE)&#8211;Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, released findings of real-time consumer insights ahead of this Sunday\u2019s big game. Analyzing behavioral signals from over 245 million US consumers, Zeta\u2019s Data Cloud reveals shifting audience sentiment toward the game, its entertainment and its advertising landscape. Viewership trends suggest growing fatigue with repeat matchup of teams, leading to a measurable decline in excitement: Overall interest in the game is down 14% from last year Interest in Taylor Swift is down 20% Interest in the halftime &hellip; Continue reading &quot;Taylor Swift&#8217;s \u2018Football Effect\u2019 Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-06T13:37:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250206106472r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Taylor Swift&#8217;s \u2018Football Effect\u2019 Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows\",\"datePublished\":\"2025-02-06T13:37:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\\\/\"},\"wordCount\":532,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250206106472r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\\\/\",\"name\":\"Taylor Swift's \u2018Football Effect\u2019 Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows - 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Analyzing behavioral signals from over 245 million US consumers, Zeta\u2019s Data Cloud reveals shifting audience sentiment toward the game, its entertainment and its advertising landscape. Viewership trends suggest growing fatigue with repeat matchup of teams, leading to a measurable decline in excitement: Overall interest in the game is down 14% from last year Interest in Taylor Swift is down 20% Interest in the halftime &hellip; Continue reading \"Taylor Swift&#8217;s \u2018Football Effect\u2019 Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\/","og_site_name":"Market Newsdesk","article_published_time":"2025-02-06T13:37:07+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250206106472r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Taylor Swift&#8217;s \u2018Football Effect\u2019 Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows","datePublished":"2025-02-06T13:37:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\/"},"wordCount":532,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250206106472r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/taylor-swifts-football-effect-drops-20-from-2024-while-ad-anticipation-surges-zeta-global-data-shows\/","name":"Taylor Swift's \u2018Football Effect\u2019 Drops 20% from 2024 While Ad Anticipation Surges, Zeta Global Data Shows - 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