{"id":809839,"date":"2025-02-06T08:19:57","date_gmt":"2025-02-06T13:19:57","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kitchenaid-unveils-its-2025-color-of-the-year-butter-the-color-that-is-proven-to-evoke-nostalgia\/"},"modified":"2025-02-06T08:19:57","modified_gmt":"2025-02-06T13:19:57","slug":"kitchenaid-unveils-its-2025-color-of-the-year-butter-the-color-that-is-proven-to-evoke-nostalgia","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kitchenaid-unveils-its-2025-color-of-the-year-butter-the-color-that-is-proven-to-evoke-nostalgia\/","title":{"rendered":"KITCHENAID UNVEILS ITS 2025 COLOR OF THE YEAR: BUTTER – THE COLOR THAT IS PROVEN TO EVOKE NOSTALGIA"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Three Years in the Making, the Buttery Yellow Invites Warmth and Connection, Making Every Space Feel
Like a Comforting and Welcoming Home<\/i>\n <\/p>\n

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\n BENTON HARBOR, Mich.<\/span>
\n <\/span>, Feb. 6, 2025<\/span><\/span> \/PRNewswire\/ — Today,\u00a0KitchenAid reveals its 2025 Color of the Year: Butter. Butter is a soft, energizing butter yellow with a creamy, satin finish that spreads warm flavors and cherished memories to the table, creating a heartwarming atmosphere.<\/p>\n

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“More than half of consumers connect a buttery yellow color with comforting homemade meals1<\/sup>. As the KitchenAid\u00ae<\/sup>\u00a0Stand Mixer has been a staple in kitchens for generations, the 2025 Color of the Year selection goes hand in hand with the nostalgic feelings we get thinking back on memories of cooking with our loved ones,” said Chad Ries<\/span>, Global Brand Marketing Director at KitchenAid Small Appliances. “Butter gives off indulgent, comforting and inviting feelings through its modern and energizing yellow that invites makers to savor the moment.”<\/p>\n

Butter is the seventh installment of the KitchenAid\u00ae<\/sup> Color of the Year Program. Since introducing the first Stand Mixer colors in 1955, KitchenAid has championed the power of color to fuel creativity, and today the brand’s Color of the Year taps global trends to capture the current moment and inspire makers around the world.<\/p>\n

“When creating Butter we were inspired by warmth and the sense of nostalgia,” said Brittni Pertijs, Color, Finish, and Material Manager at Whirlpool. “We knew we wanted the color to feel like a warm embrace and compared to other colors, we found that yellow is significantly more likely to evoke feelings of warmth and joy1<\/sup>. In the color development phase, we worked hard to ensure Butter captured these emotions while also feeling fresh and modern in the home.”<\/p>\n

The Artisan Stand Mixer is now available on\u00a0<\/a>KitchenAid.com<\/a><\/u>.<\/p>\n