{"id":809185,"date":"2025-02-05T09:13:35","date_gmt":"2025-02-05T14:13:35","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/johnnie-walker-black-label-and-devereux-golf-unveil-the-keep-walking-collection-a-bold-new-second-line-of-their-capsule-collection-that-honors-the-progressive-spirit-of-one-of-the-fastest-growin\/"},"modified":"2025-02-05T09:13:35","modified_gmt":"2025-02-05T14:13:35","slug":"johnnie-walker-black-label-and-devereux-golf-unveil-the-keep-walking-collection-a-bold-new-second-line-of-their-capsule-collection-that-honors-the-progressive-spirit-of-one-of-the-fastest-growin","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/johnnie-walker-black-label-and-devereux-golf-unveil-the-keep-walking-collection-a-bold-new-second-line-of-their-capsule-collection-that-honors-the-progressive-spirit-of-one-of-the-fastest-growin\/","title":{"rendered":"JOHNNIE WALKER BLACK LABEL AND DEVEREUX GOLF UNVEIL THE “KEEP WALKING COLLECTION” – A BOLD NEW SECOND LINE OF THEIR CAPSULE COLLECTION THAT HONORS THE PROGRESSIVE SPIRIT OF ONE OF THE FASTEST GROWING SPORTS IN THE US"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Inspired by the game Johnnie Walker has been associated with for over a century and timed to WM Phoenix Open, the partnership’s largest drop to date celebrates the next generation of golfers and whisky drinkers<\/i>\n <\/p>\n

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\n NEW YORK<\/span>
\n <\/span>, Feb. 5, 2025<\/span><\/span> \/PRNewswire\/ —\u00a0For almost 100 years, Johnnie Walker has been committed to expanding the traditions for both golf and Scotch occasions. In 1926, Johnnie Walker introduced its ‘hole-in-one’ program, offering a bottle to any player who had a verified shot \u2013 the beginning of the brand becoming the go-to Scotch for celebrations big and small.<\/p>\n

Experience the full interactive Multichannel News Release here: https:\/\/www.multivu.com\/johnniewalker\/9316951-en-johnnie-walker-devereux-golf-keep-walking-collection<\/a><\/p>\n

\n \"Devereux\n <\/div>\n

Today, following a standout first collaboration under the Johnnie Walker Clubhouse program introduced in 2024, the world’s number one blended Scotch whisky Johnnie Walker and trendsetting golf apparel brand Devereux Golf, dropped a second line of their iconic capsule collection. As part of their joint mission, Johnnie Walker and Devereux Golf are continuing to make golf more inclusive, vibrant, and straight up more fun.<\/p>\n

Building on the momentum of the first capsule collection and timed to WM Phoenix Open\u2014of which Johnnie Walker is the first-ever official Scotch whisky\u2014the “Keep Walking Collection” features an expanded range of apparel and accessories, including polos for both men and women, shorts and putter covers. Each item draws inspiration from the rolling Scottish countryside, merging timeless heritage with contemporary design, and features the official colors of the tournament, seamlessly blending with the iconic hues of Johnnie Walker’s distinctive brand world. Featuring a classic Tartan pattern reimagined for today’s golfer, the collection offers a nod to traditional golf staples without losing its iconic edge. Shop the collection at\u00a0https:\/\/devereuxgolf.com\/collections\/johnnie-walker<\/a>.<\/p>\n

“Since 2013, Devereux has challenged the status quo to create a more inclusive and exciting experience in golf, and this second collaboration with our friends at Johnnie Walker furthers that mission,” says Devereux co-founder Will Brunner<\/span>. “With Johnnie Walker now the first-ever official scotch whisky of the WM Phoenix Open\u2014one of golf’s most iconic and energy-shifting tournaments\u2014it’s the perfect time to roll out the next chapter of our partnership that explores the progressive side of golf while nodding to tradition with classic tartan patterns and celebrates the moments that make golf special,” added Devereux co-founder Bert Brunner<\/span>.<\/p>\n

Johnnie Walker will bring exclusive activations and signature cocktails to the WM Phoenix Open, including:<\/p>\n