{"id":809139,"date":"2025-02-05T08:39:32","date_gmt":"2025-02-05T13:39:32","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\/"},"modified":"2025-02-05T08:39:32","modified_gmt":"2025-02-05T13:39:32","slug":"innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\/","title":{"rendered":"Innovative Eyewear Takes Center Stage at MIDO 2025 with Reebok Smart Eyewear Line Launch"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">MIAMI<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Feb. 5, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Innovative Eyewear, Inc. (Nasdaq: LUCY; LUCYW), the developer of ChatGPT-enabled smart eyewear under the Lucyd<sup>\u00ae<\/sup>, Nautica<sup>\u00ae<\/sup>, <span class=\"xn-person\">Eddie Bauer<\/span><sup>\u00ae<\/sup> and Reebok<sup>\u00ae<\/sup> brands, is pleased to announce its participation in MIDO 2025, the world&#8217;s leading eyewear exhibition, from <span class=\"xn-chron\">February 8th to 10th<\/span> in <span class=\"xn-location\">Milan, Italy<\/span>. This event is an invitation for all to witness the worldwide debut of our Reebok Smart Eyewear line, crafted for active and connected lifestyles. The event marks a significant milestone for the company as it unveils its much-anticipated Reebok <i>Powered by Lucyd <\/i>Smart Eyewear line to a global audience.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2612549\/Innovative_Eyewear_lucy_reebok_feb_2025.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2612549\/Innovative_Eyewear_lucy_reebok_feb_2025.jpg\" title=\"Reebok Powered by Lucyd frames. Courtesy of Innovative Eyewear, Inc.\" alt=\"Reebok Powered by Lucyd frames. Courtesy of Innovative Eyewear, Inc.\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>\n        <b>Experience the Future of Eyewear<br \/><\/b>Visitors to the\u00a0Lucyd booth (Padiglione 2, Stand L75) can get a first look at the new Reebok Smart Eyewear line, designed for active lifestyles. The collection integrates wearable audio technology with lightweight, sport-focused frames, offering hands-free connectivity and open-ear audio. Featuring an upgraded audio system, the eyewear delivers enhanced clarity and deeper bass, all at a price comparable to traditional designer frames.<\/p>\n<p>\n        <b>Key Features of the Reebok Smart Eyewear Line<\/b>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <b>Hi-Fi Sound Performance<\/b>: Our state-of-the-art acoustic engineering delivers crystal-clear open-ear audio, elevating every moment with rich, immersive sound.<\/li>\n<li>\n          <b>Enhanced Audio Technology<\/b>: Professionally tuned hi-fi speakers and upgraded amplifiers ensure deeper bass, richer tones, and seamless soundscapes for music, calls, and navigation.<\/li>\n<li>\n          <b>Seamless Connectivity<\/b>: Effortlessly integrates with voice assistants and fitness apps for hands-free convenience.<\/li>\n<li>\n          <b>Durability and Comfort<\/b>: Crafted with lightweight yet robust materials to support active lifestyles.<\/li>\n<li>\n          <b>Customizable Lenses<\/b>: Offers options for prescription, polarized, and transition lenses, adapting to diverse needs<\/li>\n<\/ul>\n<p>This launch is not just a showcase of innovation, but also a testament to the growing demand for smart eyewear utility across various lifestyles and industries.<\/p>\n<p>\n        <b>Interactive Experiences and Product Previews<\/b>\n      <\/p>\n<p>Attendees will have the opportunity to:<\/p>\n<ul type=\"disc\">\n<li>Test the Reebok Smart Eyewear features in real time, experiencing how they seamlessly enhance everyday tasks.<\/li>\n<li>Preview current &amp; upcoming collections, including the Lucyd Lyte, Nautica, <span class=\"xn-person\">Eddie Bauer<\/span>, and Armor Smart Safety Eyewear Collections, and explore how these products meet diverse lifestyle needs.<\/li>\n<li>Meet with Innovative Eyewear&#8217;s product designers and technology experts to gain deeper insights into the development process and future innovations.<\/li>\n<\/ul>\n<p>\n        <b>A Glimpse at the Future<\/b>\n      <\/p>\n<p>In addition to unveiling the Reebok Smart Eyewear line, Innovative Eyewear will provide exclusive previews of its next-generation products. Attendees can explore the\u00a0Lucyd Lyte Collection, Lucyd Armor Smart Safety Glasses, and the latest collections from <span class=\"xn-person\">Nautica and Eddie Bauer<\/span>, showcasing the company&#8217;s dedication to addressing diverse market needs\u2014from fashion-forward consumers to safety-conscious professionals.<\/p>\n<p>\n        <b>Why\u00a0MIDO 2025?<\/b>\n      <\/p>\n<p>As the premier platform for eyewear innovation,\u00a0MIDO attracts global leaders in fashion, technology, and optical solutions. &#8220;MIDO is the perfect stage for us to introduce the Reebok Smart Eyewear line,&#8221; said <span class=\"xn-person\">Harrison Gross<\/span>, CEO of Innovative Eyewear. &#8220;This launch is a culmination of years of research and development into what we believe is the ideal sport smart glasses, which will deliver immense value to an underserved segment of smart eyewear customers and prospective users. We are proud to continue Reebok&#8217;s legacy of athletic innovations with the brand&#8217;s first connected eyewear.&#8221;<\/p>\n<p>\n        <b>Visit Us at\u00a0MIDO 2025<\/b>\n      <\/p>\n<p>Innovative Eyewear&#8217;s debut at\u00a0MIDO 2025 underscores its commitment to innovation, unveiling transformative products designed for every move and every moment. Whether you are an urban commuter, fitness enthusiast, or tech trendsetter, our smart eyewear redefines what&#8217;s possible. Be sure to visit Padiglione 2, Stand L75, from <span class=\"xn-chron\">February 8th to 10th<\/span>, and join us in shaping the future of eyewear technology. For more information or to book a sales appointment, please contact us at <u><a href=\"mailto:wholesale@lucyd.co\" target=\"_blank\" rel=\"nofollow\">wholesale@lucyd.co<\/a><\/u> or visit Lucyd.co.<\/p>\n<p>\n        <b>For Media Inquiries:<\/b>\n      <\/p>\n<p>To schedule an interview with Innovative Eyewear executives, request a demo, or receive high-resolution images and press materials, please contact <u><a href=\"mailto:press@society22pr.com\" target=\"_blank\" rel=\"nofollow\">press@society22pr.com<\/a><\/u>.<\/p>\n<p>\n        <b>Investor Relations Contact:<br \/><\/b><br \/>\n        <span>Scott\u00a0<\/span>Powell<br \/>Skyline Corporate Communications Group, LLC<br \/>Office: +1 (646) 893-5835<br \/>Email: <a href=\"mailto:scott@skylineccg.com\" target=\"_blank\" rel=\"nofollow\">scott@skylineccg.com<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2565787\/Innovative_Eyewear_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2565787\/Innovative_Eyewear_Logo.jpg\" title=\"LUCY LOGO (PRNewsfoto\/Innovative Eyewear, Inc.)\" alt=\"LUCY LOGO (PRNewsfoto\/Innovative Eyewear, Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=FL11415&amp;sd=2025-02-05\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch-302367806.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch-302367806.html<\/a><\/p>\n<p>SOURCE  Innovative Eyewear, Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=FL11415&amp;Transmission_Id=202502050830PR_NEWS_USPR_____FL11415&amp;DateId=20250205\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire MIAMI , Feb. 5, 2025 \/PRNewswire\/ &#8212; Innovative Eyewear, Inc. (Nasdaq: LUCY; LUCYW), the developer of ChatGPT-enabled smart eyewear under the Lucyd\u00ae, Nautica\u00ae, Eddie Bauer\u00ae and Reebok\u00ae brands, is pleased to announce its participation in MIDO 2025, the world&#8217;s leading eyewear exhibition, from February 8th to 10th in Milan, Italy. This event is an invitation for all to witness the worldwide debut of our Reebok Smart Eyewear line, crafted for active and connected lifestyles. The event marks a significant milestone for the company as it unveils its much-anticipated Reebok Powered by Lucyd Smart Eyewear line to a global audience. Experience the Future of EyewearVisitors to the\u00a0Lucyd booth (Padiglione 2, Stand L75) can get a first look at the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Innovative Eyewear Takes Center Stage at MIDO 2025 with Reebok Smart Eyewear Line Launch&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-809139","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovative Eyewear Takes Center Stage at MIDO 2025 with Reebok Smart Eyewear Line Launch - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovative Eyewear Takes Center Stage at MIDO 2025 with Reebok Smart Eyewear Line Launch - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire MIAMI , Feb. 5, 2025 \/PRNewswire\/ &#8212; Innovative Eyewear, Inc. (Nasdaq: LUCY; LUCYW), the developer of ChatGPT-enabled smart eyewear under the Lucyd\u00ae, Nautica\u00ae, Eddie Bauer\u00ae and Reebok\u00ae brands, is pleased to announce its participation in MIDO 2025, the world&#8217;s leading eyewear exhibition, from February 8th to 10th in Milan, Italy. This event is an invitation for all to witness the worldwide debut of our Reebok Smart Eyewear line, crafted for active and connected lifestyles. The event marks a significant milestone for the company as it unveils its much-anticipated Reebok Powered by Lucyd Smart Eyewear line to a global audience. Experience the Future of EyewearVisitors to the\u00a0Lucyd booth (Padiglione 2, Stand L75) can get a first look at the &hellip; Continue reading &quot;Innovative Eyewear Takes Center Stage at MIDO 2025 with Reebok Smart Eyewear Line Launch&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-05T13:39:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2612549\/Innovative_Eyewear_lucy_reebok_feb_2025.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Innovative Eyewear Takes Center Stage at MIDO 2025 with Reebok Smart Eyewear Line Launch\",\"datePublished\":\"2025-02-05T13:39:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\\\/\"},\"wordCount\":661,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2612549\\\/Innovative_Eyewear_lucy_reebok_feb_2025.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\\\/\",\"name\":\"Innovative Eyewear Takes Center Stage at MIDO 2025 with Reebok Smart Eyewear Line Launch - 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(Nasdaq: LUCY; LUCYW), the developer of ChatGPT-enabled smart eyewear under the Lucyd\u00ae, Nautica\u00ae, Eddie Bauer\u00ae and Reebok\u00ae brands, is pleased to announce its participation in MIDO 2025, the world&#8217;s leading eyewear exhibition, from February 8th to 10th in Milan, Italy. This event is an invitation for all to witness the worldwide debut of our Reebok Smart Eyewear line, crafted for active and connected lifestyles. The event marks a significant milestone for the company as it unveils its much-anticipated Reebok Powered by Lucyd Smart Eyewear line to a global audience. Experience the Future of EyewearVisitors to the\u00a0Lucyd booth (Padiglione 2, Stand L75) can get a first look at the &hellip; Continue reading \"Innovative Eyewear Takes Center Stage at MIDO 2025 with Reebok Smart Eyewear Line Launch\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\/","og_site_name":"Market Newsdesk","article_published_time":"2025-02-05T13:39:32+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/2612549\/Innovative_Eyewear_lucy_reebok_feb_2025.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Innovative Eyewear Takes Center Stage at MIDO 2025 with Reebok Smart Eyewear Line Launch","datePublished":"2025-02-05T13:39:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\/"},"wordCount":661,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2612549\/Innovative_Eyewear_lucy_reebok_feb_2025.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/innovative-eyewear-takes-center-stage-at-mido-2025-with-reebok-smart-eyewear-line-launch\/","name":"Innovative Eyewear Takes Center Stage at MIDO 2025 with Reebok Smart Eyewear Line Launch - 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