NEW YORK–(BUSINESS WIRE<\/a>)– \nThe \u201cLouder Than Cancer\u201d campaign leverages the power of music to create hope for millions increasingly affected by cancer and raise awareness through a dedicated \u201cLouder Than Cancer\u201d Amazon Music playlist featuring a diverse lineup of established and emerging artists including Melissa Etheridge, Imagine Dragons, H.E.R., and Blake Shelton.<\/p>\n \nFor every stream of the songs in the playlist, Amazon Music will donate $1 (up to $100,000) to Conquer Cancer\u00ae<\/sup>, the ASCO Foundation, through the Amazon Stream It Forward Program, further amplifying the impact of this initiative.<\/p>\n \n\u201cLate last year, my mother was diagnosed with lung cancer. We were very blessed that they caught it early and she got surgery in February to remove part of her lung. She’s been such a warrior, such a fighter,\u201d said H.E.R. \u201cI’m so proud to call her my mom and I\u2019m proud to join the fight against this affliction through \u2018Louder Than Cancer.\u2019\u201d<\/p>\n \nEach track on the playlist is interwoven with powerful personal stories from artists like Melissa Etheridge, Scotty McCreery, H.E.R., Lainey Wilson, The Head and The Heart and the very sound of cancer cells being destroyed \u2013 which was first launched in \u201cThe Most Beautiful Sound,\u201d a project developed by Grey Health and researchers at Harvard Medical School and Massachusetts General Hospital. The sound was first unveiled during the oncology community\u2019s preeminent professional conference in June 2023, to an audience of thousands in Chicago. This provocative sound will now take on a whole new dimension amplified by the voices of renowned artists.<\/p>\n \nBuilding on Grey Health\u2019s creative for \u201cThe Most Beautiful Sound,\u201d Amazon Music worked with the Amazon Ads Brand Innovation Lab to create a piece of custom merchandise that features all the artists participating in the initiative. The design on the front of this shirt merges the imagery of a cancer cell being destroyed with a dynamic sound wave, symbolizing our fight against cancer through music as a universal language. People will be able to customize each piece of merch, changing the soundwave in real time by speaking through a special tool. The back design features an inspiring lineup of artists and brands who have joined the \u201cLouder Than Cancer\u201d movement. Customize your merchandise here<\/a>.<\/p>\n \n\u201c\u2018Louder Than Cancer\u2019 is a powerful demonstration of what it means to pair innovation with worthy social causes. We were thrilled to work with Amazon Music, WPP, and musicians around the world to bring hope to so many people impacted by cancer,” said Kate McCagg, Director, Brand Innovation Lab, Amazon Ads.<\/p>\n \nThe Amazon Ads Brand Innovation Lab is amplifying the \u201cLouder Than Cancer\u201d campaign with a custom landing page on Amazon.com, placements across FireTV, and a billboard in Times Square in New York City.<\/p>\n \n\u201cWe are so honored to work with Amazon Music and Amazon Ads on this monumental campaign to take the message of hope and resilience to patients and their caregivers in search of progress in this scourge of a disease,\u201d added Wendy Lund, Chief Client Officer, Health@WPP. \u201cBy integrating the sound of cancer cells being destroyed into powerful musical tracks, we are offering a tangible symbol of progress and a source of inspiration for those facing this extremely challenging journey.\u201d<\/p>\n \n\u201cWe’re incredibly excited to come together with artists from around the globe to support this impactful initiative,” said Andre Stapleton, Global Head of Artist & Label Relations and Head of Music for North America at Amazon Music. “Music has the power to connect, inspire, and heal. We believe this campaign and the incredible artists we\u2019ve been fortunate to work with will make a meaningful contribution in the fight against cancer by bringing awareness and fundraising to help find a cure for this terrible disease.\u201d<\/p>\n \n“Cancer treatment can save lives, but music has a unique power\u2014it reaches the heart in ways medicine alone cannot. It connects to our emotions, bringing comfort, strength, and hope when we need it most,” shared Bruno Rebelo, Executive Creative Director of Grey Health New York. \u201cWe\u2019re incredibly proud of this collaborative effort and its potential impact.\u201d<\/p>\n \n\u201cCancer is a fight that touches nearly everyone,\u201d said Bruce Flohr, Partner at FIMI Group and EVP at Red Light Management. \u201cBy partnering with the artist community, we believe this campaign will have a global impact raising awareness that music is louder than cancer. This is a chance to make a real difference through the power of music and connect with fans on a deeper level.”<\/p>\n \nThe \u201cLouder Than Cancer\u201d playlist is now available on Amazon Music at https:\/\/amzn.to\/LouderThanCancer<\/a>. Follow @AmazonMusic for updates to learn more about how you can support the fight against cancer.<\/p>\n \nA full list of \u201cLouder Than Cancer\u201d participants can be found below.<\/p>\n \nAllen Stone About WPP About Amazon Music About Amazon Ads About Grey Health About FIMI Group About Conquer Cancer View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250204245743\/en\/<\/a><\/span><\/p>\n Further information KEYWORDS:<\/b> New York United States North America<\/p>\n INDUSTRY KEYWORDS:<\/b> Online Entertainment Mobile Entertainment Social Media Philanthropy Oncology Celebrity Marketing Music Advertising Communications Other Philanthropy Health<\/p>\n
\nAmazon Music and WPP (NYSE: WPP) today unveil \u201cLouder Than Cancer,\u201d a groundbreaking initiative uniting top global artists to harness the power of music in recognition of World Cancer Day with creative leadership from WPP’s Grey Health, talent marketing agency FIMI Group, and the Amazon Ads Brand Innovation Lab. The campaign builds upon the impactful \u201cThe Most Beautiful Sound<\/a>,\u201d campaign, which captured the sound of cancer cells being destroyed for the first time ever, offering an inspiring symbol of hope and progress in the fight against this disease.<\/p>\n
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BENEE
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Bishop Briggs
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Blake Shelton
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Chad Lawson
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Chris Tomlin
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Clubhouse
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Corrine Bailey Rae
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DASHA
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Ella Vos
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Em Beihold
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The Gaslight Anthem
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Girl Talk
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The Head and The Heart
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H.E.R.
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Imagine Dragons
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Jason Aldean
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Jenna Raine
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Josh Groban
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Lainey Wilson
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Livingston
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Mario
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MaRynn Taylor
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Melissa Etheridge
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Mimi Webb
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Myles Smith
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Nancy Wilson
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OAR
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Phantogram
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Riley Green
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Russell Dickerson
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Ruth B.
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Scotty McCreery
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Switchfoot
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Tasha Cobbs Leonard
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Tigirlily Gold
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Walk Off the Earth
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Walker Hayes<\/p>\n
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<\/b>WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com<\/a>.<\/p>\n
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<\/b>Amazon Music is an immersive audio entertainment service that connects fans, artists, and creators through music, podcasts, and culture. Amazon Music brings fans closer to what they love, with curated and personalized playlists, artist livestreams, artist merch, and Amazon Exclusive podcasts. Prime members get access to over 100 million songs in shuffle mode, All-Access playlists, plus the largest catalog of top ad-free podcasts, included with their membership. Customers can upgrade to Amazon Music Unlimited for full, on-demand access to 100 million songs in HD, a growing catalog of Ultra HD and Spatial audio, and the world\u2019s largest selection of audiobooks from Audible. Anyone can listen to Amazon Music by downloading the free Amazon Music app, or wherever they listen to music including Alexa-enabled devices. Learn more at amazon.com\/music<\/a>.<\/p>\n
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<\/b>Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads reaches a monthly ad-supported audience of 275 million+ customers across owned and operated properties in the U.S. For more information, please visit ads.amazon.com<\/a>.<\/p>\n
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<\/b>At Grey Health, we bring global expertise, scale, and 107 years of experience delivering Famously Effective ideas. Our singular focus remains: creating Famously Effective ideas that deliver growth and move people, brands, and the world forward. We engineer every idea to be Distinctive, Meaningful, and Salient\u2014the 3 metrics we\u2019ve identified that drive brand growth. We utilize fully integrated agency teams across disciplines and don\u2019t distinguish between healthcare and consumer advertising; our consumer insights go beyond the medical condition to the human condition.<\/p>\n
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<\/b>FIMI Group is a leading entertainment marketing and talent buying agency that helps brands and organizations forge meaningful connections with their audiences through talent-driven campaigns, event partnerships, and bespoke experiences. With over 15 years of expertise, FIMI supports corporate marketing, sales, and loyalty teams in navigating the entertainment landscape, leveraging industry relationships and strategic insights to deliver award-winning campaigns and engagement initiatives across music, TV & film, sports, fashion, culinary, and more. For more information, visit fimigroup.com<\/a>.<\/p>\n
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<\/b>Conquer Cancer funds research for every cancer, to help every patient, everywhere. Since 1984, its Grants & Awards program has awarded more than $191 million through more than 9,300 grants and awards to improve cancer care and accelerate breakthroughs in clinical and translational oncology research. Conquer Cancer donors support vital programs needed to deliver the highest quality patient care and share a vision of a world where cancer is prevented or cured, and every survivor is healthy. For more information visit CONQUER.ORG<\/a>.<\/p>\n<\/p>\n
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WPP Communications
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press@wpp.com<\/a><\/p>\n
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