{"id":808504,"date":"2025-02-04T09:05:12","date_gmt":"2025-02-04T14:05:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/adweek-and-roku-partner-for-best-of-big-game-commercials-video-feature-leading-up-to-advertisings-biggest-night\/"},"modified":"2025-02-04T09:05:12","modified_gmt":"2025-02-04T14:05:12","slug":"adweek-and-roku-partner-for-best-of-big-game-commercials-video-feature-leading-up-to-advertisings-biggest-night","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/adweek-and-roku-partner-for-best-of-big-game-commercials-video-feature-leading-up-to-advertisings-biggest-night\/","title":{"rendered":"ADWEEK and Roku Partner for \u201cBest of Big Game Commercials\u201d Video Feature Leading up to Advertising\u2019s Biggest Night"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\n\u00a0<b>ADWEEK and Roku Partner for \u201cBest of Big Game Commercials\u201d Video Feature Leading up to Advertising\u2019s Biggest Night<\/b><\/p>\n<p class=\"bwalignc\">\n\u00a0<i>Premieres exclusively on Roku\u2019s Sports Zone, the week of Feb. 3<\/i><\/p>\n<p class=\"bwalignc\"><i>Links to promos <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FUMQGjlwwjqU&amp;esheet=54198763&amp;newsitemid=20250204848036&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=7f4dee252a9bdd92a46423f1593bbf0c\"><i>here<\/i><\/a><i> and <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fyoutu.be%2FYERZx8-N3QQ&amp;esheet=54198763&amp;newsitemid=20250204848036&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=1bb059d123c5e08bfffea9bfdb15159d\"><i>here<\/i><\/a><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nADWEEK, the leading resource of news, research, and insights for the advertising, marketing, and media community, is partnering with Roku, America\u2019s #1 TV streaming platform*, for \u201cBest of Big Game Commercials,\u201d a one-stop shop for fans who want to dive into the ads from this year and the best ads from years past.<\/p>\n<p>\nFeaturing short standalone videos, \u201cBest of Big Game Commercials\u201d will premiere week of Feb. 3 exclusively on Roku\u2019s Sports Zone\u2013 a curated destination to help fans follow their favorite teams, leagues, and sports from across all of TV.<\/p>\n<p>\nHosted from ADWEEK\u2019s New York City newsroom by Chief Content Officer Zo\u00eb Ruderman, \u201cBest of Big Game Commercials\u201d shares insights and behind-the-scenes reporting on the biggest and best ads from past Big Games, plus what to expect this year. The short form videos feature:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nTop 25 Countdown: Most Memorable Ads of the Past 25 Years<\/p>\n<\/li>\n<li>\nBig Game Ads of 2025: Ads You\u2019ll See This Year<\/p>\n<\/li>\n<li>\nBig Game Trivia<\/p>\n<\/li>\n<li>\nYour Burning Questions Answered<\/p>\n<\/li>\n<li>\nStory Behind the Spot (e.g. DoorDash)<\/p>\n<\/li>\n<li>\nBrands Coming Back<\/p>\n<\/li>\n<li>\nTo Celeb or Not to Celeb<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cRoku brings over 90 million streaming households easy access to the content they most want to watch, including a compelling selection of programming around sports,\u201d <b>said<\/b><b>David Eilenberg,<\/b><b>Head of Content, Roku Media.<\/b> \u201cStreaming exclusively on Roku, ADWEEK\u2019s breakdown of the best Big Game commercials \u2013 past and present \u2013 makes for an exciting lead-up to the Big Game for our audience.\u201d<\/p>\n<p>\n\u201cSo many fans anticipate and remember the best ads from the Big Game, and Roku will give them a great destination to relive past favorites and get previews for what\u2019s coming up,\u201d <b>said Will Lee, CEO, ADWEEK.<\/b> \u201cOur editorial team provides a great overview of the history of Big Game commercials and how they have evolved over 59 years to become the pop culture phenomena that they are today.\u201d<\/p>\n<p><i>*By hours streamed (Hypothesis Group: Dec 2024)<\/i><\/p>\n<p><b>About ADWEEK<\/b><\/p>\n<p>\nADWEEK is the leading source of news, insight and intelligence powering and empowering advertising, marketing, and growth. For more than 45 years, ADWEEK&#8217;s award-winning coverage reaches an engaged community across digital, events, podcasts, newsletters, print, and social media. As a touchstone of the advertising and marketing community, ADWEEK is an unparalleled resource for leaders across multiple industries who rely on its content to give them a competitive advantage.<\/p>\n<p><b>About Roku<\/b><\/p>\n<p>\nRoku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV\u2122 models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and\/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #3 app on our platform by both reach and engagement. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250204848036r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250204848036\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250204848036\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts<br \/>\n<\/b><br \/>Sarah Saul<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:adspr@roku.com\">adspr@roku.com<\/a><\/p>\n<p>\nJulie Faron<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:julie@markallenco.com\">julie@markallenco.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Online Media Entertainment Sports Mobile Entertainment General Sports Technology Digital Marketing TV and Radio Marketing Advertising Communications<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250204848036\/en\/839622\/3\/roku-logo_Purple.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0ADWEEK and Roku Partner for \u201cBest of Big Game Commercials\u201d Video Feature Leading up to Advertising\u2019s Biggest Night \u00a0Premieres exclusively on Roku\u2019s Sports Zone, the week of Feb. 3 Links to promos here and here NEW YORK&#8211;(BUSINESS WIRE)&#8211; ADWEEK, the leading resource of news, research, and insights for the advertising, marketing, and media community, is partnering with Roku, America\u2019s #1 TV streaming platform*, for \u201cBest of Big Game Commercials,\u201d a one-stop shop for fans who want to dive into the ads from this year and the best ads from years past. Featuring short standalone videos, \u201cBest of Big Game Commercials\u201d will premiere week of Feb. 3 exclusively on Roku\u2019s Sports Zone\u2013 a curated destination to help fans follow their favorite &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adweek-and-roku-partner-for-best-of-big-game-commercials-video-feature-leading-up-to-advertisings-biggest-night\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;ADWEEK and Roku Partner for \u201cBest of Big Game Commercials\u201d Video Feature Leading up to Advertising\u2019s Biggest Night&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-808504","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ADWEEK and Roku Partner for \u201cBest of Big Game Commercials\u201d Video Feature Leading up to Advertising\u2019s Biggest Night - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/adweek-and-roku-partner-for-best-of-big-game-commercials-video-feature-leading-up-to-advertisings-biggest-night\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADWEEK and Roku Partner for \u201cBest of Big Game Commercials\u201d Video Feature Leading up to Advertising\u2019s Biggest Night - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"\u00a0ADWEEK and Roku Partner for \u201cBest of Big Game Commercials\u201d Video Feature Leading up to Advertising\u2019s Biggest Night \u00a0Premieres exclusively on Roku\u2019s Sports Zone, the week of Feb. 3 Links to promos here and here NEW YORK&#8211;(BUSINESS WIRE)&#8211; ADWEEK, the leading resource of news, research, and insights for the advertising, marketing, and media community, is partnering with Roku, America\u2019s #1 TV streaming platform*, for \u201cBest of Big Game Commercials,\u201d a one-stop shop for fans who want to dive into the ads from this year and the best ads from years past. Featuring short standalone videos, \u201cBest of Big Game Commercials\u201d will premiere week of Feb. 3 exclusively on Roku\u2019s Sports Zone\u2013 a curated destination to help fans follow their favorite &hellip; Continue reading &quot;ADWEEK and Roku Partner for \u201cBest of Big Game Commercials\u201d Video Feature Leading up to Advertising\u2019s Biggest Night&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/adweek-and-roku-partner-for-best-of-big-game-commercials-video-feature-leading-up-to-advertisings-biggest-night\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-04T14:05:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250204848036r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/adweek-and-roku-partner-for-best-of-big-game-commercials-video-feature-leading-up-to-advertisings-biggest-night\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/adweek-and-roku-partner-for-best-of-big-game-commercials-video-feature-leading-up-to-advertisings-biggest-night\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"ADWEEK and Roku Partner for \u201cBest of Big Game Commercials\u201d Video Feature Leading up to Advertising\u2019s Biggest Night\",\"datePublished\":\"2025-02-04T14:05:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/adweek-and-roku-partner-for-best-of-big-game-commercials-video-feature-leading-up-to-advertisings-biggest-night\\\/\"},\"wordCount\":627,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/adweek-and-roku-partner-for-best-of-big-game-commercials-video-feature-leading-up-to-advertisings-biggest-night\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250204848036r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/adweek-and-roku-partner-for-best-of-big-game-commercials-video-feature-leading-up-to-advertisings-biggest-night\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/adweek-and-roku-partner-for-best-of-big-game-commercials-video-feature-leading-up-to-advertisings-biggest-night\\\/\",\"name\":\"ADWEEK and Roku Partner for \u201cBest of Big Game Commercials\u201d Video Feature Leading up to Advertising\u2019s Biggest Night - 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