{"id":808503,"date":"2025-02-04T09:05:01","date_gmt":"2025-02-04T14:05:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/old-el-paso-teams-up-with-football-legends-j-j-watt-and-jason-kelce-for-a-new-touchdown-worthy-treat\/"},"modified":"2025-02-04T09:05:01","modified_gmt":"2025-02-04T14:05:01","slug":"old-el-paso-teams-up-with-football-legends-j-j-watt-and-jason-kelce-for-a-new-touchdown-worthy-treat","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/old-el-paso-teams-up-with-football-legends-j-j-watt-and-jason-kelce-for-a-new-touchdown-worthy-treat\/","title":{"rendered":"Old El Paso\u2122 Teams Up with Football Legends J.J. Watt and Jason Kelce for a New Touchdown-Worthy Treat"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Old El Paso\u2122 Teams Up with Football Legends J.J. Watt and Jason Kelce for a New Touchdown-Worthy Treat<\/b><\/p>\n<p class=\"bwalignc\"><i>Fans can celebrate an exciting end to football season by snagging new Old El Paso Caramel Dessert Taco Shells in special limited-edition packaging featuring J.J. Watt and Jason Kelce<\/i><\/p>\n<p>MINNEAPOLIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nJust in time for the most exciting football weekend of the year, Old El Paso\u2122 is back with a winning play: the launch of the new Old El Paso Caramel Dessert Taco Shells. Teaming up with two football greats \u2014 Old El Paso superfan defensive powerhouse J.J. Watt and offensive line icon and football food aficionado Jason Kelce \u2014 Old El Paso is raising the stakes to unveil this must-have game-day treat.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250204758891\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250204758891\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250204758891\/en\/2371392\/4\/Old_El_Paso_x_Watt_%26_Kelce_Limited-Edition_Caramel_Taco_Shells_%281%29.jpg\" alt=\"Old El Paso scores big with its new Caramel Dessert Taco Shells and launches with limited-edition packaging featuring J.J. Watt and Jason Kelce. (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Old El Paso scores big with its new Caramel Dessert Taco Shells and launches with limited-edition packaging featuring J.J. Watt and Jason Kelce. (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nA year after bringing fans the first-ever Dessert Taco Shells, made with a Cinnamon Toast Crunch coating, Old El Paso is launching a new flavor to elevate football spreads nationwide. This time, Old El Paso is dropping a limited-edition, collector\u2019s version of the Caramel Dessert Taco Shells box before the treats hit shelves nationally. Featuring both J.J. and Jason on packaging, the exclusive boxes will be available for consumers to snag in bundles of three, online only at Walmart.com. Starting February 5 at 1 a.m. EST, sprint to secure yours while supplies last!<\/p>\n<p>\n\u201cLast year, football fans went wild for our limited-edition box featuring J.J. Watt and Justin Jefferson, with the dessert taco shells selling out in just hours,\u201d said Jenny Jonker, Old El Paso Brand Experience Manager. \u201cThis year, we\u2019re bringing back the excitement with another MVP duo and a brand-new flavor that perfectly blends sweet and savory \u2014 guaranteed to be a hit with football fans and food lovers everywhere.\u201d<\/p>\n<p>\nThe caramel-flavored shells deliver a delicious hit of caramel with the satisfying crunch of a hard taco. Plus, Old El Paso\u2019s Stand \u2018n Stuff\u2122 flat bottom shells are perfect for holding your favorite ice cream and toppings. With Old El Paso, game-day becomes a celebration bringing fans together to enjoy a treat that everyone will love.<\/p>\n<p>\nFor those who can\u2019t get their hands on a limited-edition box, standard boxes of Old El Paso Caramel Dessert Taco Shells will be available for a limited time at retailers nationwide starting in March for an MSRP of $4.06. For the latest on this drop, follow @<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Foldelpaso%2F&amp;esheet=54198811&amp;newsitemid=20250204758891&amp;lan=en-US&amp;anchor=OldElPaso&amp;index=1&amp;md5=376125d6c129ace539a2a321c85e6a8a\">OldElPaso<\/a> on Instagram.<\/p>\n<p><b>About General Mills<\/b><\/p>\n<p>\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino\u2019s, Annie\u2019s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.generalmills.com&amp;esheet=54198811&amp;newsitemid=20250204758891&amp;lan=en-US&amp;anchor=www.generalmills.com&amp;index=2&amp;md5=393faaf720e13ce592a9f7ee6e1ea084\">www.generalmills.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250204758891r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250204758891\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250204758891\/en\/<\/a><\/span><\/p>\n<p>\nGeneral Mills Communications<br \/>\n<br \/>763-764-6364<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media.line@genmills.com\">media.line@genmills.com<\/a><\/p>\n<p>\nEdelman<br \/>\n<br \/>Ali Barzyk<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Ali.barzyk@edelman.com\">Ali.barzyk@edelman.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Minnesota<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Women Sports Entertainment Men Football TV and Radio Food\/Beverage Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250204758891\/en\/2371392\/3\/Old_El_Paso_x_Watt_%26_Kelce_Limited-Edition_Caramel_Taco_Shells_%281%29.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Old El Paso scores big with its new Caramel Dessert Taco Shells and launches with limited-edition packaging featuring J.J. Watt and Jason Kelce. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250204758891\/en\/2371391\/3\/Old_El_Paso_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Old El Paso\u2122 Teams Up with Football Legends J.J. Watt and Jason Kelce for a New Touchdown-Worthy Treat Fans can celebrate an exciting end to football season by snagging new Old El Paso Caramel Dessert Taco Shells in special limited-edition packaging featuring J.J. Watt and Jason Kelce MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Just in time for the most exciting football weekend of the year, Old El Paso\u2122 is back with a winning play: the launch of the new Old El Paso Caramel Dessert Taco Shells. Teaming up with two football greats \u2014 Old El Paso superfan defensive powerhouse J.J. Watt and offensive line icon and football food aficionado Jason Kelce \u2014 Old El Paso is raising the stakes to unveil this must-have game-day &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/old-el-paso-teams-up-with-football-legends-j-j-watt-and-jason-kelce-for-a-new-touchdown-worthy-treat\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Old El Paso\u2122 Teams Up with Football Legends J.J. Watt and Jason Kelce for a New Touchdown-Worthy Treat&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-808503","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Old El Paso\u2122 Teams Up with Football Legends J.J. Watt and Jason Kelce for a New Touchdown-Worthy Treat - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/old-el-paso-teams-up-with-football-legends-j-j-watt-and-jason-kelce-for-a-new-touchdown-worthy-treat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Old El Paso\u2122 Teams Up with Football Legends J.J. Watt and Jason Kelce for a New Touchdown-Worthy Treat - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Old El Paso\u2122 Teams Up with Football Legends J.J. Watt and Jason Kelce for a New Touchdown-Worthy Treat Fans can celebrate an exciting end to football season by snagging new Old El Paso Caramel Dessert Taco Shells in special limited-edition packaging featuring J.J. Watt and Jason Kelce MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; Just in time for the most exciting football weekend of the year, Old El Paso\u2122 is back with a winning play: the launch of the new Old El Paso Caramel Dessert Taco Shells. Teaming up with two football greats \u2014 Old El Paso superfan defensive powerhouse J.J. Watt and offensive line icon and football food aficionado Jason Kelce \u2014 Old El Paso is raising the stakes to unveil this must-have game-day &hellip; Continue reading &quot;Old El Paso\u2122 Teams Up with Football Legends J.J. 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