{"id":807786,"date":"2025-02-03T08:38:52","date_gmt":"2025-02-03T13:38:52","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\/"},"modified":"2025-02-03T08:38:52","modified_gmt":"2025-02-03T13:38:52","slug":"openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\/","title":{"rendered":"Openbank by Santander Hits $2 Billion in Deposits in the United States"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\">\nOpenbank by Santander Hits $2 Billion in Deposits in the United States<\/p>\n<p>BOSTON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSantander Bank, N.A. (\u201cSantander Bank\u201d or \u201cthe Bank\u201d) today announced that the Openbank digital bank platform topped $2 billion in total deposits* since going to market in the United States in the fourth quarter of 2024. This achievement represents a significant milestone in the Santander US business strategy to efficiently boost national deposit acquisition that will fuel its leading Auto lending franchise and transform its Retail Bank. The business also launched a 2025 branding campaign, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.openbank.us%2F&amp;esheet=54198065&amp;newsitemid=20250203783980&amp;lan=en-US&amp;anchor=You%27re+Smart+Like+That&amp;index=1&amp;md5=68c587366bfcabd04475c79fc54a5c76\">You&#8217;re Smart Like That<\/a>, across out-of-home, digital and social channels.<\/p>\n<p>\n\u201c<i>Our powerful combination of having a leading auto lending franchise and a rapidly growing national bank is a competitive advantage for Santander in the U.S. market. This is a pivotal year and achieving this milestone underscores our ability to compete and grow market share in the U.S.<\/i>,\u201d said Tim Wennes, CEO of Santander Bank and Country Head of Santander US.<\/p>\n<p>\nThe Retail Bank remains a priority for Santander US, with the goal of becoming a national, digital bank with branches. In 2025, the Bank will continue executing against the below strategic priorities to achieve its ambition.<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Expand the Openbank digital platform: <\/b>Building from the successful launch of the Openbank High Yield Savings account, the Openbank digital platform will begin offering additional digital capabilities and products, such as Certificates of Deposit (CDs), Payments and Checking Accounts, in 2025 and beyond.\n<\/li>\n<li><b>Enhance bank branches: <\/b>The Bank\u2019s 2024 transformation efforts were well received, with increasing<b \/>Net Promoter Scores, industry rankings and retail deposit growth.\n<\/li>\n<\/ul>\n<p>\nSwati Bhatia, head of Retail Banking &amp; Transformation for Santander Bank, said: <i>\u201cOur aim is to become a national, digital bank with branches and reaching this deposit milestone at record pace is a testament to our customer-obsessed mindset, commitment to innovation, and global connectivity. We are uniquely positioned to provide U.S. consumers with the digital banking experience of a FinTech and the strength and stability of a leading global bank.\u201d<\/i><\/p>\n<p>\nOpenbank is Santander\u2019s digital-first banking platform. It is currently Europe\u2019s largest 100% digital bank by deposits, with operations in four European countries (Spain, Germany, Portugal, and the Netherlands) and Mexico.<\/p>\n<p>\nIn the United States, Openbank is a division of Santander Bank, N.A., which is a Member of the FDIC. For more information about Openbank by Santander in the United States, including eligibility and how to open an account, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.openbank.us%2F&amp;esheet=54198065&amp;newsitemid=20250203783980&amp;lan=en-US&amp;anchor=openbank.us&amp;index=2&amp;md5=d1879b1797614bfd3c8c7fbde4e712fd\">openbank.us<\/a>.<\/p>\n<p><i>*Funded deposits as of January 29, 2025.<\/i><\/p>\n<p><b><span class=\"bwuline\">About Santander Bank, N.A<\/span><\/b><\/p>\n<p>\nSantander Bank, N.A. is one of the country\u2019s leading retail and commercial banks, with $102 billion in assets. With its corporate offices in Boston, the Bank\u2019s more than 5,100 employees and more than 1.8 million customers are principally located in Massachusetts, New Hampshire, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania and Delaware. The Bank is a wholly-owned subsidiary of Madrid-based Banco Santander, S.A. (NYSE: SAN), recognized as one of the world\u2019s most admired companies by Fortune Magazine in 2024, with approximately 171 million customers in the U.S., Europe, and Latin America. It is overseen by Santander Holdings USA, Inc., Banco Santander\u2019s intermediate holding company in the U.S. For more information on Santander Bank, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.santanderbank.com&amp;esheet=54198065&amp;newsitemid=20250203783980&amp;lan=en-US&amp;anchor=www.santanderbank.com&amp;index=3&amp;md5=64125e8061b76153747f751bde072075\">www.santanderbank.com<\/a>.<\/p>\n<p><b><i>Openbank <\/i><\/b><i>in the United States is a division of Santander Bank, N.A., which is a Member of the FDIC and a wholly owned subsidiary of Banco Santander, S.A.<\/i><\/p>\n<p><i>\u00a9 2025 Santander Bank, N.A. All rights reserved. Santander, Santander Bank, Openbank, the Flame Logo are trademarks of Banco Santander, S.A. or its subsidiaries in the United States or other countries. All other trademarks are the property of their respective owners. For more information on Openbank in the United States, please visit <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.openbank.us&amp;esheet=54198065&amp;newsitemid=20250203783980&amp;lan=en-US&amp;anchor=www.openbank.us&amp;index=4&amp;md5=e6ca7aba342fd832c693cf50c605a1aa\"><i>www.openbank.us<\/i><\/a><i>.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250203783980r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250203783980\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250203783980\/en\/<\/a><\/span><\/p>\n<p>\nAndrew Simonelli<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:andrew.simonelli@santander.us\">andrew.simonelli@santander.us<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Finance Banking Professional Services Other Professional Services Fintech<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250203783980\/en\/2370301\/3\/Openbank_white_background_%28002%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Openbank by Santander Hits $2 Billion in Deposits in the United States BOSTON&#8211;(BUSINESS WIRE)&#8211; Santander Bank, N.A. (\u201cSantander Bank\u201d or \u201cthe Bank\u201d) today announced that the Openbank digital bank platform topped $2 billion in total deposits* since going to market in the United States in the fourth quarter of 2024. This achievement represents a significant milestone in the Santander US business strategy to efficiently boost national deposit acquisition that will fuel its leading Auto lending franchise and transform its Retail Bank. The business also launched a 2025 branding campaign, You&#8217;re Smart Like That, across out-of-home, digital and social channels. \u201cOur powerful combination of having a leading auto lending franchise and a rapidly growing national bank is a competitive advantage for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Openbank by Santander Hits $2 Billion in Deposits in the United States&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-807786","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Openbank by Santander Hits $2 Billion in Deposits in the United States - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Openbank by Santander Hits $2 Billion in Deposits in the United States - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Openbank by Santander Hits $2 Billion in Deposits in the United States BOSTON&#8211;(BUSINESS WIRE)&#8211; Santander Bank, N.A. (\u201cSantander Bank\u201d or \u201cthe Bank\u201d) today announced that the Openbank digital bank platform topped $2 billion in total deposits* since going to market in the United States in the fourth quarter of 2024. This achievement represents a significant milestone in the Santander US business strategy to efficiently boost national deposit acquisition that will fuel its leading Auto lending franchise and transform its Retail Bank. The business also launched a 2025 branding campaign, You&#8217;re Smart Like That, across out-of-home, digital and social channels. \u201cOur powerful combination of having a leading auto lending franchise and a rapidly growing national bank is a competitive advantage for &hellip; Continue reading &quot;Openbank by Santander Hits $2 Billion in Deposits in the United States&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-03T13:38:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250203783980r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Openbank by Santander Hits $2 Billion in Deposits in the United States\",\"datePublished\":\"2025-02-03T13:38:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\\\/\"},\"wordCount\":668,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250203783980r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\\\/\",\"name\":\"Openbank by Santander Hits $2 Billion in Deposits in the United States - 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(\u201cSantander Bank\u201d or \u201cthe Bank\u201d) today announced that the Openbank digital bank platform topped $2 billion in total deposits* since going to market in the United States in the fourth quarter of 2024. This achievement represents a significant milestone in the Santander US business strategy to efficiently boost national deposit acquisition that will fuel its leading Auto lending franchise and transform its Retail Bank. The business also launched a 2025 branding campaign, You&#8217;re Smart Like That, across out-of-home, digital and social channels. \u201cOur powerful combination of having a leading auto lending franchise and a rapidly growing national bank is a competitive advantage for &hellip; Continue reading \"Openbank by Santander Hits $2 Billion in Deposits in the United States\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\/","og_site_name":"Market Newsdesk","article_published_time":"2025-02-03T13:38:52+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250203783980r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Openbank by Santander Hits $2 Billion in Deposits in the United States","datePublished":"2025-02-03T13:38:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\/"},"wordCount":668,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250203783980r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/openbank-by-santander-hits-2-billion-in-deposits-in-the-united-states\/","name":"Openbank by Santander Hits $2 Billion in Deposits in the United States - 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