{"id":807729,"date":"2025-02-03T08:06:39","date_gmt":"2025-02-03T13:06:39","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences\/"},"modified":"2025-02-03T08:06:39","modified_gmt":"2025-02-03T13:06:39","slug":"mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences\/","title":{"rendered":"Mastercard and Lady Gaga Team up to Debut \u201cAbracadabra\u201d Music Video, Celebrating Fans With Priceless Experiences"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Mastercard and Lady Gaga Team up to Debut \u201cAbracadabra\u201d Music Video, Celebrating Fans With Priceless Experiences<\/b><\/p>\n<p class=\"bwalignc\">\nThe brand calls on dancers and pop culture fans, celebrating them for dancing the choreography from the video for \u201cAbracadabra,\u201d the latest single from Gaga\u2019s highly anticipated album <i>MAYHEM<\/i>, for an opportunity to win a Priceless Experience<\/p>\n<p>PURCHASE, N.Y.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMastercard is connecting people to their passion for music and dance with a new collaboration with global icon and creative visionary Lady Gaga. Together, Mastercard and Gaga\u2019s new campaign celebrates the energy and ambitions of her fans, offering Priceless Experiences that immerse them in the world of <i>MAYHEM, <\/i>Gaga\u2019s highly anticipated album due March 7. With special access and unforgettable moments, Mastercard is turning fans\u2019 dreams into reality \u2014connecting them to their favorite artist in ways that go beyond the stage.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250203038154\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250203038154\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250203038154\/en\/2370480\/4\/Mastercard_Dance_Campaign_Image.jpg\" alt=\"Mastercard and Lady Gaga debut \u201cAbracadabra\u201d music video, celebrating music and dance like never before (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Mastercard and Lady Gaga debut \u201cAbracadabra\u201d music video, celebrating music and dance like never before (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nMastercard and Gaga kicked off the campaign by premiering the video for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DcVYsHZcaBUw&amp;esheet=54198080&amp;newsitemid=20250203038154&amp;lan=en-US&amp;anchor=%26%238220%3BAbracadabra%2C%26%238221%3B&amp;index=1&amp;md5=fa0db8d386e8ed19d7fc1807ed209008\">\u201cAbracadabra,\u201d<\/a> the third single from the album, <i>MAYHEM. <\/i>Featuring stunning choreography for which she collaborated with renowned creative, Parris Goebel, Mother Monster and Mastercard invite fans to recreate the showstopping dance moves for the opportunity to win Priceless prizes, including tickets to Lady Gaga\u2019s <b>Club MAYHEM dance party with the Mistress herself<\/b>.<\/p>\n<p>\n\u201cMusic and dance have a profound ability to make people come alive and feel bonded to one another,\u201d said Gaga. \u201cI\u2019m excited to partner with Mastercard to bring my passionate community of dancers and fans together to experience <i>MAYHEM <\/i>more intensely, to celebrate them joining me on the dance floor and giving back to them in a way I\u2019ve never done before.\u201d<\/p>\n<p>\nFor the opportunity to win the ultimate Priceless Experience \u2013 the once-in-a-lifetime opportunity to appear in a special edition of the \u201cAbracadabra\u201d (Fan Version) music video and a trip to Lady Gaga\u2019s Club <i>MAYHEM <\/i>dance party where Gaga herself will celebrate her dancers &#8211; fans can share their \u201cAbracadabra\u201d dances on TikTok, Instagram and other select platforms with #MastercardGagaContest and submit their entry at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.priceless.com%2Fgaga&amp;esheet=54198080&amp;newsitemid=20250203038154&amp;lan=en-US&amp;anchor=priceless.com%2Fgaga&amp;index=2&amp;md5=9d7b4e26555d6a7fb71fe8cc2fc8ed18\">priceless.com\/gaga<\/a>*.<\/p>\n<p>\n\u201cWhen a beloved artist like Lady Gaga reaches her community in a way so powerful that it propels a movement, connects people and inspires others, it is truly remarkable,\u201d said Rustom Dastoor, EVP of Marketing and Communications for the Americas, Mastercard. \u201cWe are honored to collaborate with her and bring our partners together to celebrate her phenomenon, deliver the unexpected for cardholders and fans everywhere, and to create Priceless Experiences for people in ways that only Mastercard can.\u201d<\/p>\n<p>\nThe campaign unlocks special content fans didn\u2019t know they needed, including an exclusive behind-the-scenes look at the making of the &#8220;Abracadabra\u201d video, featuring Gaga\u2019s own perspective about her creative choices for hair, makeup and wardrobe, choreography, dancers, and more. These clips will be featured on Mastercard\u2019s social channels @Mastercard and @MastercardCA.<\/p>\n<p>\nMastercard is dedicated to inspiring communities around the world to follow their passions, including music. This partnership with Lady Gaga is a continuation of the brand\u2019s growing music footprint, which includes longtime sponsorship of the GRAMMY Awards\u00ae and The BRIT Awards, expanded partnership with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnewsroom.mastercard.com%2Fnews%2Fpress%2F2024%2Fnovember%2Fmastercard-extends-live-music-footprint-with-new-u-s-benefits-for-cardholders%2F&amp;esheet=54198080&amp;newsitemid=20250203038154&amp;lan=en-US&amp;anchor=Live+Nation&amp;index=3&amp;md5=de49a85acbc17e5f63fbcf747f4e785c\">Live Nation<\/a> and support of the music industry, artists and fans.<\/p>\n<p>\nTo learn more about the campaign and contest, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mastercard.us%2Fen-us%2Fpersonal%2Foffers-and-promotions%2Fgaga.html&amp;esheet=54198080&amp;newsitemid=20250203038154&amp;lan=en-US&amp;anchor=mastercard.com%2FGaga&amp;index=4&amp;md5=e83e6519f5ae16ab60246a40cdcb38ba\">mastercard.com\/Gaga<\/a>.<\/p>\n<p>\n*NO PURCHASE NECESSARY TO ENTER OR WIN. THIS IS A SKILL-BASED CONTEST. Void in Quebec, U.S. Territories &amp; where prohibited. Open to permanent legal residents of 50 U.S. &amp; Canada, legal age of majority in their state\/province of residence. Ends 2\/9\/25. 15 winners\/ARV $4000 USD pp. Odds of winning depend on # of eligible entries and judging criteria. For Official Rules &amp; complete details, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fpriceless.com%2FGaga&amp;esheet=54198080&amp;newsitemid=20250203038154&amp;lan=en-US&amp;anchor=priceless.com%2FGaga&amp;index=5&amp;md5=ad9774537953ec90f635d9d9c74fc39b\">priceless.com\/Gaga<\/a>.<\/p>\n<p><b>ABOUT MASTERCARD<br \/>\n<br \/><\/b>Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we\u2019re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250203038154r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250203038154\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250203038154\/en\/<\/a><\/span><\/p>\n<p>\nAlyssa Rosenblatt<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:alyssa.rosenblatt@mastercard.com\">alyssa.rosenblatt@mastercard.com<br \/>\n<\/a><br \/>914.249.1564<\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Finance Music Banking Professional Services Technology Celebrity Fintech Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250203038154\/en\/2370480\/3\/Mastercard_Dance_Campaign_Image.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Mastercard and Lady Gaga debut \u201cAbracadabra\u201d music video, celebrating music and dance like never before (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250203038154\/en\/746254\/3\/mc_symbol.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Mastercard and Lady Gaga Team up to Debut \u201cAbracadabra\u201d Music Video, Celebrating Fans With Priceless Experiences The brand calls on dancers and pop culture fans, celebrating them for dancing the choreography from the video for \u201cAbracadabra,\u201d the latest single from Gaga\u2019s highly anticipated album MAYHEM, for an opportunity to win a Priceless Experience PURCHASE, N.Y.&#8211;(BUSINESS WIRE)&#8211; Mastercard is connecting people to their passion for music and dance with a new collaboration with global icon and creative visionary Lady Gaga. Together, Mastercard and Gaga\u2019s new campaign celebrates the energy and ambitions of her fans, offering Priceless Experiences that immerse them in the world of MAYHEM, Gaga\u2019s highly anticipated album due March 7. With special access and unforgettable moments, Mastercard is turning &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mastercard and Lady Gaga Team up to Debut \u201cAbracadabra\u201d Music Video, Celebrating Fans With Priceless Experiences&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-807729","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mastercard and Lady Gaga Team up to Debut \u201cAbracadabra\u201d Music Video, Celebrating Fans With Priceless Experiences - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastercard and Lady Gaga Team up to Debut \u201cAbracadabra\u201d Music Video, Celebrating Fans With Priceless Experiences - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mastercard and Lady Gaga Team up to Debut \u201cAbracadabra\u201d Music Video, Celebrating Fans With Priceless Experiences The brand calls on dancers and pop culture fans, celebrating them for dancing the choreography from the video for \u201cAbracadabra,\u201d the latest single from Gaga\u2019s highly anticipated album MAYHEM, for an opportunity to win a Priceless Experience PURCHASE, N.Y.&#8211;(BUSINESS WIRE)&#8211; Mastercard is connecting people to their passion for music and dance with a new collaboration with global icon and creative visionary Lady Gaga. Together, Mastercard and Gaga\u2019s new campaign celebrates the energy and ambitions of her fans, offering Priceless Experiences that immerse them in the world of MAYHEM, Gaga\u2019s highly anticipated album due March 7. With special access and unforgettable moments, Mastercard is turning &hellip; Continue reading &quot;Mastercard and Lady Gaga Team up to Debut \u201cAbracadabra\u201d Music Video, Celebrating Fans With Priceless Experiences&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-03T13:06:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250203038154\/en\/2370480\/4\/Mastercard_Dance_Campaign_Image.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Mastercard and Lady Gaga Team up to Debut \u201cAbracadabra\u201d Music Video, Celebrating Fans With Priceless Experiences\",\"datePublished\":\"2025-02-03T13:06:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences\\\/\"},\"wordCount\":786,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250203038154\\\/en\\\/2370480\\\/4\\\/Mastercard_Dance_Campaign_Image.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences\\\/\",\"name\":\"Mastercard and Lady Gaga Team up to Debut \u201cAbracadabra\u201d Music Video, Celebrating Fans With Priceless Experiences - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/mastercard-and-lady-gaga-team-up-to-debut-abracadabra-music-video-celebrating-fans-with-priceless-experiences\/","og_locale":"en_US","og_type":"article","og_title":"Mastercard and Lady Gaga Team up to Debut \u201cAbracadabra\u201d Music Video, Celebrating Fans With Priceless Experiences - Market Newsdesk","og_description":"Mastercard and Lady Gaga Team up to Debut \u201cAbracadabra\u201d Music Video, Celebrating Fans With Priceless Experiences The brand calls on dancers and pop culture fans, celebrating them for dancing the choreography from the video for \u201cAbracadabra,\u201d the latest single from Gaga\u2019s highly anticipated album MAYHEM, for an opportunity to win a Priceless Experience PURCHASE, N.Y.&#8211;(BUSINESS WIRE)&#8211; Mastercard is connecting people to their passion for music and dance with a new collaboration with global icon and creative visionary Lady Gaga. Together, Mastercard and Gaga\u2019s new campaign celebrates the energy and ambitions of her fans, offering Priceless Experiences that immerse them in the world of MAYHEM, Gaga\u2019s highly anticipated album due March 7. 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