{"id":803219,"date":"2025-01-22T08:08:06","date_gmt":"2025-01-22T13:08:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kb-home-launches-fresh-creative-take-on-customer-obsession-with-new-brand-platform-we-see-you\/"},"modified":"2025-01-22T08:08:06","modified_gmt":"2025-01-22T13:08:06","slug":"kb-home-launches-fresh-creative-take-on-customer-obsession-with-new-brand-platform-we-see-you","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kb-home-launches-fresh-creative-take-on-customer-obsession-with-new-brand-platform-we-see-you\/","title":{"rendered":"KB Home Launches Fresh, Creative Take on Customer Obsession With New Brand Platform, \u201cWe See You\u201d"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>KB Home Launches Fresh, Creative Take on Customer Obsession With New Brand Platform, \u201cWe See You\u201d<\/b><\/p>\n<p>LOS ANGELES&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nKB Home, one of the largest and most trusted homebuilders in the U.S., today unveiled a new brand platform, \u201cWe See You,\u201d which underscores the company\u2019s passion for putting the customer at the center of everything it does.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250122143778\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250122143778\/en\/<\/a><\/p>\n<p>\nThe new brand platform, \u201cWe See You,\u201d is designed to showcase the company\u2019s focus on delivering on its vision to be the most customer obsessed homebuilder in the world. Through emotional storytelling, \u201cWe See You\u201d reinforces KB Home\u2019s distinctive approach in the new-home residential market. The company listens to its customers and pays careful attention to their aspirations. And then, KB Home builds \u2014 not just anyone\u2019s house but an affordable, personalized new home that reflects its customers\u2019 style, budget and dreams.<\/p>\n<p>\n&#8220;A home is the largest and most emotional purchase that most people make in their lifetimes, a major milestone that embodies their most cherished hopes and goals. That\u2019s why the relationships we form with our customers are the foundation of everything we do,\u201d said Jeffrey Mezger, KB Home Chairman and Chief Executive Officer. \u201cOur new brand platform, \u2018We See You,\u2019 beautifully captures the essence of KB\u2019s commitment to delivering an outstanding customer experience, one driven by a company culture where our employees feel valued because their work has purpose.\u201d<\/p>\n<p>\nKB Home\u2019s customer-centric approach begins with data-driven product design based on thousands of extensive surveys of actual recent buyers. The company then builds choice into every one of its home designs and homebuying process. Its customers can tailor their home to their unique lifestyle and budget, from homesites and floor plans to design choices. Every homebuyer is supported by a dedicated team to see their purchase through and guide them every step of the way throughout the design and building process. Additionally, the company conducts a series of follow-up visits after move-in to ensure an exceptional homeowner experience. In recognition of its commitment to going above and beyond, KB Home achieved the highest level of customer satisfaction in its history in 2024 and continues to earn the distinction of being the #1 customer-ranked national homebuilder in third-party buyer surveys.<\/p>\n<p>\nThe new \u201cWe See You\u201d platform will be supported by a brand video campaign, which tells the heartwarming story of a young girl\u2019s reluctance to move to a new home and how the KB team partners with her parents to ease the girl\u2019s transition to a new beginning. The campaign will run across multiple platforms, including digital streaming, online video and social media. It will feature several spots of varying lengths, each focused on a key brand message, including partnership, personalization and affordability.<\/p>\n<p>\n\u201cWe build homes for all of life\u2019s small but epic moments. It\u2019s why we put our experience in the service of our customers\u2019 dreams and partner with them to design a new home that is a reflection of them,\u201d said Amit Desai, Chief Marketing Officer of KB Home. \u201cOur new brand platform, \u2018We See You,\u2019 establishes an emotional connection with our customers. It effectively communicates who we are and what we stand for, and demonstrates that we are truly built on relationships.\u201d<\/p>\n<p>\nExperience KB Home\u2019s \u201cWe See You\u201d video campaign <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DXkQiIrdZkgk&amp;esheet=54186190&amp;newsitemid=20250122143778&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=ae42860a4b36d8432312b20a879d524f\">here<\/a> and on social <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fkbhome%2F%3Fhl%3Den&amp;esheet=54186190&amp;newsitemid=20250122143778&amp;lan=en-US&amp;anchor=%40kbhome&amp;index=2&amp;md5=26b75073f7a5fd9df21f8d52414b642f\">@kbhome<\/a>.<\/p>\n<p>\nFor more information on KB Home, call 888-KB-HOMES or visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.kbhome.com%2F&amp;esheet=54186190&amp;newsitemid=20250122143778&amp;lan=en-US&amp;anchor=kbhome.com&amp;index=3&amp;md5=25f121ba4688c214be87d9c27a56aed7\">kbhome.com<\/a>.<\/p>\n<p><b>About KB Home<\/b><\/p>\n<p>\nKB Home is one of the largest and most trusted homebuilders in the United States. We operate in 47 markets, have built over 680,000 quality homes in our more than 65-year history, and are honored to be the #1 customer-ranked national homebuilder based on third-party buyer surveys. What sets KB Home apart is building strong, personal relationships with every customer and creating an exceptional experience that offers our homebuyers the ability to personalize their home based on what they value at a price they can afford. As the industry leader in sustainability, KB Home has achieved one of the highest residential energy-efficiency ratings and delivered more ENERGY STAR<sup>\u00ae<\/sup> certified homes than any other builder, helping to lower the total cost of homeownership. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.kbhome.com%2F&amp;esheet=54186190&amp;newsitemid=20250122143778&amp;lan=en-US&amp;anchor=kbhome.com&amp;index=4&amp;md5=52d6fee9f416bd4c668bc92c16269de7\">kbhome.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250122143778r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250122143778\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250122143778\/en\/<\/a><\/span><\/p>\n<p><b>For Further Information:<br \/>\n<br \/><\/b>Victoria Jackson<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:KBHomePR@mww.com\">KBHomePR@mww.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Interior Design Professional Services Architecture Data Analytics Residential Building &amp; Real Estate Construction &amp; Property<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250122143778\/en\/668370\/3\/New_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>KB Home Launches Fresh, Creative Take on Customer Obsession With New Brand Platform, \u201cWe See You\u201d LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; KB Home, one of the largest and most trusted homebuilders in the U.S., today unveiled a new brand platform, \u201cWe See You,\u201d which underscores the company\u2019s passion for putting the customer at the center of everything it does. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250122143778\/en\/ The new brand platform, \u201cWe See You,\u201d is designed to showcase the company\u2019s focus on delivering on its vision to be the most customer obsessed homebuilder in the world. Through emotional storytelling, \u201cWe See You\u201d reinforces KB Home\u2019s distinctive approach in the new-home residential market. The company listens to its customers and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kb-home-launches-fresh-creative-take-on-customer-obsession-with-new-brand-platform-we-see-you\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;KB Home Launches Fresh, Creative Take on Customer Obsession With New Brand Platform, \u201cWe See You\u201d&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-803219","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KB Home Launches Fresh, Creative Take on Customer Obsession With New Brand Platform, \u201cWe See You\u201d - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kb-home-launches-fresh-creative-take-on-customer-obsession-with-new-brand-platform-we-see-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KB Home Launches Fresh, Creative Take on Customer Obsession With New Brand Platform, \u201cWe See You\u201d - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"KB Home Launches Fresh, Creative Take on Customer Obsession With New Brand Platform, \u201cWe See You\u201d LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; KB Home, one of the largest and most trusted homebuilders in the U.S., today unveiled a new brand platform, \u201cWe See You,\u201d which underscores the company\u2019s passion for putting the customer at the center of everything it does. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250122143778\/en\/ The new brand platform, \u201cWe See You,\u201d is designed to showcase the company\u2019s focus on delivering on its vision to be the most customer obsessed homebuilder in the world. Through emotional storytelling, \u201cWe See You\u201d reinforces KB Home\u2019s distinctive approach in the new-home residential market. 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250122143778\/en\/ The new brand platform, \u201cWe See You,\u201d is designed to showcase the company\u2019s focus on delivering on its vision to be the most customer obsessed homebuilder in the world. Through emotional storytelling, \u201cWe See You\u201d reinforces KB Home\u2019s distinctive approach in the new-home residential market. 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