{"id":803182,"date":"2025-01-22T07:35:49","date_gmt":"2025-01-22T12:35:49","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/cars-commerce-platform-helps-retailers-sell-more-cars-faster\/"},"modified":"2025-01-22T07:35:49","modified_gmt":"2025-01-22T12:35:49","slug":"cars-commerce-platform-helps-retailers-sell-more-cars-faster","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cars-commerce-platform-helps-retailers-sell-more-cars-faster\/","title":{"rendered":"Cars Commerce Platform Helps Retailers Sell More Cars, Faster"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>Company&#8217;s Connected Platform on Full Display in Booth 1426 at the 2025 NADA Show This Month<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">CHICAGO<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 22, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Cars.com Inc. (NYSE: CARS) (d\/b\/a &#8220;<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4345609-1&amp;h=1802522484&amp;u=https%3A%2F%2Fwww.carscommerce.inc%2F&amp;a=Cars+Commerce\" target=\"_blank\" rel=\"nofollow\">Cars Commerce<\/a><\/u>&#8220;), an audience-driven technology company empowering automotive, shares new data about the value of its connected platform. Dealer customers taking advantage of more than one of the platform&#8217;s four core capabilities (Marketplace, Digital Experience, Trade &amp; Appraisal and Media Network) on average receive up to 2x more leads and connections from consumers and sell inventory at least 10% faster than those using only one of the platform&#8217;s capabilities.\u00b9<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2248391\/Cars_Commerce_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2248391\/Cars_Commerce_Logo.jpg\" title=\"Cars Commerce (PRNewsfoto\/Cars.com Inc.)\" alt=\"Cars Commerce (PRNewsfoto\/Cars.com Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>&#8220;We&#8217;ve built an interoperable platform that helps our customers sell cars \u2014 plain and simple. Considering the most pressing challenges retailers are facing this year center around used-car acquisition strategies to drive more profit, audience targeting and competitive differentiation, I&#8217;m confident the Cars Commerce platform is the solution to drive sales, operational efficiency and profitability for our customers,&#8221; said <span class=\"xn-person\">Alex Vetter<\/span>, CEO of Cars Commerce.<\/p>\n<p>According to a recent Cars Commerce survey, the top concerns of auto retailers in 2025 mimic challenges faced in 2024 \u2014 only their concern of acquiring more used cars more profitably grew 20 ppts year over year.\u00b2 The top three 2025 dealer paint points are:<\/p>\n<ol type=\"1\">\n<li>Acquiring more used vehicles, more profitability<\/li>\n<li>Targeting higher quality in-market shoppers<\/li>\n<li>Differentiating our dealership from competitors<\/li>\n<\/ol>\n<p>The Cars Commerce platform offers technology and solutions to advertise inventory and unique dealership brands, target and reach in-market shoppers, manage reputation, efficiently acquire used inventory directly from consumers, promote and differentiate dealerships across marketplace and websites, and, ultimately, operate more efficiently with a single provider.<\/p>\n<p>The Cars Commerce platform four core capabilities include:<\/p>\n<ul type=\"disc\">\n<li>\n          <b><br \/>\n            <u><br \/>\n              <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4345609-1&amp;h=3595383723&amp;u=https%3A%2F%2Fwww.carscommerce.inc%2Fmarketplace%2F&amp;a=Marketplace\" target=\"_blank\" rel=\"nofollow\">Marketplace<\/a><br \/>\n            <\/u><br \/>\n          <\/b><br \/>\n          <b>: <\/b>As the No. 1 most recognized automotive marketplace and largest automotive review platform\u00b3, Cars.com customers have the opportunity to showcase the full value of their inventory and consumer experience \u2014 beyond just price \u2014 to approximately 25 million unique, ready-to-buy shoppers each month. Generating <b>the most website referrals per dealer <\/b>compared to its closest competitors\u2074, Cars.com confidently refers shoppers directly to the retail environment, where sales and service is best left to the pros.<\/p>\n<\/li>\n<li>\n          <b><br \/>\n            <u><br \/>\n              <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4345609-1&amp;h=636038905&amp;u=https%3A%2F%2Fwww.carscommerce.inc%2Fdealer-inspire%2F&amp;a=Digital+Experience\" target=\"_blank\" rel=\"nofollow\">Digital Experience<\/a><br \/>\n            <\/u><br \/>\n          <\/b><br \/>\n          <b>: <\/b>Cars Commerce offers a next-generation digital experience through its industry-leading brand Dealer Inspire, with a <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4345609-1&amp;h=3171529857&amp;u=https%3A%2F%2Fwww.carscommerce.inc%2Fdealer-inspire-website-page-speed%2F&amp;a=recently+upgraded+website+platform\" target=\"_blank\" rel=\"nofollow\">recently upgraded website platform<\/a><\/u> offering. Importantly, retailers who leverage a Dealer Inspire website and add a Cars.com marketplace package can sell their inventory, on average, four days faster than those leveraging only a Dealer Inspire website, gaining an approximately<b> 10% lift in inventory turn time<\/b> and seeing <b>40% more key events<\/b> (forms, chat, click to call) to their website compared to dealers with only a Dealer Inspire website.\u2075 Retailers attending NADA can access a new <b>Website Health Report <\/b>in the Cars Commerce booth to review performance and identify areas for optimization.<\/p>\n<\/li>\n<li>\n          <b><br \/>\n            <u><br \/>\n              <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4345609-1&amp;h=2727394493&amp;u=https%3A%2F%2Fwww.carscommerce.inc%2Faccutrade%2F&amp;a=Trade+%26+Appraisal\" target=\"_blank\" rel=\"nofollow\">Trade &amp; Appraisal<\/a><br \/>\n            <\/u><br \/>\n          <\/b><br \/>\n          <b>:<\/b> With AccuTrade, retailers can gain a scalable appraisal profit engine. In 2024, retailers completed more than 2.5 million appraisals through AccuTrade with <b>45% more used-car acquisitions year over year.<\/b>\u2076 These dealers also <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4345609-1&amp;h=1904008119&amp;u=https%3A%2F%2Fwww.carscommerce.inc%2Fservice-drive-vehicle-acquisition-case-study-ed-martin%2F&amp;a=unlocked+new%2C+profitable+growth+for+their+business\" target=\"_blank\" rel=\"nofollow\">unlocked new, profitable growth for their business<\/a><\/u> by acquiring inventory directly from their service drives. Pairing AccuTrade&#8217;s trade and appraisal technology with the Cars.com marketplace <b>delivers a 90% lift in total leads<\/b>, and those leads convert to double-digit higher sales.\u2077 For retailers attending NADA, a new personalized <b>Marketplace Inventory Score Report<\/b> uses data science to determine whether a dealer&#8217;s inventory could be at risk based on pedigree of the vehicle, supply and demand, and the dealership&#8217;s ability to sell specific kinds of vehicles. For deeper insights to provide optimal exit \/ pricing strategies and the technology needed to manage poor or performing inventory, Cars Commerce will offer a sneak peek of their new inventory management system, AccuTrade Inventory Intelligence Platform, at the booth.<\/p>\n<\/li>\n<li>\n          <b><br \/>\n            <u><br \/>\n              <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4345609-1&amp;h=2065694790&amp;u=https%3A%2F%2Fwww.carscommerce.inc%2Fvin-performance-media%2F&amp;a=Cars+Commerce+Media+Network\" target=\"_blank\" rel=\"nofollow\">Cars Commerce Media Network<\/a><br \/>\n            <\/u><br \/>\n          <\/b><br \/>\n          <b>: <\/b>In a new, simplified dealer product suite debuting at NADA 2025, the Cars Commerce Media Network offers four performance and brand media solutions powered by Cars.com&#8217;s powerful audience. The offering aims to deliver on outcomes most important to retailers, including Awareness, Consideration, VDP Traffic and Turn Rate. According to a recent case study of 25 Cars Commerce media customers, it was found that Cars.com shoppers convert <b>5x higher than Google&#8217;s audiences<\/b> and Cars.com&#8217;s cost-per-click is 32% lower than dealer first-party data.\u2078 In addition, marketplace and\/or website customers who add a media package consistently see <b>double-digit improvements in connections<\/b>.\u2079<\/li>\n<\/ul>\n<p>To follow Cars Commerce platform updates, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4345609-1&amp;h=1061163040&amp;u=https%3A%2F%2Fwww.carscommerce.inc%2Fcategory%2Fplatform-updates%2F&amp;a=visit+here\" target=\"_blank\" rel=\"nofollow\">visit here<\/a><\/u>. To witness the Cars Commerce platform in action, visit booth No. 1426 at the 2025 NADA Show, the largest U.S. automotive event of the year, held at the New Orleans Ernest N. Morial Convention Center <span class=\"xn-chron\">Jan. 23-26<\/span>.<\/p>\n<p>\n        <i>\u00b9 Based on an internal analysis of Cars Commerce ~18,000 customer base, <span class=\"xn-chron\">October 2024<\/span><br \/>\u00b2 Cars.com Internal Data, 309 survey responses from dealers and dealership personnel, <span class=\"xn-chron\">November 2024<\/span><\/i>\u00a0<br \/><i>\u00b3 Cars.com Brand Tracker, Q4 2024<br \/>\u2074 Cars Commerce Internal Data, Dealer Inspire plus Marketplace referral data, Q2 2023<br \/>\u2075 Internal Cars Commerce data and analysis looking at key events from 2,189 Dealer Inspire customers and 1,527 Dealer Inspire plus Cars.com marketplace customers, <span class=\"xn-chron\">October 2024<\/span><br \/>\u2076 Cars Commerce Internal data, Total Appraisals and Total Appraisals Won, January-<span class=\"xn-chron\">December 2024<\/span><br \/>\u2077 Cars Commerce internal data, <span class=\"xn-chron\">January 2024<\/span><br \/>\u2078 Cars Commerce Case Study with 25 Dealer Inspire plus Cars.com marketplace customers, October-<span class=\"xn-chron\">December 2024<\/span><br \/>\u2079 Cars Commerce internal data and analysis of Marketplace and Website customers plus addition of Media, <span class=\"xn-chron\">January 2024<\/span><\/i><\/p>\n<p>\n        <b>ABOUT CARS COMMERCE<\/b>\n      <\/p>\n<p>Cars Commerce is an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars. The Cars Commerce platform includes the flagship automotive marketplace and dealer reputation site Cars.com, innovative digital marketing technology and services from Dealer Inspire, industry-leading trade-in and appraisal technology from AccuTrade, an exclusive in-market media network, and powerful and predictive AI technologies that enable more efficient and profitable retail operations. Cars Commerce is the essential partner to stay one step ahead in automotive. Learn more at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4345609-1&amp;h=3703011878&amp;u=https%3A%2F%2Fwww.carscommerce.inc%2F&amp;a=www.carscommerce.inc\" target=\"_blank\" rel=\"nofollow\">www.carscommerce.inc<\/a><\/u>.<\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CG01618&amp;sd=2025-01-22\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/cars-commerce-platform-helps-retailers-sell-more-cars-faster-302357052.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/cars-commerce-platform-helps-retailers-sell-more-cars-faster-302357052.html<\/a><\/p>\n<p>SOURCE  Cars Commerce<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CG01618&amp;Transmission_Id=202501220730PR_NEWS_USPR_____CG01618&amp;DateId=20250122\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Company&#8217;s Connected Platform on Full Display in Booth 1426 at the 2025 NADA Show This Month CHICAGO , Jan. 22, 2025 \/PRNewswire\/ &#8212; Cars.com Inc. (NYSE: CARS) (d\/b\/a &#8220;Cars Commerce&#8220;), an audience-driven technology company empowering automotive, shares new data about the value of its connected platform. Dealer customers taking advantage of more than one of the platform&#8217;s four core capabilities (Marketplace, Digital Experience, Trade &amp; Appraisal and Media Network) on average receive up to 2x more leads and connections from consumers and sell inventory at least 10% faster than those using only one of the platform&#8217;s capabilities.\u00b9 &#8220;We&#8217;ve built an interoperable platform that helps our customers sell cars \u2014 plain and simple. Considering the most pressing challenges retailers &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/cars-commerce-platform-helps-retailers-sell-more-cars-faster\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Cars Commerce Platform Helps Retailers Sell More Cars, Faster&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-803182","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cars Commerce Platform Helps Retailers Sell More Cars, Faster - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/cars-commerce-platform-helps-retailers-sell-more-cars-faster\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cars Commerce Platform Helps Retailers Sell More Cars, Faster - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Company&#8217;s Connected Platform on Full Display in Booth 1426 at the 2025 NADA Show This Month CHICAGO , Jan. 22, 2025 \/PRNewswire\/ &#8212; Cars.com Inc. (NYSE: CARS) (d\/b\/a &#8220;Cars Commerce&#8220;), an audience-driven technology company empowering automotive, shares new data about the value of its connected platform. Dealer customers taking advantage of more than one of the platform&#8217;s four core capabilities (Marketplace, Digital Experience, Trade &amp; Appraisal and Media Network) on average receive up to 2x more leads and connections from consumers and sell inventory at least 10% faster than those using only one of the platform&#8217;s capabilities.\u00b9 &#8220;We&#8217;ve built an interoperable platform that helps our customers sell cars \u2014 plain and simple. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/cars-commerce-platform-helps-retailers-sell-more-cars-faster\/","og_locale":"en_US","og_type":"article","og_title":"Cars Commerce Platform Helps Retailers Sell More Cars, Faster - Market Newsdesk","og_description":"PR Newswire Company&#8217;s Connected Platform on Full Display in Booth 1426 at the 2025 NADA Show This Month CHICAGO , Jan. 22, 2025 \/PRNewswire\/ &#8212; Cars.com Inc. (NYSE: CARS) (d\/b\/a &#8220;Cars Commerce&#8220;), an audience-driven technology company empowering automotive, shares new data about the value of its connected platform. Dealer customers taking advantage of more than one of the platform&#8217;s four core capabilities (Marketplace, Digital Experience, Trade &amp; Appraisal and Media Network) on average receive up to 2x more leads and connections from consumers and sell inventory at least 10% faster than those using only one of the platform&#8217;s capabilities.\u00b9 &#8220;We&#8217;ve built an interoperable platform that helps our customers sell cars \u2014 plain and simple. Considering the most pressing challenges retailers &hellip; Continue reading \"Cars Commerce Platform Helps Retailers Sell More Cars, Faster\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/cars-commerce-platform-helps-retailers-sell-more-cars-faster\/","og_site_name":"Market Newsdesk","article_published_time":"2025-01-22T12:35:49+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/2248391\/Cars_Commerce_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/cars-commerce-platform-helps-retailers-sell-more-cars-faster\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/cars-commerce-platform-helps-retailers-sell-more-cars-faster\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Cars Commerce Platform Helps Retailers Sell More Cars, Faster","datePublished":"2025-01-22T12:35:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/cars-commerce-platform-helps-retailers-sell-more-cars-faster\/"},"wordCount":972,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/cars-commerce-platform-helps-retailers-sell-more-cars-faster\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2248391\/Cars_Commerce_Logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/cars-commerce-platform-helps-retailers-sell-more-cars-faster\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/cars-commerce-platform-helps-retailers-sell-more-cars-faster\/","name":"Cars Commerce Platform Helps Retailers Sell More Cars, Faster - 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