{"id":802033,"date":"2025-01-17T08:04:56","date_gmt":"2025-01-17T13:04:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\/"},"modified":"2025-01-17T08:04:56","modified_gmt":"2025-01-17T13:04:56","slug":"locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\/","title":{"rendered":"Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program"},"content":{"rendered":"<div class=\"mw_release\">\n<ul>\n<li style=\"margin-top:0in;margin-bottom:0in;text-align:left\">\n          <b>Strategic Partner Program launched targeting rapid revenue increase <\/b>\n        <\/li>\n<li style=\"margin-top:0in;margin-bottom:0in;text-align:left\">\n          <b>First partners signed up and already generating new recurring revenues <\/b>\n        <\/li>\n<li style=\"margin-top:0in;margin-bottom:0in;text-align:left\">\n          <b>Plan to transition existing resellers to Partners, further reducing credit risk <\/b>\n        <\/li>\n<\/ul>\n<p align=\"left\">\n        <strong>PERTH, Australia , Jan.  17, 2025  (GLOBE NEWSWIRE) &#8212; <\/strong><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=zGpSull0GWuakM7fxrglw8YMrqjsU67hQwPlHU-VTq6LfMsTTs4Q67vPn0QdQi0cF0f74kCxgXSgVOgfJ6ylVw==\" rel=\"nofollow\" target=\"_blank\"><br \/>\n          <strong>Locafy Limited<\/strong><br \/>\n        <\/a><br \/>\n        <strong> (Nasdaq: LCFY, LCFYW) (\u201cLocafy\u201d or the \u201cCompany\u201d)<\/strong>, a globally recognized software-as-a-service technology company specializing in \u201dentity-based\u201d search engine optimization (SEO), today announced the launch of its enhanced Partner Program, marking a strategic shift from its previous reseller model. The company also announced a new partnership with Unique Point, a prominent digital marketing agency led by industry veteran Tony Bulic.<\/p>\n<p>The new Partner Program represents a significant evolution in Locafy&#8217;s go-to-market strategy, emphasizing direct customer relationships and partnerships with category leaders across key vertical markets. This strategic shift enables Locafy to maintain closer relationships with end customers while ensuring consistent service quality and streamlined billing processes.<\/p>\n<p>\u201cThis Partner Program marks a transformative moment for Locafy&#8217;s business model,\u201d said <strong>Gavin Burnett, CEO of Locafy<\/strong>. \u201cBy working directly with category-leading partners and maintaining end-customer relationships, we&#8217;re building a more sustainable and efficient ecosystem that benefits all stakeholders \u2013 our partners, clients, and Locafy shareholders.\u201d<\/p>\n<p>The program focuses on collaborating with established industry leaders who can drive significant volume in their respective markets, including real estate, home services, and other key verticals. This targeted approach allows Locafy to maintain high service standards while expanding its market presence through strategic partnerships.<\/p>\n<p>As part of this initiative, Locafy announced its partnership with Unique Point, a leading Australian digital marketing agency. Founded by Tony Bulic, Unique Point serves major franchise groups across home services, pool and spa manufacturing, finance, telecommunications, and real estate sectors.<\/p>\n<p>\u201cOur partnership with Unique Point exemplifies the caliber of partnerships we&#8217;re establishing through this program,\u201d <strong>added Burnett<\/strong>. \u201cTony&#8217;s deep industry expertise and Unique Point&#8217;s strong presence in key verticals align perfectly with our vision for strategic growth through category-leading partners.\u201d<\/p>\n<p>The partnership has already demonstrated significant success, delivering multiple Page 1 rankings for high-value keywords within 30 days for several clients, showcasing the powerful combination of Locafy&#8217;s technology and Unique Point&#8217;s market expertise.<\/p>\n<p>\u201cPartnering with Locafy represents a significant opportunity for Unique Point and our clients,\u201d said <strong>Tony Bulic, CEO of Unique Point<\/strong>. \u201cLocafy\u2019s innovative SEO technology, combined with our industry expertise and client relationships, creates a powerful solution for businesses seeking to dominate their local search results. We&#8217;ve already seen extraordinary results for our clients, and we&#8217;re excited about the potential this partnership holds for our expanding client base.\u201d<\/p>\n<p>With the launch of the new program, resellers have also transitioned into Partners. &#8220;Partnering with Locafy aligns with our mission to provide businesses with innovative solutions that drive measurable results and improve their digital presence,\u201d said Joe Freydenburg, <strong>CEO of Socially Optimizing Search<\/strong>, which recently made the shift from reseller to Partner. \u201cIt solves a long-standing problem and creates significant opportunities for businesses to optimize their local SEO and see real-time improvements in their search rankings and local visibility.\u00a0 Together, we\u2019re poised to help businesses grow by focusing on and dominating local search through Locafy&#8217;s powerful Solutions.&#8221;\u00a0<\/p>\n<p>For more information about Locafy\u2019s technology, including educational blogs and case studies, please view Locafy\u2019s investor relations website at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=vjKLf0622_WzSEe7jy1a3J7H7tFB5aWr3zwW2aKjJssEZ0uYSMXO0qYkrWtuBzsAwZr3StdEK9pHb00iN1LsYFpD3b1ctpD1UM-DWtHvut82psWJkonVEXHa8vJKLAsUM5oj1jp_L92NEg09pAbkJR1UVNS4eIu2wb4WUNOaeZXxH8UAEfutWGjMwHw49_4EEPHYZ_aPAta4fsJ589cwY5pYdbXAO3_2khKs47qqzBynZb6QanXyWa2jjd5KuhKBKITg0yrkZuMIfD-ve7O7iA==\" rel=\"nofollow\" target=\"_blank\">investor.locafy.com<\/a>.<\/p>\n<p>\n        <strong>About Locafy<\/strong><br \/>\n        <br \/>Locafy (Nasdaq: LCFY, LCFYW) is a globally recognized software-as-a-service technology company specializing in local search engine marketing. Founded in 2009, Locafy&#8217;s mission is to revolutionize the US$700 billion SEO sector. We help businesses and brands increase search engine relevance and prominence in a specific proximity using a fast, easy, and automated approach. For more information, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=VEEnOdjJOs_kwqJEgZnt4ooOZXccYWV4ZKZc3tAWu6A_MZGgmyjQlqRasgKIG_po3IDqdIINnoRxCsWxcjz_Yw==\" rel=\"nofollow\" target=\"_blank\">www.locafy.com<\/a>.<\/p>\n<p>\n        <strong><br \/>\n          <em>Forward-Looking Statements<\/em><br \/>\n        <\/strong><br \/>\n        <br \/>\n        <em>This press release contains \u201cforward-looking statements\u201d that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as \u201csubject to\u201d, \u201cbelieve,\u201d \u201canticipate,\u201d \u201cplan,\u201d \u201cexpect,\u201d \u201cintend,\u201d \u201cestimate,\u201d \u201cproject,\u201d \u201cmay,\u201d \u201cwill,\u201d \u201cshould,\u201d \u201cwould,\u201d \u201ccould,\u201d \u201ccan,\u201d the negatives thereof, variations thereon and similar expressions, or by discussions of strategy, although not all forward-looking statements contain these words. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks, and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company\u2019s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company\u2019s filings with the Securities and Exchange Commission (the \u201cSEC\u201d), including the Company\u2019s Annual Report on Form 20-F, filed with the SEC on November 12, 2024, and available on its website (<\/em><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hCj1ew8AZat8_byBDfrsbrG2bvFHeZrbZSo2oldBPEwLByhDrjXgJY0tLQ4m0Bv_U0QAH-czCE_JaHGzOC6mGA==\" rel=\"nofollow\" target=\"_blank\"><br \/>\n          <em>www.sec.gov<\/em><br \/>\n        <\/a><br \/>\n        <em>). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.<\/em>\n      <\/p>\n<p>\n        <strong>Investor Relations Contact<\/strong><br \/>\n        <br \/>Matt Glover <br \/>Gateway Group, Inc. <br \/>(949) 574-3860<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=is4K4nqkwW5yjqlaReBMgsyckqOZ3L8wSUpbF5JlRmzyVdgf9I67OPJdDmkT-F0TpVLyBypuF10NmdiuSMK8FqHQ_S2ctCxCcD-7-fQOjAk=\" rel=\"nofollow\" target=\"_blank\">LCFY@gateway-grp.com<\/a><\/p>\n<p \/>\n      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMzMzcxOCM2Njk5MTM3IzUwMDEwNDIxNA==\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/OGE4YTczOGMtYjFhNS00ZDJjLTliZmUtYWRhZTg4MjUyNDM2LTUwMDEwNDIxNA==\/tiny\/Locafy-Limited.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Strategic Partner Program launched targeting rapid revenue increase First partners signed up and already generating new recurring revenues Plan to transition existing resellers to Partners, further reducing credit risk PERTH, Australia , Jan. 17, 2025 (GLOBE NEWSWIRE) &#8212; Locafy Limited (Nasdaq: LCFY, LCFYW) (\u201cLocafy\u201d or the \u201cCompany\u201d), a globally recognized software-as-a-service technology company specializing in \u201dentity-based\u201d search engine optimization (SEO), today announced the launch of its enhanced Partner Program, marking a strategic shift from its previous reseller model. The company also announced a new partnership with Unique Point, a prominent digital marketing agency led by industry veteran Tony Bulic. The new Partner Program represents a significant evolution in Locafy&#8217;s go-to-market strategy, emphasizing direct customer relationships and partnerships with category leaders &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-802033","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Strategic Partner Program launched targeting rapid revenue increase First partners signed up and already generating new recurring revenues Plan to transition existing resellers to Partners, further reducing credit risk PERTH, Australia , Jan. 17, 2025 (GLOBE NEWSWIRE) &#8212; Locafy Limited (Nasdaq: LCFY, LCFYW) (\u201cLocafy\u201d or the \u201cCompany\u201d), a globally recognized software-as-a-service technology company specializing in \u201dentity-based\u201d search engine optimization (SEO), today announced the launch of its enhanced Partner Program, marking a strategic shift from its previous reseller model. The company also announced a new partnership with Unique Point, a prominent digital marketing agency led by industry veteran Tony Bulic. The new Partner Program represents a significant evolution in Locafy&#8217;s go-to-market strategy, emphasizing direct customer relationships and partnerships with category leaders &hellip; Continue reading &quot;Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-17T13:04:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMzMzcxOCM2Njk5MTM3IzUwMDEwNDIxNA==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program\",\"datePublished\":\"2025-01-17T13:04:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\\\/\"},\"wordCount\":877,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTMzMzcxOCM2Njk5MTM3IzUwMDEwNDIxNA==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\\\/\",\"name\":\"Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\/","og_locale":"en_US","og_type":"article","og_title":"Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program - Market Newsdesk","og_description":"Strategic Partner Program launched targeting rapid revenue increase First partners signed up and already generating new recurring revenues Plan to transition existing resellers to Partners, further reducing credit risk PERTH, Australia , Jan. 17, 2025 (GLOBE NEWSWIRE) &#8212; Locafy Limited (Nasdaq: LCFY, LCFYW) (\u201cLocafy\u201d or the \u201cCompany\u201d), a globally recognized software-as-a-service technology company specializing in \u201dentity-based\u201d search engine optimization (SEO), today announced the launch of its enhanced Partner Program, marking a strategic shift from its previous reseller model. The company also announced a new partnership with Unique Point, a prominent digital marketing agency led by industry veteran Tony Bulic. The new Partner Program represents a significant evolution in Locafy&#8217;s go-to-market strategy, emphasizing direct customer relationships and partnerships with category leaders &hellip; Continue reading \"Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\/","og_site_name":"Market Newsdesk","article_published_time":"2025-01-17T13:04:56+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMzMzcxOCM2Njk5MTM3IzUwMDEwNDIxNA==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program","datePublished":"2025-01-17T13:04:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\/"},"wordCount":877,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMzMzcxOCM2Njk5MTM3IzUwMDEwNDIxNA==","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/locafy-launches-strategic-partner-program-with-announcement-of-unique-point-partnership-and-highlights-resellers-transitioning-to-strategic-partner-program\/","name":"Locafy Launches Strategic Partner Program with Announcement of Unique Point Partnership and Highlights Resellers Transitioning to Strategic Partner Program - 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