{"id":801936,"date":"2025-01-17T02:41:14","date_gmt":"2025-01-17T07:41:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyis-hit-drama-mysterious-lotus-casebook-showcases-diversified-development-model-another-case-proving-the-value-of-ip\/"},"modified":"2025-01-17T02:41:14","modified_gmt":"2025-01-17T07:41:14","slug":"iqiyis-hit-drama-mysterious-lotus-casebook-showcases-diversified-development-model-another-case-proving-the-value-of-ip","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyis-hit-drama-mysterious-lotus-casebook-showcases-diversified-development-model-another-case-proving-the-value-of-ip\/","title":{"rendered":"iQIYI&#8217;s hit drama &#8216;Mysterious Lotus Casebook&#8217; showcases diversified development model, another case proving the Value of IP"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <i>The recent theater adaptation of the hit drama receives exceptional response during multi-city tour<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">BEIJING<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 17, 2025<\/span><\/span> \/PRNewswire\/ &#8212; On January 12,\u00a0iQIYI, <span class=\"xn-location\">China&#8217;s<\/span> leading online entertainment platform, concluded the multi-city tour of its stage adaptation &#8220;Mysterious Lotus Casebook&#8221;\u00a0with a final performance in <span class=\"xn-location\">Beijing<\/span>. The production marks another milestone in the company&#8217;s innovative IP development strategy, showcasing iQIYI&#8217;s growing success in transforming popular content into diverse entertainment formats that engage broader audiences.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2600629\/image.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2600629\/image.jpg\" title=\"\" alt=\"\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>The stage adaptation draws from one of iQIYI&#8217;s biggest hits of 2023, a martial arts mystery series that captivated viewers with its fast-paced storyline and richly developed characters. The series quickly dominated the ratings chart, surpassing a content popularity index of 10,000 on the platform and earning a nomination at the 29th <span class=\"xn-location\">Shanghai<\/span> TV Festival&#8217;s Magnolia Awards.<\/p>\n<p>Staying true to the series&#8217; beloved elements while crafting a fresh theatrical experience, the production tells the gripping story of a once-renowned swordsman whose quiet life is disrupted when a determined young man and an old rival pull him back into the martial arts world to unravel a series of puzzling mysteries. The production enhances this narrative through innovative stage design that blends traditional Chinese aesthetics with modern elements, bringing the series&#8217; iconic scenes to life with unique cultural motifs that resonate deeply with audiences.<\/p>\n<p>The production has generated substantial social media buzz, with trending searches on Weibo, <span class=\"xn-location\">China&#8217;s<\/span> leading social media platform, and thousands of enthusiastic audience reviews, as it toured multiple cities in <span class=\"xn-location\">China<\/span>, including <span class=\"xn-location\">Hangzhou<\/span>, <span class=\"xn-location\">Xi&#8217;an<\/span>, <span class=\"xn-location\">Chengdu<\/span>, and <span class=\"xn-location\">Beijing<\/span>. Following this strong reception, iQIYI plans to expand the tour to additional cities in 2025. This achievement adds to iQIYI&#8217;s track record in stage adaptations, which includes the theatrical version of &#8220;The Bad Kids,&#8221; another project launched after the drama series&#8217; phenomenal success.<\/p>\n<p>\n        <b>IP-Driven Strategy Demonstrates Strong Commercial Value<\/b>\n      <\/p>\n<p>Beyond the stage, &#8220;Mysterious Lotus Casebook&#8221;\u00a0has demonstrated remarkable commercial potential across multiple channels. Sales of its IP-based merchandise have reached <span class=\"xn-money\">RMB80 million<\/span> (<span class=\"xn-money\">US$11 million<\/span>), featuring a product line of over 1,300 SKUs, such as collectible cards, badges, model toys, and themed accessories that incorporate key elements from the series.<\/p>\n<p>The IP has further expanded its offline presence through tourism partnerships, notably with Suyun Thirteen Gardens in <span class=\"xn-location\">Jiangsu Province<\/span> and Hengdian World Studios in <span class=\"xn-location\">Zhejiang<\/span> province, where iconic scenes have been recreated to provide immersive experiences for visitors.<\/p>\n<p>&#8220;In recent years, iQIYI has consistently strengthened its premium content offerings by delivering hit dramas and animations, while expanding these entertainment IPs across our increasingly mature ecosystem,&#8221;\u00a0said Xiaohui WANG, iQIYI&#8217;s Chief Content Officer. &#8220;Through diverse offline experiences and consumer touchpoints, we continue to maximize the long-term value of our IPs and deepen audience engagement.&#8221;<\/p>\n<p>As one of the leading innovators in entertainment IP monetization, iQIYI plans to further strengthen its portfolio in 2025 by launching new original IP while expanding established ones such as &#8220;Mysterious Lotus Casebook&#8221;\u00a0and &#8220;Strange Tales of Tang Dynasty.&#8221;\u00a0The company will also celebrate key milestones throughout the year with launches of innovative IP-based merchandise and co-branded initiatives that meet evolving consumer trends.<\/p>\n<p>CONTACT: iQIYI Press, <a href=\"mailto:press@qiyi.com\" target=\"_blank\" rel=\"nofollow\">press@qiyi.com<\/a>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1802392\/iQIYI_New_Logo_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1802392\/iQIYI_New_Logo_Logo.jpg\" title=\"(PRNewsfoto\/iQIYI)\" alt=\"(PRNewsfoto\/iQIYI)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN98933&amp;sd=2025-01-17\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/iqiyis-hit-drama-mysterious-lotus-casebook-showcases-diversified-development-model-another-case-proving-the-value-of-ip-302354092.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/iqiyis-hit-drama-mysterious-lotus-casebook-showcases-diversified-development-model-another-case-proving-the-value-of-ip-302354092.html<\/a><\/p>\n<p>SOURCE  iQIYI<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CN98933&amp;Transmission_Id=202501170238PR_NEWS_USPR_____CN98933&amp;DateId=20250117\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire The recent theater adaptation of the hit drama receives exceptional response during multi-city tour BEIJING , Jan. 17, 2025 \/PRNewswire\/ &#8212; On January 12,\u00a0iQIYI, China&#8217;s leading online entertainment platform, concluded the multi-city tour of its stage adaptation &#8220;Mysterious Lotus Casebook&#8221;\u00a0with a final performance in Beijing. The production marks another milestone in the company&#8217;s innovative IP development strategy, showcasing iQIYI&#8217;s growing success in transforming popular content into diverse entertainment formats that engage broader audiences. The stage adaptation draws from one of iQIYI&#8217;s biggest hits of 2023, a martial arts mystery series that captivated viewers with its fast-paced storyline and richly developed characters. The series quickly dominated the ratings chart, surpassing a content popularity index of 10,000 on the platform &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyis-hit-drama-mysterious-lotus-casebook-showcases-diversified-development-model-another-case-proving-the-value-of-ip\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;iQIYI&#8217;s hit drama &#8216;Mysterious Lotus Casebook&#8217; showcases diversified development model, another case proving the Value of IP&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-801936","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iQIYI&#039;s hit drama &#039;Mysterious Lotus Casebook&#039; showcases diversified development model, another case proving the Value of IP - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyis-hit-drama-mysterious-lotus-casebook-showcases-diversified-development-model-another-case-proving-the-value-of-ip\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iQIYI&#039;s hit drama &#039;Mysterious Lotus Casebook&#039; showcases diversified development model, another case proving the Value of IP - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire The recent theater adaptation of the hit drama receives exceptional response during multi-city tour BEIJING , Jan. 17, 2025 \/PRNewswire\/ &#8212; On January 12,\u00a0iQIYI, China&#8217;s leading online entertainment platform, concluded the multi-city tour of its stage adaptation &#8220;Mysterious Lotus Casebook&#8221;\u00a0with a final performance in Beijing. The production marks another milestone in the company&#8217;s innovative IP development strategy, showcasing iQIYI&#8217;s growing success in transforming popular content into diverse entertainment formats that engage broader audiences. The stage adaptation draws from one of iQIYI&#8217;s biggest hits of 2023, a martial arts mystery series that captivated viewers with its fast-paced storyline and richly developed characters. The series quickly dominated the ratings chart, surpassing a content popularity index of 10,000 on the platform &hellip; Continue reading &quot;iQIYI&#8217;s hit drama &#8216;Mysterious Lotus Casebook&#8217; showcases diversified development model, another case proving the Value of IP&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/iqiyis-hit-drama-mysterious-lotus-casebook-showcases-diversified-development-model-another-case-proving-the-value-of-ip\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-17T07:41:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2600629\/image.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyis-hit-drama-mysterious-lotus-casebook-showcases-diversified-development-model-another-case-proving-the-value-of-ip\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iqiyis-hit-drama-mysterious-lotus-casebook-showcases-diversified-development-model-another-case-proving-the-value-of-ip\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"iQIYI&#8217;s hit drama &#8216;Mysterious Lotus Casebook&#8217; 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On January 12,\u00a0iQIYI, China&#8217;s leading online entertainment platform, concluded the multi-city tour of its stage adaptation &#8220;Mysterious Lotus Casebook&#8221;\u00a0with a final performance in Beijing. The production marks another milestone in the company&#8217;s innovative IP development strategy, showcasing iQIYI&#8217;s growing success in transforming popular content into diverse entertainment formats that engage broader audiences. The stage adaptation draws from one of iQIYI&#8217;s biggest hits of 2023, a martial arts mystery series that captivated viewers with its fast-paced storyline and richly developed characters. 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