{"id":801765,"date":"2025-01-16T15:03:06","date_gmt":"2025-01-16T20:03:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sinclair-launches-amp-sales-marketing-solutions-and-amp-media\/"},"modified":"2025-01-16T15:03:06","modified_gmt":"2025-01-16T20:03:06","slug":"sinclair-launches-amp-sales-marketing-solutions-and-amp-media","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sinclair-launches-amp-sales-marketing-solutions-and-amp-media\/","title":{"rendered":"Sinclair Launches AMP Sales & Marketing Solutions and AMP Media"},"content":{"rendered":"

<\/p>\n

Sinclair Launches AMP Sales & Marketing Solutions and AMP Media<\/b><\/p>\n

A Strategic Evolution of Sales and Content Divisions<\/b><\/p>\n

BALTIMORE, Md.–(BUSINESS WIRE<\/a>)–
\nSinclair Broadcast Group today announced the launch of two major initiatives: AMP Sales & Marketing Solutions,<\/b> a reimagined advertising sales and integrated marketing division, and AMP Media,<\/b> a dynamic new brand focused on non-news content and original programming. These developments represent key milestones in the company’s ongoing transformation to expand its offerings and redefine how it engages clients, audiences, and partners.<\/p>\n

\nBeginning next month, Sinclair\u2019s sales division will become AMP Sales & Marketing Solutions,<\/b> a unified advertising sales and integrated marketing team, delivering innovative, creative, and tech-forward campaigns for brands across the U.S.<\/p>\n

\n\u201cThis transformation to AMP Sales & Marketing Solutions<\/b> is more than a rebrand- it\u2019s a strategic evolution designed to empower Sinclair\u2019s sales teams with tools, opportunities, and support to thrive in a changing industry,\u201d said Ryan Moore, SVP and Chief Revenue Officer. \u201cFrom recruiting and onboarding to training and tools, we are revamping our internal processes to build a stronger, unified team with cutting-edge resources,positioning AMP Sales & Marketing <\/b>specialists to deliver even greater impact for clients and for their careers.\u201d<\/p>\n

\nIn addition, Sinclair is launching AMP Media<\/b>, which will serve as Sinclair\u2019s overarching content brand, blending industry-leading programming and storytelling with cutting-edge technology and creativity. AMP Media<\/b> will serve as the umbrella for Sinclair\u2019s non-news original content, including podcasts<\/a> like \u201cThe Triple Option,\u201d \u201cThrowbacks\u201d and \u201cUnfiltered Soccer with Landon Donovan and Tim Howard\u201d as well as social verticals, with more exciting developments to come.<\/p>\n

\n\u201cAs Sinclair continues its transformation from a traditional broadcast company to a multi-platform media organization, the launch of AMP Sales & Marketing Solutions<\/b> and AMP Media<\/b> signals our commitment to reshaping how we engage with consumers and deliver value to clients across all media touchpoints, focusing on One Partner, Endless Possibilities,\u201d said Rob Weisbord, Chief Operating Officer and President of Local Media. \u201cThese bold initiatives reflect our ongoing efforts to innovate, drive growth, and enhance our impact across the evolving media ecosystem.\u201d<\/p>\n

\nSinclair plans to unveil a new client-facing landing page and comprehensive media campaign in the coming weeks to formally introduce AMP to the market. The campaign will include a mix of linear, digital, OTT\/CTV, social, audio, and more.<\/p>\n

About Sinclair<\/b><\/p>\n

\nSinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and\/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair\u2019s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation\u2019s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net<\/a>.<\/p>\n

\nCategory: General<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250116682863\/en\/<\/a><\/span><\/p>\n

\nSinclair – Jessica Bellucci jbellucci-c@sbgtv.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Maryland<\/p>\n

INDUSTRY KEYWORDS:<\/b> Marketing Entertainment Advertising Communications TV and Radio Media<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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Sinclair Launches AMP Sales & Marketing Solutions and AMP Media A Strategic Evolution of Sales and Content Divisions BALTIMORE, Md.–(BUSINESS WIRE)– Sinclair Broadcast Group today announced the launch of two major initiatives: AMP Sales & Marketing Solutions, a reimagined advertising sales and integrated marketing division, and AMP Media, a dynamic new brand focused on non-news content and original programming. These developments represent key milestones in the company’s ongoing transformation to expand its offerings and redefine how it engages clients, audiences, and partners. Beginning next month, Sinclair\u2019s sales division will become AMP Sales & Marketing Solutions, a unified advertising sales and integrated marketing team, delivering innovative, creative, and tech-forward campaigns for brands across the U.S. \u201cThis transformation to AMP Sales & … <\/p>\n

Continue reading “Sinclair Launches AMP Sales & Marketing Solutions and AMP Media”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-801765","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSinclair Launches AMP Sales & Marketing Solutions and AMP Media - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sinclair-launches-amp-sales-marketing-solutions-and-amp-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinclair Launches AMP Sales & Marketing Solutions and AMP Media - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Sinclair Launches AMP Sales & Marketing Solutions and AMP Media A Strategic Evolution of Sales and Content Divisions BALTIMORE, Md.–(BUSINESS WIRE)– Sinclair Broadcast Group today announced the launch of two major initiatives: AMP Sales & Marketing Solutions, a reimagined advertising sales and integrated marketing division, and AMP Media, a dynamic new brand focused on non-news content and original programming. These developments represent key milestones in the company’s ongoing transformation to expand its offerings and redefine how it engages clients, audiences, and partners. Beginning next month, Sinclair\u2019s sales division will become AMP Sales & Marketing Solutions, a unified advertising sales and integrated marketing team, delivering innovative, creative, and tech-forward campaigns for brands across the U.S. \u201cThis transformation to AMP Sales & … Continue reading "Sinclair Launches AMP Sales & Marketing Solutions and AMP Media"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/sinclair-launches-amp-sales-marketing-solutions-and-amp-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-16T20:03:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20250116682863r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sinclair-launches-amp-sales-marketing-solutions-and-amp-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sinclair-launches-amp-sales-marketing-solutions-and-amp-media\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Sinclair Launches AMP Sales & Marketing Solutions and AMP Media\",\"datePublished\":\"2025-01-16T20:03:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sinclair-launches-amp-sales-marketing-solutions-and-amp-media\\\/\"},\"wordCount\":540,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sinclair-launches-amp-sales-marketing-solutions-and-amp-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20250116682863r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sinclair-launches-amp-sales-marketing-solutions-and-amp-media\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sinclair-launches-amp-sales-marketing-solutions-and-amp-media\\\/\",\"name\":\"Sinclair Launches AMP Sales & Marketing Solutions and AMP Media - 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