{"id":801651,"date":"2025-01-16T09:42:29","date_gmt":"2025-01-16T14:42:29","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/"},"modified":"2025-01-16T09:42:29","modified_gmt":"2025-01-16T14:42:29","slug":"comscore-announces-unified-content-measurement","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/","title":{"rendered":"Comscore Announces Unified Content Measurement"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\n        <em>Advanced self-service solution for content owners and creators bridges the gap between content valuation and audience engagement<\/em>\n      <\/p>\n<p align=\"center\">\n        <em>World-class brands using the content measurement solution include\u00a0<\/em><br \/>\n        <em>Google, NBCUniversal and Paramount.<\/em>\n      <\/p>\n<p>RESTON, Va., Jan.  16, 2025  (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of unified content measurement within The Comscore Platform. This new cross-platform solution, called Comscore Content Measurement (CCM), gives content owners and creators hands-on-keyboard access to media measurement tools that provide a better understanding of consumer behavior regardless of channel or platform. It also enables content owners to better understand viewing habits and more effectively commercialize their product offerings, whether it\u2019s through distribution strategies or media placements.<\/p>\n<p>Integrating content measurement metrics into The Comscore Platform marks a major step in unifying Comscore\u2019s device and platform-specific measurement capabilities. This streamlined solution provides a deduplicated view of audience reach across linear TV, CTV\/Streaming, PC, Mobile and Social, providing unmatched insights into viewer engagement, aligning with the complexities of today\u2019s consumer journey.<\/p>\n<p>\u201cConsumers aren\u2019t living fragmented lives; they\u2019re living connected lives with multiple ways to consume content across different devices and platforms,\u201d said Steve Bagdasarian, Comscore Chief Commercial Officer. \u201cOur content measurement solution for brands will provide a holistic view of the many touchpoints consumers engage with throughout the day\u2014whether they\u2019re watching on Mobile, TV, Streaming, or Desktop.\u201d<\/p>\n<p>CCM has been used by Comscore customers in a managed service capacity, where reporting views and enhancements have been informed and prioritized by customer feedback, including Google, NBCU, Paramount, and others.<\/p>\n<p>\u201cNBCU viewers engage deeply with our vast array of linear and digital content, and it\u2019s crucial that our measurement solutions provide insights into everything from cross-platform reach to viewer behavior,\u201d said Brian West, NBCUniversal SVP of Data &amp; Measurement Strategy. \u201cComscore&#8217;s unified content measurement solution meets this need by offering a comprehensive view of audience engagement, empowering us to optimize our content strategies.\u201d<\/p>\n<p>CCM reporting is dynamic for a broad variety of customer use-cases, with the ability to help national media brands, local stations, and content owners who are looking to effectively package and commercialize their offerings in a more holistic and strategic way.<\/p>\n<p>For the past 25 years, Comscore has driven measurement innovation as new digital channels emerged and consumer adoption followed\u2013from online digital video measurement to capturing engagement on social media apps. By integrating advanced cross-device graph technology and advanced user authentication Comscore delivers a better understanding of the cross-platform consumer journey. Comscore Content Measurement will feature audience measurement insights across TV, CTV, Streaming (including YouTube), PC, Mobile and Social, so that brands are better enabled to power ad monetization and content strategies.<\/p>\n<p>\u201cThis new unified content measurement solution builds on Comscore\u2019s recognized cross platform leadership in measuring the reach and effectiveness of advertising campaigns,\u201d said Jen Carton, SVP of Product Management, Comscore. \u201cReliable enterprise tools that measure both ads and content are essential to fuel the vitality of the media industry.\u201d<\/p>\n<p>\n        <strong>About Comscore<\/strong><br \/>\n        <br \/>Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry&#8217;s emerging third-party source for reliable and comprehensive cross-platform measurement.<\/p>\n<p>Media<br \/>Marie Scoutas<br \/>Comscore, Inc.<br \/>press@comscore.com<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMzMzIxMCM2Njk3Njk4IzIwMTA2ODQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZjdhNTVmNmMtZmYxNC00ZWE2LWE1OTYtODM5OWQwZDQ5MmU2LTEwMjIyNTc=\/tiny\/Comscore-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advanced self-service solution for content owners and creators bridges the gap between content valuation and audience engagement World-class brands using the content measurement solution include\u00a0 Google, NBCUniversal and Paramount. RESTON, Va., Jan. 16, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of unified content measurement within The Comscore Platform. This new cross-platform solution, called Comscore Content Measurement (CCM), gives content owners and creators hands-on-keyboard access to media measurement tools that provide a better understanding of consumer behavior regardless of channel or platform. It also enables content owners to better understand viewing habits and more effectively commercialize their product offerings, whether it\u2019s through distribution strategies or media placements. Integrating &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Comscore Announces Unified Content Measurement&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-801651","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore Announces Unified Content Measurement - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore Announces Unified Content Measurement - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Advanced self-service solution for content owners and creators bridges the gap between content valuation and audience engagement World-class brands using the content measurement solution include\u00a0 Google, NBCUniversal and Paramount. RESTON, Va., Jan. 16, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of unified content measurement within The Comscore Platform. This new cross-platform solution, called Comscore Content Measurement (CCM), gives content owners and creators hands-on-keyboard access to media measurement tools that provide a better understanding of consumer behavior regardless of channel or platform. It also enables content owners to better understand viewing habits and more effectively commercialize their product offerings, whether it\u2019s through distribution strategies or media placements. Integrating &hellip; Continue reading &quot;Comscore Announces Unified Content Measurement&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-16T14:42:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMzMzIxMCM2Njk3Njk4IzIwMTA2ODQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-announces-unified-content-measurement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-announces-unified-content-measurement\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Comscore Announces Unified Content Measurement\",\"datePublished\":\"2025-01-16T14:42:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-announces-unified-content-measurement\\\/\"},\"wordCount\":591,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-announces-unified-content-measurement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTMzMzIxMCM2Njk3Njk4IzIwMTA2ODQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-announces-unified-content-measurement\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-announces-unified-content-measurement\\\/\",\"name\":\"Comscore Announces Unified Content Measurement - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-announces-unified-content-measurement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-announces-unified-content-measurement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTMzMzIxMCM2Njk3Njk4IzIwMTA2ODQ=\",\"datePublished\":\"2025-01-16T14:42:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-announces-unified-content-measurement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-announces-unified-content-measurement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-announces-unified-content-measurement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTMzMzIxMCM2Njk3Njk4IzIwMTA2ODQ=\",\"contentUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTMzMzIxMCM2Njk3Njk4IzIwMTA2ODQ=\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-announces-unified-content-measurement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comscore Announces Unified Content Measurement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comscore Announces Unified Content Measurement - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/","og_locale":"en_US","og_type":"article","og_title":"Comscore Announces Unified Content Measurement - Market Newsdesk","og_description":"Advanced self-service solution for content owners and creators bridges the gap between content valuation and audience engagement World-class brands using the content measurement solution include\u00a0 Google, NBCUniversal and Paramount. RESTON, Va., Jan. 16, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of unified content measurement within The Comscore Platform. This new cross-platform solution, called Comscore Content Measurement (CCM), gives content owners and creators hands-on-keyboard access to media measurement tools that provide a better understanding of consumer behavior regardless of channel or platform. It also enables content owners to better understand viewing habits and more effectively commercialize their product offerings, whether it\u2019s through distribution strategies or media placements. Integrating &hellip; Continue reading \"Comscore Announces Unified Content Measurement\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/","og_site_name":"Market Newsdesk","article_published_time":"2025-01-16T14:42:29+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMzMzIxMCM2Njk3Njk4IzIwMTA2ODQ=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Comscore Announces Unified Content Measurement","datePublished":"2025-01-16T14:42:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/"},"wordCount":591,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMzMzIxMCM2Njk3Njk4IzIwMTA2ODQ=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/","name":"Comscore Announces Unified Content Measurement - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMzMzIxMCM2Njk3Njk4IzIwMTA2ODQ=","datePublished":"2025-01-16T14:42:29+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/#primaryimage","url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMzMzIxMCM2Njk3Njk4IzIwMTA2ODQ=","contentUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMzMzIxMCM2Njk3Njk4IzIwMTA2ODQ="},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-unified-content-measurement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Comscore Announces Unified Content Measurement"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/801651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=801651"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/801651\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=801651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=801651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=801651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}