{"id":801542,"date":"2025-01-16T08:10:21","date_gmt":"2025-01-16T13:10:21","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows\/"},"modified":"2025-01-16T08:10:21","modified_gmt":"2025-01-16T13:10:21","slug":"new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows\/","title":{"rendered":"New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed Research Shows"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>Gen Z and Millennials embrace golf for self-care and solo play while redefining the sport through entertainment venues.<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">MONTREAL<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 16, 2025<\/span><\/span> \/PRNewswire\/ &#8211;\u00a0As 2024 came to a close, recreational golf remained on the upswing for younger generations. \u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4341761-1&amp;h=2780865016&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2F%3Futm_source%3Dreferral%26utm_medium%3Dmedia%26utm_campaign%3Dsoti-press-release%26utm_content%3Dpress-release&amp;a=Lightspeed+Commerce+Inc\" target=\"_blank\" rel=\"nofollow\">Lightspeed Commerce Inc<\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4341761-1&amp;h=34285934&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2F%3Futm_source%3Dreferral%26utm_medium%3Dmedia%26utm_campaign%3Dsoti-press-release%26utm_content%3Dpress-release&amp;a=.\" target=\"_blank\" rel=\"nofollow\">.<\/a><\/u> (NYSE: LSPD) (TSX: LSPD) (&#8220;<b>Lightspeed<\/b>&#8220;), the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, revealed new insights today from a consumer survey, outlining how golfing habits are changing amongst the younger demographic of golfers.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2599175\/Lightspeed_Commerce_Inc__New_Era_of_Golf__Self_Care_and_Solo_Pla.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2599175\/Lightspeed_Commerce_Inc__New_Era_of_Golf__Self_Care_and_Solo_Pla.jpg\" title=\"New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed Research Shows (CNW Group\/Lightspeed Commerce Inc.)\" alt=\"New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed Research Shows (CNW Group\/Lightspeed Commerce Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Lightspeed <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4341761-1&amp;h=2048142260&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2Fblog%2Fgolf-industry-trends%2F%3Futm_source%3Dreferral%26utm_medium%3Dmedia%26utm_campaign%3Dsoti-press-release%26utm_content%3Dpress-release&amp;a=surveyed\" target=\"_blank\" rel=\"nofollow\">surveyed<\/a><\/u> over 700 American and Canadian golfers revealing that while golf has long been a space traditionally known for relaxation and social connection, Gen Z and Millennial players are increasingly combining personal well-being with technology-driven experiences.<\/p>\n<p>&#8220;Golf is evolving into more than just a sport\u2014it&#8217;s becoming a space for self-care, community, and connection for younger generations,&#8221; said JD Saint-Martin, President at Lightspeed. &#8220;The way Gen Z and Millennials engage with the game is different from previous generations\u2014they seek intentional experiences, whether through solo play or tech-enabled convenience. By embracing these trends, operators can unlock new revenue streams, foster brand loyalty, and have a unique chance to inspire the next generation of players.&#8221;<\/p>\n<p>\n        <b>Mental Health and Self-Care Lead Motivations for Younger Golfers<\/b>\u00a0<br \/>Lightspeed&#8217;s\u00a0survey findings show that personal well-being is a key motivator for golfers across age groups:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>51% of Gen Z golfers<\/b>\u00a0rank <i>mental health and self-care<\/i> as their top reason to play, alongside social activity and time spent outdoors in nature.<\/li>\n<li>\n          <b>53% of Millennials<\/b>\u00a0cite <i>time outdoors in nature<\/i> as their leading motivator, alongside social activity and mental health and self-care.<\/li>\n<li>\n          <b>65% of Gen X and Boomers<\/b>\u00a0value <i>time outdoors in nature<\/i> most, alongside physical fitness and social activity.<\/li>\n<\/ul>\n<p>Golf&#8217;s role as a personal escape highlights its unique ability to combine self-care with connection to nature\u2014resonating strongly with younger generations looking to disconnect and fully immerse themselves in the game.<\/p>\n<p>\n        <b>Golfing Solo: A Growing Trend Among Gen Z and Millennials<br \/><\/b>Solo golf is emerging as a significant trend, particularly among Gen Z and younger Millennials, who seek out golf as a personal and focused activity:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>76% of Gen Z golfers<\/b>\u00a0and <b>84% of Millennial players<\/b> expressed interest in playing solo rounds.<\/li>\n<li>29% of Gen Z players and 21% of Millennials always or primarily seek out solo tee times or as a single.<\/li>\n<\/ul>\n<p>This shift demonstrates how younger generations are approaching golf not only as a social sport but also as a mindful, individual activity for personal well-being.<\/p>\n<p>\n        <b>Entertainment Venues Reshape Golf for Younger Audiences<br \/><\/b>Tech-driven entertainment venues like Topgolf and Drive Shack are redefining the golf experience for younger players:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>68% of Gen Z<\/b>\u00a0and <b>62% of Millennials<\/b> visit golf entertainment venues regularly.<\/li>\n<li>Younger players cite the\u00a0<i>casual, social atmosphere<\/i> and <i>laid-back environment<\/i> as key appeals.<\/li>\n<\/ul>\n<p>These venues can create accessible, fun golf experiences that blend technology, entertainment, and community\u2014attracting younger generations who are reshaping the sport&#8217;s future.<\/p>\n<p>\n        <b>A New Era for Golf <\/b>\n      <\/p>\n<p>Lightspeed&#8217;s survey reveals that while golf is consistently valued for reasons related to personal well-being, younger generations are reshaping how they engage with the sport. Gen Z and Millennials are driving trends like solo play as a personal retreat and the rise of tech-driven entertainment venues as a social experience.<\/p>\n<p>Lightspeed powers the world&#8217;s best businesses in Golf; including Founders Group International, Landscapes Golf Management, KemperSports, The Park West Palm, The Sea Pines Resort, Cape Kidnappers and Advance Golf Partners.<\/p>\n<p>Dive into the transformative features of <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4341761-1&amp;h=1076361147&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2F%3Futm_source%3Dreferral%26utm_medium%3Dmedia%26utm_campaign%3Dsoti-press-release%26utm_content%3Dpress-release&amp;a=Lightspeed+Golf\" target=\"_blank\" rel=\"nofollow\">Lightspeed Golf<\/a><\/u>\u00a0on our website.<\/p>\n<p>\n        <b><br \/>\n          <u>About Lightspeed <\/u><br \/>\n        <\/b>\n      <\/p>\n<p>Powering the businesses that are the backbone of the global economy, Lightspeed&#8217;s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional omnichannel customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.<\/p>\n<p>Founded in Montr\u00e9al, <span class=\"xn-location\">Canada<\/span> in 2005, Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD). With teams across <span class=\"xn-location\">North America<\/span>, <span class=\"xn-location\">Europe<\/span>, and <span class=\"xn-location\">Asia Pacific<\/span>, the company serves retail, hospitality, and golf businesses in over 100 countries.<\/p>\n<p>Follow us on social media: <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4341761-1&amp;h=73851252&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flightspeedcommerce%3ForiginalSubdomain%3Dca&amp;a=LinkedIn\" target=\"_blank\" rel=\"nofollow\">LinkedIn<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4341761-1&amp;h=1164619104&amp;u=https%3A%2F%2Fwww.facebook.com%2FLightspeedHQ%2F&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4341761-1&amp;h=1323276038&amp;u=https%3A%2F%2Fwww.instagram.com%2Flightspeedhq%2F%3Fhl%3Den&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4341761-1&amp;h=652764751&amp;u=https%3A%2F%2Fwww.youtube.com%2Fchannel%2FUCqOEKwLpolZBcj4LfU3R0Fg&amp;a=YouTube\" target=\"_blank\" rel=\"nofollow\">YouTube<\/a><\/u>, and <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4341761-1&amp;h=3017428064&amp;u=https%3A%2F%2Fx.com%2FLightspeedHQ%3Fref_src%3Dtwsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor&amp;a=X\" target=\"_blank\" rel=\"nofollow\">X<\/a><\/u>.<\/p>\n<p>\n        <b><br \/>\n          <u>Forward-Looking Statements<\/u><br \/>\n        <\/b>\n      <\/p>\n<p>This news release may include forward-looking information and forward-looking statements within the meaning of applicable securities laws (&#8220;<b>forward-looking statements<\/b>&#8220;). Forward-looking statements are statements that are predictive in nature, depend upon or refer to future events or conditions and are identified by words such as &#8220;will&#8221;, &#8220;expects&#8221;, &#8220;anticipates&#8221;, &#8220;intends&#8221;, &#8220;plans&#8221;, &#8220;believes&#8221;, &#8220;estimates&#8221; or similar expressions concerning matters that are not historical facts. Such statements are based on current expectations of Lightspeed&#8217;s management and inherently involve numerous risks and uncertainties, known and unknown, including economic factors. A number of risks, uncertainties and other factors may cause actual results to differ materially from the forward-looking statements contained in this news release, including, among other factors, those risk factors identified in our most recent Management&#8217;s Discussion and Analysis of Financial Condition and Results of Operations, under &#8220;Risk Factors&#8221; in our most recent Annual Information Form, and in our other filings with the Canadian securities regulatory authorities and the U.S. Securities and Exchange Commission, all of which are available under our profiles on SEDAR+ at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4341761-1&amp;h=4040952941&amp;u=https%3A%2F%2Fwww.sedarplus.ca%2F&amp;a=www.sedarplus.com\" target=\"_blank\" rel=\"nofollow\">www.sedarplus.com<\/a><\/u> and on EDGAR at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4341761-1&amp;h=2939661425&amp;u=http%3A%2F%2Fwww.sec.gov%2F&amp;a=www.sec.gov\" target=\"_blank\" rel=\"nofollow\">www.sec.gov<\/a><\/u>. Readers are cautioned to consider these and other factors carefully when making decisions with respect to Lightspeed&#8217;s subordinate voting shares and not to place undue reliance on forward-looking statements. Forward-looking statements contained in this news release are not guarantees of future performance and, while forward-looking statements are based on certain assumptions that Lightspeed considers reasonable, actual events and results could differ materially from those expressed or implied by forward-looking statements made by Lightspeed. Except as may be expressly required by applicable law, Lightspeed does not undertake any obligation to update publicly or revise any such forward-looking statements, whether as a result of new information, future events or otherwise.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2599177\/Lightspeed_Commerce_Inc__New_Era_of_Golf__Self_Care_and_Solo_Pla.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2599177\/Lightspeed_Commerce_Inc__New_Era_of_Golf__Self_Care_and_Solo_Pla.jpg\" title=\"Lightspeed Logo (CNW Group\/Lightspeed Commerce Inc.)\" alt=\"Lightspeed Logo (CNW Group\/Lightspeed Commerce Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=MO97471&amp;sd=2025-01-16\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows-302352486.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows-302352486.html<\/a><\/p>\n<p>SOURCE  Lightspeed Commerce Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=MO97471&amp;Transmission_Id=202501160802PR_NEWS_USPR_____MO97471&amp;DateId=20250116\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Gen Z and Millennials embrace golf for self-care and solo play while redefining the sport through entertainment venues. MONTREAL , Jan. 16, 2025 \/PRNewswire\/ &#8211;\u00a0As 2024 came to a close, recreational golf remained on the upswing for younger generations. \u00a0Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) (&#8220;Lightspeed&#8220;), the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, revealed new insights today from a consumer survey, outlining how golfing habits are changing amongst the younger demographic of golfers. Lightspeed surveyed over 700 American and Canadian golfers revealing that while golf has long been a space traditionally known for relaxation and social connection, Gen Z and Millennial players are increasingly combining personal well-being with technology-driven experiences. &#8220;Golf is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed Research Shows&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-801542","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed Research Shows - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed Research Shows - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Gen Z and Millennials embrace golf for self-care and solo play while redefining the sport through entertainment venues. MONTREAL , Jan. 16, 2025 \/PRNewswire\/ &#8211;\u00a0As 2024 came to a close, recreational golf remained on the upswing for younger generations. \u00a0Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) (&#8220;Lightspeed&#8220;), the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, revealed new insights today from a consumer survey, outlining how golfing habits are changing amongst the younger demographic of golfers. Lightspeed surveyed over 700 American and Canadian golfers revealing that while golf has long been a space traditionally known for relaxation and social connection, Gen Z and Millennial players are increasingly combining personal well-being with technology-driven experiences. &#8220;Golf is &hellip; Continue reading &quot;New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed Research Shows&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-16T13:10:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2599175\/Lightspeed_Commerce_Inc__New_Era_of_Golf__Self_Care_and_Solo_Pla.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed Research Shows\",\"datePublished\":\"2025-01-16T13:10:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows\\\/\"},\"wordCount\":1003,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2599175\\\/Lightspeed_Commerce_Inc__New_Era_of_Golf__Self_Care_and_Solo_Pla.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-era-of-golf-self-care-and-solo-play-are-shaping-the-next-generation-of-golfers-lightspeed-research-shows\\\/\",\"name\":\"New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed Research Shows - 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