{"id":801371,"date":"2025-01-16T02:03:54","date_gmt":"2025-01-16T07:03:54","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/avast-expands-identity-protection-solution-to-help-tackle-rise-in-scam-and-identity-theft\/"},"modified":"2025-01-16T02:03:54","modified_gmt":"2025-01-16T07:03:54","slug":"avast-expands-identity-protection-solution-to-help-tackle-rise-in-scam-and-identity-theft","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/avast-expands-identity-protection-solution-to-help-tackle-rise-in-scam-and-identity-theft\/","title":{"rendered":"Avast Expands Identity Protection Solution to Help Tackle Rise in Scam and Identity Theft"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Avast debuts Avast Secure Identity to 15 new countries outside of the US <\/i>\n <\/p>\n

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\n TEMPE, Ariz.<\/span> and PRAGUE<\/span><\/span>, Jan. 16, 2025<\/span><\/span> \/PRNewswire\/ — Avast, a leader in digital security and privacy and part of Gen\u2122 (NASDAQ: GEN), has expanded the availability of its identity protection solution, Avast Secure Identity, to help people around the world keep their identity safer from escalating scam and identity theft risks.<\/p>\n

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Over the past year, there’s been a surge in large-scale data breaches. These breaches are an opportunity for cybercriminals to take over peoples’ identities by stitching together personal data from breaches with other information from public sources. The risk of identity theft increases as criminals attempt to break into devices using carefully crafted social engineering<\/a> attacks that manipulate people into making security mistakes or divulging their private information. The recent Q3\/2024 Gen Threat Report<\/a> highlighted a 614% increase in “Scam-Yourself Attacks,” where cybercriminals use psychological manipulation tactics to trick people into installing malware on their own devices, allowing them to gain access. Avast Secure Identity combined with Avast antivirus provides comprehensive protection against identity theft and other threats like Scam-Yourself Attacks that can lead to it.<\/p>\n

“Identity theft is on the rise, and as the severity and frequency of data breaches increases, cybercriminals will continue to use the personal information they have access to in even more sophisticated ways,” said Leena Elias<\/span>, Chief Product Officer at Gen. “Identity theft has no borders. It can happen to anyone, anywhere, and potentially cause lasting financial and reputational harm. If the worst happens, the process of restoring somebody’s identity is often exhausting. We’ve expanded the availability of Avast Secure Identity so that more people around the world can better protect their identities and receive the support they need to restore them if they fall victim.”<\/p>\n

Avast Secure Identity continuously monitors for personal information across private forums and the deep and dark web and notifies customers if any of their personal information is detected. Personalized guidance from knowledgeable Identity Restoration Specialists gives people peace of mind if identity theft occurs.\u00a0<\/p>\n

Key features available in Avast Secure Identity include:<\/p>\n