{"id":801367,"date":"2025-01-16T00:33:09","date_gmt":"2025-01-16T05:33:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-lee-x-an-innovative-platform-that-redefines-mens-apparel\/"},"modified":"2025-01-16T00:33:09","modified_gmt":"2025-01-16T05:33:09","slug":"introducing-lee-x-an-innovative-platform-that-redefines-mens-apparel","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-lee-x-an-innovative-platform-that-redefines-mens-apparel\/","title":{"rendered":"Introducing Lee\u00ae X: An Innovative Platform that Redefines Men\u2019s Apparel"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Introducing Lee\u00ae X: An Innovative Platform that Redefines Men\u2019s Apparel<\/b><\/p>\n<p class=\"bwalignc\"><i>Capsule Addresses Comfort, Stretch and Breathability in Pieces that Elevate Everyday Essentials<\/i><\/p>\n<p>GREENSBORO, N.C.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Lee, the iconic American brand known for timeless style and innovative fit solutions, launches Lee X, an exciting product platform that incorporates the latest in fabric technology and modern design.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250115121874\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250115121874\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250115121874\/en\/2355112\/4\/Lee-x-PRy_v2.jpg\" alt=\"The new Lee X platform incorporates the latest fabric and design innovations into performance-based modern styles. Photo Credit: \u00a9Lee\" \/><\/p>\n<p style=\"font-size:85%\">The new Lee X platform incorporates the latest fabric and design innovations into performance-based modern styles. Photo Credit: \u00a9Lee<\/p>\n<\/div>\n<p>\nThe Lee X platform expands upon the brand\u2019s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men\u2019s denim nine years ago. Lee X hallmarks those features and incorporates new ones designed for comfort and performance. Key features include an updated gusset for movement, premium fabrics with TruTemp\u2122365\u00ae technology and moisture-wicking, and being responsibly crafted with sustainable details like a patch made from recycled apple skins.<\/p>\n<p>\n\u201cWe\u2019ve been working tirelessly developing Lee X to bring game-changing innovation to our consumers, so I\u2019m excited to see these products in market,\u201d said Jimmy Shafer, global vice president for Lee. \u201cThe jeans are built on a foundation of performance fabrics, but engineered to retain that true denim feel. And the casual pants are incredibly versatile; you\u2019ll want to wear them everywhere. I\u2019m confident that Lee X is creating a new value equation in the market and that these styles will become new favorites of our current loyalists while attracting new consumers to the brand.\u201d<\/p>\n<p>\nLee X is available in three different collections and complementing tops:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Lee X Move: <i>Designed to Move<br \/>\n<br \/><\/i><\/b>Lee X Move delivers the ultimate fit and feel for all day wear in both denim and non-denim options. Jeans are crafted with premium easy-care fabric that stretches yet retains its shape and the classic denim feel. TruTemp365\u00ae technology helps keep you comfortable in denim. Available in relaxed, regular and slim fits and multiple washes. The non-denim pant is crafted from a performance synthetic fabric with moisture wicking that\u2019s ideal for an active lifestyle.<\/p>\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Lee X Soft Denim: <i>Designed for Comfort<br \/>\n<\/i><\/b><br \/>Made with a blend of premium cotton, stretch fibers and Tencel\u2122, the Men&#8217;s Lee X Soft Jean offers exceptional softness yet remains durable. Available in regular and slim fits, this jean will get softer with every wash yet is built to last.<\/p>\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Lee X Lite Non-Denim: <i>Designed to Breathe<br \/>\n<\/i><\/b><br \/>This synthetic pant is designed to keep you cool no matter how your day heats up. Made from lightweight, breathable stretch fabric, Lee X Lite provides maximum comfort. Available in a regular fit with a tapered leg. <i>Available Spring 2025.<\/i><\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Lee X Shirts<br \/>\n<\/b><br \/>These tailored shirts are made to pair with the Lee X bottoms. Each features a cotton blend fabric with water-repellent technology and stretch, perfect for both work and play.<\/p>\n<\/li>\n<\/ul>\n<p>\nFind Lee X Move and Lee X Soft now on Lee.com and Amazon.com; Lee X Lite will be available in spring. Pricing starts at $40 for tops and $50 for bottoms. For more information, please visit: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.lee.com%2Fleex&amp;esheet=54181103&amp;newsitemid=20250115121874&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.lee.com%2Fleex&amp;index=1&amp;md5=0452108dee74b218e3ffb38f6b7af650\">https:\/\/www.lee.com\/leex<\/a><\/p>\n<p><b>About Lee\u00ae<\/b><\/p>\n<p><i>Lee\u00ae<\/i>, a Kontoor Brands (NYSE: KTB) brand, has been a pioneer in purposefully designed denim and casual apparel for more than 130 years. As an iconic American brand, <i>Lee\u2019s <\/i>heritage is filled with fashion firsts marked by innovative fits, era-defining silhouettes, and legendary details in styles for men, women, and boys. <i>Lee\u2019s <\/i>youthful energy, unrelenting optimism and fearless confidence have created generations of brand loyalists across the globe. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.lee.com&amp;esheet=54181103&amp;newsitemid=20250115121874&amp;lan=en-US&amp;anchor=www.lee.com&amp;index=2&amp;md5=61c1f77cf31049c3ea3a225b13463694\">www.lee.com<\/a>.<\/p>\n<p>\nTencel\u2122 is the brand name of lyocell fabric produced by Lenzig. TruTemp365 is a U.S. Registered trademark of Unifi, Inc.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250115121874r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250115121874\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250115121874\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:lee@scenariopr.com\">lee@scenariopr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North Carolina United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Fashion Online Retail Retail Consumer Manufacturing Men Textiles<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250115121874\/en\/2354933\/3\/LeeXBLK.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250115121874\/en\/2355112\/3\/Lee-x-PRy_v2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">The new Lee X platform incorporates the latest fabric and design innovations into performance-based modern styles. Photo Credit: \u00a9Lee<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Introducing Lee\u00ae X: An Innovative Platform that Redefines Men\u2019s Apparel Capsule Addresses Comfort, Stretch and Breathability in Pieces that Elevate Everyday Essentials GREENSBORO, N.C.&#8211;(BUSINESS WIRE)&#8211; Today, Lee, the iconic American brand known for timeless style and innovative fit solutions, launches Lee X, an exciting product platform that incorporates the latest in fabric technology and modern design. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250115121874\/en\/ The new Lee X platform incorporates the latest fabric and design innovations into performance-based modern styles. Photo Credit: \u00a9Lee The Lee X platform expands upon the brand\u2019s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men\u2019s denim nine years ago. Lee X hallmarks those features and incorporates new ones &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-lee-x-an-innovative-platform-that-redefines-mens-apparel\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Introducing Lee\u00ae X: An Innovative Platform that Redefines Men\u2019s Apparel&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-801367","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing Lee\u00ae X: An Innovative Platform that Redefines Men\u2019s Apparel - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/introducing-lee-x-an-innovative-platform-that-redefines-mens-apparel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Lee\u00ae X: An Innovative Platform that Redefines Men\u2019s Apparel - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Introducing Lee\u00ae X: An Innovative Platform that Redefines Men\u2019s Apparel Capsule Addresses Comfort, Stretch and Breathability in Pieces that Elevate Everyday Essentials GREENSBORO, N.C.&#8211;(BUSINESS WIRE)&#8211; Today, Lee, the iconic American brand known for timeless style and innovative fit solutions, launches Lee X, an exciting product platform that incorporates the latest in fabric technology and modern design. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250115121874\/en\/ The new Lee X platform incorporates the latest fabric and design innovations into performance-based modern styles. Photo Credit: \u00a9Lee The Lee X platform expands upon the brand\u2019s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men\u2019s denim nine years ago. 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250115121874\/en\/ The new Lee X platform incorporates the latest fabric and design innovations into performance-based modern styles. Photo Credit: \u00a9Lee The Lee X platform expands upon the brand\u2019s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men\u2019s denim nine years ago. 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