{"id":801205,"date":"2025-01-15T13:37:03","date_gmt":"2025-01-15T18:37:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/bubba-has-reinvented-the-fish-scale-again\/"},"modified":"2025-01-15T13:37:03","modified_gmt":"2025-01-15T18:37:03","slug":"bubba-has-reinvented-the-fish-scale-again","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bubba-has-reinvented-the-fish-scale-again\/","title":{"rendered":"BUBBA\u00ae Has Reinvented the Fish Scale AGAIN"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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Introducing The Smart Fish Scale “SFS” Lite<\/p>\n

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\n COLUMBIA, Mo.<\/span>
\n <\/span>, Jan. 15, 2025<\/span><\/span> \/PRNewswire\/ — American Outdoor Brands, Inc. (NASDAQ Global Select: AOUT)<\/b>, an innovation company that provides product solutions for outdoor enthusiasts, today announced that BUBBA\u00ae<\/sup>, a fishing brand focused on bringing innovative solutions to fishing tools, and creator of the original Smart Fish Scale (“SFS”), has once again reinvented the way anglers fish, with the new BUBBA SFS Lite. The\u00a0SFS Lite is the newest addition to the BUBBA lineup of smart fish scales, which includes the BUBBA Pro Series SFS \u2013 the official scale of Major League Fishing.<\/p>\n

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\n \"Justin
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The SFS Lite is a breakthrough product that reimagines what a scale can do. Made with the same uncompromising reliability the pros have come to trust with the Pro Series SFS, the SFS Lite and accompanying app provides anglers with an unbelievably compact, highly affordable option that delivers many of the same features and app upgrades that make its Pro Series counterpart so popular.\u00a0 The SFS Lite is a scale purposely designed and built to grow with anglers, offering configurations that support their angling journey and push the boundaries of what’s possible on the water.\u00a0 Anglers can track their biggest catches and most successful days on the water, or they can turn their time on the lake into a competition with friends \u2013 the SFS Lite is like having a fishing tournament in your pocket.<\/p>\n

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\n BUBBA changed the game with their innovative Pro Series Smart Fish Scale. The new SFS Lite offers some of the same pro-grade features and gamification capabilities for casual fishing trips with buddies, all at a price that everyday anglers can appreciate.”<\/i>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n

– Justin\u00a0Hamner, 2024 Bassmaster Classic Champion\u00a0 \u00a0 \u00a0\u00a0<\/p>\n

The BUBBA SFS Lite boasts a full-color display, as well as the iconic BUBBA non-slip grip for a comfortable, dependable hold. It’s lightweight, durable, and water-resistant, and it captures precise measurements with BUBBA’s advanced auto-lock technology. \u00a0The accompanying app makes the SFS Lite the best scale in its class, allowing anglers to log catches and trips, creating a rich database to provide backup for their next big fish story,\u00a0 but the capabilities of the SFS Lite don’t stop there. When it’s time to level-up, anglers can upgrade their app to the BUBBA Pro subscription, unleashing the full potential of the SFS Lite by unlocking three powerful fishing modes:<\/p>\n