{"id":801070,"date":"2025-01-15T09:07:59","date_gmt":"2025-01-15T14:07:59","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\/"},"modified":"2025-01-15T09:07:59","modified_gmt":"2025-01-15T14:07:59","slug":"hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\/","title":{"rendered":"HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite <\/b><b>\u2013<\/b><b> the Bondi 9<\/b><\/p>\n<p class=\"bwalignc\"><i>The New Bondi 9 is Upgraded From Top to Bottom <\/i>\u2013<i> Featuring Unrivaled Maximum Cushioning<\/i><\/p>\n<p>GOLETA, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.hokaoneone.com%2F%3Fsource%3Dpr&amp;esheet=54179892&amp;newsitemid=20250115058456&amp;lan=en-US&amp;anchor=HOKA%26%23174%3B%2C&amp;index=1&amp;md5=e3b5dad4faaab85d609a01382b2b02f8\">HOKA\u00ae,<\/a> a division of Deckers Brands (NYSE: DECK), announces the launch of its newest road-running shoe, from the iconic Bondi franchise \u2013 the Bondi 9. With this update to the ultra-cushioned franchise that transformed the running industry over ten years ago, the Bondi 9 provides peak plushness for everyday miles providing an even smoother ride.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250115058456\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250115058456\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250115058456\/en\/2353419\/4\/HOKA_BONDI9_Launch_Horizontal_Dual_KV_PDF.jpg\" alt=\"HOKA Bondi 9 Launch (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">HOKA Bondi 9 Launch (Graphic: Business Wire)<\/p>\n<\/div>\n<p class=\"bwalignc\"><b>Bondi 9 Delivers Max Cushion For All<\/b><\/p>\n<p>\nHOKA\u2019s origins are rooted in the concept of maximal cushioning, which inspired the creation of the original Bondi. Launched in 2011, the Bondi quickly became a favorite among runners, with its unique blend of cushioning and support setting a new standard in the running community. This iconic shoe not only marked a significant milestone in the brand&#8217;s evolution but also established HOKA as a leader in performance footwear.<\/p>\n<p>\nThe Bondi 9 showcases a new premium midsole foam featuring supercritical foamed EVA, delivering a soft, cushioned ride that\u2019s become synonymous with the beloved Bondi. The foam is lighter, more resilient, and more dynamic, giving one of the brand\u2019s most trusted shoes longevity with cushioned comfort. The midsole also features updated geometries and a rearfoot-focused Active Foot Frame\u2122 for enhanced support and control. Finally, an additional 2mm of stack height and a refined MetaRocker\u2122 provide a smooth, plush, cushioned ride.<\/p>\n<p>\nAn elevated structured knit upper with zonal breathability creates a more accommodating and comfortable fit, while the new 3D molded collar gives an even softer feel and easy step-in. The outsole has been finished with durabrasion rubber to combat high wear zones in the outsole, ensuring that the Bondi 9 will provide traction, mile after mile.<\/p>\n<p>\n\u201cThe Bondi was the first shoe that introduced the world to the concept of a maximal cushioned road running shoe,\u201d said Bekah Broe, Senior Director of Product for Performance Footwear at HOKA. \u201cThe new Bondi 9 is a leap forward in innovation, with its premium and plush cushioning, delivering on HOKA\u2019s commitment to help running become more accessible to everybody &#8211; while solidifying Bondi as the brand\u2019s most comfortable choice for daily miles.\u201d<\/p>\n<p>\nThe Bondi 9 campaign, \u201cEverybody Bondi\u201d, is inspired by the shoe\u2019s key feature of comfort, and the support athletes find from their running community. Through the collective lenses of product and community, \u201cEverybody Bondi\u201d showcases the Bondi 9\u2019s commitment to maximum cushioned comfort and increased durability for consistent daily miles. On 1\/15, HOKA will be launching the Bondi 9 Week Challenge, an initiative that invites participants to transform their fitness habits and embark on a 9-week journey culminating in a 9-mile run. This challenge will support and inspire participants to embrace the joy of movement, celebrate progress, and connect with the broader running community. Learn more about the challenge, and how to sign up, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.hoka.com%2Fen%2Fus%2Fbondi-9-week-challenge-sign-up%2F&amp;esheet=54179892&amp;newsitemid=20250115058456&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=9d186fc3a45073b5ebdc649cc2ec6328\">here<\/a>.<\/p>\n<p>\nThe Bondi 9 is available for purchase today at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fhoka.com&amp;esheet=54179892&amp;newsitemid=20250115058456&amp;lan=en-US&amp;anchor=HOKA.com&amp;index=3&amp;md5=350833be9b56bb9c0d7a413befc09b9b\">HOKA.com<\/a> and at authorized dealers worldwide. MSRP $170.<\/p>\n<p><b>About HOKA\u00ae<\/b><\/p>\n<p>\nHOKA\u00ae is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fhoka.com%2F&amp;esheet=54179892&amp;newsitemid=20250115058456&amp;lan=en-US&amp;anchor=HOKA.com&amp;index=4&amp;md5=51914b2d307a78493e0c611c3ba51a75\"> HOKA.com<\/a> or follow @HOKA. #FlyHumanFly<\/p>\n<p><b>About Deckers Brands<\/b><\/p>\n<p>\nDeckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company&#8217;s portfolio of brands includes UGG\u00ae, KOOLABURRA\u00ae, HOKA\u00ae, Teva\u00ae, and AHNU\u00ae. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.deckers.com&amp;esheet=54179892&amp;newsitemid=20250115058456&amp;lan=en-US&amp;anchor=www.deckers.com&amp;index=5&amp;md5=596b6a1ec5cc729105547abae9fa0fd3\">www.deckers.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250115058456r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250115058456\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250115058456\/en\/<\/a><\/span><\/p>\n<p><b>HOKA Media Contacts<br \/>\n<\/b><br \/>Miranda Young<br \/>\n<br \/>HOKA Global Brand Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:miranda.young@hoka.com\">miranda.young@hoka.com<\/a><\/p>\n<p>\nAlice Baker<br \/>\n<br \/>OutsidePR<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:hoka@outsidepr.com\">hoka@outsidepr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Footwear Fashion<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250115058456\/en\/2353292\/3\/HOKA_Logo_Process-Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250115058456\/en\/2353419\/3\/HOKA_BONDI9_Launch_Horizontal_Dual_KV_PDF.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">HOKA Bondi 9 Launch (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9 The New Bondi 9 is Upgraded From Top to Bottom \u2013 Featuring Unrivaled Maximum Cushioning GOLETA, Calif.&#8211;(BUSINESS WIRE)&#8211; Today, HOKA\u00ae, a division of Deckers Brands (NYSE: DECK), announces the launch of its newest road-running shoe, from the iconic Bondi franchise \u2013 the Bondi 9. With this update to the ultra-cushioned franchise that transformed the running industry over ten years ago, the Bondi 9 provides peak plushness for everyday miles providing an even smoother ride. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250115058456\/en\/ HOKA Bondi 9 Launch (Graphic: Business Wire) Bondi 9 Delivers Max Cushion For All HOKA\u2019s origins are rooted in the concept &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-801070","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9 The New Bondi 9 is Upgraded From Top to Bottom \u2013 Featuring Unrivaled Maximum Cushioning GOLETA, Calif.&#8211;(BUSINESS WIRE)&#8211; Today, HOKA\u00ae, a division of Deckers Brands (NYSE: DECK), announces the launch of its newest road-running shoe, from the iconic Bondi franchise \u2013 the Bondi 9. With this update to the ultra-cushioned franchise that transformed the running industry over ten years ago, the Bondi 9 provides peak plushness for everyday miles providing an even smoother ride. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250115058456\/en\/ HOKA Bondi 9 Launch (Graphic: Business Wire) Bondi 9 Delivers Max Cushion For All HOKA\u2019s origins are rooted in the concept &hellip; Continue reading &quot;HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-15T14:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250115058456\/en\/2353419\/4\/HOKA_BONDI9_Launch_Horizontal_Dual_KV_PDF.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9\",\"datePublished\":\"2025-01-15T14:07:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\\\/\"},\"wordCount\":800,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250115058456\\\/en\\\/2353419\\\/4\\\/HOKA_BONDI9_Launch_Horizontal_Dual_KV_PDF.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\\\/\",\"name\":\"HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9 - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\/","og_locale":"en_US","og_type":"article","og_title":"HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9 - Market Newsdesk","og_description":"HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9 The New Bondi 9 is Upgraded From Top to Bottom \u2013 Featuring Unrivaled Maximum Cushioning GOLETA, Calif.&#8211;(BUSINESS WIRE)&#8211; Today, HOKA\u00ae, a division of Deckers Brands (NYSE: DECK), announces the launch of its newest road-running shoe, from the iconic Bondi franchise \u2013 the Bondi 9. With this update to the ultra-cushioned franchise that transformed the running industry over ten years ago, the Bondi 9 provides peak plushness for everyday miles providing an even smoother ride. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250115058456\/en\/ HOKA Bondi 9 Launch (Graphic: Business Wire) Bondi 9 Delivers Max Cushion For All HOKA\u2019s origins are rooted in the concept &hellip; Continue reading \"HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\/","og_site_name":"Market Newsdesk","article_published_time":"2025-01-15T14:07:59+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250115058456\/en\/2353419\/4\/HOKA_BONDI9_Launch_Horizontal_Dual_KV_PDF.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9","datePublished":"2025-01-15T14:07:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\/"},"wordCount":800,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250115058456\/en\/2353419\/4\/HOKA_BONDI9_Launch_Horizontal_Dual_KV_PDF.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-unveils-the-newest-iteration-of-its-ultra-cushioned-fan-favorite-the-bondi-9\/","name":"HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite \u2013 the Bondi 9 - 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