{"id":800679,"date":"2025-01-14T12:10:11","date_gmt":"2025-01-14T17:10:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/clear-channel-outdoor-big-brothers-big-sisters-of-america-activate-national-mentoring-month-campaign-featuring-prominent-women-leaders\/"},"modified":"2025-01-14T12:10:11","modified_gmt":"2025-01-14T17:10:11","slug":"clear-channel-outdoor-big-brothers-big-sisters-of-america-activate-national-mentoring-month-campaign-featuring-prominent-women-leaders","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/clear-channel-outdoor-big-brothers-big-sisters-of-america-activate-national-mentoring-month-campaign-featuring-prominent-women-leaders\/","title":{"rendered":"Clear Channel Outdoor, Big Brothers Big Sisters of America Activate National Mentoring Month Campaign Featuring Prominent Women Leaders"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n National Volunteer Outreach Campaign Features Big Brothers Big Sisters of America’s Newest Cohort of ‘Game Changers,’ a Powerful Collective of Women Leaders Creating Access and Opportunity for Youth through Mentorship<\/i>
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\n NEW YORK<\/span>
\n <\/span>, Jan. 14, 2025<\/span><\/span> \/PRNewswire\/ — Clear Channel Outdoor<\/a> (NYSE: CCO), one of the world’s largest out of home (OOH) media providers, and Big Brothers Big Sisters of America<\/a> (BBBSA), the preeminent one-to-one youth mentoring organization in the United States<\/span>, today announced the activation of a national digital out of home (DOOH) media campaign timed with National Mentoring Month.<\/p>\n

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\n \"Jeannie
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For the month of January, the digital billboard campaign will feature leaders from BBBSA’s newest cohort of women ‘Game Changers,’ a powerful collective of influential changemakers in sports, business, entertainment and beyond, united to create access and opportunity for youth, particularly girls and young women.<\/p>\n

According to recent CDC data, 3 in 5 teen girls in the U.S. are grappling with significant mental health challenges. National data from the 2023 Ruling Our eXperiences<\/a> (ROX) Survey also shows that girls’ confidence levels are declining throughout adolescence compared to boys.<\/p>\n

Fueled by the shared belief, “if you can see it, you can be it”, the Game Changers are responding to the societal need for positive mentorship by lending their voices and support to shift the mentorship narrative and encourage more volunteers to get involved as mentors. Research indicates that positive mentoring relationships significantly enhance self-esteem and confidence among girls, providing critical support as they navigate the pressures of adolescence.<\/p>\n

The ‘Game Changers’ celebrated in this nationwide DOOH social initiative include:\u00a0<\/p>\n