{"id":800603,"date":"2025-01-14T09:12:39","date_gmt":"2025-01-14T14:12:39","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden\/"},"modified":"2025-01-14T09:12:39","modified_gmt":"2025-01-14T14:12:39","slug":"waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden\/","title":{"rendered":"WATERLOO SPARKLING WATER NAMED AN OFFICIAL PARTNER OF THE NEW YORK RANGERS AND MADISON SQUARE GARDEN"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <b>Waterloo Sparkling Water to be Available at Concession Stands Throughout MSG,\u00a0<\/b><br \/>\n        <b>Including at a New Dedicated Concession Stand,\u00a0<\/b><br \/>\n        <b>Providing Fans with Even More Beverage Options at The World&#8217;s Most Famous Arena<\/b>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">NEW YORK<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 14, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Madison Square Garden Sports Corp. (NYSE: MSGS) (&#8220;MSG Sports&#8221;) and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (&#8220;MSG Entertainment&#8221;) announced today a partnership with Waterloo Sparkling Water, naming the brand known for its authentic flavors and lively carbonation an official partner of the New York Rangers and Madison Square Garden.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2596893\/Madison_Square_Garden_Sports_Corp_x_Waterloo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2596893\/Madison_Square_Garden_Sports_Corp_x_Waterloo.jpg\" title=\"Logos MSG Waterloo\" alt=\"Logos MSG Waterloo\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>With this new partnership, fans can now enjoy refreshing Waterloo Sparkling Water products at concession stands throughout Madison Square Garden, including at a brand-new Waterloo dedicated concession stand on The Garden&#8217;s sixth floor Infosys Level concourse. The partnership also provides Waterloo Sparkling Water with premier brand integration at The World&#8217;s Most Famous Arena during all Rangers games, including on the digitally enhanced dasherboards and in-arena LED signage during all Rangers games played at Madison Square Garden.<\/p>\n<p>&#8220;We are always looking for new opportunities to enhance the fan experience at The Garden, including through expanding our food and beverage offerings,&#8221; said <span class=\"xn-person\">Jamaal Lesane<\/span>, Chief Operating Officer, MSG Sports. &#8220;This partnership with Waterloo Sparkling Water continues to ensure fans have even more options as they cheer on the Knicks and Rangers or see their favorite artist at Madison Square Garden.&#8221;<\/p>\n<p>&#8220;We are thrilled to be an official partner of the New York Rangers and Madison Square Garden,&#8221; said <span class=\"xn-person\">Kathy Maurella<\/span>, Chief Marketing Officer of Waterloo Sparkling Water. &#8220;Bringing the unique, full-out flavor experience of <span class=\"xn-location\">Waterloo<\/span> to the fans enjoying the full-on action in The World&#8217;s Most Famous Arena marks a milestone for the brand, as our largest multi-year venue sponsorship to date.&#8221;<\/p>\n<p>As an official partner of the New York Rangers, Waterloo will also be integrated across the Rangers digital platforms and featured in official team e-mails to fans throughout the year.<\/p>\n<p>\n        <b><br \/>\n          <i>About Madison Square Garden Sports Corp.<\/i><br \/>\n        <\/b><br \/>\n        <br \/>\n        <i>Madison Square Garden Sports Corp.\u00a0(MSG Sports) is a leading professional sports company, with a collection of assets that includes the\u00a0New York Knicks\u00a0(NBA) and the\u00a0New York Rangers\u00a0(NHL), as well as two development league teams \u2013 the\u00a0Westchester Knicks\u00a0(NBAGL) and the Hartford Wolf Pack (AHL). MSG Sports\u00a0also operates a professional sports team performance center \u2013 the\u00a0MSG Training Center\u00a0in Greenburgh, NY.\u00a0More information is available at\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339502-1&amp;h=540100293&amp;u=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.msgsports.com%252F%26data%3D05%257C01%257CLeah.Capobianco%2540msgsports.com%257C3e5713c9dc294148f77908db47e6e199%257Cf2c1e8475bd24ba2b5e4b529a645f31a%257C1%257C0%257C638182829179027648%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C3000%257C%257C%257C%26sdata%3Ds2bo1bpIcqkGwVP11sfzW5cyDEGO3cKLVbzs7F5AhTg%253D%26reserved%3D0&amp;a=www.msgsports.com\" target=\"_blank\" rel=\"nofollow\">www.msgsports.com<\/a>.<\/i>\n      <\/p>\n<p>\n        <b><br \/>\n          <i>About Madison Square Garden Entertainment Corp.<br \/><\/i><br \/>\n        <\/b><br \/>\n        <i>Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company&#8217;s portfolio includes a collection of world-renowned venues \u2013 <span class=\"xn-location\">New York&#8217;s<\/span> Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre \u2013 that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for more than 90 years. More information is available at <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339502-1&amp;h=2593680677&amp;u=http%3A%2F%2Fwww.msgentertainment.com%2F&amp;a=www.msgentertainment.com\" target=\"_blank\" rel=\"nofollow\">www.msgentertainment.com<\/a>.\u00a0\u00a0<\/i>\n      <\/p>\n<p>\n        <b><br \/>\n          <i>About Waterloo Sparkling Water<br \/><\/i><br \/>\n        <\/b><br \/>\n        <i>Founded in 2017 and independently owned, Waterloo Sparkling Water delivers\u00a0fruit-inspired flavors and aromas with lively carbonation for a uniquely authentic and full-flavor anytime drink.\u00a0Waterloo has been\u00a0challenging expectations from the start, embodying the\u00a0entrepreneurial spirit and independent thinking that\u00a0Austin\u00a0is known for, with sparkling waters that are a refreshing change from the usual. Custom-crafted with Non-GMO Project Verified natural flavors, Waterloo is free of calories, sugar, sweeteners and sodium. For the benefit of fans and the environment, Waterloo is produced in aluminum cans with BPA-NI liners. Waterloo Sparkling Water is sold<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339502-1&amp;h=1562115571&amp;u=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.drinkwaterloo.com%252Ffind-a-store%26data%3D05%257C02%257CRyan.Watson%2540msgsports.com%257C1b9f5ce39ee940890acd08dd28ec2880%257Cf2c1e8475bd24ba2b5e4b529a645f31a%257C1%257C0%257C638711718148817568%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3Dcahjp3IcF8e51xL7uHy%252B51w18GejZH84efkt9kz1lCc%253D%26reserved%3D0&amp;a=+\" target=\"_blank\" rel=\"nofollow\"><\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339502-1&amp;h=3425556535&amp;u=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.drinkwaterloo.com%252Ffind-a-store%26data%3D05%257C02%257CRyan.Watson%2540msgsports.com%257C1b9f5ce39ee940890acd08dd28ec2880%257Cf2c1e8475bd24ba2b5e4b529a645f31a%257C1%257C0%257C638711718148828228%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3D7hQ7P6Y5oKJQ3yI8wMAaPWE96eBTrJ2X0tPcAsMD2fI%253D%26reserved%3D0&amp;a=at+retailers+nationwide\" target=\"_blank\" rel=\"nofollow\">at retailers nationwide<\/a>. For the latest news, join the &#8216;Loo community at <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339502-1&amp;h=2106389279&amp;u=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fdrinkwaterloo.com%252F%26data%3D05%257C02%257CRyan.Watson%2540msgsports.com%257C1b9f5ce39ee940890acd08dd28ec2880%257Cf2c1e8475bd24ba2b5e4b529a645f31a%257C1%257C0%257C638711718148838332%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DPFzo2oT8B9jrjgzQvIw34vfpz6y6z4M%252BnadxX138FpU%253D%26reserved%3D0&amp;a=drinkwaterloo.com\" target=\"_blank\" rel=\"nofollow\">drinkwaterloo.com<\/a> or @waterloosparkling on<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339502-1&amp;h=3509069163&amp;u=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.instagram.com%252Fwaterloosparkling%252F%26data%3D05%257C02%257CRyan.Watson%2540msgsports.com%257C1b9f5ce39ee940890acd08dd28ec2880%257Cf2c1e8475bd24ba2b5e4b529a645f31a%257C1%257C0%257C638711718148848367%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DOUr7oatMTOKWMfBjdbVzt62wUmReuT3ucW%252FxpfnC46w%253D%26reserved%3D0&amp;a=+\" target=\"_blank\" rel=\"nofollow\"><\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339502-1&amp;h=52696201&amp;u=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.instagram.com%252Fwaterloosparkling%252F%26data%3D05%257C02%257CRyan.Watson%2540msgsports.com%257C1b9f5ce39ee940890acd08dd28ec2880%257Cf2c1e8475bd24ba2b5e4b529a645f31a%257C1%257C0%257C638711718148858388%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3D220kFDFUkRJ9kHxHHrHjZsOcv4clmbvPUn6Z8AZsC%252FE%253D%26reserved%3D0&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a> and\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339502-1&amp;h=2323565312&amp;u=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.facebook.com%252Fwaterloosparkling%26data%3D05%257C02%257CRyan.Watson%2540msgsports.com%257C1b9f5ce39ee940890acd08dd28ec2880%257Cf2c1e8475bd24ba2b5e4b529a645f31a%257C1%257C0%257C638711718148878023%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3D%252BIZdxUp47kgNlM3tBmV%252FMOI2ymQpROhaSFfxp9KWO2o%253D%26reserved%3D0&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a>.\u00a0\u00a0\u00a0 <\/i>\n      <\/p>\n<p>MEDIA CONTACTS:<br \/>Madison Square Garden Sports:\u00a0<br \/><a href=\"mailto:msgspr@msg.com\" target=\"_blank\" rel=\"nofollow\">msgspr@msg.com<\/a>\u00a0<\/p>\n<p>Waterloo Sparkling Water:<br \/><a href=\"mailto:waterloo@lippetaylor.com\" target=\"_blank\" rel=\"nofollow\">waterloo@lippetaylor.com<\/a><\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY95172&amp;sd=2025-01-14\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden-302349744.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden-302349744.html<\/a><\/p>\n<p>SOURCE  Madison Square Garden Sports Corp.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY95172&amp;Transmission_Id=202501140904PR_NEWS_USPR_____NY95172&amp;DateId=20250114\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Waterloo Sparkling Water to be Available at Concession Stands Throughout MSG,\u00a0 Including at a New Dedicated Concession Stand,\u00a0 Providing Fans with Even More Beverage Options at The World&#8217;s Most Famous Arena NEW YORK , Jan. 14, 2025 \/PRNewswire\/ &#8212; Madison Square Garden Sports Corp. (NYSE: MSGS) (&#8220;MSG Sports&#8221;) and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (&#8220;MSG Entertainment&#8221;) announced today a partnership with Waterloo Sparkling Water, naming the brand known for its authentic flavors and lively carbonation an official partner of the New York Rangers and Madison Square Garden. With this new partnership, fans can now enjoy refreshing Waterloo Sparkling Water products at concession stands throughout Madison Square Garden, including at a brand-new Waterloo dedicated concession stand on &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;WATERLOO SPARKLING WATER NAMED AN OFFICIAL PARTNER OF THE NEW YORK RANGERS AND MADISON SQUARE GARDEN&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-800603","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WATERLOO SPARKLING WATER NAMED AN OFFICIAL PARTNER OF THE NEW YORK RANGERS AND MADISON SQUARE GARDEN - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WATERLOO SPARKLING WATER NAMED AN OFFICIAL PARTNER OF THE NEW YORK RANGERS AND MADISON SQUARE GARDEN - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Waterloo Sparkling Water to be Available at Concession Stands Throughout MSG,\u00a0 Including at a New Dedicated Concession Stand,\u00a0 Providing Fans with Even More Beverage Options at The World&#8217;s Most Famous Arena NEW YORK , Jan. 14, 2025 \/PRNewswire\/ &#8212; Madison Square Garden Sports Corp. (NYSE: MSGS) (&#8220;MSG Sports&#8221;) and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (&#8220;MSG Entertainment&#8221;) announced today a partnership with Waterloo Sparkling Water, naming the brand known for its authentic flavors and lively carbonation an official partner of the New York Rangers and Madison Square Garden. With this new partnership, fans can now enjoy refreshing Waterloo Sparkling Water products at concession stands throughout Madison Square Garden, including at a brand-new Waterloo dedicated concession stand on &hellip; Continue reading &quot;WATERLOO SPARKLING WATER NAMED AN OFFICIAL PARTNER OF THE NEW YORK RANGERS AND MADISON SQUARE GARDEN&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-14T14:12:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2596893\/Madison_Square_Garden_Sports_Corp_x_Waterloo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"WATERLOO SPARKLING WATER NAMED AN OFFICIAL PARTNER OF THE NEW YORK RANGERS AND MADISON SQUARE GARDEN\",\"datePublished\":\"2025-01-14T14:12:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden\\\/\"},\"wordCount\":679,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2596893\\\/Madison_Square_Garden_Sports_Corp_x_Waterloo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden\\\/\",\"name\":\"WATERLOO SPARKLING WATER NAMED AN OFFICIAL PARTNER OF THE NEW YORK RANGERS AND MADISON SQUARE GARDEN - 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(NYSE: MSGS) (&#8220;MSG Sports&#8221;) and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (&#8220;MSG Entertainment&#8221;) announced today a partnership with Waterloo Sparkling Water, naming the brand known for its authentic flavors and lively carbonation an official partner of the New York Rangers and Madison Square Garden. 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