{"id":800543,"date":"2025-01-14T08:38:36","date_gmt":"2025-01-14T13:38:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-local-currency-partnership-with-coastal-televisions-media-group-to-deliver-advanced-tv-measurement-across-12-markets\/"},"modified":"2025-01-14T08:38:36","modified_gmt":"2025-01-14T13:38:36","slug":"comscore-expands-local-currency-partnership-with-coastal-televisions-media-group-to-deliver-advanced-tv-measurement-across-12-markets","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-local-currency-partnership-with-coastal-televisions-media-group-to-deliver-advanced-tv-measurement-across-12-markets\/","title":{"rendered":"Comscore Expands Local Currency Partnership with Coastal Television\u2019s Media Group to Deliver Advanced TV Measurement Across 12 Markets"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">RESTON, Va., Jan.  14, 2025  (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television\u2019s Media Group. This comprehensive multi-year agreement strengthens Comscore\u2019s position as the leading provider of TV measurement and advanced audience data across 12 of Coastal Television\u2019s markets, significantly broadening the scope of the existing collaboration.<\/p>\n<p>Coastal Television\u2019s Media Group will now also leverage Comscore\u2019s industry-leading measurement capabilities including Advanced Audience data such as County, Automotive, Plan Metrix \u2014 which allows marketers to plan against very specific audiences based on behavior \u2014 and Political segments. By utilizing a deeper level of insight, Coastal Television can enhance advertising performance for its clients.<\/p>\n<p>\u201cUnderstanding the unique characteristics of local market performance empowers our clients to drive revenue growth and navigate today\u2019s competitive challenges. Coastal Television\u2019s Media Group is a fantastic partner and we are excited to deepen our relationship with them as their leading measurement provider across 12 of their markets,\u201d said Steve Bagdasarian, Chief Commercial Officer at Comscore. \u201cWe look forward to supporting Coastal Television\u2019s continued expansion with advanced audience insights and unmatched measurement capabilities.\u201d<\/p>\n<p>The agreement, which takes effect in January 2025, further cements Comscore\u2019s position as a leader in the national and local TV measurement landscape.\u00a0<\/p>\n<p>\u201cAs Coastal Television\u2019s Media Group continues to grow and acquire new stations, our partnership with Comscore positions both companies for sustained local market success,\u201d said Coastal Television\u2019s Founder and CEO, Bill Fielder. \u201cComscore\u2019s advanced measurement tools will allow Coastal Television to provide our clients with data-driven strategies to maximize their advertising effectiveness and grow revenue.\u201d<\/p>\n<p>\n        <strong>About Comscore <\/strong><br \/>\n        <br \/>Comscore is a global, trusted partner for measuring and analyzing consumer behaviors. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry&#8217;s emerging third-party source for reliable and comprehensive cross-platform measurement.\u00a0<\/p>\n<p>\n        <strong>Media Contact<\/strong><br \/>\n        <br \/>Marie Scoutas<br \/>press@comscore.com<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMzMTU1MiM2NjkyNTI0IzIwMTA2ODQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ODgyMDAzYjctNWIwMC00YzA5LTk5ZGEtODkwNzg1NzM3ZWVmLTEwMjIyNTc=\/tiny\/Comscore-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>RESTON, Va., Jan. 14, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television\u2019s Media Group. This comprehensive multi-year agreement strengthens Comscore\u2019s position as the leading provider of TV measurement and advanced audience data across 12 of Coastal Television\u2019s markets, significantly broadening the scope of the existing collaboration. Coastal Television\u2019s Media Group will now also leverage Comscore\u2019s industry-leading measurement capabilities including Advanced Audience data such as County, Automotive, Plan Metrix \u2014 which allows marketers to plan against very specific audiences based on behavior \u2014 and Political segments. By utilizing a deeper level of insight, Coastal Television can enhance advertising performance for its &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-local-currency-partnership-with-coastal-televisions-media-group-to-deliver-advanced-tv-measurement-across-12-markets\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Comscore Expands Local Currency Partnership with Coastal Television\u2019s Media Group to Deliver Advanced TV Measurement Across 12 Markets&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-800543","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore Expands Local Currency Partnership with Coastal Television\u2019s Media Group to Deliver Advanced TV Measurement Across 12 Markets - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-local-currency-partnership-with-coastal-televisions-media-group-to-deliver-advanced-tv-measurement-across-12-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore Expands Local Currency Partnership with Coastal Television\u2019s Media Group to Deliver Advanced TV Measurement Across 12 Markets - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"RESTON, Va., Jan. 14, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television\u2019s Media Group. This comprehensive multi-year agreement strengthens Comscore\u2019s position as the leading provider of TV measurement and advanced audience data across 12 of Coastal Television\u2019s markets, significantly broadening the scope of the existing collaboration. Coastal Television\u2019s Media Group will now also leverage Comscore\u2019s industry-leading measurement capabilities including Advanced Audience data such as County, Automotive, Plan Metrix \u2014 which allows marketers to plan against very specific audiences based on behavior \u2014 and Political segments. By utilizing a deeper level of insight, Coastal Television can enhance advertising performance for its &hellip; Continue reading &quot;Comscore Expands Local Currency Partnership with Coastal Television\u2019s Media Group to Deliver Advanced TV Measurement Across 12 Markets&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-local-currency-partnership-with-coastal-televisions-media-group-to-deliver-advanced-tv-measurement-across-12-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-14T13:38:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTMzMTU1MiM2NjkyNTI0IzIwMTA2ODQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-local-currency-partnership-with-coastal-televisions-media-group-to-deliver-advanced-tv-measurement-across-12-markets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-local-currency-partnership-with-coastal-televisions-media-group-to-deliver-advanced-tv-measurement-across-12-markets\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Comscore Expands Local Currency Partnership with Coastal Television\u2019s Media Group to Deliver Advanced TV Measurement Across 12 Markets\",\"datePublished\":\"2025-01-14T13:38:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-local-currency-partnership-with-coastal-televisions-media-group-to-deliver-advanced-tv-measurement-across-12-markets\\\/\"},\"wordCount\":377,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-local-currency-partnership-with-coastal-televisions-media-group-to-deliver-advanced-tv-measurement-across-12-markets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTMzMTU1MiM2NjkyNTI0IzIwMTA2ODQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-local-currency-partnership-with-coastal-televisions-media-group-to-deliver-advanced-tv-measurement-across-12-markets\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-local-currency-partnership-with-coastal-televisions-media-group-to-deliver-advanced-tv-measurement-across-12-markets\\\/\",\"name\":\"Comscore Expands Local Currency Partnership with Coastal Television\u2019s Media Group to Deliver Advanced TV Measurement Across 12 Markets - 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