{"id":800506,"date":"2025-01-14T08:18:49","date_gmt":"2025-01-14T13:18:49","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application\/"},"modified":"2025-01-14T08:18:49","modified_gmt":"2025-01-14T13:18:49","slug":"lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application\/","title":{"rendered":"Lightspeed Transforms The Retail Experience With New Mobile Selling Application"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>Selling on Lightspeed Scanner gives sales associates the power to close sales on the move; improving the customer experience and eliminating the friction of in-store line up&#8217;s<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">MONTREAL<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 14, 2025<\/span><\/span> \/PRNewswire\/ &#8211;\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=2408971125&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2F&amp;a=Lightspeed+Commerce+Inc.\" target=\"_blank\" rel=\"nofollow\">Lightspeed Commerce Inc.<\/a><\/u> (NYSE: LSPD) (TSX: LSPD) (&#8220;<b>Lightspeed<\/b>&#8220;), the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, introduces a new game-changing feature for retailers designed to eliminate the frustration of long lines and interrupted shopping experiences by enabling sales associates to complete purchases where the customer is. Selling on <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=552873948&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2Fpos%2Fretail%2Fscanner%2F&amp;a=Lightspe\" target=\"_blank\" rel=\"nofollow\">Lightspe<\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=1258890539&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2Fpos%2Fretail%2Fscanner%2F&amp;a=ed+Scanner\" target=\"_blank\" rel=\"nofollow\">ed Scanner<\/a><\/u> \u2013 available on iPhone, is the latest Lightspeed innovation helping retailers create a more customized, frictionless experience for their customers.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2597022\/Lightspeed_Commerce_Inc__Lightspeed_Transforms_The_Retail_Experi.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2597022\/Lightspeed_Commerce_Inc__Lightspeed_Transforms_The_Retail_Experi.jpg\" title=\"Lightspeed Selling on Scanner (CNW Group\/Lightspeed Commerce Inc.)\" alt=\"Lightspeed Selling on Scanner (CNW Group\/Lightspeed Commerce Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>With 39% of shoppers citing <i>great customer service<\/i> as the top reason they&#8217;re willing to spend more\u2013according to <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=1917368648&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2Fblog%2Fconsumer-behavior-by-generation%2F&amp;a=Lightspeed%27s+\" target=\"_blank\" rel=\"nofollow\">Lightspeed&#8217;s <\/a><i><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=2024190749&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2Fblog%2Fconsumer-behavior-by-generation%2F&amp;a=State+of+\" target=\"_blank\" rel=\"nofollow\">State of <\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=3888638957&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2Fblog%2Fconsumer-behavior-by-generation%2F&amp;a=Retail\" target=\"_blank\" rel=\"nofollow\">Retail<\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=3010860415&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2Fblog%2Fconsumer-behavior-by-generation%2F&amp;a=%C2%A0\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=2871659988&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2Fblog%2Fconsumer-behavior-by-generation%2F&amp;a=2024\" target=\"_blank\" rel=\"nofollow\">2024<\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=3556934325&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2Fblog%2Fconsumer-behavior-by-generation%2F&amp;a=%C2%A0Report\" target=\"_blank\" rel=\"nofollow\">\u00a0Report<\/a><\/i><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=1449843321&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2Fblog%2Fconsumer-behavior-by-generation%2F&amp;a=%E2%80%94\" target=\"_blank\" rel=\"nofollow\">\u2014<\/a><\/u>this enhancement addresses two common pain points in retail: long wait times and inefficient service.<\/p>\n<p>&#8220;This launch marks a pivotal moment for retailers,&#8221; said <span class=\"xn-person\">Dax Dasilva<\/span>, CEO of Lightspeed. &#8220;By closing the sale directly with the customer\u2014no lines, no disruptions\u2014retailers are meeting shoppers&#8217; needs for speed and personalization, all while creating moments of delight that turn transactions into lasting relationships.&#8221;<\/p>\n<p>Research shows that 42% of shoppers would be open to VIP shopping experiences such as skipping lines and personalized shopping recommendations. By empowering sales associates to serve customers end-to-end, Lightspeed helps retailers overcome challenges, ensuring that the shopping experience is fast, flexible, personalized and frictionless.<\/p>\n<p>The new Lightspeed Scanner feature transforms traditional in-store shopping by allowing retailers to:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>Queue busting: <\/b>Streamline the shopping experience by letting customers check out where they are, avoiding the frustration of queuing at registers.<\/li>\n<li>\n          <b>Maximize associate impact:<\/b> Equip sales teams with the tools to offer personalized consultations, check inventory, and process transactions without leaving the customer&#8217;s side.<\/li>\n<li>\n          <b>Sell seamlessly in any environment:<\/b> Extend seamless service to diverse selling environments like pop-ups, events, or large retail spaces, offering flexibility and convenience.<\/li>\n<\/ul>\n<p>&#8220;The new selling function on Lightspeed Scanner for X-Series with Tap to Pay has given our team peace of mind,&#8221; says <span class=\"xn-person\">Cody Coleman<\/span>, Owner of Do It Yourself Pest and Weed.<\/p>\n<p>It provides a backup that is ready when the unexpected occurs, without the added cost of additional hardware. Plus, we now have the flexibility to quickly add an additional register when it gets busy in the store.&#8221;<\/p>\n<p>Lightspeed has consistently demonstrated its commitment to transforming the retail experience through innovation. With each new product launch, Lightspeed empowers retailers with tools designed for modern challenges. Recent advancements, like <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=4008649034&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2Fnews%2Flightspeed-launches-retail-insights%2F&amp;a=Retail+Insights\" target=\"_blank\" rel=\"nofollow\">Retail Insights<\/a><\/u>, improved inventory management through real-time tracking, and the enhanced <b>Homebase integration <\/b>offering a seamless solution for employee and time management, showcase Lightspeed&#8217;s drive to push boundaries.<\/p>\n<p>Lightspeed is not just adapting to the future of retail but contributing to its design, ensuring customers can stay ahead in a dynamic market.<\/p>\n<p>Retailers eager to enhance their operations and reimagine their in-store experience can visit<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=918595003&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2Fpos%2Fretail%2Fscanner%2F&amp;a=%C2%A0\" target=\"_blank\" rel=\"nofollow\">\u00a0<\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=3647702713&amp;u=https%3A%2F%2Fwww.lightspeedhq.com%2Fpos%2Fretail%2Fscanner%2F&amp;a=this+page\" target=\"_blank\" rel=\"nofollow\">this page<\/a><\/u> for more information.<\/p>\n<p>\n        <b><br \/>\n          <u>About Lightspeed<\/u><br \/>\n        <\/b>\n      <\/p>\n<p>Powering the businesses that are the backbone of the global economy, Lightspeed&#8217;s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional omnichannel customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.<\/p>\n<p>Founded in Montr\u00e9al, <span class=\"xn-location\">Canada<\/span> in 2005, Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD). With teams across <span class=\"xn-location\">North America<\/span>, <span class=\"xn-location\">Europe<\/span>, and <span class=\"xn-location\">Asia Pacific<\/span>, the company serves retail, hospitality, and golf businesses in over 100 countries.<\/p>\n<p>Follow us on social media: <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=1582973676&amp;u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flightspeedcommerce%3ForiginalSubdomain%3Dca&amp;a=LinkedIn\" target=\"_blank\" rel=\"nofollow\">LinkedIn<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=525733624&amp;u=https%3A%2F%2Fwww.facebook.com%2FLightspeedHQ%2F&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=350434462&amp;u=https%3A%2F%2Fwww.instagram.com%2Flightspeedhq%2F%3Fhl%3Den&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=2094319063&amp;u=https%3A%2F%2Fwww.youtube.com%2Fchannel%2FUCqOEKwLpolZBcj4LfU3R0Fg&amp;a=YouTube\" target=\"_blank\" rel=\"nofollow\">YouTube<\/a><\/u>, and <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=3924226040&amp;u=https%3A%2F%2Fx.com%2FLightspeedHQ%3Fref_src%3Dtwsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor&amp;a=X\" target=\"_blank\" rel=\"nofollow\">X<\/a><\/u>.<\/p>\n<p>\n        <b><br \/>\n          <u>Forward-Looking Statements<\/u><br \/>\n        <\/b>\n      <\/p>\n<p>This news release may include forward-looking information and forward-looking statements within the meaning of applicable securities laws (&#8220;<b>forward-looking statements<\/b>&#8220;), including information regarding Lightspeed&#8217;s partnerships, product offerings and planned product roadmap. Forward-looking statements are statements that are predictive in nature, depend upon or refer to future events or conditions and are identified by words such as &#8220;will&#8221;, &#8220;expects&#8221;, &#8220;anticipates&#8221;, &#8220;intends&#8221;, &#8220;plans&#8221;, &#8220;believes&#8221;, &#8220;estimates&#8221; or similar expressions concerning matters that are not historical facts. Such statements are based on current expectations of Lightspeed&#8217;s management and inherently involve numerous risks and uncertainties, known and unknown, including economic factors. A number of risks, uncertainties and other factors may cause actual results to differ materially from the forward-looking statements contained in this news release, including, among other factors, those risk factors identified in our most recent Management&#8217;s Discussion and Analysis of Financial Condition and Results of Operations, under &#8220;Risk Factors&#8221; in our most recent Annual Information Form, and in our other filings with the Canadian securities regulatory authorities and the U.S. Securities and Exchange Commission, all of which are available under our profiles on SEDAR+ at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=2866851829&amp;u=https%3A%2F%2Fwww.sedarplus.ca%2F&amp;a=www.sedarplus.com\" target=\"_blank\" rel=\"nofollow\">www.sedarplus.com<\/a><\/u> and on EDGAR at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4339653-1&amp;h=4111142889&amp;u=http%3A%2F%2Fwww.sec.gov%2F&amp;a=www.sec.gov\" target=\"_blank\" rel=\"nofollow\">www.sec.gov<\/a><\/u>. Readers are cautioned to consider these and other factors carefully when making decisions with respect to Lightspeed&#8217;s subordinate voting shares and not to place undue reliance on forward-looking statements. Forward-looking statements contained in this news release are not guarantees of future performance and, while forward-looking statements are based on certain assumptions that Lightspeed considers reasonable, actual events and results could differ materially from those expressed or implied by forward-looking statements made by Lightspeed. Except as may be expressly required by applicable law, Lightspeed does not undertake any obligation to update publicly or revise any such forward-looking statements, whether as a result of new information, future events or otherwise.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2597024\/Lightspeed_Commerce_Inc__Lightspeed_Transforms_The_Retail_Experi.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2597024\/Lightspeed_Commerce_Inc__Lightspeed_Transforms_The_Retail_Experi.jpg\" title=\"Lightspeed logo (CNW Group\/Lightspeed Commerce Inc.)\" alt=\"Lightspeed logo (CNW Group\/Lightspeed Commerce Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=MO95326&amp;sd=2025-01-14\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application-302349850.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application-302349850.html<\/a><\/p>\n<p>SOURCE  Lightspeed Commerce Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=MO95326&amp;Transmission_Id=202501140802PR_NEWS_USPR_____MO95326&amp;DateId=20250114\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Selling on Lightspeed Scanner gives sales associates the power to close sales on the move; improving the customer experience and eliminating the friction of in-store line up&#8217;s MONTREAL , Jan. 14, 2025 \/PRNewswire\/ &#8211;\u00a0Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) (&#8220;Lightspeed&#8220;), the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, introduces a new game-changing feature for retailers designed to eliminate the frustration of long lines and interrupted shopping experiences by enabling sales associates to complete purchases where the customer is. Selling on Lightspeed Scanner \u2013 available on iPhone, is the latest Lightspeed innovation helping retailers create a more customized, frictionless experience for their customers. With 39% of shoppers citing great customer service as the top &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lightspeed Transforms The Retail Experience With New Mobile Selling Application&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-800506","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lightspeed Transforms The Retail Experience With New Mobile Selling Application - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lightspeed Transforms The Retail Experience With New Mobile Selling Application - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Selling on Lightspeed Scanner gives sales associates the power to close sales on the move; improving the customer experience and eliminating the friction of in-store line up&#8217;s MONTREAL , Jan. 14, 2025 \/PRNewswire\/ &#8211;\u00a0Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) (&#8220;Lightspeed&#8220;), the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, introduces a new game-changing feature for retailers designed to eliminate the frustration of long lines and interrupted shopping experiences by enabling sales associates to complete purchases where the customer is. Selling on Lightspeed Scanner \u2013 available on iPhone, is the latest Lightspeed innovation helping retailers create a more customized, frictionless experience for their customers. With 39% of shoppers citing great customer service as the top &hellip; Continue reading &quot;Lightspeed Transforms The Retail Experience With New Mobile Selling Application&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-14T13:18:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2597022\/Lightspeed_Commerce_Inc__Lightspeed_Transforms_The_Retail_Experi.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Lightspeed Transforms The Retail Experience With New Mobile Selling Application\",\"datePublished\":\"2025-01-14T13:18:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application\\\/\"},\"wordCount\":922,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2597022\\\/Lightspeed_Commerce_Inc__Lightspeed_Transforms_The_Retail_Experi.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lightspeed-transforms-the-retail-experience-with-new-mobile-selling-application\\\/\",\"name\":\"Lightspeed Transforms The Retail Experience With New Mobile Selling Application - 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(NYSE: LSPD) (TSX: LSPD) (&#8220;Lightspeed&#8220;), the one-stop commerce platform empowering merchants to provide the best omnichannel experiences, introduces a new game-changing feature for retailers designed to eliminate the frustration of long lines and interrupted shopping experiences by enabling sales associates to complete purchases where the customer is. Selling on Lightspeed Scanner \u2013 available on iPhone, is the latest Lightspeed innovation helping retailers create a more customized, frictionless experience for their customers. 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