{"id":800069,"date":"2025-01-13T09:11:18","date_gmt":"2025-01-13T14:11:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/microstrategy-wins-two-vip-awards-at-nrf-2025\/"},"modified":"2025-01-13T09:11:18","modified_gmt":"2025-01-13T14:11:18","slug":"microstrategy-wins-two-vip-awards-at-nrf-2025","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/microstrategy-wins-two-vip-awards-at-nrf-2025\/","title":{"rendered":"MicroStrategy Wins Two VIP Awards at NRF 2025"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>MicroStrategy Wins Two VIP Awards at NRF 2025<\/b><\/p>\n<p class=\"bwalignc\"><i>Vendors in Partnership (VIP) honors MicroStrategy at retail\u2019s biggest conference with Partner of the Year and AI Innovation &amp; Application<\/i><\/p>\n<p>TYSONS CORNER, Va.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMicroStrategy<sup>\u00ae<\/sup> Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that it has won two <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fvendorsinpartnership.com%2Fpages%2F2025-winners&amp;esheet=54178005&amp;newsitemid=20250113097450&amp;lan=en-US&amp;anchor=VIP+Awards&amp;index=1&amp;md5=b0e5a46dae9126c8b9438c743b18e87d\">VIP Awards<\/a> at the 2025 NRF conference in New York City: Partner of the Year and AI Innovation &amp; Application. Awards were determined in part by customer testimonials about the business value the vendor provided to them.<\/p>\n<p>\n\u201cThe VIP Awards shine the spotlight on the solution providers that drive innovation and impact behind retailers\u2019 success,\u201d said Vicki Cantrell, CEO of Vendors in Partnership and founder of the VIP Awards. \u201cBy celebrating good partners and innovative solutions, we are changing how vendors are valued and setting the standard for transformative retail partnerships.\u201d<\/p>\n<p><b>Partner of the Year &#8211; <\/b>This award honors companies that deliver exceptional service to their retail customers, foster a positive workplace culture and remain committed to customer success.<\/p>\n<p>\n\u201cWe\u2019ve chosen MicroStrategy again and again for 20 years,\u201d says Keryn McKenzie, Chapter Area Lead for Data, Insights &amp; Services for The Warehouse Group, New Zealand&#8217;s largest non-food retailer. \u201cThe reason is simple: they help us solve our business problems.\u201d<\/p>\n<p>\nIn her <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.microstrategy.com%2Fcustomer-stories%2Fthe-warehouse-group-catalyzing-growth-and-agility-in-retail-with-ai-analytics&amp;esheet=54178005&amp;newsitemid=20250113097450&amp;lan=en-US&amp;anchor=presentation+at+World+2024&amp;index=2&amp;md5=fc08bc875343d6cfa7fa688ad7fe8cf4\">presentation at World 2024<\/a><span class=\"bwuline\">,<\/span> McKenzie detailed how MicroStrategy and The Warehouse Group collaborated to launch a custom generative AI \u201cBudget Bot\u201d that provides traders with information they need to make quick decisions about at-risk sales targets.<\/p>\n<p>\nAnother long-time customer, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.microstrategy.com%2Fvideo%2Fempowering-global-retail-success-data-driven-insights-at-guess&amp;esheet=54178005&amp;newsitemid=20250113097450&amp;lan=en-US&amp;anchor=GUESS&amp;index=3&amp;md5=38c34a5433e4ed0acf954dad964e31d4\">GUESS<\/a>, uses MicroStrategy to get the right information where and when they need it\u2014on mobile apps, embedded in third-party systems, or as custom-built applications.<\/p>\n<p>\n\u201cToday we leverage MicroStrategy solutions across our entire organization to better understand customer needs and market trend insights,\u201d said Bruce Yen, Vice President of Retail Applications at GUESS. \u201cOur long-standing partnership with MicroStrategy offers our business a trusted source of information and helps us embrace innovations as new technologies shape the market. We\u2019ve recently been exploring MicroStrategy AI to accelerate access to insights for our end users. These bots can be force-multipliers to help organizations \u2018free\u2019 their data.\u201d<\/p>\n<p><b>VIP Challenge: AI Innovation &amp; Application &#8211; <\/b>This award recognizes unique partnerships with leading retailers on new solutions or materially enhanced products, to supercharge their efficiency and experience through AI.<\/p>\n<p>\nIn October 2023, MicroStrategy became the first BI platform to offer fully integrated GenAI. As a result, enterprises can make insights from their trusted data easily available to everyone, with customers around the world reaping the benefits ever since. MicroStrategy empowers pervasive insights for broad-ranging business value, with a GenAI bot that is simple and natural to use and supports a wide range of deployment capabilities\u2014on mobile, embedded in apps or integrated with the Web browser.<\/p>\n<p>\nFederated Co-Operatives, a retailer in Western Canada, uses the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.microstrategy.com%2Fen%2Fenterprise-analytics%2Fai-chatbot-for-apps&amp;esheet=54178005&amp;newsitemid=20250113097450&amp;lan=en-US&amp;anchor=MicroStrategy+Auto&amp;index=4&amp;md5=d8b821e8107e3dfcc64185c4ed65c6f9\">MicroStrategy Auto<\/a> bot to provide natural language support to users.<\/p>\n<p>\n\u201cTime-to-insight is another unlock with MicroStrategy AI. We&#8217;re not digging around in data trying to get to a root cause\u2014we can ask questions and get insight right away,\u201d said Nena Pidskalny, Director of Supply Chain Strategy at Federated Co-Operatives.<\/p>\n<p>\n\u201cWe collaborate closely with retailers to empower every employee with easy-to-access, accurate, contextual insights so they can focus on customers and deliver great experiences,\u201d said Carla Fitzgerald, EVP and chief marketing officer at MicroStrategy. \u201cIt\u2019s such an honor to receive these two awards from VIP at NRF, and an even greater honor to have been such a long-term partner with so many incredible retail brands.\u201d<\/p>\n<p>\nYen and Lance Tamanaha, Director of Customer Experience Management at GUESS, will join MicroStrategy EVP &amp; Chief Product Officer Saurabh Abhyankar to share their story at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furl.us.m.mimecastprotect.com%2Fs%2FaDnvClY0vBcxwO7xsGfkIzoXwH%3Fdomain%3Durl.avanan.click&amp;esheet=54178005&amp;newsitemid=20250113097450&amp;lan=en-US&amp;anchor=Retail%26%238217%3Bs+Big+Show%3A+NRF+2025&amp;index=5&amp;md5=a523eb25c7e1ed0a53ea932a36e4ed29\">Retail\u2019s Big Show: NRF 2025<\/a> in New York City. Their session entitled <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnrfbigshow.nrf.com%2Fsession%2F481687&amp;esheet=54178005&amp;newsitemid=20250113097450&amp;lan=en-US&amp;anchor=Revolutionizing+Retail+with+Data+%26amp%3B+AI+That+Helps+You+%26%238220%3BLook+Up%26%238221%3B&amp;index=6&amp;md5=a41124a76c97587b240c1f023090b37b\"><i>Revolutionizing Retail with Data &amp; AI That Helps You \u201cLook Up\u201d<\/i><\/a><b \/>will take place <b>on January 13 from 9:15-10:00 a.m.<\/b> at Expo Level 1, Stage 1.<\/p>\n<p><b>About MicroStrategy Incorporated<\/b><\/p>\n<p>\nMicroStrategy (Nasdaq: MSTR) is the world&#8217;s first and largest Bitcoin Treasury Company, and the largest independent, publicly traded business intelligence company. We provide cloud-native, AI-powered enterprise analytics software to thousands of global customers, and leverage 35 years of software expertise to explore innovation in Bitcoin applications. We believe the combination of our operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity for value creation.<\/p>\n<p>\nMicroStrategy, MicroStrategy AI, MicroStrategy Auto, and MicroStrategy ONE are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250113097450r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250113097450\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250113097450\/en\/<\/a><\/span><\/p>\n<p>\nJeff Miller<br \/>\n<br \/>Market Street Group for MicroStrategy<br \/>\n<br \/>541-207-6413 \/ <a rel=\"nofollow\" href=\"mailto:microstrategy@marketstreetgrp.com\">microstrategy@marketstreetgrp.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York Virginia United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Other Retail Professional Services Blockchain Fintech Data Management Apps\/Applications Technology Artificial Intelligence Data Analytics Retail Cryptocurrency Web3<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250113097450\/en\/589436\/3\/microstrategy-logo_%28for_Business_Wire_upload%29_v2.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>MicroStrategy Wins Two VIP Awards at NRF 2025 Vendors in Partnership (VIP) honors MicroStrategy at retail\u2019s biggest conference with Partner of the Year and AI Innovation &amp; Application TYSONS CORNER, Va.&#8211;(BUSINESS WIRE)&#8211; MicroStrategy\u00ae Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that it has won two VIP Awards at the 2025 NRF conference in New York City: Partner of the Year and AI Innovation &amp; Application. Awards were determined in part by customer testimonials about the business value the vendor provided to them. \u201cThe VIP Awards shine the spotlight on the solution providers that drive innovation and impact behind retailers\u2019 success,\u201d said Vicki Cantrell, CEO of Vendors in Partnership and founder of the VIP Awards. \u201cBy celebrating &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/microstrategy-wins-two-vip-awards-at-nrf-2025\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MicroStrategy Wins Two VIP Awards at NRF 2025&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-800069","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MicroStrategy Wins Two VIP Awards at NRF 2025 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/microstrategy-wins-two-vip-awards-at-nrf-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MicroStrategy Wins Two VIP Awards at NRF 2025 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MicroStrategy Wins Two VIP Awards at NRF 2025 Vendors in Partnership (VIP) honors MicroStrategy at retail\u2019s biggest conference with Partner of the Year and AI Innovation &amp; Application TYSONS CORNER, Va.&#8211;(BUSINESS WIRE)&#8211; MicroStrategy\u00ae Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that it has won two VIP Awards at the 2025 NRF conference in New York City: Partner of the Year and AI Innovation &amp; Application. Awards were determined in part by customer testimonials about the business value the vendor provided to them. \u201cThe VIP Awards shine the spotlight on the solution providers that drive innovation and impact behind retailers\u2019 success,\u201d said Vicki Cantrell, CEO of Vendors in Partnership and founder of the VIP Awards. \u201cBy celebrating &hellip; Continue reading &quot;MicroStrategy Wins Two VIP Awards at NRF 2025&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/microstrategy-wins-two-vip-awards-at-nrf-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-13T14:11:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250113097450r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/microstrategy-wins-two-vip-awards-at-nrf-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/microstrategy-wins-two-vip-awards-at-nrf-2025\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MicroStrategy Wins Two VIP Awards at NRF 2025\",\"datePublished\":\"2025-01-13T14:11:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/microstrategy-wins-two-vip-awards-at-nrf-2025\\\/\"},\"wordCount\":820,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/microstrategy-wins-two-vip-awards-at-nrf-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250113097450r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/microstrategy-wins-two-vip-awards-at-nrf-2025\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/microstrategy-wins-two-vip-awards-at-nrf-2025\\\/\",\"name\":\"MicroStrategy Wins Two VIP Awards at NRF 2025 - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/microstrategy-wins-two-vip-awards-at-nrf-2025\/","og_locale":"en_US","og_type":"article","og_title":"MicroStrategy Wins Two VIP Awards at NRF 2025 - Market Newsdesk","og_description":"MicroStrategy Wins Two VIP Awards at NRF 2025 Vendors in Partnership (VIP) honors MicroStrategy at retail\u2019s biggest conference with Partner of the Year and AI Innovation &amp; Application TYSONS CORNER, Va.&#8211;(BUSINESS WIRE)&#8211; MicroStrategy\u00ae Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that it has won two VIP Awards at the 2025 NRF conference in New York City: Partner of the Year and AI Innovation &amp; Application. Awards were determined in part by customer testimonials about the business value the vendor provided to them. \u201cThe VIP Awards shine the spotlight on the solution providers that drive innovation and impact behind retailers\u2019 success,\u201d said Vicki Cantrell, CEO of Vendors in Partnership and founder of the VIP Awards. \u201cBy celebrating &hellip; Continue reading \"MicroStrategy Wins Two VIP Awards at NRF 2025\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/microstrategy-wins-two-vip-awards-at-nrf-2025\/","og_site_name":"Market Newsdesk","article_published_time":"2025-01-13T14:11:18+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250113097450r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/microstrategy-wins-two-vip-awards-at-nrf-2025\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/microstrategy-wins-two-vip-awards-at-nrf-2025\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"MicroStrategy Wins Two VIP Awards at NRF 2025","datePublished":"2025-01-13T14:11:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/microstrategy-wins-two-vip-awards-at-nrf-2025\/"},"wordCount":820,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/microstrategy-wins-two-vip-awards-at-nrf-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250113097450r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/microstrategy-wins-two-vip-awards-at-nrf-2025\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/microstrategy-wins-two-vip-awards-at-nrf-2025\/","name":"MicroStrategy Wins Two VIP Awards at NRF 2025 - 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