{"id":799324,"date":"2025-01-09T15:05:06","date_gmt":"2025-01-09T20:05:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/if-you-wouldnt-flaunt-it-refresh-it-hanesbrands-encourages-a-fresh-look-at-your-underwear-drawer\/"},"modified":"2025-01-09T15:05:06","modified_gmt":"2025-01-09T20:05:06","slug":"if-you-wouldnt-flaunt-it-refresh-it-hanesbrands-encourages-a-fresh-look-at-your-underwear-drawer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/if-you-wouldnt-flaunt-it-refresh-it-hanesbrands-encourages-a-fresh-look-at-your-underwear-drawer\/","title":{"rendered":"\u201cIf You Wouldn\u2019t Flaunt It, Refresh It!\u201d HanesBrands Encourages a Fresh Look at Your Underwear Drawer"},"content":{"rendered":"

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\u201cIf You Wouldn\u2019t Flaunt It, Refresh It!\u201d HanesBrands Encourages a Fresh Look at Your Underwear Drawer<\/b><\/p>\n

Survey Reveals Americans Hold Onto Undergarments for Longer Than They Should, Impacting Everyday Comfort<\/i><\/b><\/p>\n

WINSTON-SALEM, N.C.–(BUSINESS WIRE<\/a>)–
\nHanesBrands Inc. (NYSE: HBI), a global leader in iconic apparel brands, is encouraging Americans to reassess their underwear and bra drawers as part of its latest campaign: “If You Wouldn\u2019t Flaunt It, Refresh It.”<\/i> A fresh wardrobe starts with comfortable undergarments, and according to a new survey of 2,000 U.S. adults commissioned by HanesBrands, many Americans are holding onto their underwear and bras far longer than recommended. In fact, the average person keeps their underwear for three years, with some hanging onto pairs for six years or more\u2014long past their prime for comfort and fit.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250109153727\/en\/<\/a><\/p>\n

\"HanesBrands<\/p>\n

HanesBrands Inc., a global leader in iconic apparel, invites Americans to refresh their underwear drawer with its bold new campaign, \u201cIf You Wouldn\u2019t Flaunt It, Refresh It!\u201d Explore trend-forward styles from Hanes, Bali, and Maidenform, designed with the latest innovations for ultimate comfort and style. (Photo: Business Wire)<\/p>\n<\/div>\n

\nWhen is it time to replace your underwear or bra? Respondents answered with some key signs including holes (71%), stains (42%), or stretched-out waistbands and straps (39%). On average, it takes just two holes for people to consider tossing their old undergarments, yet four in five respondents (82%) admitted they\u2019ve put on underwear only to realize it was past its prime.<\/p>\n

\n\u201cUndergarments are some of the most frequently worn and washed items in your wardrobe, so it\u2019s important to replenish those pieces,\u201d said Dawn Hedgepeth, CMO at HanesBrands. \u201cReplacing old, stretched-out underwear and bras with fresh, supportive pieces can make a noticeable difference in your day. With our wide range of styles and sizes, HanesBrands is here to help you find the perfect fit, so you can feel confident and comfortable all day long.\u201d<\/p>\n

Undergarments for Special Occasions?
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<\/b>While most Americans do not have specific undergarments set aside for special occasions, the survey showed that women in the Southeast were the exception. Fifty-two percent of these respondents said they have a special bra reserved for intimate moments or special events.<\/p>\n

\nMaidenform and Bali both have an assortment of sexy bras designed to keep you confidently comfortable for special occasions:<\/p>\n